Enterprise cloud platform automates outdated processes, establishing new, future-proof industry infrastructure that helps agencies and marketers succeed with enhanced creativity, increased effectiveness, and operational efficiency Hudson MX, a provider of next-generation media buying and accounting solutions, today launched FinanceAssist™. The enterprise solution will give the $500 billion media industry a modern, cross-media, cloud based media management platform to replace outdated legacy systems that…

MediaMath, a leading global independent advertising technology company for brands and agencies, today announced the addition of several industry veterans to its leadership team, as the company continues on its journey toward delivering the most responsive and accountable advertising technology for brands and agencies to buy addressable media. MediaMath welcomes Ingrid Hackett as General Counsel, Ashish Shukla as Chief Technology Officer and Laurent Cordier as Chief Partnerships Officer. Marketing Technology News: InMobi…

After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry's shift to transparent and ethical data practices Wyng, the leading provider of zero-party data (ZPD) software, today announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on…

OpenText Core Content and OpenText Core Case Management empower customers to securely capture, collaborate, integrate and manage content and business processes OpenText™, today announced OpenText Core Content and OpenText Core Case Management, the new content services platform from the global leader in information management. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer "The future of the workplace is digital. Organizations today need digital business process solutions…

Informatica and Azure Collaboration Experienced 109% Year-Over-Year Growth in 2020 Informatica, the enterprise cloud data management leader, today announced a key initiative in collaboration with Microsoft to accelerate customers' journeys to the cloud using the Informatica Intelligent Data Management Cloud (IDMC)—on Microsoft Azure. Customers can now process data integration and data loading use-cases at no charge using Informatica's industry leading iPaaS service, enabling enterprises to get started quickly and easily…

Amdocs to provide open, network inventory solutions to empower Fastweb to simplify its network systems and provide innovative new services to its customers at speed Amdocs , a leading provider of software and services to communications and media companies, today announced that it has been selected by Fastweb, a major Italian telecommunications operator, to modernize its mission-critical inventory systems, as part of its ongoing initiative to transform its IT systems into a flexible and 5G-ready platform to grow and…

MadCap AMS, featuring MadCap Flare and MadCap Central, extends cloud-based reviews with table and image support, Markdown and Adobe FrameMaker® 2020 import support, PDF/Universal Accessibility support, and a new responsive design control with an industry-first Layout Resizer MadCap Software, Inc., the leader in multi-channel content authoring, today announced that the April 2021 Release of the MadCap Authoring and Management System (AMS) is now available. Featuring MadCap Flare and MadCap Central, the newest MadCap AMS…

Globo and Google Cloud announced a seven-year strategic partnership. The announcement aligns with Globo's ongoing digital transformation, its restructuring focused on direct-to-consumer deliveries, and its journey toward becoming a mediatech company. Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure, to support the communications company's digital evolution. As part of the…

More than 85% of the Fortune 500 Embrace Canva to Bolster Collaboration and Productivity, with over 250 million Presentations Created Canva, the global visual communications platform, today announced an updated valuation of USD 15 billion following a USD 71 million investment. This latest valuation affirms Canva as one of the fastest-growing software companies in history, surpassing $500 million annualized revenue this year. The company also formally announced a suite of new features for its flagship workplace product,…

Database-agnostic platform solves cloud data security complexities by delivering native support for any database from a single-dashboard Imperva, Inc., the cybersecurity leader whose mission is to protect data and all paths to it, introduces the industry’s first data-centric security platform to fully unify securing organizations’ diverse database environments, dramatically simplifying the security and compliance of cloud data. Marketing Technology News: Imprivata and Emerging Global Technologies bring Digital Identity…

MNI launches Reimagine campaign leveraging the new format MNI Targeted Media (MNI), a division of the Meredith Corporation and its targeted media strategy, planning and buying company, today launched its proprietary bookazine cover wrap advertising format, serving as an extension of its targeted cover wrap advertising offerings to bookazines produced by Meredith Premium Publishing (MPP). Marketing Technology News: Unit4 Announces Strategic Growth Buyout by TA Associates For A Transaction Value In Excess Of US$2……

Services to initially launch at Fatburger and Johnny Rockets locations Stingray Business, a leading business-to-business multi-platform music and in-store media solution provider, and Space Factory Media, a digital media collective, today announced that they have signed an agreement to provide custom music, insights, and AV systems solutions for FAT Brands, a leading global franchising company that strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world. Marketing…

Major studios and networks around the world turn to Qumulo for industry leadership to successfully capture, collaborate and distribute file data Qumulo, the breakthrough leader in radically simplifying enterprise file data management across hybrid-cloud environments, has seen a significant increase in both the file data needs of media and entertainment (M&E) customers and in customer adoption. As global enterprises dramatically accelerate their digital transformation, the company today revealed it is managing more…

Platform creates unique advertising and content opportunities, increasing revenue per session by 50% for publishers Kargo, the leader in mobile advertising, announced today the launch of Fabrik, a proprietary content management system (CMS). Leading media brands including OK! Magazine, Radar Online and Distractify are currently on the Fabrik platform which is available immediately to other publishers looking for a CMS solution. Representing the publications’ owned and operated inventory, Fabrik combines the content and…

In a recent survey of 200 business owners and enterprise CEOs conducted by Green Light Digital, over 25% responded that they believe that social media marketing is more exhausting than scaling Mt. Everest. Furthermore, 19% claim that social media is an enormous waste of time. Over 25% of entrepreneurs surveyed stated that social media marketing is more exhausting than scaling Mt. Everest. In a recent survey of 200 business owners and enterprise CEOs conducted by Green Light Digital, over 25% responded that they believe…

Conversion from Banner to Native Ads Yields Improvements on ±7,800 Publisher Sites Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its native ad offering across its ±7,800 independent publisher websites. Whereas other ad tech companies offer a native-to-banner-style ad auction, Mediavine's solution is one hundred percent native, from the initial bid request to the final ad display. The process will operate on Mediavine's custom-built proprietary technology. Marketing Technology…

Pre-emptive, Insider-led Series C Extension Builds on Impressive YOY Growth, Major Client Wins and Customer Satisfaction Ranking That Surpasses Legacy Marketing Clouds ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that it extended its Series C financing, bringing the total capital raised in the round to $100MM. Between this latest capital infusion and exponential growth—more than 100 percent uptick in revenue year-over-year—the extension increased the company's valuation by over 250 percent…

Vantage 2 delivers ready-to-use AI skills for intelligent automation. The ABBYY Marketplace allows users to try cognitive skills accelerating their automation initiatives. ABBYY, a Digital Intelligence company, announced today, during its Reimagine virtual conference, the launch of Vantage 2, a low-code/no-code platform that delivers cognitive skills for RPA robots, automation systems, chatbots, and mobile solutions, enabling organizations to gain insights from documents and content. The company also launched ABBYY…

On the heels of a year of accelerated growth, Optimizely now brings an added layer of customer context to the core of the most modern Digital Experience Platform available today Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. Marketing Technology News: Marketing Technology…

Industry Standard Software Unifies Media Management, Media Finance and Media Intelligence with Omnichannel Data Warehouse Mediaocean, the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform. Following the Q1 2021 integration of the Scope closed ecosystem platform acquired via 4C with Mediaocean’s Prisma media management product, the company will accelerate the consolidation of all its…