Programmatic Mobile Bidding Platform Appreciate Rolls Out Creative Wizard to Improve Ad Performance

Appreciate’s Creative Wizard technology enables generating new and dynamic high-impact ad creative in seconds to fit a broad range of ad units which are then A/B tested to improve campaign conversions and other KPIs Programmatic mobile bidding platform Appreciate, introduces its newly developed technology, Creative Wizard, which enables app developers to optimize performance by running more impactful creative across multiple ad units. Marketing Technology News: Slack Announces Integration with Amazon Chime Voice…

Headway Acquires Mobile-First Programmatic Platform Smadex

Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition of mobile-first programmatic platform Smadex. Smadex technology allows advertisers to execute performance campaigns on mobile devices, using its machine learning engine to understand the best combination of creative assets,…

Global Programmatic Mobile Video Advertising Growing by 30% Quarterly: Chocolate Platform Report

Latest Data From Chocolate Marketplace Insights (CMI) Report Highlights Rapid Growth in In-App Video Ad Spend (+57%) and Full-Screen Video Ad Formats (+170%) Chocolate Platform, a global mobile video advertising company, announced the launch of Chocolate Marketplace Insights (CMI) report. The report provides latest trends and in-depth analysis on ad spend, top advertiser and publisher categories, ad formats and key metrics like viewability that are shaping the programmatic mobile video advertising landscape. The report…

InMobi Acquires AerServ for $90 Million to Create World’s Largest Programmatic Video Platform for Mobile Publishers

Deliver Next-Generation Mediation Capabilities And Offer High Impact Mobile Video, At Scale, While Providing The Greatest Level Of Transparency & Control InMobi, the world's largest independent mobile advertising platform, today announced the acquisition of AerServ for $90 million in cash and stock to create the industry's first mediation platform with a unified programmatic auction for mobile in-app publishers. This acquisition will enhance monetization for publishers globally and further enhance the InMobi Exchange,…

Laserfiche Recognized As A Strong Performer In Independent Analyst Report On Content Platform Providers

Laserfiche — the leading SaaS provider of intelligent content management and business process automation — has been named a Strong Performer in The Forrester Wave™: Content Platforms, Q2 2021. Laserfiche was one of 14 vendors evaluated based on the strength of its strategy and current offering. Laserfiche earned the highest rating possible in the criteria of Packaged Applications, Developer Support, Content Generation Services and Execution Roadmap. According to the report, " roadmap and cloud-first product vision equip…

MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising

Automatically builds, deploys, and optimizes ad creative for programmatic ad campaigns across the industry’s leading ad networks, marketplaces, and exchanges MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced today the launch of Dynamic Creative for programmatic advertising. MOLOCO’s Dynamic Creative automatically designs, deploys and optimizes personalized ad creative for every individual at the moment of ad serving for app marketers in e-commerce, entertainment and…

Affle to Acquire Jampp, A Leading Global Programmatic Marketing Company

Affle (India) Limited through its subsidiaries ("Affle"), announced that it has approved 100% acquisition of Jampp, a leading programmatic mobile marketing company. Jampp is a global platform that started in 2013 in Latin America (LATAM) and its largest teams continue to be based there. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite Jampp's programmatic mobile advertising platform is used by leading app marketers to acquire new users and also to drive repeat usage and…

Life After Lockdown: Increased Mobile App Engagement Is Here To Stay

MOLOCO’s data report predicts impressive post-pandemic rebounds for mobile app categories hit hardest by lockdown measures The mobile ecosystem changed dramatically as people reinvented their routines at the start of the pandemic. Now that COVID-19 restrictions are being lifted and vaccine distribution is picking up around the world, mobile app marketers need to prepare for an equally dramatic shift in 2021 and beyond. At MOLOCO, we wanted to better understand the ongoing effects of the events of 2020 in order to…

Azerion and Anzu Partner to Make Blended In-Game Advertising Programmatically Available to Advertisers Globally

Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with Azerion, a leading pan-European digital gaming and monetisation platform that offers casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now offer Anzu’s market-leading blended in-game advertising solution across the world through its proprietary programmatic platform; Improve Digital, generating more than 1.6 trillion transactions per month. Marketing…

Mobile Marketing Powerhouse CleverTap Partners with Logicserve to Help Clients Stand Out in India’s Booming Smartphone Market

CleverTap, a leading AI-powered customer lifecycle and user engagement platform, and Logicserve Digital, a digital marketing and transformation company announced their partnership to bring retention-based mobile marketing to the agency's robust client portfolio in India. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising CleverTap and Logicserve Digital will focus on helping customers across India, MENA and APAC to effectively use…

MarTech Interview with Julie Réali, Director of Programmatic Partnerships at Dailymotion

There has been an increased demand for programmatic ad and tech marketing solutions over the years, Julie Réali, Director of Programmatic Partnerships at Dailymotion shares her top observations in this MarTech Series QnA: ______ Welcome to this martech chat Julie, tell us more about Dailymotion and its growth journey over the last few years and especially newest innovations! Dailymotion has built its own ad tech stack and since then has been recording significant growth over the last few years, which is exciting. Our…

JCDecaux Launches its DOOH Programmatic Offering in France with VIOOH

JCDecaux SA, the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic buying through VIOOH, a global digital out of home marketplace. VIOOH’s platform connects advertising buyers and sellers in a premium marketplace, making JCDecaux France’s digital out of home (DOOH) inventory easily accessible. Through this initiative, the outdoor advertising sector is…

Pixalate Unveils Monthly Publisher Trust Index: Ad Industry’s First Mobile & CTV App Ranking System Based on Traffic Quality;…

Pixalate, a global ad fraud intelligence and marketing compliance platform, launched the world's first Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem. While traditional ranking systems use a quantitative-based approach, Pixalate uses proprietary algorithms to measure a range of quality metrics, including brand safety, invalid traffic (IVT, or ad…

Mobilewalla Expands Relationship with Lotame

Mobilewalla, a global leader in consumer intelligence solutions, announced an expansion of their partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising. Under the expanded partnership, Mobilewalla will now be included as part of the Branded Hierarchy in the Lotame Data Exchange (LDX). Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI Lotame is an industry leader and we are…

Omnicom’s Annalect and InfoSum Launch New Data Collaboration Capabilities as a Privacy-Safe Alternative to Cookies, Mobile IDs, and Other…

The partnership enables privacy-first data matching, onboarding, and cleanroom capabilities through the Omni platform for the world's largest brands Annalect, the data and analytics division of Omnicom Group, Inc (NYSE: OMC) today announced an agreement with InfoSum, the privacy-preserving data collaboration technology, expanding Annalect’s global first-party data management capabilities. Marketing Technology News: MarTech Interview with Vanessa Otero, Founder and CEO at Ad Fontes Media “Adding an…

Huawei Mobile Services Partners with Swrve to Bring Leading Customer Engagement to Huawei Users

The Swrve SDK integrated with Huawei Push Service is now available for Swrve customers and worldwide developers. Huawei, the leading global technology company, has partnered with Swrve, a leading marketing and customer experience platform, enabling global enterprises to engage with Huawei mobile users through Huawei Push Service which is integrated within the Swrve SDK. Marketing Technology News: Captivate Launches The Small Business Spotlight And Donates Up To $1 Million In Advertising "We are excited to extend our…

EX.CO Acquires Video Technology Company Cedato, Expanding AI Capabilities In Its Interactive Content And Video Solutions Platform

Cedato will become part of EX.CO's offering, providing global publishers a robust AI engine to enhance yield optimization, while improving page performance according to latest web vitals standards. EX.CO - The Experience Company, a leading global content technology, announced today the completion of its acquisition of Cedato, a video technology company with unique yield optimization capabilities. Following the acquisition, EX.CO will provide its publisher, brand and business partners the most advanced AI-based content…

Evolve Media AI Cloud-Based Platform Revolutionizes How Memories Of Events Are Recorded Allowing Attendees To Become Collaborators

Evolve Media AI is celebrating its cloud-based app's milestone achievements with a special Zoom Meeting for investors and other interested parties on Thursday, April 22, at 4:00 pm. The team will demonstrate its first MVP as it closes out its seed-round funding and is looking to expand its development team by hiring full-stack developers and data scientists. Multiple perspectives or videos of an event merged into one seamless and affordable video for everyday users, event organizers, and brands. That's what Evolve Media…

Innovid Enables Programmatic Interactive CTV Buying At Scale Through Advanced Creative Marketplace

The Trade Desk, Magnite, and more join the consortium to power advanced creative buying programmatically across the connected TV ecosystem. Innovid, the only independent omni-channel advertising and analytics platform built for television, announced the launch of Programmatic Interactive Connected TV (CTV), an industry-leading solution to scale the delivery of engaging CTV ad experiences through programmatic buying. Interactive CTV ad formats take TV advertising beyond awareness in support of engagement, e-commerce, and…

Programmatic Advertising Company MOLOCO Releases New Report on Post Covid-19 Gains in Various App Categories

A new report from MOLOCO projects significant gains for app categories most negatively impacted by COVID-19 as lockdown conditions lift worldwide MOLOCO, a leader in machine learning and growth solutions for mobile marketers, found that dating and dining apps will be among the fastest to bounce back once COVID-19-related restrictions are lifted. These and other insights are included in MOLOCO’s newly announced “Mobile Life After Lockdown” report, which analyzes data from the open programmatic advertising ecosystem to…