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Verve Announces Integration with Yext, Enabling Brands to Power Multi-Location Mobile Marketing Campaigns with Place Data from Yext

Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity platform and launch multi-location mobile marketing campaigns. Integration with Verve enables new capabilities for Yext customers as consumer dependence on mobile steadily increases and brand…

adsquare Implements Unacast’s Transparent Location Data to Build Cutting-Edge Mobile Marketing Measurement, Insights and Targeting Solutions…

Movement Data, Based on Real-World Consumer Behavior, Leads to Accurate Footfall Traffic Analysis and Powerful Audience Segmentation Unacast, the leading transparent location data platform, announced a new client utilizing its location data - adsquare, the mobile-first data exchange bringing together data buyers and sellers in a transparent and secure environment. Unacast’s data will power adsquare’s measurement, insights and targeting solutions both in the US and the EU with explicit consent data. “The effectiveness of…

Sift Uses Digital Element’s Geolocation, Proxy Data to Improve Mobile App Targeting Solution

NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale Digital Element, the global geolocation data and services provider, announced that Sift, a mobile advertising technology provider utilizing artificial intelligence (AI) and machine learning, has selected its NetAcuity EdgeTM datasets to use within its mobile app targeting solution, ensuring that clients’ ads are more accurately delivered both in the United States and abroad. With more than 1.4 billion unique profiles of smartphone…

White Paper by V12 Data Explores Mobile Location Solutions to Target Automotive Purchase Intenders

The White Paper Will Help Automotive Brands Understand How They Can Use Mobile Data Solutions To Boost Engagement And Conversions  People-based audience provider, V12 Data, announced the release of a new white paper that explores mobile techniques and opportunities for automotive marketers to acquire in-market car shoppers at four times the conversion rate of other automotive lead data. The white paper will help automotive brands understand how they can use mobile data solutions to boost engagement and conversions…

Button Teams Up With Adjust to Help Marketers Fuel Their Mobile Affiliate Growth

Leading brands like Joom benefit from Button's mobile affiliate optimization technology and Adjust's real-time analytics to measure and drive performance Button, the leading mobile commerce technology company, today announced a strategic partnership with Adjust, a global app marketing platform, to enable brands to be able to clearly view app traffic optimized by Button in their Adjust dashboards. This integration between these mobile industry leaders brings affiliate into the marketing fold—mutual customers of Button and…

Apptricity Launches New Mobile Application

New application for iOS and Android provides end-to-end asset management solution in the field Apptricity is pleased to announce the launch of their new mobile application, “Apptricity Mobile Asset Tracking.” This new application, the first in the Asset Tracking industry, combines barcode, Bluetooth and RFID scanning within a mobile platform. Apptricity combined the best features of Apptricity RFID Mobile and Apptricity Pinpoint and integrated those features with more RFID guns providing the end-user an enhanced user…

Incognia Fights Mobile Fraud and Protects Privacy with Location Behavioral Biometrics

Incognia offers first private identity solution based on location behavior Private identity company, Incognia, announced the launch of its location-based behavioral biometrics solution developed to combat rising rates of mobile fraud. Incognia's Anti-fraud SDK and APIs enhance identity verification and authentication for banks, fintech and retailers with mobile applications. Working in the background, Incognia builds a unique location fingerprint for each mobile user, without capturing or storing any PII, to create a…

Comscore Finds Increased Global Utilization of Mobile Payments in Digital Commerce

The latest research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows that as worldwide audiences continue to shift toward engaging more with mobile and multi-platform devices, mobile commerce (m-commerce) is gaining an increasing share of digital commerce. In the 2020 “Global Mobile Payments Outlook” whitepaper, Comscore examines the state of online mobile payments around the world to understand how the landscape is changing for payment networks, digital wallets,…

Phunware Launching Mobile Hospitality Solution at Atlantis Paradise Island The Bahamas

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced today that it is launching a mobile hospitality solution for Atlantis Paradise Island The Bahamas (Atlantis). For over two decades, Atlantis has been a cornerstone of the economy in The Bahamas, employing over 50,000 Bahamians, providing nearly 4,000 guest rooms and spanning well over 200 acres of Paradise Island. To manage the complexity of both the staff and guest…

GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns

Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, announced a new partnership and integration with Yext, Inc., the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints™ mapping technology to identify…

Quadrant Launches The Asia Pacific Data Alliance

Quadrant announced the Asia Pacific Data Alliance (APDA), a program that helps leading corporations, governments and researchers who are working to build solutions for the Asia Pacific region that help organizations understand the effects, mitigate the risks and optimize their solutions during a pandemic like COVID-19. In response to the current pandemic, Quadrant will be making its’ Asia Pacific mobile location datasets available at no cost. Marketing Technology News: TikTok Donates Over S$350,000 to Support Local…

GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns

Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints™ mapping technology to…

Watch Your Supercar Creation on Your Mobile App, Courtesy Porsche

New service from Porsche Digital allows customers to track their dream car from production to delivery Most people are familiar with tracking a package in the mail, but few deliveries are as highly anticipated as a Porsche in the driveway. A new digital service, "Porsche Track Your Dream" allows customers who order a 911 sports car to follow its journey from production in Germany and across the Atlantic to the final destination at the dealership for delivery. "Buying a Porsche is a special moment, and one that should…

Syncsort Rebrands as Precisely, Powers Confident Business Decisions with Trusted Data

New Brand and Strategy Accelerate Leadership in Data Integrity Following Syncsort’s Acquisition of the Pitney Bowes Software and Data Business Precisely, the global leader in data integrity, is being unveiled as the result of Syncsort’s acquisition of the Pitney Bowes software and data business in December. The Precisely brand underpins a world-class business with leading software and data enrichment products, annual revenue in excess of $600m, 2,000 employees, and 12,000 customers in more than 100 countries, including 90…

PATTISON Outdoor Releases Out-of-Home Traffic Location Data for 2020

PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider is releasing bi-weekly Out-of-Home location traffic data to the industry. To understand the impact of traffic on Out-of-Home locations across Canada due to the onset of the COVID-19 pandemic, PATTISON Outdoor has conducted a traffic analysis, in partnership with Pelmorex Data Solutions. The ongoing review includes weekly traffic data, with a 7-day look-back collected since January 1st, 2020 on mobile devices passing by more than 24,000…

Diffbot Announces Access Through Microsoft Excel and Google Sheets to Supercharge Data Collection Needs

Enables users to query and return more than 1 trillion facts and 10 billion entities from across the web without the need to switch tools Diffbot - an AI startup that's indexed the entire web - today announced the availability of its Diffbot Knowledge Graph (DKG) query services within Google Sheets and Microsoft Excel to instantly power users' existing databases with comprehensive and publicly available information about companies and organizations, all with human-level discernment and zero manual research or entry.…

Tableau 2020.2 Introduces New Data Model for Powerful Multi-Source Analysis, Metrics for KPI Monitoring

Tableau Software, the leading analytics platform, announced the general availability of Tableau 2020.2, which delivers a brand new data model that simplifies the analysis of complex data with no coding or scripting skills required. Now it's even easier for customers to answer complex business questions that span multiple database tables at different levels of detail. The latest release also introduces Metrics, a new mobile-first way for customers to instantly monitor key performance indicators (KPIs). Customers can instantly…

New Streaming Data Shows Demand For Streaming Content Explodes As Advertising Declines And Roku’s Dominance Continues

Conviva's Quarterly State of Streaming Report for Q1 2020 Details Streaming Quality Challenges and Which Sports Teams are Winning with Social Video Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q1 2020 today, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space. Content Anytime, On Any Device Streaming consumption…

Singapore’s First Multi-Currency Mobile Wallet YouTrip Sees 20% Growth in Consumer Spending On Global E-Commerce Platforms

Popular overseas shopping sites have recorded month-on-month transaction volume growth, such as Taobao (111%), ASOS (60%), Alibaba (41%), Aliexpress (17%) Local e-commerce sites like EZbuy (65%) and Lazada (11%) are hot favourites among Singaporeans Food delivery services grew exponentially between February and March, with PizzaHut Delivery in the lead at 49%, Domino's Pizza (43%), and Foodpanda (35%) The biggest e-commerce spending growth came from the Gaming category, with Nintendo raking in 278% growth from…

Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging

RCS Pilot Campaign with SONIC® Drive-In Proves Effectiveness with Significant Lift in App Downloads and Registrations without Incentives Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced the results of SONIC Drive-In’s pilot campaign using Google’s RCS Business Messaging. Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across…