Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. But what if there were so many brick-and-mortar stores on that street that the ad you were served was for the wrong store? Or maybe you get the right ad for a store you usually frequent, but at that time when you are passing it, you don’t need it? The above scenarios are both a misplaced opportunity and a missed advertising…

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

In 1960, Marshall McLuhan noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense. When we’re reading about travel, we’re intuitively more open to marketing messages about hotels and vacation…

In 1960, Marshall McLuhan, noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of the processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense in Mobile Marketing industry. When we’re reading about travel, we’re intuitively more open to marketing…

Swrve Named the Winner of Best App Engagement Platform at the App Growth Awards and Most Effective Location Campaign Winner at the Effective Mobile Marketing Awards for Its Real-Time Mobile Marketing and Customer Engagement Platform Swrve the world leader in mobile marketing and customer engagement announced it has been recognized by Mobile Marketing Magazine, and the App Promotion Summit as the winner of Most Effective Location Campaign, and Best App Engagement Platform at the Effective Mobile Marketing Awards, and App…

MoEngage Also the Top-Rated Vendor for Service, Support, Evaluation, and Contracting. 90% of Reviewers Say They Are Willing to Recommend MoEngage to Others MoEngage, an intelligent customer engagement platform, announced that it has received the highest overall ratings in the 2019 Gartner Voice of the Customer for Mobile Marketing Platforms Report. On a scale of 1 to 5, the company has received the highest overall rating of 4.6, among all the vendors featured in the report. The company has also received the highest…

Leanplum, the leading multi-channel engagement platform, announced that it has won Mobile Marketing Magazine's Most Effective Messaging Campaign Award. The Most Effective Messaging Campaign category recognizes companies spearheading growth and development with compelling customer interactions. Leanplum and its customer, Countable, have been recognized for their recent marketing campaign that enabled voters to easily connect with their political representatives to offer support or criticism of potential legislation.…

Data from mobile marketing platform YouAppi highlights the big digital commerce opportunities in Southeast Asia before (and beyond) Christmas: fall shopping holidays including Single’s Day (China, Indonesia, and Southeast Asia – November 11th), Harbolnas (Indonesia – December 12th) are providing opportunities for Southeast Asian eCommerce companies With Southeast Asians among the heaviest users of their smartphones – data from Hootsuite showing that three of the four countries with the most time spent using the mobile…

Airship ranked highest in all MMP use cases: ‘Acquisition,’ ‘Engagement’ and ‘Retention’ Customer engagement company Airship announced that it received the highest Product Scores across all three Use Cases in Gartner’s 2019 Critical Capabilities for Mobile Marketing Platforms, including the Acquisition, Engagement and Retention Use Cases. A complimentary copy of the report is available “As younger generations continue to lead the way in mobile adoption and use,3 brands are tuning their marketing investments toward mobile…

Aarki, a leading AI-enabled mobile marketing platform, has been acknowledged in SOOMLA's newly released Ad Lifetime Value (LTV) Benchmarks Report for 2019. The report provides an in-depth analysis that reveals mobile Ad LTV data for Day 7 and Day 30 broken down by media sources, device models, operating systems and countries. It's based on aggregated data collected through the SOOMLA engine during Q2 of 2019, analyzing 80 million user activities of more than 9 billion impressions over 450 apps.…

With Japan One of YouAppi’s Largest Markets Globally, the Addition of Sawato (Stephan) Yoshii as Country Manager Will Increase Youappi’s Penetration in the Japanese Market YouAppi, a leading marketing platform for premium mobile brands, announced that Mr. Sawato (Stephan) Yoshii has been named Country Manager for Japan. Founded in 2012, YouAppi has developed a marketing technology platform for marketers, agencies, developers, and publishers. From user acquisition to app re-engagement via video, social and other…

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

Whetstone Technologies announces the general availability of the SoniBridge platform, spanning the gap between voice assistants and mobile marketing via text messaging.  The company will be demonstrating their patent-pending, voice-first technology at the 2019 VOICE Summit in Newark, NJ from July 22-25. "We developed the SoniBridge platform to close the customer engagement loop while delivering a frictionless, beneficial user experience.  Our technology enables clients to increase offer redemption and lead generation…

Punchh, the leading provider of digital marketing solutions for brick and mortar retailers, announced it has been recognized by Gartner, Inc. in the July 2019 Magic Quadrant for Mobile Marketing Platforms. Punchh was one of 18 vendors evaluated in the report, and one of three new entrants that were added to the Magic Quadrant this year. "We believe it's rare for a retail-focused company to break into a Magic Quadrant and feel this is further proof of Punchh's unique ability to leverage machine learning and AI to…

This Is the Second Consecutive Year Airship Has Been Recognized as a Leader Since Gartner Began Magic Quadrant Evaluations of Its Market in 2018 Customer engagement company Airship announced that it has been named a Leader by Gartner, Inc. in its 2019 Magic Quadrant for Mobile Marketing Platforms. Among 18 vendors evaluated, Airship was positioned highest in its ability to execute and also furthest for its completeness of vision. A complimentary copy of the full report is available from Airship. “We believe Gartner’s…

mGage, a Vivial company and Gold level member of Oracle PartnerNetwork (OPN), announced that it has integrated with the Oracle Responsys SMS Public Aggregator Network (SPAN) to provide an easier way for organizations around the world to manage their SMS campaigns. Oracle’s SPAN portal, available within the Oracle Marketing Cloud, offers customers an easy to use, self-service application where they can directly find, request and manage SMS services based on their needs and preferences. The result is a more optimal customer…

New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich Content on Their Mobile Devices Sinch, a global leader in cloud communications for mobile customer engagement, launched Sinch Engage, a new business unit focused on mobile marketing and advertising technology. Formerly known as Vehicle, Sinch Engage draws upon Sinch’s shared technology assets and broad ecosystem of channel partners to spearhead group initiatives in mobile…

New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising Star Award Canela Media, a leading digital media technology company, announced its official launch in the US market to provide brands with the best of both worlds - the ability to reach multicultural consumers at scale with general market technology and know how. Canela Media’s founder and CEO Isabel Rafferty, recipient of Culture Marketing Council’s 2019 Rising Star…