Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio

According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after surveying over 3,500 consumers, marketers, and influencers across the UK, US, and Germany. The report titled, ‘Into the mainstream: Influencer marketing in society’ uncovers opinions on ethics, diversity, misinformation, and new channels. Important Marketing Intelligence Data 73% of…

Online Multimedia Editor Kapwing Raises $11 Million Series A

Kapwing, an online image and video editing platform, announces an $11 Milion Series A financing round led by CRV. Kapwing strives to empower a rising class of creative entrepreneurs who need faster, simpler, and more accessible software to make and share digital media. The platform has grown to millions of creators since launching two years ago. Kapwing founders Julia Enthoven and Eric Lu, both former Google Product Managers, were inspired to build a better multimedia creative suite after using today's leading media…

Adding Multimedia InvolveSoft Raises $2.5 Million for Its Employee Community & Volunteering Platform

InvolveSoft, the Community Engagement software vendor, landed $2.5 million in funding in a round led by Bonfire Ventures. Investors in this round include Greycroft, Bertelsmann, Launch Capital, CrowdSmart and Noname Ventures. Previous funding came from Mucker Capital and others. “Millennials are driving a huge shift in the way we think about hiring and retaining employees” The Santa Monica-based company will use the funds to build on its SaaS application technology, expand sales channels and grow its already-unmatched…

MadCap Software Gives Authors Flexibility to Create, Review and Deliver Content With The Release of MadCap Central and MadCap Flare

New MadCap Central cloud-based editor lets users easily create and review MadCap Flare content via an integrated workflow; MadCap Flare expands features for delivering modern web and print-based content MadCap Software, Inc., the leader in multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced that MadCap Central May 2018 Release and MadCap Flare 2018 are now available. Through the addition of a new lightweight editor in the cloud, the latest versions of MadCap Central and MadCap Flare…

CyberLink Launches PowerDirector 365 Business & AdDirector App to Easily Create Professional Video Ads in a Few Clicks

With PowerDirector 365 Business and the AdDirector mobile app, business owners can have unlimited access to professional-grade stock content and hundreds of optimized templates to create professional social media ads and marketing videos within minutes CyberLink Corp. (5203.TW), a market-leading multimedia software company, introduces a new product line-up for business, PowerDirector 365 Business (Windows) and AdDirector (Android & iOS). More than ever, businesses turn to digital marketing to reach new customers and…

2Checkout Reports: COVID-19 Impact on Global Online Sales

Significant Increase in Software and Digital Goods Orders, as Companies and Individuals Seek to Improve Productivity and Security While Working Remotely and Spending More Time at Home 2Checkout, the leading all-in-one monetization platform for global businesses, released findings of global online sales occurring in March. The results, derived from 2Checkout’s platform data, collected from more than 17,000 merchants selling both services and digital and physical goods, indicate a sharp spike in online commerce aligning…

Embeddable CX for the Smartphone-Era Consumer

As we enter the final month of 2020, I wanted to share with you some 2021 CX predictions. Here's what to anticipate in the world of CX in 2021. My predictions are: Embeddable CX for the Smartphone-Era Consumer With both employees and consumers remote, mobile device usage and app downloads have soared. Whether it is through a phone call, text message, or an app, consumers are predominately connecting with brands today through their smartphones. However, they are still met with fragmented, and unintelligent…

PCCW Media Selects ContentWise To Rebuild Now TV’s Personalization

PCCW Media Limited (PCCW Media), a leading fully integrated multimedia and entertainment company headquartered in Hong Kong, selected ContentWise’s digital experience automation and personalization software, to revamp its IPTV and app user experience personalization infrastructure. PCCW Media and ContentWise collaborated to build the next generation of Now TV’s services on set-top box and connected apps. PCCW Media’s goal with this new design is to create a one-to-one, personalized relationship with its subscribers, with…

UJET CCaaS Cloud Contact Center Unifies Enterprise Customer Data with Oracle Cloud CX Service

UJET CCaaS Cloud Contact Center Now Available on Oracle Cloud Marketplace for a Single Source of Truth and more Intelligent Customer Experience using Enterprise Customer Data UJET Inc., the world’s first and only CCaaS 3.0 cloud contact center, and a member of the Oracle PartnerNetwork (OPN), today announced its integration with Oracle Cloud CX Service and its availability on Oracle Cloud Marketplace. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners.…

Wondershare MobileTrans 2.0 Arrives with Improved Transfer Speed and Supports More Data Types

Current users of MobileTrans can upgrade to version 2.0 for free Wondershare has launched the latest version of its mobile phone data transfer software Wondershare MobileTrans 2.0. The new version features 2-3 times faster data transfer and supports more types of WhatsApp data including group message notifications, location information, and multimedia attachments. Marketing Technology News: Zendesk Becomes First CX Platform to Join Unity’s VSP "Designed for non-tech savvy people, Wondershare MobileTrans can…

PR Newswire Further Strengthens News Distribution Network in Key Asia-Pacific Markets

Through over 250 new content partnerships, closer media engagement and a robust social media presence, PR Newswire is bolstering its media footprint in the region especially in Australia, South Korea and the Philippines PR Newswire, the leading global provider of news distribution and earned media software and services, continues to expand and deepen its media network across the Asia-Pacific (APAC) region. In 2020, the company developed more than 250 content partnerships, bringing the total number to over 1,500. Its…

How Enterprises and Brands Utilize Video to Maintain Consumer Engagement and Continuity

Keeping up with advertising, marketing and customer-outreach trends might feel like an impossible hill to climb. Or maybe more like a footrace with 20 other brands, all of them sprinting at once, clambering up a narrow escalator headed down. There’s always some emerging technology, a new platform, another channel that must be understood and embraced. You’re always hustling to connect with an increasingly fragmented market – and to do it better, faster and more efficiently than your competitor. But the classics never die.…

Sitecore Announces John Gardiner as Chief Financial Officer

Sitecore,  the global leader in digital experience management software, has named John Gardiner its new chief financial officer (CFO), as it extends its leadership position in the end-to-end digital experience space, from content to commerce. Gardiner takes over as CFO effective immediately. Gardiner brings more than 25 years of financial and strategy experience in high-growth technology businesses, including an extensive history scaling global operations at SaaS-based companies. He joins Sitecore from MedBridge, a…

Melrose Labs Looks to Disrupt CPaaS Messaging With Its SMPP SMS Gateway

Scotland-based Melrose Labs is launching a cloud-based mobile messaging platform on December 14, 2020, that will significantly lower barriers to entry in mobile messaging and encourage new entrants. SMPP SMS Gateway enables mobile messaging providers and enterprises to operate their own mobile messaging gateways and provide a host of new services to their customers, including services in the fast-growing application-to-person (A2P) SMS segment, which has been valued at $17bn globally and is expected to reach $26bn in…

Rokt Raises $80 Million Funding

Rokt Pte Ltd., an eight-year-old e-commerce marketing software provider, has raised $80 million in Series D funding. The round, which was led by investment firm TDM Growth Partners, Rokt’s largest backer, raises the company’s valuation by 42% to more than $450 million, the company said. The investment in Rokt comes as online commerce is growing by leaps and bounds during the coronavirus pandemic: Consumers spent $466 billion online in the U.S. between March and September of this year, up 52% from the same period last…

Clovis Point Capital Announces Significant Growth Investment in NinjaCat

NinjaCat, a leader in marketing analytics software solutions, announced it received a significant growth equity investment from Houston, Texas-based Clovis Point Capital Clovis Point Capital (“Clovis Point”), a Houston-based growth equity firm, announced the completion of a significant growth investment in NinjaCat, Inc. (“NinjaCat” or the “Company”), the leading all-in-one platform for marketing teams to store, report, monitor and analyze data at scale. Founded in 2013, New York-based NinjaCat enables…

Creatio’s CEO, Katherine Kostereva Named the Executive Leader of the Year

Creatio, a global software company providing a leading low-code platform for process management and CRM, announced the granting of a new recognition. The world's top achievement awards program for sales, service, support, and business development, has named its CEO, Katherine Kostereva, a Gold winner in the Executive Excellence | Leader of the Year category in the 7th Annual 2020 Customer Sales and Service World Awards. The Customer Sales & Service World Awards are industry and peer international competition honoring…

BrandMaker Boosts Marketing Integration with CRM and ERP

BrandMaker, a global provider of marketing resource management (MRM) and marketing operations software, announced an OEM partnership with leading integration platform-as-a-service (iPaaS) provider, Boomi. Under the agreement, BrandMaker will resell Boomi as part of BrandMaker Fusion, which now allows marketing organizations to seamlessly connect their MRM platform to ERP and CRM systems and their entire marketing stack with little or no code effort. The net result is a connected MRM platform that increases data accuracy,…

Konabos Achieves a Milestone in Content Hub Specialization

Konabos announced that it has earned specialization in Sitecore Content Hub by Sitecore, the global leader in digital experience management software. Konabos has completed a practice-wide product immersion training including verification of product enablement requirements and creation of a dedicated capable and scalable practice, including proven customer success for Sitecore Content Hub. Marketing Technology News: Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio…

Shutterstock Names Sara Birmingham as Chief Human Resources Officer

Shutterstock, Inc. a leading global technology company offering a creative platform for high-quality content, tools, and services, announced Sara Birmingham is joining the company's leadership team as Chief Human Resources Officer (CHRO). Bringing more than 20 years of experience to Shutterstock, Sara is an accomplished HR leader recognized for building high-performing organizations in fast-paced, complex change environments. As Shutterstock's CHRO, Sara will be responsible for delivering a transformational people…