Zefr Joins the IRIS.TV Contextual Video Marketplace

Zefr, the leading contextual data platform for brands and agencies, announced its integration with IRIS.TV's Contextual Video Marketplace. With the integration of Zefr's Human-in-the-loop powered contextual data, marketers, for the first time on the open web, can now use Zefr data to target relevant, brand-safe, and suitable video inventory across thousands of IRIS-enabled publishers and billions of monthly video impressions worldwide. Zefr enables precise, transparent, and effective brand safety and suitability solutions…

Creatio Introduces New Solutions on Creatio Marketplace

Creatio, a global software company that provides a leading low-code platform for process management and CRM, is happy to share the list of seven new solutions recently added to the Creatio Marketplace. They will help you boost productivity in the workplace and integrate Creatio with popular systems. Marketing Technology News: Infobip to Acquire OpenMarket, Creating a Leading Cloud Communications Player With Unparalleled Global Reach Solutions to Automate Operations: Outlook Add-on for Creatio Advanced add-on for Outlook…

Zoominfo Acquires EverString To Expand Its Breadth Of Company And Contact Data

Artificial Intelligence Data Engine Fuels the Most Comprehensive Company and Professional Data for Go-To-Market Efforts ZoomInfo , a global leader in go-to-market intelligence solutions, announced that it has acquired EverString, a leading artificial intelligence-powered, business-to-business (B2B) data solutions provider. The acquisition of EverString gives ZoomInfo a comprehensive business data graph, providing the foundation needed for enterprises to identify their total universe of customers and prospects, define their…

Horizon Media Announces Innovative Audio Data Integration With iHeartMedia

Horizon Media, a leader in delivering data-driven business outcomes for some of the most innovative and ambitious brands, announced a data partnership with iHeartMedia, the No. 1 audio platform in America, to integrate their respective data platforms for audio targeting to provide greater visibility into total audience impressions for Horizon clients and to be able offer brands data-based audience planning optimization across iHeartMedia’s broadcast and digital platform, including its more than 270 million monthly consumers…

Yottaa Brings eCommerce Acceleration as an Application in the Episerver App Marketplace

Eighty-five percent of online shoppers start their online purchase journeys at a marketplace whether they have a product in mind for purchase or not. Business buyers want the same level of ease and comparison and Yottaa, the leading cloud platform for accelerating e-commerce, and Episerver, the customer-centric digital experience company, have made it possible through Yottaa’s RAPID inSITE via the Episerver App Marketplace for business users to choose an app to fit their needs. “Episerver offers the most complete…

SundaySky Launches Configurable Video For Direct-To-Consumer, Online And Grocery Retailers

Independent research firm names SundaySky a Strong Performer in Creative Advertising Technologies Market Evaluation Q4 2020 SundaySky, the leading platform for video-powered experiences, announced a new configurable video offering that lets digital marketers use industry-specific templates to quickly and easily modify video elements, without extra days or costs of traditional video production. The company was also named a Strong Performer in The Forrester Wave™: Creative Advertising Technologies, Q4 2020, receiving the…

Allocadia Holiday Shopping Survey: Online Shopping Will Lead in 2020, Cyber Monday Set to Top Black Friday

New Data Also Shows That Coronavirus Concerns Remain, Gifting Will Become More Practical, and Consumers Expect More Diverse Holiday Ad Campaigns Allocadia, the leader in Marketing Performance Management (MPM), announced results of a new survey leading up to the 2020 holiday season, covering key topics related to consumers’ shopping plans, expectations and preferences. Findings from the survey of more than 1,000 Americans include a preference for online shopping during the ongoing coronavirus pandemic, a shift to more…

Night Market Hires Kimberly Chulis as VP of Data Science

Night Market, Horizon’s recently launched eCommerce data intelligence company, announced it has hired Kimberly Chulis, Ph.D., as VP of Data Science. The move is effective immediately and Chulis will report directly to Randy Browning, President of Night Market. Night Market is designed to provide brands with unique insights into consumer purchase behavior within the walled gardens of Amazon, Google, and Facebook, thus giving brands unprecedented control of the consumer e-purchase journey. The role of VP of Data Science…

DataWeave Now Available In The Microsoft Azure Marketplace

Microsoft Azure customers worldwide now gain access to DataWeave to take advantage of the scalability, reliability and agility of Azure, to drive application development and shape business strategies. DataWeave, a digital commerce analytics platform, announced the availability of DataWeave competitive intelligence as a service in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. DataWeave’s customers can now take advantage of the productive and trusted Azure cloud…

Blackbaud Announces New Data Intelligence Capabilities and CSR Initiatives to Thwart COVID-19 Crisis

Reimagined conference guides global audience on rethinking change with thought-provoking speakers Blackbaud, the world's leading cloud software company powering social good, concluded its 21st annual tech conference for a better world, which took place October 6-8, as a free, virtual event. This year, the event welcomed over 38,000 registrants from over 70 countries, far and away a record for the conference, which was previously held in-person. This year's bbcon addressed the challenges and opportunities social good…

Vistar Partners with Adsquare to Complete Full Data Suite for DOOH

Leading segments now available for consumer targeting in the physical world Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has partnered with Adsquare, the real-time data exchange, to extend Adsquare audience targeting into programmatic out-of-home. This partnership expands Vistar’s full suite of data solutions - including 1st-party, behavioral, demographic and weather targeting - providing marketers with flexible solutions to meet their goals. With this partnership, marketers…

Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data

Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant, and richer digital advertising data first for existing mobile, desktop, display, and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enable an increased level of measurement…

Kenshoo Supports Instacart Advertising with Data-Driven Insights to Optimize the Endless Aisle

Kenshoo, a global leader in marketing technology, has added Instacart, the North American leader in grocery delivery, to its roster of leading global e-commerce marketplaces. “We made it easier to profitably scale Instacart advertising independently or alongside campaigns on other top E-commerce marketplaces,” said Nich Weinheimer, general manager, Ecommerce for Kenshoo. “With COVID-19 accelerating already-robust online grocery sales, CPGs understand that growth in 2020 and moving forward will be won or lost online.”…

Grapevine Village Launches Grapevine Shops, A Fully Digitally Integrated E-Commerce Marketplace

Grapevine Village, a wholly-owned subsidiary of Ideanomics Inc., has launched Grapevine Shops, a fully digital e-commerce storefront which showcases boutique innovative consumer brands. Traditional brick and mortar stores are being displaced as more consumers take to shopping exclusively online via mobile devices, purchasing products promoted by their favorite creators on social media. Grapevine Shops allows consumers to seamlessly buy products featured in an influencer's promoted posts through their phones. Marketing…

Taiko Aichi Capital Reports on Mirakl Raising $300 Million for Its Ecommerce Marketplace

Taiko Aichi Capital, a private wealth management company headquartered in Tokyo, Japan, reports that in a funding round led by private equity firm Permira, Paris-based Mirakl has raised $300 million giving the e-commerce start-up a company a valuation of $1.5 billion, its U.S. chief executive officer and co-founder confirmed in an interview. Thomas Henderson, Taiko Aichi Capital's Director of EMEA Wealth, reported: "With its valuation exceeding $1 billion, this funding round makes Mirakl a newly minted unicorn." Mirakl…

IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season

Integral Ad Science (IAS), the global leader in digital ad verification, released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight in ten US consumers report…

Snaps, The Platform for Conversational Automation, Now Available on Oracle Cloud Marketplace

Snaps is proud to support the eCommerce businesses that use Oracle CX Service through seamless customer service automation Snaps, a leading provider of conversational automation for eCommerce and a member of Oracle PartnerNetwork (OPN), announced that their enterprise solution is available on Oracle Cloud Marketplace and can be integrated with Oracle CX Service. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners. The Snaps Conversational Automation…

Riversand and Wunderman Thompson Commerce Partner to Deliver Cloud-Native Data Management Solutions in Europe

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, and Wunderman Thompson Commerce, the leading global digital agency in commerce, announced their alliance to help organizations deliver winning commerce capabilities across all digital touchpoints, including third-party marketplaces such as Amazon, online retail, direct to consumer (D2C) and social media. Marketing Technology News: WPP Acquires Velvet Consulting This partnership enables Wunderman…

‘etailz’ Rebrands as ‘Kaspien’ to Better Support Online Brand Growth

New name and brand reaffirm the company’s commitment to be the ultimate online brand growth platform via its retail, agency and software businesses etailz, Inc, a leading online marketplace growth platform, announced the company will operate under the name ‘Kaspien’ and has rebranded, reflecting its complete vision to empower brands to reach their full potential on online marketplaces, such as Amazon, Walmart, eBay and Google. Kaspien’s parent company, Trans World Entertainment Corporation (Nasdaq: TWMC), is also…

Pattern Acquires Enlisted Design to Create Industry-first Ecommerce Solution Led by Data and Design

Unique partnership brings all-new design capabilities to further help Pattern become the industry's premier platform for global ecommerce Pattern, a leading global ecommerce platform, announced its acquisition of Enlisted Design, an award-winning, industrial design, packaging, branding and digital design agency. The announcement follows the recent closing of Pattern's inaugural round of outside funding—a $52M investment. With the acquisition of Enlisted Design, Pattern is able to permanently change the ecommerce…