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Raydiant Releases Virtual Room With Support From T-Mobile to Help Industries Adjust

As the world makes a dramatic shift towards working and learning remotely, the cloud-based, dynamic display platform provider Raydiant has teamed up with major industry players to provide an affordable, convenient turnkey solution for organizations of all sizes. Virtual Room is a lightweight alternative to a video conference room system at a fraction of the price. Featuring cloud-based software and plug-and-play setup, it's faster, more convenient, and easier to use than most video conferencing solutions. Marketing…

TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and…

TV Viewership Data Incorporates Kantar, Drawbridge Data, and Premium Demographic Attributes to Deliver Robust Partner-Agnostic Solutions to Market TiVo Corporation, a global leader in entertainment technology and audience insights, announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge’s Identity Graph and premium demographic attributes; giving TiVo customers an expanded data offering with more flexibility to meet the ever-changing needs of the market. “Household-level…

iconectiv Appoints Mobile Industry Veteran Michael O’Brien as Chief Product Officer

O’Brien to focus on growing business and expanding into new markets, including business-to-consumer iconectiv, an authoritative partner of the global communications industry, has named veteran mobile communications industry executive Michael O’Brien as Chief Product Officer. O’Brien will be responsible for executing the company’s strategy and driving new pathways of sustainable growth. This includes focusing on the wide range of potential opportunities in the business-to-consumer (B2C) market. iconectiv has already…

Phunware Announces New Partnership Agreement With SALTO to Provide Customers a Comprehensive Mobile Experience

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced its new partnership agreement with SALTO Systems ("SALTO"), one of the world’s top five manufacturers of electronic access control systems. SALTO specializes in battery-operated, radio-frequency identification (RFID) locking systems for a variety of industries worldwide, including commercial, education, multi-family residential, healthcare, government, transport, …

Mobile Growth Association Embraces a Full Virtual Event Strategy for 2020

Kicking off with MGS GVC 1.0—three days uniting 100+ global mobile industry experts across 70+ sessions with 1000+ Attendees Coronavirus has impacted the way the whole world works, especially within the events and conference industries. With social distancing measures in place to help mitigate the impact of COVID-19 and no clear end in sight, Mobile Growth Association announced that it will move all physical events to virtual events, starting with MGS Global Virtual Conference 1.0 this June. Mobile Growth Association is…

TechBytes with Ken Harlan, Founder and CEO at MobileFuse

Hi Ken, from Analyst to becoming a CEO - How did you plan your transition through the Dotcom era to the modern AI era? I really had no plan. Just jumped-in with two feet. Through all of my companies, I’ve focused on two main things: service and creative. By keeping the most important aspects of Advertising simple, we’ve been able to easily adapt as technology has evolved. Service and creativity will never be second to technology. AI, ML, etc really go hand-in-hand with services and creative. Tell us a bit more about your…

Tech leader XOi Continues to Equip TDIndustries With Tools for Efficiency and Top Customer Experience

TDIndustries extends contract with XOi Technologies to boost transparency and trust for maintenance, facilities management and construction customers XOi Technologies, providers of a cloud-based mobile application that connects field service contractors with an industry-leading online knowledge base and empowers them to complete more service requests, has announced the extension of its successful relationship with TDIndustries, the leading provider of maintenance, facilities management, and mechanical construction…

Syniverse Partners with SAS to Enhance Mobile Engagement Offering for Multi-platform Marketing

SAS Customer Intelligence 360 and Syniverse Mobile Engagement Services to Provide Integrated Solution for Tracking and Analyzing Customizable Mobile Campaigns Syniverse, the world’s most connected company, today announced it has signed a new global collaboration agreement with SAS to offer SAS’s global customer base Syniverse’s Mobile Engagement suite of services. The partnership adds mobile channels natively to the SAS® marketing platform and enhances companies’ ability to plan, execute and analyze mobile channels and…

BIGO Ads Partners With Go Mobile and Fistashki to Launch Its Advertising Business in Russia

Mobile marketing platform BIGO Ads announces Go Mobile Inc and Fistashki as the authorized resellers in Russia. BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global monthly active users (MAU) of 210 million, and Likee, the short video creation platform with global MAU of 115 million. With its strong user base and high-quality content, BIGO Ads…

CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

STRATACACHE and MobiledgeX Announce a Transformational Partnership in 5G/Edge Computing Technology

The Companies will Bring Global Customers and Leading Telco Providers Scaled Content, Media and Application Delivery Solutions STRATACACHE announced a partnership with MobiledgeX, who is making edge computing widely accessible and easy to consume, to jointly develop advanced content, media and application delivery solutions for the automotive sector on a global scale. As the world continues to change with Industry 4.0 towards being more mobile and interconnected, operators and application developers face increasing…

App Annie Unveils the State of Mobile for 2020 in a New Report

The Global Leader in Mobile Data and Analytics Expects Mobile Spend to Top $380 Billion App Annie, the mobile data and analytics company helping brands and publishers win on mobile, released The State of Mobile 2020 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report: Mobile Creates Company Value: Mobile-focused companies, including Uber and Alibaba,…

How Voice is Enhancing Service Across Industries

Have you ever had a written message misinterpreted? Sent a text your spouse took one way when it was meant in completely another? Had an employee misunderstand a task and spend a week barking up the wrong tree? Or maybe a friend never saw your e-mail and you had to fly solo to the concert you just won tickets to? The convenience of e-mail, text messaging, G-chat, WhatsApp and every other communication app is undoubtedly a miracle of modern technology. We can connect with anyone, anywhere, any time. But too often, it means…

Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program

Mobile Game Developers Will Be Able to Measure In-Game AD Campaigns and Enhance User Experiences, by Using Adjust With Unity Technologies Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Verified Solutions Partner…

Heller Industries Commended by Frost & Sullivan for Delivering Unmatched Customer Value Through Its Reflow Soldering Technology

Heller aligns its product strategy with the rapid technological advances that impact customers' changing requirements Based on its recent analysis of the global surface mount technology (SMT) reflow soldering equipment market, Frost & Sullivan recognizes Heller Industries, Inc. with the 2020 Global Company of the Year Award. Leveraging a customer-centric mindset, a highly skilled engineering department, and comprehensive R&D, Heller provides high-performance SMT products that meet customer demand for advanced…

Mobile POS and Its Role in Transforming Restaurant Marketing

With the advent of technology, all the industries gain a new tool for their convenience almost every single day. The ever-evolving state of technology is no stranger to the restaurant industry either. With lower profit margins and cut-throat competition, restaurants always have their work cut out for them. Restaurant Marketing is one of the aspects that has bought in the factor of convenience for restaurants. With the help of mobile Point of Sale systems, restaurants get a chance to incorporate smart solutions into their…

Mobile CRM and Its Role in SMB Growth

The migration of a major chunk of population from desktops to mobiles has been a prevalent trend in recent times and brings in new opportunities for the growth of small and medium businesses (SMB). SMBs have a better chance of competing and winning against large businesses in their respective domains than ever before. This is primarily due to Customer Relation Management (CRM) strategies that make SMBs adapt to the changes in the marketplace at an unparalleled pace. CRM development, hence, has seen a huge surge in terms of…

Kringle Industries Partners With Cision To Spread Holiday Cheer

The latest case study from Cision unwraps how Kringle Industries improved belief in Santa Claus, replacing the outdated Clausometer with a modern technology solution Cision released a holly jolly case study exploring their work with client Kringle Industries - the world's leading provider in holiday spirit to kids from 1 to 92. Kringle Industries, who has been bringing toys and joys to children all over the world for hundreds of years, suspected a recent decline in public sentiment towards…

Establishing Norms for Incremental Lift and Conversions for TV Advertising Across 17 Industries and Providing First-Ever Performance…

iSpot.tv, the market leader for real-time TV ad measurement and attribution, announced the first-ever business-outcome benchmarking system for TV advertising. The baselines provide TV networks, brands and agencies with reliable, predictable norms for the key performance measures of incremental lift and conversion across 17 industries. iSpot, which was the first to launch deterministic, always-on business-outcome measurement for TV advertising over three years ago, has since established sufficient critical mass of…

Oracle Expands Innovation Lab to Advance Industries

Oracle and partners apply latest technology to help construction, communications, and utility companies spark growth through modernization Oracle is expanding its Chicago Innovation Lab, empowering more organizations to explore new technologies and strategies to bolster their digital transformation efforts. Since its successful launch last year, the Lab has helped construction organizations explore and test solutions from Oracle and the larger construction ecosystem in a simulated worksite environment. Today, Oracle is…