Digital Marketers Will Devote More Resources to Online Reputation Management in 2018

New Survey by Clutch Finds That More Than Half of Businesses (54%) Believe Online Reputation Management Is "Very Necessary" Nearly 40% of businesses will increase their investment in online reputation management (ORM) this year, according to a new survey from Clutch, a B2B research, ratings, and reviews company. Businesses' plans to allot more time and money to ORM are a result of the popularity of social media and third-party reviews sites, which impact businesses' control over their online reputation. Clutch surveyed…

Concerned About Online Privacy? Try A Different Kind of Search Engine

For the better part of the last two decades, anytime that you have wanted to find a video somewhere on the internet, you’ve likely found yourself searching for it on one of two platforms: Google or YouTube. Despite the former now owning the latter, the reason these two platforms remain the go-to for online video searches lies in the fact that, oftentimes, consumers simply believe that the most well-known brand in any space equates to it also being the “best”. It’s little surprise as to why so many people innately believe…

Silver Lining & GoDaddy Release An Educational Series About Digital Growth To Help Small Businesses Succeed Online

The series features 8 interactive sessions with real small businesses, 10 GoDaddy experts, and over 40 comprehensive training videos. The internet, combined with the wide use of mobile devices and, more recently, the effects of COVID on our day-to-day interactions, has changed the small business landscape forever. With 81% of today's consumers unfailingly researching before purchasing online or in-store, having an online presence has become more than a choice; it has become a necessity and an increasingly important factor…

Dataiku Announces Fully Managed, Online Analytics Offering

The new offering makes analytics and AI accessible as a fully-managed service, at lower prices designed for teams and smaller organizations Today Dataiku, the world's most advanced Enterprise AI platform, announced the launch of Dataiku Online, which makes their AI and machine learning platform available as an online service for smaller, more agile organizations. Dataiku Online is fully managed by Dataiku, which allows companies of any size to access the full power of its platform without added pressure on IT to install and…

Creating A Work Culture That Drives Employee Engagement: Featuring Meg Riat, Human Resources Director, Leaseweb USA

Meg Riat, Human Resources Director, Leaseweb USA chats about Leaseweb USA’s repeat-recognition as Virginia’s Best Places to Work while sharing a few tips on what it takes to drive employee cultures in today’s business environment: _______ Tell us a little about yourself Meg love to hear a little bit about you, and Leaseweb? My name is Meg Riat, and I am the Human Resources Director at Leaseweb USA. I’ve been with Leaseweb USA for a little over four years now. It’s been awesome to be a part of Leaseweb USA’s…

Fabric Announces Partnership Program, Bolstering Retailers’ Efforts to Modernize the Online Brand Experience

Fabric, a headless commerce platform purpose-built for growth, unveiled its Partnership Program with a mission to democratize headless commerce. The program will bring together leading technical partners and system integrators across retail and e-commerce to provide brands with the tools they need to quickly build next-generation customer experiences, without the need for valuable engineering resources. Launching the program with headless content management platform Amplience, Fabric partners can integrate with its…

World-famous SEO Expert Bruce Clay Launches His Online SEO Training Course for CMO’s and Marketers Worldwide

Bruce Clay's famous in-person SEO training course — now available online— takes the guesswork out of planning with the most strategic SEO training in the world. Smart brands leverage SEO to build a website's traffic and more importantly, revenue. "With CMO's and marketing departments challenged more than ever to deliver quality website traffic, leads and revenue, keeping up with SEO, Google, and the competition has never been more important to ROI," said Bruce Clay, who founded search-marketing agency Bruce Clay…

Channel Futures Debuts Online Media Platform and In-Person Events to Lead Channel Partners Forward with News, Insights, Analysis

Technology Industry Media Provider, Informa Tech, Announces Relaunch of Media and Events Properties, Strategic Diversity, Equity, and Inclusion (DEI) Initiatives and More Today the information and communication technologies (ICT) channel community has a new home that combines the timely insights, deep industry analysis, meaningful peer engagement, and real-world business information they need to grow their organizations and build their sales practices. Informa Tech, a market-leading B2B information provider,…

MarketingProfs B2B Forum Online to Provide Marketers With the Skills They Need to Meet Today’s Marketing Demands

MarketingProfs, a leader in B2B marketing education and training, announced today that its flagship B2B Forum event will continue as a virtual event in 2021 with two distinct programs in April and October, offering marketers the inspiration and insights they need to succeed in 2021 and beyond. The spring event, happening April 7-8, is two days of learning featuring keynotes from visionaries including Vinh Giang, Nancy Harhut, Beverly Jackson, Wil Reynolds, Mark Schaefer, and Jacco Van Der Kooij. An additional 39 sessions…

Comcast Commits to Investing $1 Billion Over Next 10 Years to Reach 50 Million Low-Income Americans With Tools and Resources to Succeed in…

On the 10th anniversary of its Internet Essentials program, Comcast today announced it would invest $1 billion over the next 10 years to help further close the digital divide and give even more low-income Americans the tools and resources they need to succeed in an increasingly digital world. The announcement coincides with the release of a 10-year Progress Report showing that, since 2011, the company, working in collaboration with its network of thousands of nonprofit partners, has connected a cumulative total of more than…

Why an Online Presence is Important

Having an online presence is more important than ever before. TruLife specializes in forging a powerful online presence for its clients by using a synergistic, multi-pronged marketing approach. This helps brands create a solid e-commerce presence that can help them build an international audience that spans the globe. Two decades into the 21st century, it feels like everyone has gotten onto the online marketing bandwagon. While big businesses can afford to dump money into expensive campaigns and build pricey websites,…

Aurora Mobile Partners with Koolearn to Empower AI-driven Marketing and Enhance E-Learning for an Online Education Platform

Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a partnership agreement with leading online education company, Koolearn Technology Holding Limited (“Koolearn”) (1797.HK). Aurora Mobile will provide push notification services and smart operational analytics to help Koolearn use the latest AI-technology to empower its online education resources and provide high-quality services to millions of students. Marketing Technology News: Camunda Closes $100 Million…

openSAP Celebrates 5 Million Course Enrollments, Continues to Provide Learners with Innovative Learning Resources

SAP SE, today announced a milestone of five million course enrollments on its openSAP platform – a free online platform that offers innovative, expert-led massive open online courses (MOOCs) with accompanying microlearning and podcasts across a range of topics for learners of all abilities. Marketing Technology News: 6 Email Marketing Lessons From Fortune 500 Companies openSAP was established in 2013 to provide individuals with essential knowledge and the opportunity to acquire the skills necessary to navigate the SAP®…

GRP Ads Expands Its Reach in the Online Education Vertical With the Acquisition of path56, a Leading Full Service Marketing Agency in That…

Global Response Partners 'GRP,' a digital media agency that specializes in maximizing customer lifecycle and retention management programs for the financial services and education verticals, is proud to announce its acquisition of Path56 Media, a performance based marketing company with a primary focus on servicing online education clients Marketing Technology News: Alation Launches New Company Initiatives To Further Support Women In Data And Technology Gary Salmirs CEO of GRP Ads stated "Every business has strong…

O.C. Tanner’s Meghan Stettler Recognized As One Of Human Resources Director’s Global 100 Leaders

The leaders featured on this year's HRD Global 100 were selected for their outstanding commitment to their companies and people over the past 12 months O.C. Tanner, the global leader in employee recognition and workplace culture, today announced that Meghan Stettler, a director at the O.C. Tanner Institute, has been named to the Human Resources Director (HRD) Global 100. Marketing Technology News: Terminus Secures $90 Million Series C Led By Great Hill Partners "I am honored to be featured alongside many industry…

Mood Media Launches New Client Support Portal, with Robust Self-Service Tools & Resources Now Available

Offering clients a more efficient, effective one-stop-shop for managing account-related needs & services Mood Media, the world’s leading on-premise media solutions company dedicated to elevating the Customer Experience, announced the launch of its Mood Client Support Portal. As a part of the Mood Reimagined initiative, the new online portal provides clients with a simple, 24/7 support system that enables them to directly manage more account-related needs, including technical support and troubleshooting, open service…

Agora Inc. Introduces New Developer Tools and Resources

Agora, Inc., a Real-Time Engagement (RTE) platform-as-a-service provider, announced during CEO Tony Zhao's keynote address at the annual RTE2020 conference the creation of new tools and resources for developers who are interested in integrating Real-Time Engagement (RTE) technology into their web, mobile and desktop applications. The Experience Level Agreement (XLA), Agora RTE App Builder and Agora Extensions Marketplace will not only help speed up the adoption of voice, video and streaming technology, but they will also…

Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio

According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after surveying over 3,500 consumers, marketers, and influencers across the UK, US, and Germany. The report titled, ‘Into the mainstream: Influencer marketing in society’ uncovers opinions on ethics, diversity, misinformation, and new channels. Important Marketing Intelligence Data 73% of…

Online Reputation Management Leader Chatmeter Announces Three New Executive Hires

Additions to financial, HR, and technology teams support growing demand for brands to manage their online presence Chatmeter, the industry leader in the local search marketing and reputation management space, announced several key appointments to its leadership team including the new hires of Dan Cunningham, Chief Technology Officer; Nichole Peterson, Vice President of Finance; and Kathleen Titano, Director of People & Culture. The new appointments highlight the company's accelerated expansion among increased need…