With the Growth of Mobile Commerce and Direct-To-Consumer Brands, Appreciate Analyzed Their 2018 Holiday E-commerce App User Acquisition Campaigns and …
Native Ads Generate the Highest Engagement Metrics for Marketers
Though Recommendation Widgets Are the Most Popular Type of Native Ad Units and Generate the Greatest Revenue, Optimal Native Ad …
TripleLift and AdRoll Partner to Help Brands Drive Successful Performance Through Native Ads
This Partnership Brings TripleLift’s Premium Native Inventory and More Than 35,000 Premium Results-Oriented AdRoll Customers Together TripleLift, the industry’s largest …
LinkedIn Unveils Audience Network to Amplify ROI of Sponsored Content across Mobile and Native Ads
LinkedIn Audience Network Now Offers a New Way to Reach Relevant Professionals with Sponsored Content Campaigns LinkedIn launched the LinkedIn …
Leadspace Launches “Leadspace for Salesforce”, Making Leading B2B Customer Data Platform Available Natively in Salesforce
Leadspace for Salesforce Makes Sales Engagement Simpler and More Effective; Pilot Customers Double Target Account and Audience Coverage, and Improve …
Create Interactive Mobile Ads for Facebook in Under an Hour with the Synative Playable Studio
Synative Playable Studio Is Released, Allowing Game Developers to Create Playable Ads Already Compatible with Facebook and Major Mobile Ad …
PubNative Partners with The Media Trust to Combat Bad Ads
PubNative, a leading mobile monetization solution announced its partnership with The Media Trust, the global leader in ad security monitoring …
AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads
Mobile consumers engage more frequently with native ads — digital ad placements that reflect the look and style of a …
Nearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads, Creating Challenges for Advertisers
Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly …
The Great Experience Divide: How is In-Store Shopping versus Digital Natives Shaping E-Commerce?
New feature empowers brands to leverage social proof through reviews to drive sales and accelerate growth Yotpo, an innovation leader …
Adstream Expects Inevitable Merger of TV and Digital Ad Buying To Drive Marketers Faster Toward Process Automation
As TV and Digital Markets Shift, Technology Adoption Will Allow Marketers to More Quickly Adjust to Evolving Trends Adstream announced …
NativeX Opens Brazil Office to Spearhead the Growth of Its Latam Business
The US-Based AD Tech Company Appoints Carolina Zaccaro as Sales Director as the First of Several New Hires as Part …
Qlik Kicks Off AI In Action: The Qlik Analytics Tour, The Largest Roadshow In Data & Analytics
Worldwide Tour to Host More Than 130 Events Across Americas, Europe, Middle-East, Africa and Asia-Pacific Qlik announced the start of …
Travel Tech Providers Gimmonix and Trip Sciences Strike a Strategic Partnership to Deliver Travel Industry’s First White-label Native Mobile Solution for Hotels
Gimmonix Technologies, the Israel– and UK-based travel technology developer of cutting-edge hotel distribution and management solutions, and Trip Sciences, developer …
MarTech Interview with Declan Kennedy, CEO, StitcherAds
"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." …
Leadspace Announces “Leadspace On-Demand” to Extend it’s Leading B2B Customer Data Platform
Leadspace and CVENT to Demonstrate the Value of CDP for Solving the Data Challenges Inherent in Account-Based Marketing at SiriusDecisions …
Khoros Launches Ads Capabilities to Provide A Combined View of Paid and Organic Social Media
Khoros Provides Enterprise Companies with a Holistic View of Paid and Organic Social Media to Drive Business Value Through Seamless …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
Teads Reports Banner Year, Announces $430 million in Revenue
Teads, The Global Media Platform, announced record results for 2018, reporting a revenue of $430 million which represented 35 percent …
DojoMojo Launches Media Market to Offer Brands an Effective Paid Acquisition Alternative to Facebook and Google
DojoMojo Redefines the Partnership Marketing Landscape by Enabling over 8,000 Brands to Buy and Sell Media Directly in It’s Leading …