Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, announced a new partnership and integration with Yext, Inc., the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints™ mapping technology to identify…

Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints™ mapping technology to…

The Company Completes Initial 30-day Test and Realizes Increase in Download and Subscriber Metrics Friendable, Inc., a mobile-focused technology and marketing company, connecting and engaging users through two distinctly branded applications, announced the initial results of its “Everything starts with Friendship,” advertising campaign. The ad campaign continues to be managed by Liftoff, a highly awarded Palo Alto based firm that utilizes “Machine Learning Technologies”. Friendable’s testing began March 18, 2020,…

Tapping a Database of Over 2 Billion Unique, Fraud-Free Mobile Profiles Friendable, Inc. is pleased to announce its partnership with “LiftOff”, a Palo Alto, CA based company founded in 2012, with the mission of revolutionizing how mobile app marketers build and grow an active, engaged user base. Marketing Technology News: Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart Friendable plans to deliver a focused approach and strategy that employs a “Four-Phased” approach that has been designed to help…

With marketers citing repetitive workflows as a top pain point, Adjust's new Control Center automates campaign management, empowering them to focus on creativity, strategy and pushing boundaries Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, today announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today's marketers.…

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

The mobile advertising market is booming – it’s expected to account for 43% of all media ad spend next year – and brands are actively trying to reach consumers engaging in daily mobile activities, from payments and bookings to communication and entertainment. This year, time spent on mobile devices will exceed the time spent watching TV and will reach an average of 3 hours 43 minutes per day, explaining the high demand for mobile advertising. As mobile continues to grow, advertisers can further develop techniques to…

PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. In the US, digital ad spend recently passed $100 billion due to dominant increases in mobile advertising and video ad spend. As mobile…

Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself--how the properties of the palette can enhance consumer experiences. As more content consumption moves to smaller devices, having the ability to transform those small screen experiences into larger, more immersive ones will be critical to the future of advertising. Following Huawei's latest announcement of the Mate X phone, which has both 5G capabilities and a foldable…

Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly Mobile Index (QMI) reveals that the mobile advertising ecosystem is carving a smoother path forward and brands and publishers are seeing the benefits of continued investment and the maturing of the channel.  In-App Header Bidding Continued to Experience Growth Across Devices  The inefficiencies of the waterfall and current ad network mediation saw publishers embracing the efficiency…

Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile attribution company, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 billion app opens. While Facebook and Google continue to dominate the rankings…

Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels.  For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying…

aiCube Addresses Publisher Quality, Fraud, Brand Safety and Performance Optimization Problems in the Mobile Programmatic Ecosystem Through App Store Data Intelligence, Audience Intelligence and Artificial Intelligence RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine 'aiCube' that brings app store data intelligence to mobile programmatic buying. The aiCube technology automatically validates every app publisher across 20+ programmatic exchanges with data from Google and Apple…

Global Mobile Advertising Company Releases a Compliance Solution After Successful Beta Period WeQ, a leading global mobile advertising company, officially launched its proprietary mobile advertising compliance solution, WeQ SHIELD. After a successful beta period, WeQ SHIELD is fully integrated on all client campaigns, in order to fight the many different and emerging forms of malicious traffic. Mobile ad spending is growing and valued at over $75 billion globally, according to Forbes. RetailDive reports that fraud…

Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising network EasyVisual has announced the launch of Banners App on September 9th, 2018, at the FutureNet World Convention in Macau and has already launched the app. Banners App functionality BannersApp is a mobile Android-based application that is activated every time a user…

Sven Lubek, a Seasoned Mobile Expert and Serial Entrepreneur Who Founded 25 Companies, Including the Leading German DMP Adex, Joins WeQ to Lead the Company into Its Next Growth Phase WeQ, a leading global mobile ad tech organization, announced the appointment of seasoned digital marketing expert and tech-driven entrepreneur Sven Lubek as Managing Director. Lubek will shift from WeQ Chairman to active Director, focusing on mobile ad technology innovation and new product development, as well as driving the continued…

New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and…

S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last month, S4M scooped $12 million Series B funding to put an end to the big-divide in offline and online advertising. Currently, S4M brands their technology as ‘Shopper Marketing Made Easy’. S4M, as a global mobile advertising technology provider, connects brands to consumers by bridging the gap between digital advertising and the real-world. To prepare for this martech funding, S4M too…

PubMatic’s Q1 2018 QMI Report Highlights 84% Y-o-Y Increase in Mobile App Monetized Impression Volumes Globally PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.…

Public Consultation Running Until Early June to Add New Implementation Scenario to Framework, Help Companies Meet GDPR Requirements on Disclosure, Legal Bases Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced in parallel with the Interactive Advertising Bureau (IAB) Tech Lab the release of an in-app consent solution to meet the requirements of the General Data Protection Regulation (GDPR). After the IAB Europe Transparency and Consent Framework was…