New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…

Farmmi Expands Use of Online and Cloud-based Sales & Marketing Platforms to Drive Growth

Farmmi, Inc., an agriculture products supplier in China, announced it has been expanding the use of online and cloud-based sales and marketing platforms to drive growth in sales of its Shiitake mushrooms, Mu Er mushrooms, other edible fungi and agricultural products. The Company has attended various online fairs and sales events, such as the Cloud Canton Fair (the Canton Fair held online), the Cloud Live Sales Event held by the Economic and Commercial Bureau of Liandu District, Liandu District Fusion Media Center, and Liandu…

Brightcove Recognized by Frost & Sullivan for Dominating the Online Video Platforms Market with Innovative Growth Strategies

Recipient of the 2020 Global Market Leadership Award, Brightcove continues to grow and improve the value of its offering with a commitment to stability, security, and creative disruption Based on its recent analysis of the global online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove Inc. with the 2020 Global Market Leadership Award. Leveraging broad expertise in media workflows and marketing, Brightcove delivers the industry-leading OVP supplemented by an extensive ecosystem of third-party…

Tencent and United Nations Announce Global Partnership to Hold Thousands of Conversations Online Through Platforms Including Voov Meeting…

 Tencent and the United Nations (UN) today announced a new and innovative global partnership for the UN's 75th anniversary, which will host thousands of online conversations through VooV Meeting (international version of Tencent Meeting), WeChat Work and Tencent Artificial Intelligence Simultaneous Interpretation (Tencent AI SI). This partnership means that amid the coronavirus pandemic, the largest global dialogue to date will be conducted with the technical support from one of the world's largest Internet services and…

Entgroup: Original Music Becomes A New Driving Force of Chinese Music Market, Online Video Platforms Shape New Music Appreciation Habits…

Entgroup, China's leading entertainment industry consulting firm, recently released a report titled "White Paper on the 2019 Chinese Original Music Market". According to the report, despite the global decline of the recorded music industry, China's music market has continued to grow, ranking in the world's top 10 for the first time in 2017 and top 7 in 2018 by revenue. In addition, the scale of the Chinese music industry is expected to grow from 347.1 billion yuan (50.43 billion USD) in 2017 to 523.5 billion yuan (76.06…

Top 3 Marketing Technology Platforms Used to Monitor Online Reputation

Social Media Is a Low-Cost, High-Impact Platform for Small Businesses Monitoring Their Online Reputation, but Experts Say It Shouldn't Be the Only Platform Small Businesses Use Small businesses recognize that their online reputation can impact their success. As a result, 88% of small businesses monitor their reputation online. Social media is a low-cost, high-impact platform small businesses can use to track what people say about their brand, which is why 66% of small businesses use social media to monitor their…

Infusing Customer Insights Into Your Business: A Look At Customer Relationship Management Systems (CRMs), Customer Data Platforms (CDPs),…

By James Bayhack, Sub-Saharan Africa Director at www.CM.com In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their disposal? Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its…

A Quick Read on a Few Top AI Powered Ad Tech Platforms

Artificial Intelligence is engulfing marketing and advertising at every level, right from automatic ad creation, ad buying to audience targeting. Not to mention that most of the major ad platforms are powered by AI, and these platforms are capable of creating impactful advertisements without a lot of human involvement anymore. Artificial Intelligence has already disrupted marketing and advertising. It is normal to wonder  - what 2021 bring for AdTech? This makeshift from conventional to online has been a blessing to…

World-famous SEO Expert Bruce Clay Launches His Online SEO Training Course for CMO’s and Marketers Worldwide

Bruce Clay's famous in-person SEO training course — now available online— takes the guesswork out of planning with the most strategic SEO training in the world. Smart brands leverage SEO to build a website's traffic and more importantly, revenue. "With CMO's and marketing departments challenged more than ever to deliver quality website traffic, leads and revenue, keeping up with SEO, Google, and the competition has never been more important to ROI," said Bruce Clay, who founded search-marketing agency Bruce Clay…

Veriff Secures $69M in Series B Funding to Combat Online Fraud, Making Identity Verification Hassle-Free

Investment led by IVP and Accel empowers Veriff to meet accelerated global demand for AI-powered, video-first approach to identity verification Veriff, a global identity verification provider, today announced that it has secured $69 million in Series B financing in a round led by investment firms IVP and Accel. This latest investment brings Veriff's total secured funding to date to $92.8 million. Jules Maltz of IVP and Matt Weigand of Accel will also join Veriff's Board of Directors as a result of the investment.…

Pinterest Launches ‘Creator Code,’ New Comment Moderation Tools And A Creator Fund To Keep Online Content And Experiences…

Pinterest executives shared virtual stage with celebrities and creators talking about the importance of creating a better online experience Pinterest announced today the upcoming launch of Creator Code, its content policy designed to keep Pinterest a positive and inspiring place. The Code includes a mandatory set of guidelines within Pinterest, intended to educate and build a safe online community that centers around inclusive and compassionate content. Creators will be required to review and accept the guidelines before…

Channel Futures Debuts Online Media Platform and In-Person Events to Lead Channel Partners Forward with News, Insights, Analysis

Technology Industry Media Provider, Informa Tech, Announces Relaunch of Media and Events Properties, Strategic Diversity, Equity, and Inclusion (DEI) Initiatives and More Today the information and communication technologies (ICT) channel community has a new home that combines the timely insights, deep industry analysis, meaningful peer engagement, and real-world business information they need to grow their organizations and build their sales practices. Informa Tech, a market-leading B2B information provider,…

Top Digital Marketing Platforms From Around The World To Help You Change Your Game

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

Apple’s Worldwide Developers Conference is Back in its All-Online Format

Apple announced it will host its annual Worldwide Developers Conference (WWDC) June 7 through 11, in an all-online format. Free for all developers, WWDC21 will offer unique insight into the future of iOS, iPadOS®, macOS®, watchOS®, and tvOS®. Building on the record-breaking participation and learnings from last year’s online conference, WWDC21 is an opportunity for developers to learn about the new technologies, tools, and frameworks they rely on to build innovative and platform-differentiating apps and games. Apple also…

Polymer Solutions Closes $1MM Seed Round to Secure SaaS Platforms

Polymer Solutions, the 'virtual compliance officer' for SaaS, a next-gen data loss protection platform, announced the closing of its $1MM seed funding led by Tensility Ventures, Motivate Ventures, Inspiration Ventures, 10X Venture Partners & Acceleprise. Polymer allows organizations to start protecting and applying privacy frameworks such as PCI, GDPR, CCPA, HIPAA, ISO 27001/27701 in minutes for most popular SaaS platforms. Polymer integrates with most popular SaaS platforms such as Slack, Zendesk, Teams, Box,…

WebFindYou Unveils Its New Link In Bio Feature For Instagram And Other Social Media Platforms

The unique, All-In-One Digital Marketing Technology’s new feature helps businesses increase leads and sales and ensures a recognizable social media experience. On the heels of a successful global launch, WebFindYou, All-In-One Digital Marketing Technology, is continuing to revolutionize the digital marketing industry. The company is proud to announce the launch of its link in bio feature for Instagram and other social media platforms. This addition to their technology provides brands with a solution for the limitations…

Why an Online Presence is Important

Having an online presence is more important than ever before. TruLife specializes in forging a powerful online presence for its clients by using a synergistic, multi-pronged marketing approach. This helps brands create a solid e-commerce presence that can help them build an international audience that spans the globe. Two decades into the 21st century, it feels like everyone has gotten onto the online marketing bandwagon. While big businesses can afford to dump money into expensive campaigns and build pricey websites,…

Aurora Mobile Partners with Koolearn to Empower AI-driven Marketing and Enhance E-Learning for an Online Education Platform

Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a partnership agreement with leading online education company, Koolearn Technology Holding Limited (“Koolearn”) (1797.HK). Aurora Mobile will provide push notification services and smart operational analytics to help Koolearn use the latest AI-technology to empower its online education resources and provide high-quality services to millions of students. Marketing Technology News: Camunda Closes $100 Million…

B2B Advertising on CTV Platforms is 2021’s Gold Rush

It is quite likely that you’ve spent a lot of time online glued to a device over the past year, and that is perfectly understandable. Many of us have turned to technology to cope with the isolation caused by the COVID-19 pandemic, leading us to explore new forms of media as a result. Connected television (TV), which enables smart TVs and other devices to stream digital content, is one media format that has accordingly exploded in popularity. CTV’s captive audience is continuing to grow exponentially as the changes brought…

Sojern And FareHarbor Work Together To Help Attractions Drive Online Sales

Sojern, a leading provider of digital travel marketing solutions, and FareHarbor, online booking software, today announced a joint initiative to help drive online sales for global attractions, tour and activity operators. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown Together, Sojern and FareHarbor can drive high-quality web traffic to a tour and activity provider's website, and make it easier for travel marketers to directly reach travelers in…