AI Data Powerhouse, LogicPlum, Recognized By Inory Business Magazine As One Of The ‘Top 10 Leading Artificial Intelligence Companies…

Delivering valuable market insights and organizational knowledge for clients via cutting-edge machine learning. LogicPlum officially announced that it had been selected by Inory Business Magazine as a Top 10 Leading AI Company based on the work of LogicPlum's visionary team and its groundbreaking Enterprise AI Platform. Led by founder Damian Mingle, LogicPlum helps businesses and organizations bridge the divide between advances in machine learning and practical AI applications for the business world. Since its founding,…

Cognite Supports OSDU™ Data Platform Mercury Release With a Compatible and Additive Product Portfolio for Subsurface Data Liberation and…

The Open Group, the global vendor neutral technology group that enables the achievement of business objectives through technology standards, today announced the OSDU Data Platform Mercury release. Developed by The Open Group OSDU Forum, the OSDU Data Platform is an Open Source, standards based and technology agnostic data platform for the energy industry. This platform stimulates innovation, industrializes data management, and reduces time to market for new solutions. Marketing Technology News: Takeaways From The…

TIM Brasil Selects Oracle and Microsoft to Migrate All of its Datacenter Workloads to the Cloud

TIM Brasil, one of the largest telecommunications providers in Brazil with more than 61 million customers, today said that it has selected Oracle and Microsoft to migrate all of its on-premises workloads to the cloud. TIM Brasil is one of the first telecommunications companies in the country to move 100 percent of its workloads to the cloud. As part of its multi-faceted modernization project, TIM Brasil will use Oracle and Microsoft clouds to improve customer support as well as billing, collection, and management…

New Study by Tealium Reveals Marketers Are Leaning on Customer Data Platforms to Adapt to New Privacy and Data Policies as Martech Budgets…

The report highlights how the pandemic, cookie loss, and data privacy are dictating how marketers will allocate budgets and which tech functionalities they will prioritize in 2021 Marketers turned to customer data platforms more than ever in 2020 as the pandemic prompted more urgency for digital transformations, the death of third-party cookies impacted data strategies, and a slew of data privacy changes provided new rules to address. Tealium, the trusted leader in real-time customer data orchestration,…

Ready Now, Socrates.ai Gains Market Momentum With Employee Experience Platform

Enterprises Embrace “One Place to Go” Approach for Personalized Answers to Workforce Questions and Concerns Leading employee experience platform, Socrates.ai, today shared details of its escalating market momentum. Delivering one seamless digital conversation destination for anything the workforce wants to ask or do – from personalized information about equipment updates and device management to uncomfortable inquiries about dress code or possible harassment – Socrates can integrate knowledge from all enterprise…

Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group…

Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, released new research: “Collaborative Data Solutions: Data and Identity in the Era of Permission.” The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world. Brands and media owners are turning to both familiar and evolving data collaboration frameworks to make the…

Ampersand and IHS Markit Announce Availability of 500+ New Polk Audiences in Ampersand’s AND Platform

Leading TV ad planning, buying & measurement platform company partners with Polk Automotive Solutions by IHS Markit, a best-in-class automotive intelligence resource, to offer auto brands seamless access to new vehicle buyers on the largest source of Multiscreen TV in the US Ampersand, the audience-first TV advertising sales and technology platform company, announced it has integrated 500+ custom Polk Audiences by IHS Markit into the AND Platform, Ampersand's TV ad planning, buying and measurement platform launched at…

Privacy Bee Introduces One-Click Privacy Management to Help Consumers More Easily Protect Their Data and Prevent Identity Theft

New privacy dashboard and browser extensions empower consumers to declare their privacy preferences with individual companies Privacy Bee, the proactive privacy platform, makes one-click privacy management a reality with its latest release. The new dashboard tool and Chrome extension simplify privacy management by allowing users to manage privacy preferences across many companies, all in one place. Marketing Technology News: Sparks Announces Acquisition of Group Delphi’s Trade Show and Events Business Users declare their…

Flipdeck Earns Vendor Neutral Sales Enablement/Content Management Certification

Silicon Valley-based Flipdeck — a platform built to deliver sales content more efficiently and effectively — announced their certification in Vendor Neutral’s Sales Enablement/Content Management category. Moving from the Mobile Selling Content & Engagement category, enhancements to the solution’s functionality earned them this new certification. “Flipdeck, with its transition to the Sales Enablement/Content Management category, is a good example of a vendor making the right investments in order to evolve functions and…

M-Files Named a Visionary in 2020 Gartner Magic Quadrant for Content Services Platforms

M-Files Corporation, the intelligent information management company, announced that the company has been recognized as a Visionary in Gartner, Inc.’s 2020 Magic Quadrant for Content Services Platforms. In this year's evaluation of 18 vendors, Gartner named M-Files as a Visionary based on its completeness of vision and ability to execute. Facing a new business reality brought on by the 2020 COVID-19 pandemic, today's leading enterprises are driving the demand for content services platforms that ensure the productivity of…

Wire Launches Next Generation Video Conferencing Platform

Wire, the secure collaboration platform that was founded and built by former Skype technologists and the creators of globally used web protocol WebRTC, is launching the world's first next-generation, enterprise-grade video conferencing platform. Built upon a reimagined and re-engineered architecture using the latest technologies, the platform marks a new era in video conferencing security by providing enterprise, financial services, and government customers with the world's first completely end-to-end encrypted video…

Why Open Data Is Vital for Our Future

Data has been a hot topic in the past few years. It is used for a wide range of purposes, including market analysis, identifying user behavior, and even for making crucial decisions at the government level. Everything relies on data, pushing the technology behind data processing and analysis further. Data collection is a part of the process. Despite the many regulations limiting how data collection can be performed, privacy remains a big concern among users. Everyone from government agencies to advertisers is actively…

Adform FLOW Unveiled: Adform’s New Platform for Effortless Modern Marketing

Gartner adtech leader creates world´s first independent and fully integrated tech platform, seeking to amplify business results for advertisers and agencies Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle,  introduced its new product suite: Adform FLOW. Intuitively designed to make it easier for marketers to plan, buy and activate media, Adform FLOW has everything they need in one easy-to-use platform: DSP, DMP, SSP, DCO and ad server. Through exceptional…

Connatix Launches Video Insights Engine to Provide Publishers Contextual Data, Analytics and Indexing

Connatix, the next-generation video technology company for publishers, announced the launch of a proprietary Video Insights Engine. An industry-first offering, this new capability will leverage advanced machine learning to automatically analyze the visuals and audio within a publisher's video content to bring greater efficiency to editorial workflows with automatic video indexing, derive new insights from content performance, and help scale contextual offerings for advertisers. The Video Insights Engine provides brands with…

Virtu Lauches Open Technology, a Data-as-a-Service Platform for Access to Multi-Asset Class APIs

Subscribers can write scripts that can range from simple queries that access benchmark and trade data to the detailed analysis of historic transaction cost analysis results Virtu Financial, Inc. a leading provider of global, multi-asset, financial services technology with solutions that span the complete investment and trading lifecycle, announced the launch of Open Technology, a new data-as-a-service platform. Open Technology hosts a growing catalogue of services and data endpoints enabled by a unified,…

InMobi Exchange Becomes the First Mobile Supply-Side Platform to Integrate with LiveRamp’s IdentityLink

Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile InMobi, the world's leading marketing cloud, announced its integration with LiveRamp IdentityLink, a privacy-conscious people-based identifier. Through this partnership, marketers will be able to reach their consumers beyond desktop to mobile web and in-app on InMobi Exchange; there are also plans to extend the integration across connected TV (CTV) environments. InMobi Exchange is the first mobile supply-side platform (SSP) to integrate…

LiveRamp Launches Safe Haven to Enable Data Partnerships

New Product Gives Global Brands, Publishers a Competitive Edge through Transparent, Secure Data Collaboration LiveRamp, the trusted platform that makes data accessible and meaningful, launched LiveRamp Safe Haven—a new platform that enables secure, permission-enabled data sharing for brands and their partners. LiveRamp Safe Haven enables omnichannel data and audience collaboration in a neutral, permission-controlled, privacy-first environment to ensure the safety and security of data while delivering the highest…

Merkle Strengthens Position As Identity Technology Leader with Launch of Merkury Identity Resolution Platform

Acquires 4Cite Marketing to double down on first-party identity technology Merkle, a leading technology-enabled, data-driven performance marketing company, announced the launch of Merkury, Merkle’s identity resolution and data platform designed to power the creation of first-party, “private identity graphs” for both brands and publishers. “Consumer privacy and the death of the third-party cookie are changing the rules for digital and cross-channel marketing,” said John Lee, president of Merkury. “Going forward, both…

WISeKey Collaborates With IATA on the One Record Platform as Security and Digital Identity Partner

WISeKey collaborates with IATA on the ONE Record platform as security and digital identity partner WISeKey International Holding Ltd, a leading global cybersecurity and IoT company, announced that it was selected by International Air Transport Association (IATA) as its technology partner to secure the ONE Record test platform. The WISeKey & IATA collaboration for the ONE Record platform aims to define the security layer to protect all data exchanges in the platform, by introducing the necessary technology…

Factual Launches Data Enrichment for Brands to Enhance and Amplify Customer Data

Enrich first-party data assets with high-quality location data to derive deeper customer insights and make more informed decisions Factual, the location data platform, announced Data Enrichment, a new product that allows businesses to enrich first-party customer data with Factual’s high quality, real-world visitation data in order to better understand and engage their customers. With Data Enrichment, CMOs and other marketing decision makers can uncover deeper customer insights, enabling them to improve audience modeling…