Though Recommendation Widgets Are the Most Popular Type of Native Ad Units and Generate the Greatest Revenue, Optimal Native Ad …
TripleLift and AdRoll Partner to Help Brands Drive Successful Performance Through Native Ads
This Partnership Brings TripleLift’s Premium Native Inventory and More Than 35,000 Premium Results-Oriented AdRoll Customers Together TripleLift, the industry’s largest …
LinkedIn Unveils Audience Network to Amplify ROI of Sponsored Content across Mobile and Native Ads
LinkedIn Audience Network Now Offers a New Way to Reach Relevant Professionals with Sponsored Content Campaigns LinkedIn launched the LinkedIn …
Leadspace Launches “Leadspace for Salesforce”, Making Leading B2B Customer Data Platform Available Natively in Salesforce
Leadspace for Salesforce Makes Sales Engagement Simpler and More Effective; Pilot Customers Double Target Account and Audience Coverage, and Improve …
Create Interactive Mobile Ads for Facebook in Under an Hour with the Synative Playable Studio
Synative Playable Studio Is Released, Allowing Game Developers to Create Playable Ads Already Compatible with Facebook and Major Mobile Ad …
PubNative Partners with The Media Trust to Combat Bad Ads
PubNative, a leading mobile monetization solution announced its partnership with The Media Trust, the global leader in ad security monitoring …
AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads
Mobile consumers engage more frequently with native ads — digital ad placements that reflect the look and style of a …
Netmining Partners with Bidtellect to Offer Programmatic Native Advertising
Marketers Can Now Combine Native Ads with Audience Data for Stronger Retargeting Netmining, the leading provider of data-driven targeting solutions, …
AdRoll Launches Video Ads to Global Direct-To-Consumer Customer Base
Ambitious Ecommerce Brands Gain Access to Smarter, AI Powered Video Ads 80 percent of all internet traffic will be video …
Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads
The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, …
MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot
"If you hire the right people to do the right work, have the right support internally, and have a clear …
Global Native Advertising Market Set to Be Worth over $400 Billion by 2025
ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market …
TIBCO Announces Enhanced Mashery API Management Solution with Cloud-Native Design
API Platform with Cloud-Native Deployment Offers Market-leading Capabilities, Enhanced DevOps Agility, and Security TIBCO Software Inc., a global leader in …
Marin Software Research Reveals Search, Instagram Stories, and Product-Focused Ads Dominate in Q4
Monthly Spending on E-Commerce Channel Ads Increased by 5x Since January 2018 Marin Software, a leading provider of digital marketing …
Prediction Series 2019: Interview with Cary Dunst, GM North America, Adslot
Cary, tell us about your role at Adslot and the team/technology you handle. Adslot Media is the world's only independent …
Sling TV Brings First vMVPD to Oculus Go Virtual Reality Headset
Sling TV Launches First Virtual Multichannel Video Programming Distributor (vMVPD) on All-In-One Oculus Go Virtual Reality (VR) Headset Sling TV …
In-Game Advertising Matures to Become Viable Alternative to In-App Purchases, Finds deltaDNA Study
Higher Demand for Ad Network Transparency and Campaign Data Sees Developers Remaining Loyal to Those Networks That Deliver After years …
‘Native Ad Platform of the Year’ my6sense Is the First Native Ad Platform to Offer Real-Time Malvertising Protection in OpenRTB
This Award from the Native Advertising Institute (NAI) Validates my6sense’s Innovating Strategy Through Internally Developed and 3rd Party Technology, like …
Native’s Three Key Problems: Scale, Engagement, Retention
There’s no denying the power of native advertising. According to a recent Collective Bias survey, a third of millennials have made …
Integrate Partners with LinkedIn Marketing Solutions to Enable B2B Marketers to Automate and Manage Leads in Real Time
Using Integrate’s Demand Orchestration SaaS Platform, Marketers Can Now Seamlessly and More Quickly Engage New Prospects Generated from LinkedIn Integrate, …