Adello brings AI advertisements to mobile. #Smileforme format allows recognizing faces, emotions, age and gender to offer advanced ad personalization. As a Swiss-American mobile advertising pioneer, Adello constantly presents new and…
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Brands are planning to increase their Connected TV advertising budget by 44% in 2023 in order to tap into growing consumer adoption AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer…
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New monthly index - launching with August 2022 rankings - helps ad tech industry navigate compliance with the Children's Online Privacy Protection Act (COPPA). 12.8% of open programmatic ad spend goes to likely child-directed apps,…
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Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews Mediaocean, the mission-critical platform for omnichannel advertising, today announced the company was named a…
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Report provides detailed rankings for ad sellers across Roku, Amazon Fire TV, Google and Apple app stores - including breakdowns by region and device - and highlights Magnite, Comcast's FreeWheel, InMobi, BidSwitch as top ad platforms based…
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Mike Peralta, VP and GM of T-Mobile Advertising Solutions chats about the benefits of mobility data and how it can benefit marketing and advertising ROI in this quick catch-up with MarTech Series: ________ Welcome to this MarTech…
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A key challenge for the effective use of DSPs is lack of in-depth analytics knowledge among marketers. Start.io's Maia platform, built on AI and NLP, addresses a key challenge for effectively using DSPs in light of the lack of in-depth…
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DR-ONETM is DigitalReef's software platform that integrates mobile advertising, marketing, and app engagement tools for mobile operators, OEMs, and application developers. DigitalReef, a leading global mobile advertising, and marketing…
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Company ranks as a top growth partner in the North America market Motive Interactive, a leading data-driven performance marketing company, was ranked #2 for growth on the AppsFlyer's Performance Index 14th edition, ranking the top media…
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There is an endless debate when it comes to mobile advertising, and mostly this revolves around the effectiveness of mobile advertisement against other forms of advertisements.  While it is incorrect to say that conventional forms of…
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Smart technology meets digital signage - RoboAds is about to unveil the future of interactive mobile advertising. RoboAds, the AI robotics startup that developed the world's first advertising robot, is about to expose its latest and most…
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2021 has been difficult for mobile advertisers, with a range of measures introduced that have made it harder for them to reach their audiences. But these measures also present new opportunities for marketers in 2022. Levi Matkins, CEO at…
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HUAWEI Ads, Huawei's mobile advertising division, announced that it has joined the Malaysian Digital Association (MDA) and signed a partnership agreement with GroupM, a media investment company, in which the latter will serve as the…
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Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury's…
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Premium Sports and Holiday Retail Serve as Inaugural Vertical Offerings to Help Advertisers Better Engage With Desired Audiences InMobi, a leading provider of content, monetization and marketing technologies that help…
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Acquisition is expected to strengthen ironSource’s platform offering for app developers, and is intended to further expand its customer base in games and apps beyond games ironSource a leading business platform…
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Zynga Completes Acquisition of Chartboost effective as of August 4, 2021 Chartboost Brings to Zynga a Talented Team and Vast Global Audience Consolidated Entity Combines Top-Tier Content and a Proven At-Scale Advertising…
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Campaigns deliver 70 to 120 times better response rates than industry average benchmarks Out There Media (OTM), a global leader in mobile advertising and data monetization, today announced that it has successfully launched its proprietary…
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Automatically builds, deploys, and optimizes ad creative for programmatic ad campaigns across the industry’s leading ad networks, marketplaces, and exchanges MOLOCO, a leader in machine learning and growth solutions for…
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RoboAds develops a new generation of advertising robots by combining digital signage, robotics and AI under one platform. RoboSignage is RoboAds' first commercial robot specifically designed for indoor advertising and virtual…
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