Mobivity Wins the 2020 MarTech Breakthrough Award for Best Mobile Messaging Based Marketing Solution

Company Recognized for its Effective Mobile Messaging for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches Delivering 440% Return on Marketing Spend Powering the Restaurants Through the COVID Pandemic Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced that its Unified Mobile Messaging, part of its Recurrency platform, was recognized for the "Best Mobile Messaging Based Marketing Solution" award by MarTech Breakthrough, a leading…

Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging

RCS Pilot Campaign with SONIC® Drive-In Proves Effectiveness with Significant Lift in App Downloads and Registrations without Incentives Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced the results of SONIC Drive-In’s pilot campaign using Google’s RCS Business Messaging. Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across…

Soprano Design Lays Out Enterprise Mobile Messaging Predictions for 2020: Trust, Elegant User Engagement and AI Set to Dominate

Soprano Design, a global leader in cloud-based enterprise messaging solutions, says mobile messaging in 2020 will be focused on enabling more elegant user experiences in secure and trusted messaging environments. Soprano Design Global Product and Marketing Vice President Matt Thompson says massive advances in chatbots and artificial intelligence (AI) technologies are delivering trusted messaging interactions that feel more human than ever before. "We're standing on a technology precipice of something great – bots are…

Personalized Mobile Messaging Platform Raises $40 Million Series B

Sequoia Led Series B Funding Round for Attentive, a Personalized Mobile Messaging Platform to Rapidly Scale Customer and Employee Growth, Changing the Way Consumers Interact with Businesses Mobile messaging has come a long way. Today, mobile messengers are far more interactive, personalized and marketing-friendly. In a major boost to further improve personalization in mobile messaging, Attentive announced its Series B funding earlier this week. With Attentive, brands can seamlessly grow a list of subscribers, send highly…

With Infobip, Daraz Enhances Customer Experience Through Mobile Messaging Solutions

Infobip, a global, cloud-based communications company, and a leader in omnichannel engagement, provides mobile messaging solutions for eCommerce companies such as Daraz – a leading online marketplace that operates in 5 countries – Pakistan, Bangladesh, Nepal. Sri Lanka and Myanmar. For retailers to have effective communication with their customers, they need to ensure that relevant messages are being conveyed through communication channels that customers trust. By using Infobip's messaging solution, Daraz is able to choose…

EZ Texting Refocuses on Core Brand to Deliver Powerful Mobile Messaging to Businesses

EZ Texting Empowers Customers to Easily Execute Marketing Campaigns, Send Real-Time Alerts, Promote Events and Deliver Customer Service EZ Texting, the leader in mobile marketing for business, announced it is consolidating all its communication brands, including CallFire, under EZ Texting. This move reflects the growing importance of text messaging as a business communications solution and supports the rapid growth of the company's flagship text messaging platform used by small and medium-sized businesses to more…

Vivial Launches Mobile Messaging Service, Becoming First in Industry to Offer Complete Online, Mobile and Social Marketing Solution

Vivial announces the launch of The Mobile Optimizer, its new text messaging service for local business. With the addition of this new service, Vivial is the only marketing provider in the industry to offer a robust and proprietary online, mobile and social media platform designed to connect local businesses with their target audience. "Americans check their phones once every 12 minutes and more than 6 billion texts are sent in the US each day," said Jim Continenza, chairman and CEO of Vivial. "With the launch of our…

Urban Airship Topples Targeted Mobile Messaging Records During the 2018 FIFA World Cup

New Boost Feature for Accelerated Message Delivery Sees a Successful Pilot with Onefootball, Which Sent More Than Five Billion Targeted Notifications During 2018 FIFA World Cup Customer engagement company Urban Airship has revealed that its platform’s peak messaging throughput has increased 33 percent, setting a new internal record of 400,000 notifications per second during the conclusion of the FIFA World Cup Final as traffic spiked for nearly seven minutes. Urban Airship Data Shows 98 Percent of Onefootball Users…

Optimove Launches Mobile Messaging to Help Retailers Prepare, Deliver and Track Hyper-Personalized Mobile Campaigns

Optimove Will Also Be Sharing More Details About Mobile Messaging and Its Recent Momentum at ShopTalk in Las Vegas Later This Month Optimove, the science-first relationship marketing hub, recently announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications. After introducing e-mail marketing capabilities to its core platform in 2017 with OptiMail, this mobile enhancement is another step in…

Gartner Predicts 80% of Customer Service Organizations Will Abandon Native Mobile Apps in Favor of Messaging by 2025

Gartner Unveils Top Predictions for Customer Service and Support Leaders in 2021 and Beyond By 2025, 80% of customer service organizations will have abandoned native mobile apps in favor of messaging for a better customer experience, according to Gartner, Inc. Digital transformation for service organizations initially focused on websites for desktop users but shifted to enterprise-native mobile app experiences with the proliferation of smartphones and tablets. However, despite significant investment and promotion, most…

IMImobile North America Delivers Messaging Solution to American Senior Communities to Help Keep Families Informed About COVID-19

Delivering proactive, relevant updates for more effective and meaningful communications during uncertain times Global cloud communications software and solutions provider IMImobile PLC, announced it has partnered with American Senior Communities (ASC) to help support its strategic approach for effectively communicating COVID-19 information to resident families and employees for nearly 90 facilities across Indiana. The IMImobile solution enables ASC to calm concerns and fears of families distanced from loved ones residing…

Mobile Marketing Magazine Honors Leanplum with Most Effective Messaging Campaign Award

Leanplum, the leading multi-channel engagement platform, announced that it has won Mobile Marketing Magazine's Most Effective Messaging Campaign Award. The Most Effective Messaging Campaign category recognizes companies spearheading growth and development with compelling customer interactions. Leanplum and its customer, Countable, have been recognized for their recent marketing campaign that enabled voters to easily connect with their political representatives to offer support or criticism of potential legislation.…

Consumer Mobile Usage Report Reveals Text Messaging Has Six Times the Engagement of Email

Survey Conducted by EZ Texting Reviewed the Mobile Preferences of More Than 1,000 Consumers EZ Texting, the leader in SMS marketing software for business, released its inaugural report, ‘2019 Mobile Usage Report: How Consumers Are Really Texting,’ revealing texting has 6X the engagement of email among consumers. The report reveals just how often certain segments of the population are interacting with their mobile devices in comparison to other channels. The research conducted by EZ Texting reveals that texts maintain an…

SmarterHQ Expands into Mobile With App Data Collection and Push Messaging

SmarterHQ, a leading personalization platform, announced that it has launched two key capabilities, App Data Collect and Mobile Push Messaging, that will help brands easily and flexibly incorporate mobile into their cross-channel marketing strategy. Mobile commerce saw a 48.1% growth year-over-year last Cyber Monday, and more than 90% of time spent on smartphones is spent in-app, according to recent industry research reports. Mobile app users are highly engaged, valuable customers, presenting unique opportunities for…

Rival Technologies Launches Chat Lab, an Insights and Engagement Platform for the Mobile and Messaging Era

Founder and CEO Andrew Reid to present disruptive new technology at the Insight Innovation Exchange Conference in Austin, Texas Vancouver-based Rival Technologies is set to launch Chat Lab at the Insight Innovation Exchange Conference. An end-to-end insight platform, Chat Lab is a compelling solution to the email overload and survey fatigue crisis that threatens the future of the $76-billion market research industry. Rival's solution aims to close the gap between the way people live their digital lives and how market…

Liveperson’s LiveEngage Platform Enables T-Mobile Customers to Connect with Their Team of Experts Through Messaging

LivePerson, Inc., a leading provider of conversational commerce solutions, announced that its LiveEngage platform enables messaging for T-Mobile's vaunted Team of Experts approach to customer care. LiveEngage connects T-Mobile Team of Experts to the different messaging platforms that customers prefer, providing the automation and operational capabilities necessary to run a customer care experience over messaging, at scale. "LivePerson works with the most innovative brands in the world so that they can have one-to-one…

Lithium Messaging Launches for Brands to Seamlessly and Securely Communicate with Customers across Social, Web and Mobile Apps

- Lithium Messaging allows for 1:1 asynchronous messaging across social, web and mobile, empowering brands to deliver great digital customer service in their customers' preferred channel. - With Secure Verification, brands can authenticate the identity of consumers who engage with them, enabling collection of customer information in a secure and brand-owned environment. - Lithium platform gives brands one standard interface to engage with customers across all digital touchpoints, with common workflows and access to…

VoiceFriend Adds New Discharged Patient Module To Its Popular Integrated Messaging And Engagement Solution

VoiceFriend, LLC significantly enhances its premier Integrated Messaging and Engagement solution with the release of its new Discharged Patient module. This first-of-its-kind module was specifically designed to help post-acute care providers optimize discharged patient engagement, better ensuring patient well-being and satisfaction, and meet hospital network requirements – all while boosting census and increasing referrals. Developed with the direct input of leading post-acute care providers, VoiceFriend’s new Discharged…

Snapcommerce Brings on Finance and Commerce Veterans Anan Kashyap and Daniel Weisenfeld as it Scales up Mobile Commerce

Snapcommerce, the mobile commerce platform that matches price-conscious consumers with the best promotions, announced the appointments of Poshmark CFO Anan Kashyap to its board of directors and former BofA Securities investment banker Daniel Weisenfeld as its chief financial officer. Kashyap and Weisenfeld join Snapcommerce on the heels of an $85M growth round and on track for over 100% annual growth in mobile sales in 2021, bringing corporate finance strategy and transactional expertise to further strengthen…

Dotgo To Exhibit its RCS Business Messaging Solutions at MWC Barcelona

Dotgo’s cloud solutions for RCS to be showcased in the CLOUD CITY Dotgo™, a leading cloud communications provider of RCS and business messaging solutions, will exhibit its latest products—the award-winning RichOTP®, Dotgo MaaP, and Dotgo Bot Store®—at the Mobile World Conference (MWC) 2021 in CLOUD CITY by TelcoDR in Baller Hall, Barcelona, Spain. Marketing Technology News: MarTech Interview with Daniel Rodriguez, Chief Marketing Officer at Simplr Debuting as a hybrid event between the 28th of June and 1st of July…