WAM.app, a Romanian Mobile Gaming Social Media Platform, Surges Past 1 Million Users in the First Month after Launch

Meet the first mobile gaming social media network, WAM.app, allowing anyone to play at any time and place. Since its launch on February 25th, WAM.app has reached more than 1 million active players. And the number keeps growing. WAM.app is the brainchild of Digitap, a Romanian company founded by visionary game dev and business veterans Daniel Tamas and Alex Rus whose mission is to let people socialize through gameplay. Marketing Technology News: SAP.iO Foundry Tokyo Kicks Off Accelerator Program Focused on the Intelligent…

Vungle Acquires GameRefinery, A Leading SaaS Mobile Gaming Analytics Company

Acquisition brings further innovation to Vungle's mobile performance advertising platform by offering contextual targeting and creative intelligence features Vungle, a leading mobile performance advertising platform, announced the acquisition of GameRefinery, an industry-leading SaaS mobile gaming analytics company headquartered in Finland. GameRefinery's Game Intelligence platform provides developers with retention and monetization insights through its cloud-based developer tools for world-class studios such as Zynga,…

AdInMo Partners With Lemma Connecting DOOH Advertisers With Mobile Gaming Audiences

Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market AdInMo, the InGamePlay brand advertising platform, announced a partnership with Lemma , the largest programmatic Digital Out of Home Network (DOOH). The integration of the two platforms extends the reach of Lemma’s international network of DOOH screens into mobile games. It creates a new ad category through which Lemma’s brand advertiser clients can programmatically target premium gaming…

Here Comes Mobile Gaming Domination

For marketers, the mobile gaming industry offers a plethora of opportunities. However, some businesses are still hesitant to jump on the gaming train. This is set to change in 2021 as mobile gaming platforms make strategic advances. With more than 80% of consumers now playing digital games, we expect even the most reluctant brands will embrace exciting new ways to engage gaming audiences in the year ahead. A key driving force for greater adoption has been the COVID-19 pandemic, which created a surge of growth in digital…

AppsFlyer Report Shows Major Growth For Mobile Gaming Sector As Demand For Gaming Apps Soars 45% In 2020

With a 95% jump in the average revenue generated from paying users, The State of Gaming App Marketing Report Shows Remarketing is a Missed Opportunity for Gaming Apps AppsFlyer, the global attribution leader, released The State of Gaming App Marketing – 2020 Edition, a report examining the growth of the mobile gaming industry during the first three quarters of 2020. The report analyzed 9.2 billion app installs to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth…

The Gamer Is Dead in 2020. Long Live Mobile Gaming

Perhaps the most tenet, most timeless mantra to advertising is “follow the eyeballs.” And while we no longer accept broad reach as our number one outcome, instead focusing on “engaged reach,” or as P&G Chief Brand Officer, Marc Pritchard put it– reach and continuity, the pendulum is, in fact, swinging back to broad-reach vehicles, or engagement worth buying. In some areas of the world, broad-reach vehicles in either traditional or digital media differ. However, in the Asia Pacific region, it’s quite clear that mobile…

Coronavirus Leads to US Mobile Gaming Spike

COVID-19 has led to an increase in canned food sales, Zoom’s stock price and Walmart shirts (not pants) as people adjust to social distancing and working from home. The latest spike due to the pandemic? Mobile gaming in the US.  Mobile gaming and general mobile usage have experienced massive surges in daily users from consumers seeking stay-at-home entertainment to pass time, confirms data by digital advertiser, Jun Group. With millions of Americans working from home and more than 70% of American schools shutting down…

AdColony Sponsors Mobile Esports Trailblazer Mazer Gaming

AdColony, the in-app marketplace for brands, is pleased to announce a new sponsorship agreement with esports organization and mobile esports leader Mazer Gaming, who field the premier Pokémon Go team and 3v3 Pokémon Go Specialist Cup Champions, now with AdColony's support. “2020 was a banner year for mobile gaming and esports, and 2021 will be no different,” said Jonathan Harrop, AdColony’s Senior Director of Global Marketing & Communications. “We firmly believe brands should be investing in opportunities to reach…

Key Social Media Monetization Tactics for Mobile-First Gaming Brands

When you think of a typical gamer, the mind is quick to paint a mental picture of a young male. However, that is not the case at all in this growing industry that topped 43.8 billion in 2018. There is a huge audience - and demand - for casual mobile games that span across demographics. For example, 65 percent of women in the 10-65 age range report they play mobile games and 20 percent of female gamers discover new games on social media. Casual gamers aren’t particularly dedicated to specific genres or games; most tend to…

Ad Platform Unruly Partners With Thece In Global esports And Gaming Deal

Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement ad platform. As part of the partnership, Unruly’s advertisers will be able to access more than a billion livestream billboard ad impressions per week through one of the world’s first livestream ad networks focused on esports and gaming, owned and operated by Thece. Marketing Technology News: Stephanie Plaines Joins Nielsen Board of Directors Ad…

Reflect Systems Announces Innovation Lab and Introduces “Zero Touch” – Enabling Mobile Interaction for Any Digital Signage Screen

Reflect Systems, provider of award-winning digital signage experiences for retail, entertainment venues, healthcare providers and corporate communications environments, announced the introduction of its newest innovation, Zero Touch – the first-of-its-kind scalable, secure signage solution that provides users the ability to control interactive digital signage experiences directly from their mobile device. Zero Touch is the first innovation to come from the company’s new research arm, Reflect Innovation Labs, which has a…

OneSignal Becomes Unity Verified Solutions Partner to Advance Mobile Game Engagement

OneSignal Inc., the leading customer messaging and engagement solution, announced it is now the first Unity Verified Solutions Partner in the messaging space. OneSignal enables Unity developers to better re-engage players using push notifications, in-app messaging, SMS, and email capabilities. Marketing Technology News: Davos Brands LLC Leverages BrandMuscle To Scale Production Of Customized Point-of-Sale Assets… OneSignal started as a Unity mobile game studio and its messaging platform was born from the needs of game…

AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to Expand its Global Technology Platform

AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it completed its pending acquisition of Adjust, a global mobile app measurement and marketing company. Adjust will retain its unique brand and culture and continue to operate as a distinct company. The closing occurred after completion of stockholder and regulatory approvals. Marketing Technology News: Sidecar Releases E-commerce Advertising Industry Benchmarks For 2021…

Wargaming Partnered With Epom For Ad Delivery Scale-Up

Epom ad server is the oldest product of Epom company, which was launched in 2010 and has been honed to the industry standard since that time. The ongoing number of clients who use the server reaches over a hundred, while the average lifetime of the average client using the server exceeds 4.5 years. Marketing Technology News: Hootsuite Partners with Pride At Work Canada to Advance LGBTQ2+ Inclusion Extensive customization, a wide variety of rich media formats and templates for them, and continuous support that actually…

Facebook and Adjust on the Global App Economy: Gaming and Entertainment Top Growth Verticals

Adjust, the global app marketing platform, released its second global Mobile App Growth Report, in collaboration with Facebook. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world's fastest-growing vertical, led by Argentina, while India tops the charts as the fastest-growing region. Using its own Growth Score, Adjust created a global map to highlight mobile app trends…

In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market

In a new report from Bidstack, the leading gaming monetization and advertising platform, the London-based company explains how the impact of the pandemic led to a breakthrough year for in-game advertising in 2020. While national lockdowns disrupted out-of-home, sport sponsorship and in-venue advertising, video game consumption soared, and brands chased eyeballs into the virtual world. As global agencies and Fortune 500 companies jumped headfirst into the fast-growing and immersive medium that now counts 2.7 billion loyal…

Fluent Recognized As Multi-Category Mobile Leader In 2021 AppsFlyer Performance Index XII

Fluent, Inc. , a leading data-driven performance marketing company, was named across seven lists in AppsFlyer’s Performance Index XII, up from four lists in edition XI. In addition to top rankings in North America, Fluent made its debut as the number 10 fastest-growing media source in Western Europe. Marketing Technology News: Enthusiast Gaming Signs Integrated Partnership With TikTok Other notable accolades include: Global In-App Purchase (IAP) Index: #2 Power Ranking (Social Casino, iOS) North America…

Adverty and Mobile Game Developer Gold Town Games Enter Into Strategic Partnership

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty's seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games. Marketing Technology News: MarTech Interview with Robert Glazer, CEO at Acceleration Partners The partnership will see the imminent launch of Adverty's seamless In-Play™ and In-Menu™ ads in GTG's popular…

Enthusiast Gaming Signs Integrated Partnership With TikTok

Partnership to create custom content leveraging media advertising, esports sponsorships, influencer marketing, and entertainment activations across Enthusiast Gaming’s diversified fan engagement platforms Enthusiast Gaming Holdings Inc.  the largest gaming media platform in North America, reaching over 300 million monthly video game and esports fans worldwide, is excited to announce that it has signed an integrated partnership deal with TikTok, the leading destination for short-form mobile video. TikTok will leverage…

Aurora Mobile Partners With SAIC-GM-Wuling To Drive Digital Marketing Transformation

Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a partnership agreement with SAIC-GM-Wuling to collaborate in driving digital marketing transformation across the automotive industry with a particular focus on intelligent mobility services and solutions. Marketing Technology News: How to Start Creating the Change Advertising Needs SAIC-GM-Wuling embraces the enterprise spirit of "hard work and self-reliance" and strives to provide customers with higher…