Loop Insights To Launch UKLIPZ, First Ever Artificial Intelligence Verified Mobile Video Review Platform

Loop Insights Inc. a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space is pleased to announce the January 2021 launch of UKLIPZ, the first-ever platform that enables consumers to create verified reviews using mobile video that can also be used, purchased or analyzed by brands and retailers to drive further engagement and sales. UKLIPZ was acquired by Loop on September 16th, 2019. Loop…

MMA Germany Announces the Mobile Video Checklist

A marketer’s guide to mobile video ad success The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their mobile phones. In Germany, this figure is already over 61%, according to eMarketer. Meanwhile, mobile is estimated to account for around 82% of all digitally sold advertising space, and 51% of total global advertising budgets by 2023. The writing is on the wall — mobile marketers must master mobile video. Marketing Technology News: Dynamic…

Monster Launches Mobile Video App Using Brightcove’s Video Platform

Monster Studios Connects Job Seekers and Recruiters Using Innovative Video Technology to Ensure Qualified Candidates Match Company Cultures Brightcove Inc., the leading global provider of cloud services for video, announced that Monster, a global leader in connecting people and jobs, has selected Brightcove as its partner of choice to power the new Monster Studios mobile video app. The video app which launched earlier this year enables talent acquisition, recruitment, and HR teams to quickly and easily record, edit, and…

CrowdFlik Announces Launch of Enterprise Solution for Patented Mobile Video Collaboration Platform

CrowdFlik for Developers offering proven mobile video content creation platform to enable businesses to quickly and seamlessly integrate within their branded user experience CrowdFlik, Inc., a leader in advanced mobile video technology, announced today that it will offer its patented mobile video collaboration and content creation platform to enterprises and developers worldwide to enable them to offer integrated fan-video creation and curation to their customers. CrowdFlik's proprietary offering is a cloud-based platform…

Parks Associates: Potential Broadband Cord-Cutters Watch More Than Six Hours of Mobile Video per Week

Research examines use of data-intensive entertainment services among potential broadband cord cutters New research from Parks Associates shows US broadband households highly likely to cut the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all US broadband households. Examining Broadband Cord Cutters notes that fixed broadband providers that do not offer mobile services are particularly susceptible to cord-cutting among their current…

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

Partnership Highlights Much-Anticipated Solution for Targeting Transparency and Results Measurability for Mobile Ads That Provide True Value for Advertisers Across Key Verticals AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The…

5 Gold Stars to Mobile Video, China’s Best Ad Format

As digital ad growth plateaus in much of the world, there is one region — and one country in particular — that is still on a tear. China is booming, and not just a little. Digital ad spend leaped 27 percent this past year, reaching just over $50 billion. Within that, video is a growing presence. Video ad spend is projected to jump nearly 36 percent in the coming year; add in the lightning growth of mobile users in the country, and it’s no wonder that the fastest-growing medium in the country is mobile video (22 percent).…

New Gracenote Mobile Video Analytics Solution Delivers Groundbreaking View of Streaming App Performance

Offers Deep Insights into How Mobile Streaming Video Performance Impacts Subscriber Engagement and Retention Gracenote, a Nielsen company, announced a new Mobile Video Analytics solution aimed at providing visibility into the quality and performance of the most popular mobile video streaming applications.  The performance analytics solution will provide mobile operators, MVPDs, video streaming services and hardware manufacturers a means to better understand how mobile app performance impacts user behavior and attitudes as…

The Changing State of Mobile Video Advertising

Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers and marketers are increasingly embracing in-app video advertising. So, how is mobile in-app video advertising changing? We analyzed over 750 billion global mobile ad impressions stretching from January 2016 to March 2018. Here’s a small snapshot of what we found: Advertisers have more than doubled in-app video ad spending on…

Verve Acquires Leading In-App Mobile Video Platform Receptiv

Verve Will Also Add Receptiv's High-Performing Video Ad Formats to the Verve Foundry Creative Studio Portfolio Verve, the leader in location-powered mobile marketing, announced the acquisition of Receptiv, the leading in-app mobile video advertising platform. The acquisition enriches Verve's robust publisher ecosystem with additional premium partnerships spanning lifestyle, fitness, entertainment, photo, messaging, gaming, and utility apps, all of which consumers use with high daily frequency. Also Read: Verve Expands…

Global Programmatic Mobile Video Advertising Growing by 30% Quarterly: Chocolate Platform Report

Latest Data From Chocolate Marketplace Insights (CMI) Report Highlights Rapid Growth in In-App Video Ad Spend (+57%) and Full-Screen Video Ad Formats (+170%) Chocolate Platform, a global mobile video advertising company, announced the launch of Chocolate Marketplace Insights (CMI) report. The report provides latest trends and in-depth analysis on ad spend, top advertiser and publisher categories, ad formats and key metrics like viewability that are shaping the programmatic mobile video advertising landscape. The report…

SXSW: Mobile Video, YouTube, Facebook – 3 Data-Driven Takeaways

Though its overall influence has waned over the years, SXSW still spotlights some of the biggest trends and challenges in digital advertising and media. 2018 was no different. From brand safety and transparency to Facebook and mobile video, Austin was a hotbed for discussing problems and predicting how we can fix them. But what I found interesting was how central data was in each conversation. With that in mind, here are three data-driven takeaways out of SXSW, based on what I saw and heard. The Surge in Mobile Video…

Nielsen Launches New Performance Testing Solution For Mobile Video

New Offering Provides Clear Understanding of Network Performance Impacting Consumer Experiences with IP-Based Video Delivery Nielsen announced the launch of Nielsen Mobile Video Performance, the industry's first and most complete video performance evaluation solution for IP-based video content delivery. Developed for mobile operators, Internet service providers, device manufacturers and content providers, Nielsen Mobile Video Performance evaluates streaming video quality on mobile and WiFi networks, benchmarks data…

AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads

Mobile consumers engage more frequently with native ads -- digital ad placements that reflect the look and style of a publisher's site or app. AerServ, the leading inventory and audience management technology for mobile publishers and advertisers, today announced the launch of AerNative -- a new native ad platform for in-app mobile video and banner ads. Publishers and app developers can use AerServ's new mobile native platform to customize and serve mobile native advertisements in their mobile app or website. Those…

Videotel Digital Now Has Cloud Mobile Connect: Cellular Media Player Connectivity

Videotel Digital, the only manufacturer serving the digital signage industry with the widest variety of interactive, touch-less, sensor-driven peripherals, reliable, affordable, and simple out-of-the-box industrial-grade 4K digital signage interactive media players, looping DVD players and directional sound speakers, today introduced Cloud Mobile Connect, a perfect solution for alternative connectivity. Marketing Technology News: Unleashing the True Value of Merchandise through Connected Fan Experiences Vidotel Digital’s…

Loop Media Partners With Huawei To Launch Its Mobile Music Video App In Latin America

Loop Media’s Mobile App Is Now Available On All Huawei Devices In Both Spanish and English Loop Media, a leading provider of its own branded music video and entertainment streaming services for businesses and consumers, today announced the launch of its mobile music video app in Latin America, available in Mexico first, in partnership with Huawei, one of LatAm’s leading mobile providers. Loop Media’s mobile app is now available to download on Huawei devices in Spanish and English. Marketing Technology News: No-Code…

Arcturus Teams Up with Telecom Giant DOCOMO to Bring Volumetric Videos to 5G Mobile Devices

Large, High Quality Interactive 3D Files Can Now be Streamed to 5G Mobile Devices and Viewed Directly Through a Browser, Along with AR/VR Global volumetric video leader Arcturus announces a new partnership with Japan’s top wireless carrier, NTT DOCOMO, created to help stream volumetric videos of any length over a mobile network for the first time. Now, anyone on DOCOMO’s 5G network – from the average user to professionals in industries ranging from ecommerce to healthcare and beyond – can stream the future of video directly…

Givenchy Tested « Vertical Video », Dailymotion’s New Mobile Ad Format

Vivendi-owned video platform Dailymotion has added Vertical Video Ad format to its robust advertising offering. The format spans the full length of a user’s mobile device, addressing advertisers’ biggest pain point: finding a way to seamlessly integrate content with the user experience while successfully delivering their message. Dailymotion’s new format, which sparked high viewability and completion rates in campaigns with Givenchy, comes as fifty-three percent of brands were recently found to be leaning into vertical ad…

Video Conferencing Platform ConnectHub by Hub-Suite Launches Its New Mobile App iOS and Android

Fully Featured ConnectHub Offers Robust Alternative to Zoom or GoToMeeting Hub-Suite's ConnectHub video conferencing platform has launched its much-awaited mobile app for iOS and Android devices. ConnectHub offers companies a powerful and cost-effective alternative to Zoom or GoToMeeting. ConnectHub works on any web browser and on any IOS and Android device to keep businesses in touch with their employees and clients. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data…

Mobile Viewing Now Accounts for Over 40% of All Video Consumption Hours

Parks Associates released the new market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to just 20% among all heads of US broadband households. The market snapshot, developed in cooperation with Penthera, a global software development company that works with video providers globally to improve the mobile video experience, investigates the changing role of mobile…