PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its …
How Do Foldable Screens Impact Mobile Advertising?
Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the …
Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018
Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly …
AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising
Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile …
TabMo Activates Digital out of Home, Connected TV and Audio on Its Mobile Advertising Platform, Hawk
Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side …
RevX Announces aiCube, an Intelligent Engine for Mobile Advertising & Analytics
aiCube Addresses Publisher Quality, Fraud, Brand Safety and Performance Optimization Problems in the Mobile Programmatic Ecosystem Through App Store Data …
WeQ SHIELD is Unveiled Taking AI and Machine Learning to the Next Level in the Fight Against Mobile Advertising Fraud
Global Mobile Advertising Company Releases a Compliance Solution After Successful Beta Period WeQ, a leading global mobile advertising company, officially …
Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion
Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new …
WeQ Announces New Managing Director to Focus on Mobile Advertising Product Innovation
Sven Lubek, a Seasoned Mobile Expert and Serial Entrepreneur Who Founded 25 Companies, Including the Leading German DMP Adex, Joins …
Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement
New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI Branded Cities (BC), …
Effective Mobile Advertising Pivots on Blockchain, AI/ML and Anti-Fatigue Technologies
S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last …
Apps Ahead in the Race as Mobile Advertising Continue to Grow Worldwide
PubMatic’s Q1 2018 QMI Report Highlights 84% Y-o-Y Increase in Mobile App Monetized Impression Volumes Globally PubMatic, the publisher-focused sell-side …
Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry
Public Consultation Running Until Early June to Add New Implementation Scenario to Framework, Help Companies Meet GDPR Requirements on Disclosure, Legal Bases …
Thinknear Launches Geolink, the First Self-Serve Mobile Advertising Platform to Include Location Score Technology
Partners, Agencies, and Brands Can Leverage Company’s Powerful Location Data to Target Audiences at Scale Thinknear by Telenav, a leading location-based …
TabMo Partners with adsquare to Launch ‘Branding to Store’ Mobile Advertising Solution
TabMo’s New ‘Branding to Store’ in Partnership with adsquare Combines Mobile Ad Creative Automation with Real-Time Campaign ROI Measurement Leading …
The Secrets to Pharma’s Success in Mobile Advertising
The Challenge The tortoise of digital advertising might pull off yet another win. In 2017, the pharmaceutical industry has learned …
Mobile Advertising TechBytes with Changsu Lee and Benjamin Chen at Tapjoy
In May, Tapjoy, the provider of Maximum Impact Platform™ for mobile advertisers and app developers, announced a key partnership with …
The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020
What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
Brave Expands Advertising Platform to Mobile Devices and Launches Brave Ads Certified Vendor Program
Privacy-Preserving Brave Ads Now Available on Brave Android Browser, Rewarding Users With BAT Two months after launching the first advertising …
Mobile Marketing and Advertising Tech Company Vehicle Relaunches as Sinch Engage, Setting a New Standard for Personalized, Relevant Customer Engagement
New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich …