Live-Streaming Captures Singapore’s Attention Amidst Online Shopping Growth
Fresh insights from Meltwater and Shopee reveal how consumer behaviour and online commerce evolved in Singapore through pandemic-riddled 2020
As COVID-19 accelerated the shift to online shopping, one format emerged the winner: live-streaming.
Insights from media intelligence firm Meltwater found that conversations around live streams and gamification of the online shopping experience in Singapore increased by a whopping 1890% on forums and social media – and are continuing to rise consistently since March. In fact, since…