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Search Results for: mobile advertising

Mobile Advertising Needs More Than Just 5G
Guest Authors

Mobile Advertising Needs More Than Just 5G

The mobile advertising market is booming – it’s expected to account for 43% of all media ad spend next year – …

Michael KorsunskyNovember 15, 2019, 10:00 amNovember 11, 2019 0 680
Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
Native & Programmatic Advertising, Video Advertising, Video Marketing

Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads

PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its …

PRNewswireMay 16, 2019, 4:19 pmMay 16, 2019 2 1785
How Do Foldable Screens Impact Mobile Advertising?
Guest Authors

How Do Foldable Screens Impact Mobile Advertising?

Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the …

Ryan PolleyMay 12, 2019, 6:00 pmMay 10, 2019 1 1369
Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018
Guest Authors

Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018

Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly …

Emma NewmanMay 10, 2019, 3:30 pmMay 7, 2019 2 1281
AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising
Mobile Advertising

AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising

Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile …

MTS Staff WriterMarch 20, 2019, 8:02 pmMarch 19, 2019 0 2869
TabMo Activates Digital out of Home, Connected TV and Audio on Its Mobile Advertising Platform, Hawk
Native & Programmatic Advertising

TabMo Activates Digital out of Home, Connected TV and Audio on Its Mobile Advertising Platform, Hawk

Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side …

MTS Staff WriterFebruary 28, 2019, 2:10 pmFebruary 28, 2019 0 3229
RevX Announces aiCube, an Intelligent Engine for Mobile Advertising & Analytics
Mobile Advertising

RevX Announces aiCube, an Intelligent Engine for Mobile Advertising & Analytics

aiCube Addresses Publisher Quality, Fraud, Brand Safety and Performance Optimization Problems in the Mobile Programmatic Ecosystem Through App Store Data …

PRNewswireNovember 27, 2018, 4:48 pmNovember 27, 2018 0 1098
WeQ SHIELD is Unveiled Taking AI and Machine Learning to the Next Level in the Fight Against Mobile Advertising Fraud
AI/ML, Mobile Advertising

WeQ SHIELD is Unveiled Taking AI and Machine Learning to the Next Level in the Fight Against Mobile Advertising Fraud

Global Mobile Advertising Company Releases a Compliance Solution After Successful Beta Period WeQ, a leading global mobile advertising company, officially …

MTS Staff WriterNovember 14, 2018, 3:48 pmNovember 14, 2018 0 1330
Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion
Mobile Advertising

Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion

Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new …

PRNewswireSeptember 26, 2018, 6:20 pmSeptember 26, 2018 0 1391
WeQ Announces New Managing Director to Focus on Mobile Advertising Product Innovation
Mobile, Mobile Advertising

WeQ Announces New Managing Director to Focus on Mobile Advertising Product Innovation

Sven Lubek, a Seasoned Mobile Expert and Serial Entrepreneur Who Founded 25 Companies, Including the Leading German DMP Adex, Joins …

PRNewswireSeptember 20, 2018, 5:45 pmSeptember 20, 2018 0 1352
Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement
Native & Programmatic Advertising

Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement

New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI Branded Cities (BC), …

MTS Staff WriterJuly 31, 2018, 6:07 pmJuly 31, 2018 0 1156
Effective Mobile Advertising Pivots on Blockchain, AI/ML and Anti-Fatigue Technologies
Mobile Advertising, Staff Writers

Effective Mobile Advertising Pivots on Blockchain, AI/ML and Anti-Fatigue Technologies

S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last …

Sudipto GhoshJune 5, 2018, 3:00 pmJune 5, 2018 0 2107
Apps Ahead in the Race as Mobile Advertising Continue to Grow Worldwide
Mobile Advertising

Apps Ahead in the Race as Mobile Advertising Continue to Grow Worldwide

PubMatic’s Q1 2018 QMI Report Highlights 84% Y-o-Y Increase in Mobile App Monetized Impression Volumes Globally PubMatic, the publisher-focused sell-side …

Sudipto GhoshMay 22, 2018, 10:45 pmMay 22, 2018 0 1345
Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry
Mobile Advertising, Native & Programmatic Advertising, Privacy and Regulations

Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry

Public Consultation Running Until Early June to Add New Implementation Scenario to Framework, Help Companies Meet GDPR Requirements on Disclosure, Legal Bases …

MTS Staff WriterMay 17, 2018, 9:12 pmMay 17, 2018 1 1279
Thinknear
Mobile Advertising

Thinknear Launches Geolink, the First Self-Serve Mobile Advertising Platform to Include Location Score Technology

Partners, Agencies, and Brands Can Leverage Company’s Powerful Location Data to Target Audiences at Scale Thinknear by Telenav, a leading location-based …

PRNewswireMay 7, 2018, 2:45 pmMay 7, 2018 0 1813
TabMo Partners with adsquare to Launch 'Branding to Store' Mobile Advertising Solution
Mobile Advertising

TabMo Partners with adsquare to Launch ‘Branding to Store’ Mobile Advertising Solution

TabMo’s New ‘Branding to Store’ in Partnership with adsquare Combines Mobile Ad Creative Automation with Real-Time Campaign ROI Measurement  Leading …

Sudipto GhoshApril 3, 2018, 4:59 pmApril 3, 2018 0 2298
Pharma using Mobile to drive sales
Guest Authors

The Secrets to Pharma’s Success in Mobile Advertising

The Challenge The tortoise of digital advertising might pull off yet another win. In 2017, the pharmaceutical industry has learned …

Adam Cohen-AslateiAugust 9, 2017, 3:02 pmAugust 9, 2017 0 13129
Changsu Lee
Tech Bytes

Mobile Advertising TechBytes with Changsu Lee and Benjamin Chen at Tapjoy

In May, Tapjoy, the provider of Maximum Impact Platform™ for mobile advertisers and app developers, announced a key partnership with …

Sudipto GhoshJuly 28, 2017, 6:15 pmJuly 28, 2017 1 2866
Mobile In-Game Advertising
Mobile Marketing

Mobile In-Game Advertising

More Game Developers Turn to Advertising With gaming shifting to mobile, developers are looking to monetize their games through advertising, …

MTS Staff WriterOctober 17, 2019, 12:03 pmDecember 2, 2019 0 17
RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global (US), Mobile and Video Trust (US and International) Indexes
Native & Programmatic Advertising

RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global (US), Mobile and Video Trust (US and International) Indexes

Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more RhythmOne LLC, a Tremor …

MTS Staff WriterOctober 10, 2019, 9:05 pmOctober 10, 2019 1 1150

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