AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with Salesforce Ventures joining its roster of investors AppsFlyer's "State of App Marketing in ANZ" report reveals plenty of room for domestic apps to flourish, with ANZ seeing strong growth potential in apps in the Lifestyle (20%), Travel (16%), and Health & Fitness (13%) AppsFlyer, the…

For the second year in a row, Airship ranked highest in all mobile marketing platform use cases: Acquisition, Engagement and Retention Gartner's companion report offers additional insight into products and services included in the 2020 Magic Quadrant for Mobile Marketing Platforms Customer engagement company Airship announced that for the second consecutive year the Airship Customer Engagement Platform received the highest Product Scores across all three Use Cases in Gartner’s 2020 Critical Capabilities for Mobile…

For the second year in a row, Airship ranked highest in all mobile marketing platform use cases: Acquisition, Engagement and Retention Gartner's companion report offers additional insight into products and services included in the 2020 Magic Quadrant for Mobile Marketing Platforms Customer engagement company Airship announced that for the second consecutive year the Airship Customer Engagement Platform received the highest Product Scores across all three Use Cases in Gartner’s 2020 Critical Capabilities for…

Vibes, the technology pioneer powering the direct-to-consumer mobile engagement revolution, has announced it has been named as a Leader for the second straight year by Gartner in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms research report.  This continued recognition is based on Vibes's completeness of vision and ability to execute. The Vibes mobile engagement platform unifies all mobile channels and excels in helping brands develop cohesive and intelligently automated consumer experiences across the…

Swrve, the leader in real-time customer engagement, announced it has been positioned by Gartner, Inc. as a Leader in the 2020 Magic Quadrant for Mobile Marketing Platforms. It was among 13 vendors evaluated in the report. This is the third consecutive year that Swrve has been placed in the Leaders quadrant. Swrve is a digital marketing and customer engagement platform that enables the world's largest brands to scale communications to millions of customers, and meet the exact needs of each customer wherever they are, and…

This is the second consecutive year Airship has been positioned highest for ability to execute and furthest for completeness of vision in the Leaders quadrant Customer engagement company Airship announced that it has been named a Leader by Gartner, Inc. in its 2020 Magic Quadrant for Mobile Marketing Platforms. 1 Among 13 vendors evaluated, Airship was positioned highest in its ability to execute and furthest to the right for its completeness of vision for the second consecutive year. A complimentary copy of the report is…

Insignia Systems, Inc. continues to raise the bar for partnership and performance with Insignia Mobile. Popping the COVID Bubble Looking to grow their business during the COVID pandemic, Ka-Pop! Snacks turned to Insignia Systems for a new digital playbook and delivered their biggest month of in-store sales, ever. It's hard to imagine a business whose operations and growth track haven't been affected by COVID-19. The impacts of the virus vary, largely depending on your company's size. The bigger you are, the broader the…

Global mobile marketing leader launches in Africa as mobile connectivity soars across continent AppsFlyer, the global attribution leader, confirms its move into the African mobile marketing space, with the announcement of a contract with Vodacom. With over 900 employees in 18 cities around the world, the move sees AppsFlyer strengthen its global reach by commencing operations on the continent, starting in South Africa, Nigeria and Kenya (working with Safaricom). Working with some of the world’s leading brands, including…

Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. But what if there were so many brick-and-mortar stores on that street that the ad you were served was for the wrong store? Or maybe you get the right ad for a store you usually frequent, but at that time when you are passing it, you don’t need it? The above scenarios are both a misplaced opportunity and a missed advertising…

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

In 1960, Marshall McLuhan noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense. When we’re reading about travel, we’re intuitively more open to marketing messages about hotels and vacation…

In 1960, Marshall McLuhan, noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of the processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense in Mobile Marketing industry. When we’re reading about travel, we’re intuitively more open to marketing…

Swrve Named the Winner of Best App Engagement Platform at the App Growth Awards and Most Effective Location Campaign Winner at the Effective Mobile Marketing Awards for Its Real-Time Mobile Marketing and Customer Engagement Platform Swrve the world leader in mobile marketing and customer engagement announced it has been recognized by Mobile Marketing Magazine, and the App Promotion Summit as the winner of Most Effective Location Campaign, and Best App Engagement Platform at the Effective Mobile Marketing Awards, and App…

MoEngage Also the Top-Rated Vendor for Service, Support, Evaluation, and Contracting. 90% of Reviewers Say They Are Willing to Recommend MoEngage to Others MoEngage, an intelligent customer engagement platform, announced that it has received the highest overall ratings in the 2019 Gartner Voice of the Customer for Mobile Marketing Platforms Report. On a scale of 1 to 5, the company has received the highest overall rating of 4.6, among all the vendors featured in the report. The company has also received the highest…

Leanplum, the leading multi-channel engagement platform, announced that it has won Mobile Marketing Magazine's Most Effective Messaging Campaign Award. The Most Effective Messaging Campaign category recognizes companies spearheading growth and development with compelling customer interactions. Leanplum and its customer, Countable, have been recognized for their recent marketing campaign that enabled voters to easily connect with their political representatives to offer support or criticism of potential legislation.…

Data from mobile marketing platform YouAppi highlights the big digital commerce opportunities in Southeast Asia before (and beyond) Christmas: fall shopping holidays including Single’s Day (China, Indonesia, and Southeast Asia – November 11th), Harbolnas (Indonesia – December 12th) are providing opportunities for Southeast Asian eCommerce companies With Southeast Asians among the heaviest users of their smartphones – data from Hootsuite showing that three of the four countries with the most time spent using the mobile…

Airship ranked highest in all MMP use cases: ‘Acquisition,’ ‘Engagement’ and ‘Retention’ Customer engagement company Airship announced that it received the highest Product Scores across all three Use Cases in Gartner’s 2019 Critical Capabilities for Mobile Marketing Platforms, including the Acquisition, Engagement and Retention Use Cases. A complimentary copy of the report is available “As younger generations continue to lead the way in mobile adoption and use,3 brands are tuning their marketing investments toward mobile…

Aarki, a leading AI-enabled mobile marketing platform, has been acknowledged in SOOMLA's newly released Ad Lifetime Value (LTV) Benchmarks Report for 2019. The report provides an in-depth analysis that reveals mobile Ad LTV data for Day 7 and Day 30 broken down by media sources, device models, operating systems and countries. It's based on aggregated data collected through the SOOMLA engine during Q2 of 2019, analyzing 80 million user activities of more than 9 billion impressions over 450 apps.…