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Death of the Cookie: Future of Online Marketing

In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party cookies. They were not the first to announce such a move as Apple introduced Intelligent Tracking Prevention (ITP) 1.0, a privacy feature that came with Safari 11, in September 2017. This new feature blocked third-party cookies by default in Safari and was more of a subtle jab at Google and other AdTech companies than it was a stand on user privacy. Of course, Apple does not depend on advertising solely, so they can…

iClick Featured in Broadcast on Acceleration of Online Marketing in China

iClick Interactive Asia Group announces the availability of a broadcast titled, “Digital Advertising and Enterprise SaaS Present Tremendous Opportunities as Online Marketing Soars in China.” With China’s population now numbering 1.4 billion and internet use increasing at a tremendous rate, the future of SaaS Enterprise Solutions and online marketing has never looked brighter. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record Despite causing a global…

New Study Finds Marketers Rate Video As the Most Effective Form of Online Marketing (64%)

Promo.com Conducted a Video Survey to Understand How SMBs Create, Share and Measure Online Marketing Videos Nearly 77% of the marketers Promo.com surveyed in their Small Business Video Marketing Trends Study, claimed that videos are an important part of their online marketing. Promo.com surveyed 500 marketers, and small business owners from around the world and combined it with their 2019 data of more than one million users. The leading video creation platform, dug deeper to find out exactly how marketers create videos…

Online Marketing Agency, fishbat, Discusses 5 Ways To Increase Visibility And Engagement For B2B Businesses

In their ongoing efforts to help businesses achieve success in the digital sphere, online marketing agency, fishbat, discusses 5 ways to increase visibility and engagement for B2B businesses. Establish a presence on each social media platform. One of the ways to increase visibility and engagement online is with social media. Platforms including Facebook and Twitter see high volumes of activity, meaning that businesses should be active on them. Once social media accounts are created, businesses should build said accounts…

Seedo and Namaste Expand Online Marketing and Distribution Partnership to Canada

Seedo Corp., an agritech company providing automated growing technologies for home and commercial use, is pleased to announce that it has expanded its online marketing and distribution agreement with Namaste Technologies to the Canadian market. Seedo products are already available on Namaste web properties in parts of Europe and are now launching on the Canadian websites CannMart.com and Namastevapes.ca. Seedo's innovative offerings are uniquely positioned to meet the specific consumer needs of Canadians. The Cannabis…

Fairleigh Dickinson University Explains the Best Strategy for Online Marketing

​​​There have been rising arguments about the best form of strategic campaign for online marketing – if it is SEO or SEM. Amidst these arguments of SEO vs. SEM, Fairleigh Dickinson University lends out its voice to educate people about the importance of both marketing strategies and the differences. In a published infographic on the institution’s website, Search Engine Marketing (SEM) is said to be a form of paid search that aims to increase revenue, while Search Engine Optimization (SEO) is more inclined to attract …

Zeitlin Sotheby’s International Realty Launches Comprehensive Online Marketing Strategy With Adwerx Enterprise Automated Listings

New Listing Ads for Nashville Area Real Estate Will Appear on Popular Websites and Social Platforms Zeitlin Sotheby's International Realty (Zeitlin SIR) is now running automated ads for its newly listed properties. The program is powered by the Adwerx Enterprise Automated Listing Advertising Program. Adwerx is the leader in providing easy and effective online ad campaigns for real estate. These ads will feature listing photos, property details, and agent contact information. Online advertising is one of the most…

Online Marketing Agency, fishbat, Explains How Using Hashtags Can Grow Your Brand

In order to help companies improve their social media promotion strategy, online marketing agency, fishbat, explains how hashtags can grow your brand. While hashtags are most commonly associated with Twitter, they have become a major part of Facebook and Instagram as well. These terms have major potential to improve a brand's visibility in spaces that might not have been accessible otherwise, and effectively utilizing them is integral to creating successful social media posts. Discussed below are a few of the ways that…

Online Marketing Agency, fishbat, Discusses The 3 Ways Instagram Stories Help Build Your Brand

As part of their mission to provide businesses with a multitude of avenues for growth, online marketing agency, fishbat, discusses 3 ways Instagram Stories help build your brand. The idea of using ephemeral content to grow a brand might seem counterintuitive at first, since the postings are only available for a limited amount of time. However, with their massive popularity comes massive potential for raising awareness of a company and what they have to offer. Marketers have started to realize the returns that effective…

Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach

Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What Puts Customers off and the Ways in Which Marketing Campaigns Can Be People-Centric "A captivating moment was when I realized that people, including myself, were not saying, 'I just bought an item on eBay.' They were saying, 'I just won an item on eBay.' It was the thrill of the hunt. I bought a car on eBay." - Mary Meeker Undoubtedly, the internet's popularity remains…

OuterBox Wins Multiple SEO & Online Marketing Awards in the Month of March

With a Handful of March Awards, OuterBox Continues to Prove They're the Top eCommerce Agency in the Nation OuterBox has once again landed in the top ranks of SEO agencies across the nation with a handful of March awards. Located in Akron, OH, OuterBox has experienced tremendous growth since the inception of the digitally focused agency in 2004. With the mission of becoming the "leading eCommerce marketing agency in the nation," OuterBox is well on the way, if not already there. The March awards landed include "#1…

10 Best SEO Names-Top SEO Agencies Selected by Online Marketing Industry

 10 Best SEO Has Announced Its Selection of Top SEO Companies After the greater part of a decade and thousands of pages of content, the online industry magazine 10 Best SEO has again begun adding to its portfolio of content. Well-known for its SEO tips, daily blog, and ever-expanding directory, this website has catered to users both within and interested to learn about the SEO and online marketing sectors. For over six years, 10 Best SEO has been providing varied media, news and updates for the marketing sector via its…

3dcart Integrates with AWeber to Further Expand Its Online Marketing Capabilities

3dcart's AWeber integration enables 3dcart users to utilize AWeber's powerful suite of email marketing tools 3dcart, a leading ecommerce platform, announced their new integration with AWeber, a popular email marketing solution for businesses that includes newsletters, autoresponders, and more. Already the most feature-rich ecommerce solution on the market today, 3dcart powers thousands of successful online stores and is continually working to bring ecommerce merchants the best tools available. Email marketing is an…

CakeCommerce Offers Online Retailers a Chance to Sweeten Up Their Digital Marketing

The Subsidiary of Zero Gravity Marketing Focuses on eCommerce Consulting and Services CakeCommerce, a firm focused on eCommerce consulting and digital marketing, offers a wide range of services for those who are looking to launch or improve their online store and brand. The company is an extension of the well-established agency, Zero Gravity Marketing. "We've been working with a number of great online stores and seeing amazing results. We even found that during COVID-19, a time where businesses were facing significant…

Steven Ridzyowski, Founder of Ecommerce Marketing Agency Is Reporting Online Shopping Trends

Even though the media buying space is peaking despite the pandemic, many industries are left behind. Steven Ridzyowski, Founder of Ecommerce Marketing Agency, shares a few key strategy points to deploy to remain relevant during an economic downturn Steven Ridzyowski, Founder of Ecommerce Marketing Agency (EMA), is reporting that from a media perspective, present-day numbers commensurate to that of Q4 at the peak of the holiday season when shopping is at its highest. Ridzyowski is attributing this shopping frenzy to the…

Nintendo Excels in Talkworthy Marketing: The Only Brand to Rank in Top 10 Both Online and Offline Ranker from Engagement Labs

PlayStation Ranked #1 Online While AARP Grabbed the #1 Spot Offline Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Beauty and Personal Care Produce the Most Talkworthy Campaigns Offline Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline and online. Nintendo moved from third to second place for the most talkworthy marketing campaigns online, while Nintendo Switch ranked number 9 for offline brand sharing. Driving the brand's charge to the top of 2019…

Miva, Inc. Partners with Sendlane to Help Online Sellers Drive Revenue with Email Marketing Automation

Partnership between eCommerce Platform and Email Marketing Automation Provider to Help Merchants Improve the Effectiveness of Their Email Campaigns. Miva, Inc., ecommerce software and service provider for mid-size and enterprise merchants for 21 years, and Sendlane, behavior-based email marketing automation for eCommerce stores, announced that they have partnered to integrate Sendlane’s email marketing automation into the Miva ecommerce platform. While email marketing is a significant revenue driver for some online…

Online Advantages, A Charlotte SEO Company, Announces New Digital Marketing Services

Online Advantages Charlotte SEO Can Bundle Most of the New Services into Integrated and Effective Digital Marketing Campaigns Matt Maglodi, the founder of Online Advantages, a Charlotte SEO Company, is pleased to announce that his company is now offering several new digital marketing services. As Matt explained, Online Advantages strives to offer its clients web development and internet marketing services that are both affordable and responsive. To make the new digital marketing services as effective as possible, Matt…

Pure Silver Creative Teams Up With Uberall to Bring Online Listings Management & Location Marketing to SMB Customers

Pure Silver clients can maximize revenue for each of their locations Uberall, Inc., the digital platform delivering 'Near Me' Brand Experiences for brick-and-mortar customers, announced that Pure Silver Creative -- a marketing solution for small businesses and franchises -- has signed on with Uberall's channel partners program. With the partnership, Pure Silver will now leverage Uberall's platform, unlocking even greater location marketing opportunities for its clients. "We're excited to extend our capabilities in…

Champlain College Announces Online Bachelor of Science in Marketing Communication

New Interdisciplinary Degree ARMS Adult Learners with Integrated Skills and Knowledge for Modern Marketing Careers Champlain College Online, a leader in career-focused adult higher education, announced a new interdisciplinary online degree, Bachelor of Science (B.S.) in Marketing Communication. @ChamplainEdu Online announces new BS in Marketing Communication. The #degree helps adult learners and professionals in #marketing, #publicrelations and #communication learn skills across industries and stay current. #HigherEd…