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Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program

Mobile Game Developers Will Be Able to Measure In-Game AD Campaigns and Enhance User Experiences, by Using Adjust With Unity Technologies Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Verified Solutions Partner…

Snapchat Welcomes Two More Companies to Its Mobile Measurement Partner Program

Snapchat Has Been Working Hard to Catch up in Revenues with Mobile Advertising Giants Facebook & Instagram. By Adding More Brands to Its Mobile Measurement Partner Program, Snapchat Seems Confident in Achieving Just That Snap Inc’s Snapchat will be adding Tenjin and Branch.io to its Mobile Measurement Partner Platform. This is being considered a highly strategic move by Snapchat to be at par with rivals, Facebook and Instagram. While Instagram is a part of Facebook (purchased at $1 billion in 2012 by the latter), its…

Branch Announces Universal Ads and Mobile Measurement Partnership with Facebook

Branch Universal Ads Offers Mobile Marketers Visibility into Web and App Campaign Performance Across Facebook and Other Top Advertising Networks Branch, the mobile linking infrastructure for the world's leading brands, announced the immediate availability of Universal Ads. With this launch, Branch is also entering into a partnership with Facebook as a Mobile Measurement Partner (MMP). Powered by Branch's People-based Attribution engine, Universal Ads enables mobile advertisers and marketers to gain a unified view of their…

Nielsen Launches Global Measurement For YouTube Mobile App

Nielsen Digital Ad Ratings Provides Independent View of Key Digital Video Platforms' In-App Audience in over 30 Markets, Helping Marketers Make Sense Of Campaign Reach and ROI Nielsen announced it has expanded advertising measurement on YouTube's mobile app with Nielsen Digital Ad Ratings to 26 additional markets, including Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore,…

Partnerize Launches Advanced Mobile App Capabilities for Partner Marketing Measurement

New Mobile SDK Enables Brands to Capture In-App Referrals and Record Sales That Occur Within Mobile Apps, Bridging the Gap Between Desktop and Mobile Activity Partnerize, the leading provider of partner marketing solutions for global brands, announced the launch of its advanced mobile SDK, which provides out-of-the-box support for native app partnerships. Partnerize’s award-winning Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing and predicting the results of partner…

adsquare Implements Unacast’s Transparent Location Data to Build Cutting-Edge Mobile Marketing Measurement, Insights and Targeting Solutions…

Movement Data, Based on Real-World Consumer Behavior, Leads to Accurate Footfall Traffic Analysis and Powerful Audience Segmentation Unacast, the leading transparent location data platform, announced a new client utilizing its location data - adsquare, the mobile-first data exchange bringing together data buyers and sellers in a transparent and secure environment. Unacast’s data will power adsquare’s measurement, insights and targeting solutions both in the US and the EU with explicit consent data. “The effectiveness of…

S4m Partners with Integral Ad Science to Bolster Mobile Campaign Viewability Measurement

S4M Clients Worldwide Can Now Benefit From IAS’s Industry Leading Viewability Measurement On The FUSIO Campaign Dashboard S4M (Success for Mobile), a leading mobile programmatic technology, announced a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS. S4M clients worldwide can now benefit from IAS’s industry leading viewability measurement on the…

Button Teams Up With Adjust to Help Marketers Fuel Their Mobile Affiliate Growth

Leading brands like Joom benefit from Button's mobile affiliate optimization technology and Adjust's real-time analytics to measure and drive performance Button, the leading mobile commerce technology company, today announced a strategic partnership with Adjust, a global app marketing platform, to enable brands to be able to clearly view app traffic optimized by Button in their Adjust dashboards. This integration between these mobile industry leaders brings affiliate into the marketing fold—mutual customers of Button and…

SpotX Brings Comprehensive Measurement and Attribution Suite to CTV Advertising Inventory

SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV) and is the most robust in-market for video. By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and…

Tru Optik Offers Signature Cross-Device OTT Measurement Solution for Free

Company is committed to providing accurate and in-depth reporting and insights to drive advertising efficiency The coronavirus pandemic has shined a spotlight on the power of over-the-top (OTT) TV. With consumers sheltering in place, consumption of ad-supported OTT has increased by over 60 percent. The combination of larger audiences and OTT’s precision targeting capabilities have led TV advertisers to shift more of their budgets to OTT. To help advertisers take full advantage of the efficiency and flexibility of OTT, Tru…

Qualtrics Announces Powerful New Capabilities to Help Move Brands Beyond Measurement To Cultures That Take Decisive Action To Close…

The world's leading enterprises, and the XM industry's premier partner ecosystem, are building and integrating their experience management programs on Qualtrics' powerful system of action New capabilities help businesses actively support customers and employees by gathering feedback through advanced listening channels, gain deeper insights faster through intelligent analytics, and upgrade workflows that generate actionable recommendations Qualtrics, the leader in customer experience and creator of the experience management…

Button Joins Forces With AppsFlyer: Offering Brands Like Klook Industry-Leading Mobile Affiliate Optimization Technology Powered by Button…

Button, the leading mobile commerce platform, announced its partnership with AppsFlyer, the global attribution leader, to offer brands visibility into quality app traffic optimized by Button in their AppsFlyer dashboards. Through this integration, AppsFlyer customers using Button's affiliate optimization technology can see the affiliate channel as a media source alongside all other channels of traffic to understand their spend holistically across all marketing activities. Now, brands can access the full suite of Button's…

TechBytes with Jessica Hogue, GM Measurement & Analytics at Innovid

Please tell us about your role and the technology you handle at Innovid. As GM of Measurement and Analytics, I’m charged with developing Marketing Analytics offerings for our agency, brand, and publisher partners to help grow their businesses. We have a heavy focus on CTV given the growth we see on our platform and the markets need for more insights into this channel. The underlying technology is our Omnichannel platform that creates and serves digital and addressable creatives around the world. We’re deeply integrated…

InMobi Exchange Becomes the First Mobile Supply-Side Platform to Integrate with LiveRamp’s IdentityLink

Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile InMobi, the world's leading marketing cloud, announced its integration with LiveRamp IdentityLink, a privacy-conscious people-based identifier. Through this partnership, marketers will be able to reach their consumers beyond desktop to mobile web and in-app on InMobi Exchange; there are also plans to extend the integration across connected TV (CTV) environments. InMobi Exchange is the first mobile supply-side platform (SSP) to integrate…

Routinely Mobile at Home

In recent weeks, the nation has abruptly shifted from a mobile workforce IRL to a socially distant Work form home life. As we mentally and physically prepare for what could be our new normal for the foreseeable future, many people are implementing regimented daily routines to get them through the challenging times ahead.  These routines rely on creating a virtual work/life boundary and utilize the many platforms we engage with between our professional responsibilities and the recreation in our daily life. Enforcing these…

Pixalate Earns MRC Accreditation for Multiple Connected TV/OTT, SSAI Measurement Metrics

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics. Pixalate considers server-side-ad-insertion to be one of the largest risk factors to OTT/CTV advertising, threatening millions in ad spend each year. Pixalate's accreditation for SSAI measurement metrics spans desktop, mobile…

Criteo Announces Implementation of Nielsen Digital Measurement Solutions

New relationship will enable marketers to understand the brand lift benefits of their performance campaigns and measure the demographics of the consumers they reach Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced the planned implementation of Nielsen's Digital Ad Ratings (DAR), the industry standard for digital ad measurement, and Digital Brand Effect, which helps advertisers better measure and optimize brand lift metrics, with Criteo…

Zefr is Selected for Expanded YouTube Measurement Program

The leader in Video Context and Brand Suitability continues unique partnership with YouTube as a YTMP member, while expanding its Context DMP to support 20 languages, to empower nuanced contextual video targeting for the world's largest global brands Zefr, the leading video contextual technology platform for brands and agencies, has been selected for the expanded YouTube Measurement Program (YTMP), signaling its commitment to deliver nuanced brand suitable contextual targeting campaigns at scale on YouTube. This…

Univision And Nielsen Sign Multi-Year, Multi-Market Renewal Agreement For Audio Measurement

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision's owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. Spanish-language radio plays an indispensable role in appealing to a significant portion of U.S. Hispanic consumers. This combined suite of services will allow Univision to demonstrate the strength of the Hispanic and…

Pixability Is Selected To Be Part Of Expanded YouTube Measurement Program (YTMP)

Pixability will be recognized as a leader in Brand Suitability & Contextual Targeting as well as Content Insights Pixability, the leading provider of software and insights for video advertising on YouTube, YouTube on TV and Connected TV, announced its selection for the expanded YouTube Measurement Program (YTMP). Pixability was the first company to be certified as a YTMP member in 2016. This expanded version of the YTMP will include verified partners across three specializations: brand suitability & contextual…