Tremor Video is bringing its leading video advertising platform to the award-winning webOS smart TVs from LG Electronics, the companies …
Criteo and MoPub Partner to Successfully Scale In-App Native Ads on Mobile
Conversions for Criteo advertisers increased 90% year-over-year on MoPub inventory Criteo S.A., the advertising platform for the open Internet, announced …
MediaRadar Study: Number of Companies Placing Native Ads Programmatically Increases YoY
Progressive Named Top Buyer of Native Ads in q1 of 2019, Followed by Homeserve and Lendingtree MediaRadar, the leading advertising …
Research from Appreciate’s Holiday UA Campaigns: For Best Conversion in E-commerce, Use More Creative, Native Ads and a Long List of Publishers
With the Growth of Mobile Commerce and Direct-To-Consumer Brands, Appreciate Analyzed Their 2018 Holiday E-commerce App User Acquisition Campaigns and …
Native Ads Generate the Highest Engagement Metrics for Marketers
Though Recommendation Widgets Are the Most Popular Type of Native Ad Units and Generate the Greatest Revenue, Optimal Native Ad …
TripleLift and AdRoll Partner to Help Brands Drive Successful Performance Through Native Ads
This Partnership Brings TripleLift’s Premium Native Inventory and More Than 35,000 Premium Results-Oriented AdRoll Customers Together TripleLift, the industry’s largest …
Leadspace Launches “Leadspace for Salesforce”, Making Leading B2B Customer Data Platform Available Natively in Salesforce
Leadspace for Salesforce Makes Sales Engagement Simpler and More Effective; Pilot Customers Double Target Account and Audience Coverage, and Improve …
Create Interactive Mobile Ads for Facebook in Under an Hour with the Synative Playable Studio
Synative Playable Studio Is Released, Allowing Game Developers to Create Playable Ads Already Compatible with Facebook and Major Mobile Ad …
PubNative Partners with The Media Trust to Combat Bad Ads
PubNative, a leading mobile monetization solution announced its partnership with The Media Trust, the global leader in ad security monitoring …
AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads
Mobile consumers engage more frequently with native ads — digital ad placements that reflect the look and style of a …
In-Game Ads Needn’t Be Disruptive
Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads …
Reflect AdLogic Delivers More Than One Billion Ads in 2019 and Powers One of the Largest Digital Signage Networks in the US
Platform Enables PatientPoint and Cedar Fair to Seamlessly Incorporate Measurable Advertising into Specialized Brand Content Reflect, a leader in award-winning …
How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush
Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands …
To Make Strong Ads, Brand Purpose Must Be Inclusive, Not Divisive
Does “brand purpose” make effective advertising? New data from global marketing research and effectiveness company, System1, shows that 1 in …
TIBCO Announces Snowflake Integration to Deliver High-Performance Data Analytics for Cloud-Native Customers
TIBCO Spotfire Adds Native Support for Snowflake Data Warehouse for Modern Cloud Analytics Workloads TIBCO Software Inc., a global leader …
RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms
RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the …
IBM Transforms its Software to be Cloud-Native and Run on Any Cloud with Red Hat
IBM Software Products Now Cloud-Native for Public and Private Clouds- Enterprises Can Now Build Mission-Critical Applications Once and Run Them …
Unravel Introduces Cloud Migration Assessment Offer to Reduce Costs and Accelerate the Transition of Data Workloads to Azure, AWS or Google Cloud
New Offer Builds a Granular Dependency Map of On-Premises Data Workloads and Provides Detailed Insights and Recommendations for the Best …
Nearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads, Creating Challenges for Advertisers
Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly …
The Great Experience Divide: How is In-Store Shopping versus Digital Natives Shaping E-Commerce?
New feature empowers brands to leverage social proof through reviews to drive sales and accelerate growth Yotpo, an innovation leader …