Sayollo and Protected Media Partner to Protect Immersive Mobile Game Advertising From Sophisticated Fraud

Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media's advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media's patented 3-Way-Handshake cybersecurity…

Google and Unity Partner to Boost Mobile Game Advertising

First-Of-Its-Kind Integration Gives Google Advertisers Direct Access to Unity’s Global Mobile Gaming Inventory Unity Technologies , creator of the world’s leading real-time 3D development platform, announced a strategic partnership with Google’s mobile advertising business, AdMob, that will change the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s…

UPLTV Releases Latest Monthly Global Mobile Game Advertising Monetization Data Report

UPLTV's Report Was Based out of 30 Million Ad Impressions Combined from IoS and Android Devices. UPLTV, focused on mobile game ad mediation, released its February 2018 Global Mobile Game Advertising Monetization Data Report. This report is based on the data collected from over 30 million ad impressions on iOS and Android devices. Ad impressions are categorized based on casual, match-three, and casino games. For each category, the advertising monetization indicators eCPM (effective cost per mille) are collected and stats…

FTC Requires Mobile Advertising Company to Stop Misleading Users About In-Game Rewards

Tapjoy got hundreds of thousands of complaints about failure to provide rewards promised to consumers, agency alleges A California-based mobile advertising company has settled Federal Trade Commission allegations that it failed to provide in-game rewards users were promised for completing advertising offers. As part of the proposed settlement, Tapjoy, Inc., is prohibited from misleading users about the rewards they can earn and must monitor its third-party advertiser partners to ensure they do what is necessary to enable…

Casual and Hyper-Casual Mobile Games Driving Shift Towards Immersive InGame Advertising

New paper reveals key mobile game developer monetization strategies for 2021 Immersive in-game advertising, where non-interruptive brands ads are seamlessly integrated into gameplay, is emerging as an important new monetization channel, with 46.3% of mobile game developers citing it as a key opportunity for 2021. In a global mobile developer survey by InGamePlay brand advertising platform, AdInMo, confirms that In-App Purchases (65.8%) and in-game advertising (53.8%) are still the most popular forms of monetization, but…

Mobile In-Game Advertising

More Game Developers Turn to Advertising With gaming shifting to mobile, developers are looking to monetize their games through advertising, and advertisers are realizing that mobile games attract players from nearly all demographics. How big is the market for mobile in-game advertising? We estimate that the US market for in-game advertising on all devices will exceed $3 billion this year, with mobile comprising the majority. Ad spend in all games grew 16% in 2019 and will continue to grow by double-digit rates…

Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads

PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. In the US, digital ad spend recently passed $100 billion due to dominant increases in mobile advertising and video ad spend. As mobile…

In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market

In a new report from Bidstack, the leading gaming monetization and advertising platform, the London-based company explains how the impact of the pandemic led to a breakthrough year for in-game advertising in 2020. While national lockdowns disrupted out-of-home, sport sponsorship and in-venue advertising, video game consumption soared, and brands chased eyeballs into the virtual world. As global agencies and Fortune 500 companies jumped headfirst into the fast-growing and immersive medium that now counts 2.7 billion loyal…

Monaker Group Partnership Acquires Award Winning Digital TV Technology Provider; Plans to Accelerate Global Expansion of HotPlay Advertising…

Monaker Group, Inc. , a technology solutions company, announced that Reinhart Interactive TV, a Monaker-funded strategic partnership, has acquired a leading and award winning Interactive TV supplier, founded in 2001 by former employees of Philips Media. One of the key drivers behind Monaker’s entry into the Digital TV space, is the planned integration of HotPlay’s advertising platform with the TV and broadcaster eco-systems. With this acquisition, Reinhart Interactive TV combined with HotPlay’s offering becomes an…

Adverty and Mobile Game Developer Gold Town Games Enter Into Strategic Partnership

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty's seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games. Marketing Technology News: MarTech Interview with Robert Glazer, CEO at Acceleration Partners The partnership will see the imminent launch of Adverty's seamless In-Play™ and In-Menu™ ads in GTG's popular…

Tapjoy Launches Country Multipliers As Its Mobile Offerwall Sees Its Best Quarter Ever in Q4 2020

Country-specific currency exchange rates enabled Ludia to increase ad revenue by 165% percent across more than a dozen countries. Tapjoy, a leading mobile advertising and app monetization company, launched a self-serve Country Multipliers tool for its industry leading offerwall, designed to help app publishers optimize revenue on a per-country basis. Now available through the Tapjoy dashboard, Country Multipliers enable publishers to increase offerwall conversions by awarding virtual currency for rewarded advertising…

CA+ Launches to Transform Mobile Advertising Production with Live Action, 3D Animation and Motion Graphics

New creative agency model offers the highest quality asset creation that's faster, better, cheaper for delivery across TV, Mobile, Web, OTT, and DOOH  Consumer Acquisition today launched its creative services agency CA+ that will focus on big brand thinking, strategy and creative for clients. Having already created hundreds of thousands of ads via animation, editorial and motion graphics for clients, CA+ was created to enhance its service offering with live-action video production, full post-production services, 3D computer…

Aurora Mobile Partners With SAIC-GM-Wuling To Drive Digital Marketing Transformation

Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a partnership agreement with SAIC-GM-Wuling to collaborate in driving digital marketing transformation across the automotive industry with a particular focus on intelligent mobility services and solutions. Marketing Technology News: How to Start Creating the Change Advertising Needs SAIC-GM-Wuling embraces the enterprise spirit of "hard work and self-reliance" and strives to provide customers with higher…

Vungle Acquires GameRefinery, A Leading SaaS Mobile Gaming Analytics Company

Acquisition brings further innovation to Vungle's mobile performance advertising platform by offering contextual targeting and creative intelligence features Vungle, a leading mobile performance advertising platform, announced the acquisition of GameRefinery, an industry-leading SaaS mobile gaming analytics company headquartered in Finland. GameRefinery's Game Intelligence platform provides developers with retention and monetization insights through its cloud-based developer tools for world-class studios such as Zynga,…

Aurora Mobile Partners with The Trade Desk to Provide Strong Support For Digital Advertising

Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a strategic partnership with The Trade Desk, a global demand-side technology platform for advertisers. Aurora Mobile and The Trade Desk will jointly provide advertisers with premium big data solutions leveraging Aurora Mobile’s powerful artificial intelligence (“AI”) and advanced analysis technology, helping advertisers improve the reach, scale and effectiveness of their advertising campaigns. Marketing…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adtelligent, Adverty, InMobi, Origin, to Centro. Adtelligent Introduces Native Support for AMP Ads Adtelligent is pleased to announce that its efficient ad tech platform now natively supports Accelerated Mobile Pages (AMP) integrations for ad monetization. This US-based company is in the process of designing a demand pathway optimization solution that will bring back the much needed…

InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World

Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange. Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming an attractive media channel as the industry grows at an exponential rate. Recent research has shown that mobile gaming audiences increasingly prefer free-to-play, ad-supported games over games with other monetization models…

Adverty Outlines a Unique Opportunity to Boost Monetisation Significantly With Seamless in-Game Advertising on the Unity Platform

Join the leading in-game advertising specialist on 3rd March to find out more about this opportunity and for the chance to win up to $50,0000 Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm CET. The upcoming seminar by Adverty will unveil how to integrate its Unity software development kit (SDK) into mobile…

AdColony Widens the Opportunity for Brands to Connect With Players Beyond the Game, with Mobile Legends: Bang Bang Esports

AdColony, the in-app marketplace for brands, with a focus on gaming, unveiled sponsorship rights to Moonton’s best known multiplayer online battle arena game, Mobile Legends: Bang Bang, via their recently announced partnership with Mana, the Singapore-based gaming and esports brand consultancy firm. This agreement will enable AdColony to offer brands in Southeast Asia a streamlined approach to sponsorship and advertising in esports alongside their investment in gaming. Through this partnership, AdColony will have the…

AdInMo Partners With Lemma Connecting DOOH Advertisers With Mobile Gaming Audiences

Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market AdInMo, the InGamePlay brand advertising platform, announced a partnership with Lemma , the largest programmatic Digital Out of Home Network (DOOH). The integration of the two platforms extends the reach of Lemma’s international network of DOOH screens into mobile games. It creates a new ad category through which Lemma’s brand advertiser clients can programmatically target premium gaming…