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RevJet Ad Experience Platform Now Supports Google Native Ads

Latest RevJet Integration Makes It Simple For Marketers To Deliver Compelling Ad Experiences to Billions of Gmail Users RevJet, the only unified platform that simplifies digital ad experience management for Fortune 500 marketers, today announced new capabilities to build, personalize, update, and manage Google native ads, including Gmail and Google Responsive Display. With this integration, marketers manage Google's social and native ads alongside ad creative across video and display channel campaigns  — all from RevJet's…

Tremor Video Brings Native Ads to LG Smart TVs

Tremor Video is bringing its leading video advertising platform to the award-winning webOS smart TVs from LG Electronics, the companies announced. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience across millions of connected TV devices – helping them to stand out with content discoverability in the battle for share of consumer viewing time. Marketing Technology News: Shopify to Acquire 6 River Systems The ad units will run in a highly…

Criteo and MoPub Partner to Successfully Scale In-App Native Ads on Mobile

Conversions for Criteo advertisers increased 90% year-over-year on MoPub inventory Criteo S.A., the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to…

MediaRadar Study: Number of Companies Placing Native Ads Programmatically Increases YoY

Progressive Named Top Buyer of Native Ads in q1 of 2019, Followed by Homeserve and Lendingtree MediaRadar, the leading advertising intelligence and sales enablement platform, released an analysis comparing year-over-year (YoY) native advertising statistics from Q1 of 2018 to Q1 of 2019. The deep dive discovered YoY renewal rates, the top buyers of native ads, the percentage of companies placing native ads programmatically, plus more. MediaRadar’s YoY native advertising study found that 34 percent of companies running…

Research from Appreciate’s Holiday UA Campaigns: For Best Conversion in E-commerce, Use More Creative, Native Ads and a Long List of…

With the Growth of Mobile Commerce and Direct-To-Consumer Brands, Appreciate Analyzed Their 2018 Holiday E-commerce App User Acquisition Campaigns and Found That More Creative on More App Publishers and Categories Generated the Greatest Engagement and Conversion Rates for Appreciate’s E-commerce App Clients Running more ads in-app across a broad range of app publishers in diverse interest categories was the secret to gaining profitable users in the 2018 holiday season, according to research from programmatic mobile…

Native Ads Generate the Highest Engagement Metrics for Marketers

Though Recommendation Widgets Are the Most Popular Type of Native Ad Units and Generate the Greatest Revenue, Optimal Native Ad Performance on Both the Demand and Supply Side Is Achieved by Running the Range of Native Ad Units The range of native ad units now available has powered native ad spending past all other forms of display advertising in 2017, according to analysis from Poynter. But are all native ads equal for marketers and publishers? To answer this question and gain a greater understanding of the range of…

TripleLift and AdRoll Partner to Help Brands Drive Successful Performance Through Native Ads

This Partnership Brings TripleLift's Premium Native Inventory and More Than 35,000 Premium Results-Oriented AdRoll Customers Together TripleLift, the industry's largest comScore ranked native advertising company, announced today a strategic partnership with AdRoll, the most widely-adopted independent performance marketing platform. This partnership brings TripleLift's premium native inventory and more than 35,000 premium results-oriented AdRoll customers together to offer new and effective advertising solutions for…

Red Hat Accelerates Petabyte-Scale Object Storage for Cloud-Native Workloads

Red Hat Ceph Storage 4 offers enhanced scalability and simplicity for new generation of data-intensive applications Red Hat, Inc., the world's leading provider of open source solutions, announced the general availability of Red Hat Ceph Storage 4 to deliver simplified, petabyte-scale object storage for cloud-native development and data analytics. Red Hat Ceph Storage 4 is based on the Nautilus version of the Ceph open source project. With enhanced scalability and new, simplified operational features, Red Hat Ceph…

Dun & Bradstreet Powers New Analytics Studio with Alternative Data Sources

Best-in-class B2B data and state-of-the-art technology deliver agile analytics to clients instantly Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has announced the availability of D&B Analytics Studio, a secure, cloud-based analytics platform that provides clients with a single, integrated solution to seamlessly explore, synthesise and operationalise data and analytics in order to remain competitive in the era of digital transformation. The wide array of development…

Leadspace Launches “Leadspace for Salesforce”, Making Leading B2B Customer Data Platform Available Natively in Salesforce

Leadspace for Salesforce Makes Sales Engagement Simpler and More Effective; Pilot Customers Double Target Account and Audience Coverage, and Improve Data Accuracy by More Than 30% Leadspace announced the launch of Leadspace for Salesforce, a new product to help businesses find and convert their ideal customers. Leadspace for Salesforce is a key component of Leadspace’s B2B Customer Data Platform (CDP). Leadspace’s CDP unifies and optimizes Sales and Marketing data to enable highly accurate, personalized messaging and…

Create Interactive Mobile Ads for Facebook in Under an Hour with the Synative Playable Studio

Synative Playable Studio Is Released, Allowing Game Developers to Create Playable Ads Already Compatible with Facebook and Major Mobile Ad Networks Quickly and Easily Mobile marketers are looking towards new and innovative ways to create mobile ads that will attract new consumers. With good ROI becoming tougher to find, they are looking for new and cost-effective ways to promote their products. With this knowledge, Synative is announcing the release of their interactive advertising creation solution that allows…

PubNative Partners with The Media Trust to Combat Bad Ads

PubNative, a leading mobile monetization solution announced its partnership with The Media Trust, the global leader in ad security monitoring that will help to protect the quality and efficacy of its programmatic advertising. The new partnership complements PubNative’s in-house vetting technology and demonstrates the company’s commitment to combating malvertising and providing publishers with more advanced brand-safe solutions for their inventory. The rise of malvertising and quality challenges like intrusive pop-ups and…

AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads

Mobile consumers engage more frequently with native ads -- digital ad placements that reflect the look and style of a publisher's site or app. AerServ, the leading inventory and audience management technology for mobile publishers and advertisers, today announced the launch of AerNative -- a new native ad platform for in-app mobile video and banner ads. Publishers and app developers can use AerServ's new mobile native platform to customize and serve mobile native advertisements in their mobile app or website. Those…

How to Shelter Ads in Brand Safe Environments During COVID-19

Disregarding brand safety in digital advertising can be a costly mistake for advertisers, with over two-fifths of U.S. consumers saying they would stop buying a product they regularly purchase if it was advertised alongside extreme or dangerous content. On the surface, brand safety seems like a fairly simple concept, with the majority of brands eager to keep their ads away from obviously damaging online environments that feature violent content or hate speech. But as the current COVID-19 situation illustrates, brand…

6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

Comprehensive advertising capabilities leverage 6sense’s industry-leading intent, account identification, and AI-driven predictions to reach the right personas within target accounts at scale 6sense, the leading Account Engagement Platform, announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.…

Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads

As businesses accelerate digital transformation efforts, Microsoft Audience Network provides free access to Shutterstock's diverse and fresh collection of over 320 million images Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced an API integration with Microsoft Advertising. The first application of the integration provides free access to millions of commercially licensed images to customers of the Microsoft Audience Network, their…

Building on Success of Its Business and Financial Networks, Dianomi Now Offers Lifestyle Brands a Distinct Premium Native-at-Scale…

Provides Important New Revenue Stream for Lifestyle Publishers from Premium Brands Dianomi, the financial and business-focused native ad marketplace for premium brands and publishers, announced it has begun testing a new, distinct lifestyle marketplace with select brands and publishers, including The Washington Post and Kiplinger. The industry-first offering offers lifestyle brands a premium, brand-suitable environment, providing important revenue streams for lifestyle publishers that goes beyond core programmatic…

Stirista Launches AdStir – Groundbreaking Self-Serve Data-Driven Media Buying Platform with Transparent Pricing

Access to Premium OTT and CTV Inventory Coupled with Advanced Reporting Gives Brands and Agencies Alternative to Complex, Overpriced and Difficult to Navigate DSPs STIRISTA,​ a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, unveiled  its self-serve media buying platform, AdStir. A revolutionary platform, AdStir gives brands and agencies access to premium inventory including Over-The-Top (OTT) and Connected TV (CTV) in addition to online, mobile and display…

Nativo Sees Increased Adoption of its Mobile Ads SDK, Used By Over 400 Publishers

Publishers report an average 14% increase in CPM after upgrading to version 5 Nativo, the most advanced technology platform for advertising, announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period. Nativo's Mobile Ads SDK…

MatchCraft’s Automated Responsive Search Ads

Creator of leading digital ad platform, adVantage™, releases new feature for setting up and managing Google's Responsive Search Ads MatchCraft, the leading platform for selling and managing digital marketing campaigns at scale, recently introduced it's latest offering Automated Responsive Search Ads. MatchCraft's Automated Responsive Search Ads feature was developed to streamline & automate the process of setting up and provisioning Google's Responsive Search Ads (RSA) format. The Automated Responsive…