AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to Expand its Global Technology Platform

AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it completed its pending acquisition of Adjust, a global mobile app measurement and marketing company. Adjust will retain its unique brand and culture and continue to operate as a distinct company. The closing occurred after completion of stockholder and regulatory approvals. Marketing Technology News: Sidecar Releases E-commerce Advertising Industry Benchmarks For 2021…

Movable Ink Partners With Xtremepush To Deliver Dynamic Email And Mobile App Experiences

Movable Ink, the personalized content platform provider for digital marketing leaders, has announced its partnership with Xtremepush, the world's leading customer engagement, personalization, and data platform. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk The integration will allow shared clients to seamlessly utilize Movable Ink to activate any data into real-time, personalized content across all customer touchpoints. Movable Ink content easily…

Public Influencer Marketplace QuikPlace is Helping Creators Monetize Their Following With the Release of Their Mobile App

QuikPlace is at the core of it, a platform that exists to bridge the gap between content creators and artists, record labels, and brands. The marketplace was created when Co-Founders Tanner Kesel and Alex Boro noticed that many TikTok creators were not monetizing their followings. The platform has since integrated Instagram, YouTube, and Twitter to allow clients the ability to run multi-platform campaigns. “We realized there was no such thing as an influencer marketplace yet, at least a public one, and thought it would be…

Public Influencer Marketplace QuikPlace Is Set to Release Their Mobile App

In just a matter of weeks, public influencer marketplace QuikPlace will be releasing its iOS and Android applications or apps. The upcoming apps are designed for an easy and comfortable process of purchasing promotions on mobile phones. QuikPlace, is, at the core of it, a platform that exists to bridge the gap between content creators and artists, record labels, and brands. The marketplace was created when Co-Founders Tanner Kesel and Alex Boro noticed that many TikTok creators were not monetizing their followings.…

Klēn Launches AI-Driven Mobile App in Austin, Texas to Help Businesses, Consumers Navigate COVID-19 Safety

Klēn ,  an AI-driven app that changes how businesses communicate COVID-19 safety measures to customers, today announced Austin, Texas as the first city for the launch of its pilot program. Klēn’s multi-sided platform centralizes the most accurate, up-to-date COVID-19 safety protocols for business owners, and serves as a database for consumers to self-select their individual preferences and search for businesses based on those requirements. Businesses can log and update their safety measures through the app in…

Pega Delivers New Enhancements for Low-Code Mobile App Development

Latest Pega Mobile capabilities enable anyone to deploy powerful mobile apps in just a few clicks Pegasystems Inc., the software company that crushes business complexity, announced new features for Pega Mobile that help make it even faster and easier to develop seamless mobile apps from any Pega desktop application. With its intuitive low-code interface, new Pega Mobile authoring enhancements help both citizen and professional developers to more efficiently create modern mobile apps with the look, feel, and performance that…

AppLovin to Acquire Mobile App Measurement Market Leader Adjust to Expand its Global Technology Platform

Ninth paragraph, first sentence of release dated February 3, 2021, should read: Fenwick & West LLP and Gleiss Lutz served as the legal advisors for AppLovin. (instead of Fenwick & West LLP served as the legal advisor for AppLovin.). The updated release reads: APPLOVIN TO ACQUIRE MOBILE APP MEASUREMENT MARKET LEADER ADJUST TO EXPAND ITS GLOBAL TECHNOLOGY PLATFORM AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, announced it has entered into a…

LimeLight Marketing Acquires Web and Mobile App Development Firm DevSquared

LimeLight Marketing announced the acquisition of DevSquared, a Pittsburg-based web and mobile app development firm that specializes in website, mobile app and software development. DevSquared brings specialization in website, mobile app and software development and a history of working with small businesses, larger corporations and educational systems. The strategic move will complement LimeLight’s current roster of clients and help scale the agency’s development capabilities in brand management, digital marketing and…

Popular B2B Mobile Applications Used by Businesses

Although the majority of benefits of a mobile application are confined to B2C businesses, B2B businesses can still benefit from mobile applications. With the right setting and strategy, a business can take advantage of on-the-go mobile applications. For businesses, the chances of running into troubles such as dealing with financing and building the workforce can be overwhelming. Additionally, the challenges with management and coordination among team members can also hamper the service quality. Adding to that, it becomes…

Gartner Predicts 80% of Customer Service Organizations Will Abandon Native Mobile Apps in Favor of Messaging by 2025

Gartner Unveils Top Predictions for Customer Service and Support Leaders in 2021 and Beyond By 2025, 80% of customer service organizations will have abandoned native mobile apps in favor of messaging for a better customer experience, according to Gartner, Inc. Digital transformation for service organizations initially focused on websites for desktop users but shifted to enterprise-native mobile app experiences with the proliferation of smartphones and tablets. However, despite significant investment and promotion, most…

2021 Mobile App Marketing Predictions with Adjust Martech Leaders

Customers spent close to $75 billion globally on Mobile App Marketing campaigns just to drive user installs on their devices. However, the pandemic crisis and high cost of advertising continued to plague marketers from scaling their mobile app marketing efforts. To know how to scale further in 2021, we spoke to industry leaders from the mobile martech world. Today's Martech Predictions Series is special. We have managed to get together 3 top-level executives from a leading Mobile Marketing technology company, Adjust.…

70% of Mobile Marketers Say COVID-19 Strengthened Their Business, According to Liftoff’s Mobile App Trends Report

The Report Also Warns of a 15% Increase in Fake User Ad Fraud and the Impending Impact the ID for Advertisers (Idfa) Will Have on iOS Versus Android Liftoff, the leader in mobile app marketing and retargeting, released its annual Mobile App Trends Report. With COVID-19 restrictions prompting more at-home time, Liftoff’s report sees app downloads reach all-time highs, propelling positive outcomes for mobile marketers. Additionally, the findings caution marketers to stay vigilant in their research and planning due to an…

Video Conferencing Platform ConnectHub by Hub-Suite Launches Its New Mobile App iOS and Android

Fully Featured ConnectHub Offers Robust Alternative to Zoom or GoToMeeting Hub-Suite's ConnectHub video conferencing platform has launched its much-awaited mobile app for iOS and Android devices. ConnectHub offers companies a powerful and cost-effective alternative to Zoom or GoToMeeting. ConnectHub works on any web browser and on any IOS and Android device to keep businesses in touch with their employees and clients. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data…

Surefire Local Releases Next-Generation Mobile App for Small Businesses

GenNext Media, dba Surefire Local a seven-consecutive year Inc. 5000 company that brings the online marketing power typically yielded by large dot-coms into the hands of local, small businesses, announced the release of their next-generation mobile app for iOS and Android, unlocking the future of local marketing for small businesses. Surefire Local's next-generation platform equips local, small businesses with cost-effective, easy-to-use tools needed to effectively manage their digital and traditional marketing efforts.…

New Avid Mobile Apps for MediaCentral Empower Production Teams to Deliver Breaking News From Anywhere

MediaCentral | Collaborate and MediaCentral | Reporter apps and new NRCS integration accelerate end-to-end workflows for news, sports and post production teams Avid announced its comprehensive media workflow platform, MediaCentral, accelerates end-to-end workflows for TV news, sports and post production teams with the introduction of mobile apps and support for third-party newsroom computer systems (NRCS) that drive increased collaboration and openness. Whether working in the studio or in the field, production teams and…

Tappx Announces Partnership With Laliga for Mobile App Monetization

Tappx, a leading AdTech company delivering advertising solutions for mobile, OTT, and desktop, announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetization strategy for its global hit app, LaLiga Fantasy MARCA 2020 Football Manager. LaLiga started working with Tappx during the 2019-2020 football season. Prior to onboarding Tappx, the LaLiga Fantasy Football app team evaluated its in-app advertising inventory…

Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency To Mobile App Publishers

Mediahuis Nederland, Impala Studios and Slickdeals among first publishers to adopt Demand Manager Mobile Magnite, the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager Mobile allows mobile app publishers to integrate the efficiency of a unified auction into their monetization setup. By…

Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018 Now Drives More Than $65 Million in Revenue to…

Taboola, the world's leading discovery platform, focusing on making the open web and publishers thrive side-by-side to tech platforms, announced a major adoption milestone for its mobile app product suite, which brings the full scope of Taboola's publisher platform to mobile environments. More than 2,000 of the world's leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps, including BILD, Daily Mail, El Tiempo, Fox Sports Australia, TudoGostoso, and WeatherBug,…

Airship’s Data Study of Nearly 750 Million Individual App Users Finds Mobile App Engagement Rates Have Soared Under Lockdown

Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps Customer engagement company Airship revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing…

Sendbird Launches Self Service Option for Sendbird Calls APIs, Making It Fast and Easy for Any Organization to Embed Voice and Video Calling…

Company continues to add new features to Sendbird Calls to facilitate online connections and reduce social isolation caused by COVID-19 Sendbird, the leading interactions API service for mobile and web applications, announced that it has opened a self-service portal for Sendbird Calls APIs. The new option makes it fast and easy for organizations to bring the power of voice and video to their apps. The company has also added several new features to the APIs, including call event webhooks and on-device recording.…