Curate Mobile Acquires JUICE Mobile to Expand Mobile Marketing Solutions

The Technology-Driven Mobile Growth Platform Hopes to Expand Its Industry Reach to Empower the Company as a Leading Choice for Brands and Agencies Across the Globe in a Growing Mobile Landscape Curate Mobile, a leading technology-driven mobile growth platform and trusted destination for globally-focused brands and agencies, announced the acquisition of JUICE Mobile, Canada’s only TAG “Certified Against Fraud” mobile marketing and adtech firm dedicated to growing and monetizing the mobile advertising ecosystem. This is the…

Criteo Acquires Manage, Strengthening Its Mobile Marketing Solutions

Criteo S.A., the advertising platform for the open Internet, announced it has acquired Manage. Criteo is adding Manage and its mobile app install solution to complement its existing app business and further strengthen its end-to-end advertising solution, addressing the entire consumer journey from awareness and consideration to conversion. Manage is a Silicon Valley company with an attractive app install advertising solution. This acquisition expands Criteo’s client base as Manage serves advertisers not only in Criteo’s…

YouWorld Announces Turnkey Mobile Marketing Solution to Reach China’s Rising Independent Travelers

YouWorld Content Distribution Toolkit (CDT) Provides Seamless Integration with Top Travel Apps and Retailer Marketing Channels YouWorld Inc. – the Southern California-based technology startup focused on helping brands and brick-and-mortar retailers connect with Chinese travelers – announced the launch of YouWorld Content Distribution Toolkit (CDT), a customizable and trackable marketing solution that enables retailers to publish and distribute branded content via China's leading travel and lifestyle mobile apps.…

AUDIOALGORITHMS Reveals an Advanced Mobile Marketing Solution – USONIQ

USONIQ Is a Brand New Marketing Tool and Sales Channel Based on Inaudible Sound USONIQ uses sound so as to remotely trigger mobile phones to display captivating content which is both engaging and imaginative. USONIQ has tuned the idea of triggering mobile phones using sound without Wi-Fi, Bluetooth services or Mobile Radio Networks either. The video/audio signal processing specialists at AUDIOALGORITHMS say that their new solution wins data-over-audio and thus, this enhances advertising and purchasing models. USONIQ…

CleverTap Strengthens Its Partner Ecosystem by Getting Best-Of-Breed Mobile Marketing Solutions Under One Roof

CleverTap Partners Drive Growth and Increase Revenues by Collaborating with a Variety of Powerful Marketing Technologies CleverTap, a mobile marketing automation solution that empowers marketers to create differentiated customer engagement strategies, announced that it is expanding its Partner Ecosystem. Partners will benefit by joining forces with the best solution providers in the space, globally, and unearth new opportunities for monetization and knowledge sharing. As part of the CleverTap Partner Ecosystem,…

Mobivity Wins the 2020 MarTech Breakthrough Award for Best Mobile Messaging Based Marketing Solution

Company Recognized for its Effective Mobile Messaging for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches Delivering 440% Return on Marketing Spend Powering the Restaurants Through the COVID Pandemic Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced that its Unified Mobile Messaging, part of its Recurrency platform, was recognized for the "Best Mobile Messaging Based Marketing Solution" award by MarTech Breakthrough, a leading…

2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

Vibes Helps Restaurants Reach Customers Before They Get Hangry with Mobile-First Marketing Solution

Vibes for Restaurants Is a Comprehensive Mobile Engagement Solution That Connects All Aspects of a Customer’s Journey from Browsing to Checkout Vibes knows that hanger is a thing. So the company has launched Vibes for Restaurants, the only mobile-first marketing solution that reaches hungry customers at the right time and place. The platform solves a major challenge for restaurants competing for attention and engagement from customers who have many choices--with Vibes, restaurants can reach their customers via mobile…

Vivial Launches Mobile Messaging Service, Becoming First in Industry to Offer Complete Online, Mobile and Social Marketing Solution

Vivial announces the launch of The Mobile Optimizer, its new text messaging service for local business. With the addition of this new service, Vivial is the only marketing provider in the industry to offer a robust and proprietary online, mobile and social media platform designed to connect local businesses with their target audience. "Americans check their phones once every 12 minutes and more than 6 billion texts are sent in the US each day," said Jim Continenza, chairman and CEO of Vivial. "With the launch of our…

adsquare Implements Unacast’s Transparent Location Data to Build Cutting-Edge Mobile Marketing Measurement, Insights and Targeting Solutions…

Movement Data, Based on Real-World Consumer Behavior, Leads to Accurate Footfall Traffic Analysis and Powerful Audience Segmentation Unacast, the leading transparent location data platform, announced a new client utilizing its location data - adsquare, the mobile-first data exchange bringing together data buyers and sellers in a transparent and secure environment. Unacast’s data will power adsquare’s measurement, insights and targeting solutions both in the US and the EU with explicit consent data. “The effectiveness of…

Mobile Embrace Strengthens Digital Performance Marketing Business with Acquisition of C2B Solutions

Mobile Embrace, a leading mobile and performance marketing company, has announced the acquisition of C2B Solutions Pty Ltd (C2B), a profitable and growing Performance Marketing business. Favourable Acquisition Terms and Strong Financial Performance Mobile Embrace (MBE) has acquired C2B on favourable terms for consideration of $ 2.5 million (Australian). In addition to the upfront consideration and subject to achieving targeted earnings over the next 2 years, there will be additional cash consideration $ 2 million for each…

Linkcard.app Launches Its New Marketing Suite for Lead Generation

Linkcard introduces its new marketing products suite, which allows marketers to easily, intuitively, and swiftly launch a variety of innovative tools to capture and convert quality leads Linkcard launched its new Marketing Products Suite that empowers marketing teams with simple-to-use tools that are easy and lightning-fast to use to turn your business cards, email signatures, mobile landing pages, and loyalty programs into a quality lead conversion tool. Its self-managed marketing suite empowers marketers to create,…

Kinetiq Announces First-Of-Its-Kind Video Monitoring Solution For Digital Platforms

New solution leverages Kinetiq's proprietary Teletrax watermarking and fingerprinting technology Kinetiq, a leading TV intelligence platform, announced the launch of a new video monitoring solution to monitor where, when and how video content is displayed across digital platforms. Leveraging Kinetiq's market-leading Teletrax watermarking and fingerprinting technology, the new capability now enables content producers to monitor and measure video content across digital platforms, in addition to broadcast, in near real time.…

Aurora Mobile Enters into Partnership with Kuaikan World to Upgrade Digital Operations

Aurora Mobile Limited, a leading mobile developer service provider in China, announced that it has entered into a partnership agreement with Kuaikan World (Beijing) Technology Co. Ltd. (“Kuaikan World”), the largest comic platform in China, to upgrade its digital operations. Aurora Mobile will leverage its industry-leading AI-driven push technical capabilities and machine learning-based intelligent operational data analytics to provide Kuaikan World with stable, efficient, secure, and intelligent push services that will…

Verizon Media Launches Unified ID Solution “Verizon Media ConnectID”

Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a full-stack DSP & SSP ad platform Verizon Media announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AWS (Customer Experience), Kibo (E-Commerce), Kount (Identity Management), Vonage (Unified Communications), and EveryAction (CRM). AWS and Zoom Extend Strategic Relationship Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced that Zoom Video Communications, Inc. has selected AWS as its preferred cloud provider. The multi-year agreement extends the longstanding…

AzerionOne Reinforces Its Commitment to Trustworthy and Safe Advertising Solutions by Expanding Partnership with White Ops

AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, announced an expanded partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, for a second consecutive year. With White Ops Advertising Integrity’s pre-bid capabilities, AzerionOne increases their protection on their full programmatic inventory—including native, video, desktop, mobile, and CTV—from the influence of sophisticated bots and fraud. This partnership…

Dun & Bradstreet Launches Buyer Intent, To Help Increase ROI For UK B2B Marketing Teams

Early adopters realise 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent in the UK, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies in the market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy.…

Informatica Announces New Governed Data Lake Management Solution for AWS Customers

Joint Customers to Benefit from Advanced Serverless Capabilities and Enhanced Governance for Trusted Data and Analytics Informatica, the enterprise cloud data management leader, announced a new Governed Data Lake Management Solution for Amazon Web Services (AWS) allowing joint customers to govern, secure and scale a data lake on Amazon S3. Launched today at AWS re:Invent, the new capabilities include intelligent data cataloging, data policy management and enforcement, data protection and privacy controls, and cloud-native…

Q5id and Skypoint Announce Partnership to Deliver Industry’s First Proven Identity Management Solution With Integrated Privacy Compliance…

Delivering the world's first proven identity management solution with integrated privacy controls Q5id announced its partnership with SkyPoint Cloud, a leading customer data platform that champions privacy and compliance through connected privacy-first consumer experiences to build integrated privacy controls and compliance with a framework of privacy embedded throughout Q5id platform. With vast amounts of user information, touchpoints, mobile devices and increasing privacy regulations, proving identities while preserving…