Perpetua Unlocks Scalable Omnichannel Growth for Brands With AI-Powered Optimization and Intelligence for Instacart Ads

Perpetua, a global leader in eCommerce advertising and intelligence software has added support for the North American leader in online grocery delivery - Instacart. As of today, eCommerce brands can use Perpetua to set strategic Instacart Advertising goals (awareness, brand defense, market share growth, profitability) and rely on its AI-powered ad engine to execute tactically. Perpetua's Instacart Advertising software brings scalability to brands looking to achieve omnichannel reach and engagement across the buying…

Inmar Intelligence Launches Retail Cloud, a Marketing Suite to Engage the Omnichannel Shopper

Presents an unmatched breadth of solutions for network of 500+ retailers and brands to transform the shopper experience and reimagine Retail Media Networks Inmar Intelligence, a data-driven technology-enabled services company, announced the launch of the Retail Cloud, a comprehensive suite of media, incentives and commerce solutions that redefine the future of consumer retail engagement and retail media networks. As the world adapts to the digital disruption accelerated by COVID-19, there is an increased need for…

SmartAction Introduces Omni-bot™, the First Omnichannel Customer Self-Service Platform Powered by Artificial Intelligence

The cloud-based conversational AI platform has shown promising results in cost reduction, productivity, and scalability in the contact center SmartAction today announced the release of their newest solution offering, Omni-bot™ for the contact center. With the release, SmartAction demonstrates AI expertise in both voice and digital customer service channels. Omni-bot™ is a conversational AI engine built in one channel and available to deploy in any other desired channel—the first such omnichannel…

The Atlantic Partners with Knotch to Deliver Content Intelligence

The Atlantic is the first publisher to partner with Knotch, a next-generation content intelligence platform that enables media outlets to provide advertisers with deep insights about the performance of sponsor content. Applying Knotch's industry-leading content intelligence technology to The Atlantic's branded content partnerships will elevate the standard for content marketing measurement in the advertising community by providing a single source of performance data for brands and publishers. Marketing Technology…

Quest Data Modeling and Data Intelligence Enhancements to Strengthen Data Operations and Governance for Data Empowerment

Quest Software, a global systems management, data protection and security software provider, announced today important enhancements to erwin Data Modeler and erwin Data Intelligence only five months after its acquisition of erwin, Inc. When integrated, these solutions provide a closed loop for metadata management, and automate both processes and workflows to improve time to value for key digital transformation initiatives, such as cloud migration, optimize regulatory and risk compliance efforts, and increase data literacy. …

Inmar Intelligence Survey Finds 84 Percent Of Shoppers Have Made A Purchase Based On An Influencer’s Recommendation

Results demonstrate that social media influencers are revolutionizing social commerce Inmar Intelligence, a data-driven technology-enabled services company, today announced findings from a recent survey of 1,000 U.S. adults that explored the role social media influencers have in social commerce and on consumer purchasing behavior. The survey found that 84 percent of respondents have made a purchase based on an influencer’s recommendation. Influencer marketing has been on a consistent rise over the past few years as…

Marketing Studio on IRI Intelligence Suite Advances Marketing Effectiveness and Media Optimization

IRI, the global leader in innovative solutions and services for consumer, retail and media companies, is advancing marketing optimization capabilities through the Marketing Studio on IRI Intelligence Suite™, a cloud-native solution powered by IRI Liquid Data™. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals “With continued data regulation, including the phasing out of cookies and recent Apple iOS changes, it is more important than ever for CPG manufacturers and retailers to harness the…

Clinch Secures $10M in Series A Funding Round to Support Accelerated Growth and Increasing Demand for Omnichannel Personalization

Clinch Continues to Invest in its Personalization and Consumer Intelligence Technology, and Global Expansion Clinch, the company that provides AI-driven omnichannel personalization and unique consumer intelligence to the world's leading advertisers, announced today that it raised $10 million in Series A funding, led by investment firm D Squared Capital. The funding will be used to support its accelerated global growth and the upcoming launch of their next generation of data-driven personalization-at-scale solutions, built…

Calix Sets the Stage for Omnichannel Marketing With Mailchimp Integration, the First of Many Integrations That Will Radically Simplify…

With the comprehensive integration between Calix Marketing Cloud and industry-leading email marketing platform Mailchimp, Calix launches the first of many integrations with major “MarTech” platforms to help marketers automate the creation and execution of targeted campaigns that eliminate churn and grow revenue Calix, Inc., today launched the seamless integration of leading email marketing platform Mailchimp with Calix Marketing Cloud. This is the first step in a journey to enable broadband service providers…

AcuityAds Announces Partnership with Contextual Intelligence Leader GumGum

AcuityAds Holdings Inc. , the technology leader in consumer journey based advertising automation, announced a partnership with GumGum, the global leader in contextual intelligence, to integrate their Verity solution for brand safety and contextual intelligence into the illumin platform. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising The combination of illumin's leading advertising automation technology, with GumGum's proven contextual…

ContractPodAi Partners with Qualitas Consulting Group to Introduce Artificial Intelligence-Powered Contract Management to More Legal Teams

Qualitas further expands its technology partnerships ContractPodAi®, the award-winning legal tech company and leader in AI-powered contract lifecycle management (CLM) solutions, today announced its partnership with Qualitas Consulting Group, a leading full-service consulting organization providing technical and functional expertise for business process, contract lifecycle management, and enterprise legal solutions. Qualitas will empower ContractPodAi to further the deployment and services capabilities of…

MessageBird Acquires US-based SparkPost for $600m, Extends Series C and Raises $1B to Become World’s Largest Omnichannel Provider

● Firm expands presence into US market and strengthens leadership position — adding five trillion b2c interactions per year ● Deal sees some of America’s biggest brands join MessageBird’s customer portfolio, including Disney, Zillow, PayPal, The New York Times, Adobe, LinkedIn, Pinterest, JP Morgan and others ● Combined company will serve more than 25,000 customers, with 700 employees and have a run-rate of over $500 million ● Deal becomes Europe’s largest ever Series C round, and the second largest on either side of the…

AcuityAds Announces Collaboration with IAB on Omnichannel Journey Automation Academy

AcuityAds Holdings Inc., a leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, announced an exclusive collaboration with IAB to host a learning series through IAB Brand Academy on the topic of Omnichannel Journey Automation. The program that is uniquely tailored for brand marketers and agency executives, will begin on April 29, 2021, followed by three subsequent sessions to be conducted later in the 2021 year. Marketing…

IRI Launches Most Comprehensive Omnichannel Platform With New OmniMarket and OmniConsumer Solutions

Solutions are bolstered by IRI’s recent acquisition of CoinOut, a 1.5-million-member receipt capture panel IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced a significant expansion of its omnichannel measurement capabilities to offer complete coverage of the omnichannel universe with the launch of two new solutions: IRI OmniMarket™ and IRI OmniConsumer™. Marketing Technology News: CloudCommerce’s Artificial Intelligence…

Integrate Launches the Demand Acceleration Platform to Enable Buyer-Driven, Omnichannel Marketing

Precision Demand Marketing Empowers Digital-First Era of B2B Marketing Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced the launch of its Demand Acceleration Platform (DAP) to centralize and connect the B2B buying experience in today’s increasingly buyer-driven, digital era. Integrate’s Demand Acceleration Platform provides a scalable solution for high-growth and enterprise organizations to drive omnichannel demand strategies, orchestrate intelligent buyer and account journeys,…

Trueblue Designs the Future of Artificial Intelligence and Analytics for Healthcare With Aidea Integrated With Microsoft Dynamics 365

Trueblue, after having announced the integration of its Artificial Intelligence Relationship Management with Microsoft Dynamics 365 and Power Platform, officially launches on the market: Marketing Technology News: HPOne Receives Its 10th Marcum Tech Top 40 Award For Company Growth “Through this integration, Trueblue will help companies in the industry accelerate their growth and find new ways to drive Digital Innovation through a wide range of solutions that will enable them to simplify the use of AI in their daily…

Yum! Brands to Acquire Leading Omnichannel Ordering and Marketing Platform Company

Yum! Brands, Inc.announced that it has acquired Tictuk Technologies, a leading Israeli omnichannel ordering and marketing platform company. The addition of Tictuk to Yum! Brands’ technology portfolio will give the Company the ability to offer more ways for consumers globally to access and order its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands through some of the world’s most popular social media and conversational platforms. Today’s announcement marks Yum! Brands’ second technology investment this month to…

Radial Emerged as the Leader in the 2021 SPARK Matrix for Omnichannel Order Management Systems by Quadrant Knowledge Solutions

Quadrant Knowledge Solutions announced today that it has named Radial, a bpost company, as a 2021 technology leader in the SPARK Matrix analysis of the global Omnichannel Order Management Systems market. The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global Omnichannel OMS market dynamics, major trends, vendor landscape, and competitive positioning. The study provides a competitive analysis and ranking of the leading vendors in the form of its SPARK Matrix, providing strategic information…

Mediaocean Accelerates Product Transformation Into Omnichannel Advertising Platform

Industry Standard Software Unifies Media Management, Media Finance and Media Intelligence with Omnichannel Data Warehouse Mediaocean, the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform. Following the Q1 2021 integration of the Scope closed ecosystem platform acquired via 4C with Mediaocean’s Prisma media management product, the company will accelerate the consolidation of all its…

inConcert Commended by Frost & Sullivan for Enhancing Customer Service with its End-to-End Omnichannel Contact Center Solution

The diversity of its solutions, customer focus, and deep customization help it fill the white spaces in the market and expand in diverse industries Based on its recent analysis of the European Contact Center-as-a-Service (CCaaS) market, Frost & Sullivan recognizes inConcert with the 2020 European Enabling Technology Leadership Award. Its keen understanding of market dynamics, customer demands, and industry Mega Trends has helped the company design a remarkable product portfolio and position itself as an industry…