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Digicrown Announces Launch Offering High-Quality Online Advertising Focused on Customer Acquisition

Online business is more crowded and competitive than ever. Digicrown is a dynamic new force that helps clients stay ahead of the pack and raise their bottom line Businesses who are active online have found themselves in circumstances that were difficult to predict. The coronavirus has created an environment where there's more people at home than ever and ordering online on one hand, but on the other, competition is likely to be hitting new peaks in numbers as well. Fortunately, help is out there for those who know where…

GroundTruth Expands Location Targeting Beyond Mobile with Connected TV and Desktop to Optimize Online Advertising Strategies

GroundTruth, the leading global location technology company, announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution and Desktop offering, coupled with its existing mobile capabilities, GroundTruth is providing marketers broader access to cross-device channels in order to drive consumers to physical points of interest or convert them online. Campaign insights can then be used to…

Naked Lime Marketing Launches Video Creation Services for Dealership Online Advertising

Packages Will Include the Choice of Pre-Set Video Themes, Custom Videos, and Voice-Over Videos Naked Lime Marketing (NLM) announced the digital marketing company has added video production services for online advertising for dealerships. The new video service is aimed at meeting a growing need for high-quality video content in dealership online advertising. “Consumer engagement with video content continues to grow and, with it, advertising dollars are shifting to digital video ad formats,” said Chris Walsh, vice…

It’s Time to Stamp AI’s Authority on Every Online Advertising Campaign

Online advertisements are becoming increasingly hyper-targeted with the rise of social media. Social media platforms such as Facebook, Twitter, Youtube and others are gaining traction and targeting the users by implementing latest technology AI. For instance, Facebook being the leading social media platform has started working with advertisers with the ideology of quality content and targeting to reach the right users and this has been driving the market. AI can analyze huge sets of data about how consumers interact with…

Online Advertising – How to Make It 100% Effective?

Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is not always obvious. Will it work out if the budget is small? Can you compete with other brands? Can multiple advertisements have a…

RICOH Tours Adds Advanced Online Advertising Technology in Its Platform

New Feature Doubles Online Advertising Conversion with 360° Ads RICOH Tours, one of the fastest growing solution providers in real estate technology adds a new and industry’s only feature to the RICOH Tours virtual tour platform. The advanced online advertising technology allows real estate professionals to display targeted 360° interactive banner ads for their listings and businesses leading to improved advertising performance. The 360° interactive banner ads appear on web and mobile websites based on consumers’ location…

Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales for Regional Advertisers

Oracle Data Cloud Integration Anonymously Matches Impression Data to Polk Purchase Data Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announced the launch of Auto Purchase Attribution, a proprietary solution with Oracle Data Cloud that connects online advertising efforts to offline auto sales at a regional level. The solution anonymously matches Goodway’s impression data to Polk purchase data to determine which households were exposed to advertising and which of…

MANTIS to Disrupt Online Advertising Industry With Video Vetting AI Technology

Mantis Uses State-Of-The-Art AI Techniques to Identify Video Content That Is Relevant for Advertisers Mantis-ai.com will launch its Artificial Intelligence (AI) tool for the first time, which will be available for advertisers during the #vivatech conference in Paris. Over the past year, SMOs released several official reports surrounding decisions by the largest global advertisers to withdraw ad campaigns from the top four online video publishers, due to failures in online video content vetting and lack of advertiser…

Are You Pinterested Yet? User-Generated-Content Is Going to Transform Online Advertising

Given the recent news that Pinterest has hired its first COO as part of its plans to launch a public offering, it’s an exciting time for user-generated content (UGC). Pinterest is a living example of the increasing power of UGC, having been valued at around $12.3 billion (that’s £8.85 billion). With 300 million users expected this year, the platform’s growing popularity reflects the market’s appetite for consumers to engage directly with brands. If you’re asking yourself about the market’s potential, the numbers speak for…

IDM Group Adds New Online Advertising and Header Bidding Management Tools

IDM Group continues to expand its advertising and header bidding technology and services, with new integrated real-time reporting and anonymous audience profiling. Working with many leading publishers, IDM is not only tasked with providing editorial and content delivery solutions but also maximizing revenue. It is this unique insight which drives IDM's understanding of the challenges publishers face. The result is an ad strategy designed around the strengths of both your content and audience. Part of…

Smaato Partners With Protected Media to Ensure Quality of Online Advertising

Protecting Their Network of 90,000+ Publishers and App Developers from In-App and Video Ad Fraud Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that it has implemented Protected Media's in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the 10,000+ advertisers on its platform. The partnership will provide Smaato with advanced cyber security tools, including sophisticated evaluation of the…

GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem

Smartology Explores Digital Advertising Industry Trends For 2018 GDPR, advertiser-agency relationships, YouTube and programmatic native trading will all be in the spotlight in 2018 believes Smartology.  The contextual digital advertising company has the following insight for the year ahead: GDPR will change how companies sell to users GDPR will drive a coach and horses through the online marketing and advertising ecosystem, which has been too dependent on third party cookie based tracking to date. Effectively it…

Are Creative Marketplaces and Dynamic Creative Optimization the Future of Online Advertising?

Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing the face of online advertising with machine learning algorithms that simplify the process of acquiring high-value users. They simplify user acquisition management by automatically optimizing placement, audience targeting, bids and budgets. Facebook’s Dynamic Creative allows advertisers to further automate creative testing workflow and performance by dynamically…

Papyrus, A Blockchain-Supported Online Advertising Ecosystem, Launches in the US

The New Scalable Model for Transparency, Fraud Protection and Fair Play by Papyrus Will Optimize Digital Ad Spend and Save the Industry up to $110B Annually Papyrus, a decentralized ecosystem for advertisers, publishers, developers, and users supported by Ethereum blockchain and smart contracts, announced its launch in the US. The project, funded so far by private investors for $1 million, was first conceptualized in January 2017 and aims to develop a revolutionary digital advertising platform using a constellation of…

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features…

Simpli.fi Launches Online Attribution for OTT/CTV Advertising

New Capability Enables Advertisers to Measure Online Conversions From OTT/CTV Ads Shown on Televisions and Other Devices Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served…

Vast Majority of UK Adults Oppose Unregulated Political Advertising Online, New Intuit Research/Norstat Survey Reveals

New poll results announced: Only 8% of UK adults believe political advertising online should be allowed without regulation 71% of Facebook users say they encounter fake news on Facebook compared with 21% of radio listeners Society divided on whether consumer-generated news has a negative or a positive impact 47% of those aged 18-24 actively share news they know to be fake An Intuit Research/Norstat poll of 1,100 UK adults last week reveals the extent to which fake news has become ubiquitous for…

Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation

CMG Radio Joins Major Broadcasters Using Veritone to Better Compete for Ad Dollars and Streamline Resource-Intensive Workflows Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced that Cox Media Group (CMG) has selected the aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets. CMG Radio is the latest major broadcast group to join leading broadcasters and thousands of stations in deploying Veritone’s…

Irish Firm VideoElephant Drives Global Supply for Online Video Advertising With a Fresh Capital Raise of €5.5 Million

Fast-growing Irish online video distribution company VideoElephant has closed a €5.5 Milion funding round led by blue chip Irish investor Act Venture Capital. The Dublin-headquartered company, founded in 2012, will use the new equity to expand its global workforce across its offices in Dublin, New York, Los Angeles, Berlin and Sydney. VideoElephant plans to almost double its workforce, as well as investing heavily in their IP and AI technology to support its growing library of over 2 million videos. Working with global…

New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline

The Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 million Amazon customers…and growing. Amazon advertising is one of the fastest-growing, most powerful marketing platforms available in the digital ad space, but success is more complicated than simply creating a campaign, with options like Amazon Sponsored Products, Amazon Stores and a long list of other features that can be difficult for marketers to master without expert help.…