Online Marketplace Carousell Chooses Vonage to Enhance Customer Communications and Safeguard its Platform Against Fraud throughout Asia,…

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has been selected by Singapore-based online marketplace Carousell to safeguard its platform against fraud and enhance the speed and efficiency of customer notifications. Carousell, a leading consumer-to-consumer and business-to-consumer marketplace for buying and selling of new and second-hand goods, is using Vonage’s Verify API to implement two-factor authentication (2FA) to validate accounts. Using just a phone…

Report: Online Payment Fraud Surged More Than 70 Percent in 2019 as Cybercriminals Exploit New Payment and Business Types

New Digital Trust & Safety Index shows fraudsters are now mostly using mobile devices to commit payment fraud Online payment fraud attempts increased by 73 percent in 2019, according to a new report from Sift. The research, the Digital Trust & Safety Index, details the different ways fraudsters target online businesses, the platforms and payment types they use, the times of year they most frequently strike, and many other patterns discovered through Sift’s global data network of more than 400 billion events per…

CHEQ Report: Online Ad Fraud To Cost $23 Billion Globally in 2019

Marketers are expected to lose $23 billion this year in online ad spending because of ad fraud, a global economic study by CHEQ has revealed. The military-grade cybersecurity company commissioned a report about the full scale of ad fraud, undertaken with economist Roberto Cavazos, a professor at the University of Baltimore, using the latest economic analysis, proprietary CHEQ data, and expert interviews. The report finds that while direct global economic costs of ad fraud are conservatively placed at $23 billion, indirect…

Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection

Technical achievement improves Comscore's industry-leading invalid traffic detection capabilities for more accurate audience measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and Trademark Office (USPTO) has granted its patent on "Fraudulent Traffic Detection and Estimation". This patent covers Comscore's process of detecting fraudulent or invalid traffic (IVT) based on known fraudulent traffic in a control group. The technology…

One in Three Consumers Are Only Willing to Wait 30 Seconds or Less Before Abandoning an Online Transaction

New research from Experian finds businesses need to invest in the customer journey to accommodate increasing consumer demand and expectations While businesses worldwide have started to see their operations stabilize, they will be tested once again as higher expectations of the digital experience are on the rise. According to the latest Experian’s Global Insights Report, 60 percent of consumers have higher expectations of their digital experience than before Covid-19. High expectations for security and convenience…

CHEQ Report: Cost of Digital Ad Fraud Will Rise to $35 Billion Globally in 2020

‘Perfect storm’ of recession, complexity, and ‘unaccountable’ political spending sees record ad-fraud rates Marketing losses due to ad fraud will rise to $35 billion in 2020, a global economic study by CHEQ has revealed. The cybersecurity company has undertaken a report detailing the full scale of ad fraud with economist Roberto Cavazos, a professor at the University of Baltimore, using the latest economic analysis, proprietary CHEQ data, and industry interviews. The report finds that while direct global economic costs of…

Socure Unveils Sigma Synthetic Fraud, a New Way to Identify and Combat Synthetic Identity Fraud

Businesses using Socure’s Sigma Synthetic Fraud solution achieve auto-capture rates over 90% on synthetic identity fraud in the riskiest 3% of users, for both new and existing accounts Launch debuts on the first day of Money20/20’s MoneyFest Event Socure, the leader in Day Zero digital identity verification, announced the launch of Sigma Synthetic Fraud, its latest addition to the Socure ID+ platform to address the complex and rapidly growing problem of synthetic identity fraud. Synthetic ID fraud, which involves…

TechBytes with Marika Vilen, SVP Platform Commercialization, Global Identity & Fraud at Experian

Hi Marika, please tell us about your current role and the team / technology you currently handle at Experian. I’m the SVP of Platform Commercialization at Experian Global Identity & Fraud. My team looks after the global partner ecosystem for CrossCore, our flagship identity & fraud platform.  We also manage commercialization and go-to-market strategy for global identity and fraud solutions. With CrossCore, businesses benefit from a broad set of capabilities and expertise from Experian as well as from our…

Consumer Study Reveals Shocking Shift In Attitudes Towards Fraud Post-Lockdown

Warning for retailers to be vigilant after a huge rise in false consumer claims More than a third (36%) of consumers in the United Kingdom admitted to filing false claims in order to get ecommerce orders for free, according to a Signifyd consumer survey. 32% of respondents admitted to breaking discount or promotion rules in order to receive a price break they were not entitled to. Retailers expected to see record levels of fraudulent orders, as online orders soar ahead of Christmas and  number of false claims…

AdPlayer.Pro Announces Partnership with Fraudlogix

AdPlayer.Pro, a global provider of outstream video advertising solutions has announced a partnership with Fraudlogix, a company pioneering in ad fraud detection and prevention. According to the official announcement, the partnership is primarily aimed at strengthening AdPlayer.Pro capabilities on video ad viewability tracking and verification, as well as IVT detection. Marketing Technology News: Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay App for Customers in Africa As A. Liaskovskyi, the AdPlayer.Pro…

Signifyd Joins Shopify Plus Certified App Program to Protect Enterprise Shopify Retailers From Fraud and Abuse

The move expands liability-shift fraud and abuse protection to Shopify Plus enterprise retailers and brands selling around the world Signifyd is now a leading commerce solution provider offering liability-shift fraud protection through the Shopify Plus Certified App program expanding the integration options for enterprise brands and retailers looking to maximize conversions while shielding their businesses from fraud and consumer abuse. By completing Shopify’s rigorous certification process, which assesses vendors’…

Cloud Communications Platform, Melrose Labs to Protect Businesses from Fraud with New Technology Partnership

Melrose Labs has partnered with Phronesis Technologies to reassure businesses that customers are who they say they are Following the launch of its voice and messaging services earlier this year, Melrose Labs’ new partnership will see the platform develop new identity verification services that will protect businesses and improve customer engagement. The new offerings will also enhance Melrose Labs’ existing Identity and Location, and One-Time Password (OTP) services. Marketing Technology News: Outbrain Launches Carousel,…

3dcart Helps Online Businesses Expand with Globalshopex’s Free International Fulfillment Solution

This easy-to-integrate eCommerce expansion for 3dcart by GlobalShopex will help US merchants reach over 200 international markets with seamless, localized checkout 3dcart, a leading eCommerce software provider, announced today that they are partnering up with GlobalShopex for an easy-to-integrate international checkout system. The new system comprises a logistics solution for US-based online retail operators, providing cost-effective solutions for retailers to enter the international eCommerce market. GlobalShopex…

How Brands Mimicking Consumer Behavior Is Crucial to Getting Ahead of Ad Fraud

2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital landscape grow sharply as many physical activities and experiences were forced to suddenly cease because of government regulation. The gradual shift to online activity has been clear for many years, but the recent circumstances have pushed online adoption forward the best part of decade, as consumers were forced to dispense with any…

TAG and JICWEBS Announce Merger of Digital Ad Industry’s Leading Anti-Fraud and Brand Safety

Mike Zaneis to Serve as CEO & Jules Kendrick as Managing Director UK/Europe for Consolidated Organization under TAG Brand The digital advertising industry's two leading anti-fraud and brand safety organizations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), announced an agreement to merge. Mike Zaneis will serve as CEO for the combined organization – which will carry the TAG name – while JICWEBS's Jules Kendrick will take the new role of Managing Director of UK…

iProov Partners with IDV Pacific to Enhance Online Identity Verification in Australia and New Zealand

iProov’s biometric authentication technology to be used by IDV Pacific to confirm identity of individuals online The collaboration sees iProov expand its partner network in APAC and underlines the growing global importance of Genuine Presence Assurance for protection against online crime iProov announces its partnership with Australian identity verification specialists IDV Pacific Pty Ltd. The announcement sees iProov expand its growing partner network and extend its services into Australia and New Zealand. IDV Pacific…

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features…

Bitdefender Launches Digital Identity Protection to Safeguard the Most Valuable Online Asset: A Person’s Reputation

As the professional world moves increasingly online, Bitdefender, a leading global cybersecurity company protecting over 500 million systems worldwide, is pleased to announce the global launch of Bitdefender Digital Identity Protection, the service that lets freelancers, self-employed, consultants and even private individuals control their online reputation. Digital Identity Protection taps the award-winning security technology of Bitdefender, perfected over two decades of service in the fight against cybercrime, to let…

Trustpilot Announces Seven New Initiatives as Founder and CEO Vows to Fight for Trust in Online Reviews

Trustpilot announced a number of new initiatives as part of a commitment from Founder and CEO, Peter Muhlmann to fight for and maintain trust in the online reviews space. The introduction of seven new initiatives form part of a ‘Trust promise’ in Muhlmann’s open letter. "Trust across our societies and in a number of institutions is broken. The Internet is a platform for progress, unlocking incredible collaboration and positive change, yet it has also become a tool for dividing us and destroying trust, too. Rediscovering…

Outbrain Selects CHEQ for Global Ad Fraud Protection

Outbrain, the world's leading discovery and native advertising platform on the open web, recently selected CHEQ's cybersecurity-backed offering to secure its digital media from non-human, invalid and fraudulent traffic. This additional layer of ad-fraud protection now sits on top of Outbrain’s existing, rigorous defenses. “Ad fraud is a consistent problem plaguing the digital advertising industry,” said Yossi Amara, Chief Information Officer at Outbrain. “By partnering with CHEQ, we are taking the…