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Oribi Holiday Study: Online Stores See Low Traffic From Facebook and Instagram

Study revealed the online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels Oribi, a leading website analytics solution, and direct competitor of Google Analytics, which converts raw data into actionable insights, released its analysis of online holiday shopping trends. The study analyzed online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels - direct marketing, Facebook, Google, Google Paid and…

New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram Generate Majority of Sales Coming Directly from Paid Social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram. And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion…

New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus

94% of Shoppers State That Online Shopping Will Be Essential During the COVID-19 Crisis Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced the publication of a new consumer survey research report titled, “The Early Effects Of COVID-19 On Online Shopping.” The research, which was conducted by Retail Systems Research (RSR) and sponsored by Yottaa, was designed to quantify the effects the coronavirus outbreak is having on US-based shoppers – and their shopping behaviors. Marketing Technology…

SEMrush, a Leading Digital Marketing Toolkit, Introduces New Tool: Traffic Jet.

SEMrush, a leading digital marketing toolkit, announces the launch of a new tool: Traffic Jet. The tool offers considerable advantages for small and medium businesses to generate highly convertible leads and increase sales; agencies to bundle advertising services with current offerings; and affiliates to expand revenue streams. Traffic Jet is designed to fully automate traffic acquisition and get instant access to hundreds of premium traffic sources, including Google Search & Display, Microsoft Advertising, Facebook,…

Captello Releases Lead Capture Integrated Gamification Experiences to Increase Traffic and Drive Trade Show Event Leads for Exhibitors.

Captello Gamification Experiences Integrate Natively With the Captello Lead Capture App, Taking Full Advantage of All of Captello’s Robust Lead Management Solutions for Trade Show Event Exhibitors. Development cost, integration, and the time it takes to customize and release custom games are major factors that exhibitors have had to face when considering gamification for their trade show exhibit experience. Captello addresses all these issues with instant, fully integrated, user configurable booth activations. Exhibitors…

Online-to-Offline Attribution: Three Vital Questions to Ask

Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has shifted heavily toward digital, with mobile’s rapid growth changing the status quo faster than any medium had before.  To underscore this point, Digital Advertising increased by 19.1% in 2019 to $129.3 billion, while traditional advertising fell 19% to $109.5 billion, meaning that digital will account for 54.2% of total spending. While this…

Simpli.fi Launches Online Attribution for OTT/CTV Advertising

New Capability Enables Advertisers to Measure Online Conversions From OTT/CTV Ads Shown on Televisions and Other Devices Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served…

Warm up Your Cold Social Traffic to Site for More Conversions

You can have two types of traffic on social media. One which is highly engaged and converts easily and one which is ‘cold’ and needs a push to visit a site and convert. Well, you can make the best use of both these two types of traffic and generate sales only if you know the ways to go about it. Usually, the most common sources of cold traffic are those: Push ads Popup ads or Link exchanging networks. Actually, converting this cold traffic into warm or hot traffic is what a good Online Marketing campaign is…

Fastline Unveils New Technology to Identify Anonymous Web Traffic

Fastline, a leader in consumer marketing for the agriculture industry, unveiled its newest marketing product focused on identifying anonymous website visitors. Called Aggi, this new product identifies the visitors of the website and provides a set of data that includes the name, address, email and additional demographic information. By using Aggi, equipment dealers can leverage Fastline's integrated marketing solutions to target active shoppers and re-engage them with the dealership to discuss their equipment needs.…

Fake News Traffic Surges in Iowa, New Hampshire

In a charged political climate, purveyors of “fake” and “inflammatory” news thrive, combining clickbait headlines with social media to drive traffic. That was especially apparent this week, with Iowa’s first-in-the-nation caucuses on Monday. Fake news is a minefield for advertisers. A June 2019 study by DoubleVerify and Harris Poll found that nearly two-thirds (65%) of consumers would be likely to stop using a brand if they saw its advertising beside “fake news” or “inflammatory” content. In addition, nearly 90% reported…

How a Leading Scandinavian Insurer Used Conversational AI to Automate 80% of All Travel Insurance Inquiries Received Through Online Chat

Meet Globus: an advanced virtual agent developed by Topdanmark and Deloitte that is helping redefine customer service in the insurance sector. Nordic insurance customers are among some of the most tech-savvy in the world. According to a recent market survey, over 90 percent of consumers in Sweden, Denmark, Norway, and Finland revealed that they regularly use the internet to cover their insurance needs. Unsurprisingly, the insurance sector is, therefore, one of the biggest global spenders in the Artificial Intelligence…

Nielsen Report Finds Overseas Merchants Are Actively Exploring Digitalization via Chinese Mobile Payments to Boost Sales and Customer…

Alipay and Nielsen have jointly released a new survey on the latest trends in Chinese outbound tourism and the consumption habits of Chinese travelers for the third consecutive year. This year’s survey also finds that overseas merchants are actively exploring digital operations via Chinese mobile payments to increase sales and customer traffic. This is demonstrated by nearly 8 out of 10 (78%) U.K. merchants surveyed saying they are likely to recommend Alipay to their peers, especially for utilizing digital operations to…

Contentsquare Issues Global Online Holiday Shopping Data Focused on Retail Fashion

Stats on Site Performance, User Profiles and User Navigation Show Shoppers are Persistent about Taking Advantage of Deals During Black Friday and Cyber Monday, Among Other Findings Experience analytics leader Contentsquare released in-depth, global data on online holiday shopping with a focus on the retail fashion sector.  The data, which was collected from Nov. 15 through Dec. 24 across 314 million user sessions, looks at site performance, users profiles and user navigation, and how they change during Black Friday, Cyber…

The World of Online Retail: Navigating Increasingly Choppy Waters

There is no shying away from the fact that the high street has seen better days. UK shops are continuing to close – more than 1,200 last year, meaning more retailers are turning their focus to online. In the UK, e-commerce now accounts for more than a fifth of total retail sales, according to data from eMarketer, however nailing the experience is a major issue, with conversion rates 7x lower than brick and mortar counterparts. Getting digital rights requires focus and smart investments to be successful. A recent report on…

Pure Silver Creative Teams Up With Uberall to Bring Online Listings Management & Location Marketing to SMB Customers

Pure Silver clients can maximize revenue for each of their locations Uberall, Inc., the digital platform delivering 'Near Me' Brand Experiences for brick-and-mortar customers, announced that Pure Silver Creative -- a marketing solution for small businesses and franchises -- has signed on with Uberall's channel partners program. With the partnership, Pure Silver will now leverage Uberall's platform, unlocking even greater location marketing opportunities for its clients. "We're excited to extend our capabilities in…

Triton Digital Integrates Wedel Software’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced that it has integrated its online Audio Ad Server with the MediaSales Traffic solution from Wedel Software, a leading supplier of media information systems for the global broadcast and advertising industries. @TritonDigital Integrates #WedelSoftware’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server This integration streamlines ad operations for users of the Triton Ad Platform and Wedel…

X-Mode and the Anti-Human Trafficking Intelligence Initiative Announce Partnership to Fight Human Trafficking

Company Debuts ‘Picket’ Initiative to Help Nonprofits Use Location Data for Good X-Mode, the privacy-conscious location data company, announced it is partnering with the Anti-Human Trafficking Intelligence Initiative (ATII) to combat and raise awareness around human trafficking at the 2020 Superbowl in Miami. X-Mode will be providing ATII with location data to raise awareness around trafficking in Miami for this global event. X-Mode is excited to continue working with ATII moving forward and to continue helping in the fight…

The 5 Best Online Tools for Boosting a Brand’s Digital Presence

In today’s digital age, being online (in some way or another) is the best way to reach your customers. Yes, print ads and listings in the Yellow Pages can still be useful for some ventures, but people are getting online to research new brands and products more often than ever before. Building a strong online presence is a great way to find the customers you want. However, this also means your competition is right there with you. If every business is online, how do you stand out? Here are my best tips for boosting your…

Yext Answers Gives Businesses a New Weapon to Fight Misinformation Online

Brands Are Implementing Yext's Revolutionary New Search Product to Turn Their Websites into Powerful Search Experiences Yext, Inc., the Search Experience Cloud company, announced its early work with brands across industries that are implementing its revolutionary new search product, Yext Answers. "Search engines have gotten far more intelligent over the last twenty years, but search on business websites doesn't work nearly as well," said Howard Lerman, Founder and CEO of Yext. "With Answers, we're giving brands the…

Akamai Reaches New Milestone for Web Traffic Delivered

Peak Traffic on the Akamai Intelligent Edge Platform Exceeds 100 Tbps for First Time  Akamai, the intelligent edge platform for securing and delivering digital experiences, announced that traffic on its global content delivery network (CDN) reached a new peak last week of 106 Tbps (terabits per second). It was the first time in the company's 20-year history that the peak volume of data it delivered exceeded the 100 Tbps threshold. "Delivering 106 terabits per second is roughly the same as downloading 3,300 two-hour HD…