The report The State of App Marketing in Latin America 2020 of AppsFlyer reveals that Mexico and Brazil are leading the growth in installations, use and revenues from mobile applications in Latin America  AppsFlyer, the global leader in mobile attribution and data analysis, presented The State of App Marketing in Latin America 2020 , the most comprehensive report on mobile applications, indicating that confinement SARS-CoV-2 accelerated the growth of the app economy in Latin America, where facilities increased 29.3%. …

 Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce and Fintech business enablement solutions, has officially launched its CreateApp mobile commerce platform-as-a-service in Italy as the country reopens following the COVID-19 lockdown. As Italy works to revitalize its economy, CreateApp allows the more than 172,000 small businesses across the country to easily and affordably establish a new mobile presence. CreateApp was launched in Italy in partnership with Medias-Com’S SA, a Swiss company specializing…

Do you have an app for your business? If yes then chances are you’ve spent a lot of time, effort and money on it. People are even downloading your app, but there isn’t any cash flow-yet. While there are several ways of monetization, you need to choose the ones that are most suited for your app. Being specific about how would you monetize from day one will allow you to understand whether your customers are ready to pay for the solutions you offer or not. And that’s an essential part of validating the mission of your…

Now Provides Advanced Analytics and Segmentation for Mobile User Sessions and Automatic Observability for Additional Native Mobile Platforms and Frameworks Software intelligence company, Dynatrace, announced expanded digital experience management capabilities, including advanced analytics and segmentation of mobile app user sessions, auto-instrumentation for additional mobile platforms and technologies, and enhancements to its explainable AI engine, Davis, including insights from third-party mobile app components. With…

Available as a Community and Premium Application, Zoominfo for iOS and Android Promises to Keep Customers Connected to Their Market -- Whether They Are On-Site, in the Field, or on the Move ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the launch of its new mobile presence, releasing both a free and premium application, CommunitieZ Go and ZoomInfo Mobile, to support its community and enterprise customer base. Available on the Apple App Store and Google Play Store, both applications…

Holidays are here, and whether you are at home, at work or shopping at your favorite retail outlet, there are countless ways you can prepare for Christmas and the New Year. US retailers and online e-commerce companies offer exciting discounts to smartphone users who download and make payments through mobile apps, e-wallets, and social media links. But, it's not always about finding a great deal on New Year Mobile Apps. What drives consumers to search and download Christmas and New Year mobile apps for the holiday season also…

According to Appdome, Top Companies Are Now Publishing Internal Mobile Apps via the Apple App and Google Play Stores to Expand Employee Reach Appdome, the mobile industry's first no-code mobile integration and solutions platform, released the results of its first study on corporate mobile app deployment trends by Fortune 1000 companies. The results show a significant change in the way corporations get mobile apps into the hands of their employees. Twenty-seven percent of Fortune 1000 companies now publish at least one…

Landocs, a leading Private Equity group specializing in acquiring and managing digital assets, announced its plans to expand its current acquisition strategy to include established Mobile Apps market. The new division is expected to leverage the know-how, professional team, unique tools and Intellectual property gained from past & current activities into the apps market. Marketing Technology News: Bloomreach Announces brX Implementation Accelerator for B2B Commerce The market revenue in the Apps segment amounts…

The first AI based system to automatically test and validate complex native applications Appvance, the inventor and leading provider of AI-based software test technology, announced today the launch of AI test generation for native mobile applications including iOS and Android, native, hybrid, REACT and Webview. To date, mobile test automation has been difficult, and test scripts often need as much maintenance as the application does. Reducing or eliminating test script creation and maintenance has been a long sought-after…

A Native application is a software program that is implemented for use on a specific platform and device. Because the native application is developed for a specific device and its OS, it has the capability to use both hardware and software. Native applications can give the best performance and have the benefits of the new technology, such as GPS, compared to mobile cloud apps or web apps designed to across many systems. Platform Two main mobile OS platforms are Android and iOS. Native applications are written in particular…

People who want food delivered to the comfort of their homes are increasingly turning online to places like Uber Eats and GrubHub. Without owning a single car or restaurant, these two companies reported $37 billion and $683 million in revenue respectively in 2017. They have created an innovative solution through which independent drivers bring consumers food from local restaurants, serving as the platform that arranges the exchange. Both companies demonstrate the opportunities and demand for online marketplaces. An online…

Fraudulent CTV & Mobile Apps Grow 120%, as Advertisers Target Premium, Emerging Media DoubleVerify ("DV") the leading independent provider of marketing measurement software and analytics, released its 2019 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality on the Internet. The Report explores global trends in brand safety, fraud and viewability, with a number of key findings. The new 2019 data indicate that mobile app brand safety violations have grown…

New SOTI Survey Finds Patients More Likely to Visit Their Doctor by Booking Appointments Using Mobile Technology With the number of mobile phone users reaching 4.8 billion worldwide, today’s consumers use their mobile devices for nearly everything. From personal banking to trip planning, consumers are provided with quick and easy access to apps for completing life’s most critical tasks. However, similar access to healthcare services has been lacking. For healthcare providers to make a more meaningful connection with…

Most Mobile E-Commerce Shoppers Say They Use Mobile Apps to Receive Exclusive In-App Deals and Offers. the Largest Percentage of Consumers (42%) Most Frequently Use Pure Online Retail Apps, like Amazon and Overstock, Though Experts Believe That There Is Still Space for Smaller Businesses to Compete in Mobile E-Commerce If They Build Browsable, Sustainable Apps Roughly two-thirds of shoppers (65%) say they use mobile e-commerce apps to receive deals and offers exclusive to the app, according to research from Clutch, the…

Latest Product Release Offers the Power of Low-Code and the Development Speed of No-Code Alpha Software Corporation, producer of award-winning software that speeds mobile and web app development and deployment for business and IT, announced the official launch of Alpha TransForm the industry’s first mobile app development and deployment platform that turns complex paper forms or business processes into scalable, offline-capable mobile apps in just a few hours. “We’ve worked hard to ensure that Alpha TransForm has the…

Click2Mail Puts Easy Access to the US Mail in the Hands of Consumers and Businesses National Postal Forum in Indianapolis, IN, Click2Mail announced the release of ZendaNote and Mail-it Now on the iTunes App Store. The free apps enable smartphone users to mail personalized notecards or documents from their phone or tablet to any address in the world, from anywhere they happen to be. "With Americans' renewed interest in all things analog--including hyper-personalized physical mail, and everyone's love of mobile…

Decibel, the leading global digital experience intelligence provider, released Decibel for Apps, which extends its innovative behavioral digital intelligence from websites and mobile to native apps. Decibel for Apps identifies problem areas for app customers, uncovering actionable insights for user experience (UX) designers and developers. This is the latest advancement in Decibel’s mission to deliver brands the most comprehensive view of the customer journey across all digital touchpoints. Recent research shows that…

More Than 75% of Developers to Use the Hibe Platform to Address Adoption, Retention and Monetization Problems of Their Mobile Applications Virtual Artifacts (VA) announced they have conducted two surveys between Jan. 12-28, 2019 and Feb. 11-20, 2019 with mobile applications developers about its flagship platform Hibe, a social network for mobile apps that allows different applications to "friend" each other in order to enable their users to interact with each other. The goal of the first survey was to validate their…

IST is proud to announce a strategic alliance and investment with BlueCrunch, a leading digital enabler software company that helps brands and corporates improve their digital interactions through mobile apps and portals with end-customers. The IST BlueCrunch alliance will bring together two leading Customer Experience (CX) innovators that will harmonise and simplify the delivery of innovative world-class CX solutions that will directly impact end-customers. BlueCrunch will add Mobile Apps and fully immersive web portals…

The workload most commonly moved to a public Cloud consist of mobile apps, according to 66% of Cloud developers in Evans Data's newly released Cloud Development Survey.  The survey, conducted in early December 2018 among active Cloud developers, also found that workloads vary between public, private and hybrid Cloud systems.  While mobile apps were cited significantly more often than others for public Clouds, database, security, and backend services were virtually tied for top workloads for private Clouds and IoT was most…