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OutboundEngine Launches ‘Harmony,’ The Platform To Unify Marketing Across Franchise And Agent Networks

Franchise, Real Estate, Insurance, and Other Network Businesses Gain Automation, Consistency, and Insight for Critical Local Marketing Strategies Leveraging the proven power of OutboundEngine’s marketing automation suite, Harmony gives local brand representatives a simple yet powerful suite for email, social, reputation management, and more, while arming themselves, their peers, and their partners at the brand headquarters with the ability to identify & share best-practices. Unlike the “report card” dashboards offered…

ZoomInfo Launches ‘Workflows’ to Automate Outbound Sales and Marketing Processes

Company’s First Automation Tool Allows Teams to Streamline Sales and Marketing Activities, Increase Demand, and Capitalize on Buying Signals -- All in Real-Time ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced Workflows, the company’s first data automation tool that streamlines sales and marketing activity and effectiveness by enabling customers to deliver the right message, at the right time, to the right audience. The introduction of Workflows marks the first major feature added to…

DirectMail.io’s Human Powered Outbound SMS Marketing Solution Aimed at Political Campaigns

Easy to Create SMS Survey Campaigns Provide Great Insight About Voters in Upcoming Political Campaigns Digital conversation is the preferred format for 72% of adults, according to Marketing Sherpa. DirectMail.io answers that call by providing a unique Telephone Consumer Protection Act (TCPA)-compliant, outbound SMS platform through its Omnichannel Marketing Platform. DirectMail.io offers outbound and inbound SMS messaging, in addition to other rich, robust capabilities, including MMS, dynamic surveys, video messaging,…

Infutor Introduces CRM FreshLink to Resolve Inaccurate First Party Data and Maximize Marketing ROI

Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management expert Infutor today introduced CRM FreshLink, a data as a service offering to help marketers maintain, correct, enhance, and link their first-party CRM data. “Data quality is paramount to driving successful omnichannel marketing campaigns and customer loyalty programs. With millions of…

Abstrakt Marketing Group Honored with Six Awards for Creativity in Innovation

Abstrakt Marketing Group, a St. Louis-based B2B lead generation company that offers inbound, outbound, and creative marketing services, has been named a double winner in the 18th Annual American Business Awards, the 41st Annual Telly Awards, and the 26th Annual Communicator Awards. Marketing Technology News: Gap Inc. Taps DEG as Its Global Email Agency of Record Abstrakt Marketing Group is honored to announce they have been recognized with a series of awards from world-wide and nation-wide sources for their engaging…

Cognism Acquires Signature Marketing Platform Mailtastic in Seven-Figure Deal

Cognism drives European expansion into the German market by acquiring the Mainz based firm. New combined solution helps marketers adapt to the ‘stay at home’ era of marketing. Cognism, the world’s leading all-in-one globally compliant prospecting solution, has acquired email signature marketing platform, Mailtastic, in a seven-figure deal. Cognism will bolster its world-leading GDPR compliant prospecting solution with Mailtastic’s email signature technology, allowing clients to lower customer acquisition costs by using…

Precision Marketing Goals: Converting Every Marketing-Qualified Lead Directly into Sales

The goal of every Marketing effort: To generate Marketing Qualified Leads and eventually shorten the Sales cycle. That's the power of Precision Marketing if employed properly in your current MarTech stack. Have you ever thought about directly turning your MQLs into Sales? Yes, that's now possible with Unica's all-new v12 Cloud platform that features some of the most advanced Marketing Automation and Offer Management applications. One of the best-known Marketing Automation platforms, Unica, is back with a bang. In its…

AttackIQ Strengthens Leadership Team with New Chief Marketing Officer and Senior Director of Cybersecurity Strategy and Policy

Nutanix Alum Julie O’Brien and Former Pentagon Chief Strategy Officer for Cyber Policy Jonathan Reiber Join AttackIQ’s Mission to Deliver Threat-Informed Cybersecurity AttackIQ, the leading independent vendor of breach and attack simulation solutions, today announced the appointments of Julie O'Brien as chief marketing officer (CMO) and Jonathan Reiber as senior director of cybersecurity strategy and policy. “Jonathan will be an incredible asset to AttackIQ as we continue to strengthen our leadership position in the…

Selligent Marketing Cloud Named a Leader in G2 Mid-Market Grid Report for Marketing Automation for Second Quarter in a Row

G2 Spring 2020 Rankings Inform Marketing Technology Buying Decisions Selligent Marketing Cloud, the omnichannel marketing technology company, announced that it was recognized as one of the best marketing automation solutions in the market – ranked a ‘Leader’ in the G2.com (formerly G2 Crowd) Spring 2020 Mid-Market Grid Report for Marketing Automation. The report is published by G2, the global user review site that helps businesses make smarter buying decisions. Marketing Technology News: Insight Recognized in Gartner 2020…

Soloadspro Can Help You Create a Social Media Marketing Agency and Become a Digital Nomad

Soloadspro is the preferred online resource of information for persons interested in opening a social media marketing agency in 2020. The company’s newly launched Pay Per Call Mastery course will help digital marketers learn how to generate and charge for live phone calls to their clients instead of clicks to their clients website Soloadspro, founded by the fellow digital marketer Garrett Jackson, was created to teach and improve the skills of social media marketers and social media marketing agencies (SMMA) in matters…

2019 Deltek Professional Services Marketing Excellence Award Presented to Full Sail Partners

Full Sail Partners Is Honored to Be Recognized by Deltek With the Professional Services Marketing Excellence Award Full Sail Partners is very excited to have been honored with the Deltek Professional Services Marketing Excellence Award for 2019. As a Deltek Partner, Full Sail Partners continues to provide sales, implementation, consulting, support and customization services for project-oriented professional services organizations. Our mission is to help businesses integrate their processes into one singular system, better…

Daily MarTech Roundup: Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zomato, Hipmunk, dLocal, Brainshark, Inc., Reveneer, Service Management Group, Nielsen and DW Support Services. Zomato Raises its Stake in Food Delivery Business; Buys Out Uber Eats in India for $350 Million in All-Stock Deal In a major development in the Indian food delivery business in India, Zomato has officially announced that it has acquired its rival Uber Eats. With this Uber…

6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. Why should you be a part of the struggling herd? Artificial Intelligence can help you pace up and stay on top of your game. Here are some AI tools that can play a game-changing role for content marketers looking to…

Neustar Adds Industry Experts to Marketing Solutions Business Unit

Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity, and unified measurement for Fortune 500 brands, announced the appointment of Gary Savoy as Vice President of Business Development and Steven Kim as Vice President of Data and Analytic Operations, Marketing Services for the Marketing Solutions business unit. Also Read: 75 Inspiring Martech Leaders Who…

OutboundEngine Expands Platform to Nearly Every Independent Professional, Entrepreneur and Small Business

All-in-one marketing automation software expands from 87 to more than 350 business categories OutboundEngine, a nationally recognized marketing software as a service (SaaS) company, today announced that significant growth traction has led the company to expand its automated marketing services platform from 87 to 356 business categories. The ‘done-for-you’ marketing platform now serves fitness, beauty and spas, events and entertainment, travel and tourism, pet services, and the food and beverage industries. A…

OutboundEngine Launches Social Ads to Level the Playing Field for SMBs on Social Media Platforms

‘Done-for-you’ social media advertising puts targeted advertising in front of Facebook and Instagram customers OutboundEngine, a marketing technology startup, announced the launch of its latest innovation to its digital marketing platform, OutboundEngine Social Ads. A full-service platform, Social Ads simplifies the process of social media advertising by setting up, managing and targeting social media ads for small and mid-size businesses (SMBs). Marketing Technology News: Location, Location, Location: CompTIA Tech…

Inside Marketing Boosts Sales Performance With Vonage

Vonage, a global business cloud communications leader, announced that Inside Marketing, who partners with technology companies to accelerate inside sales, has experienced rapid growth and major gains in performance and productivity by implementing Vonage’s NewVoiceMedia (NVM) contact centre solution. “Only a few months on and the system has proven to be a massive improvement on the legacy platform. The implementation was swift and well planned, with the team working closely with us from proof of concept through to UK and…

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

Account-Based Marketing: Flipping the Funnel to Fuel Success

Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an approach to Marketing that’s turning the B2B world upside down. Account-based marketing (ABM) is a strategy that’s helping B2B companies boost revenue with a more targeted, Omnichannel approach. ABM concentrates Sales and Marketing resources on a clearly defined set of accounts and personalizes campaigns to help ensure messaging resonates with…

Baidu and Snap Inc. Renew Sales Partnership to Reach Outbound Chinese Advertisers

Baidu, Inc. and Snap Inc. announced the renewal of their sales partnership, which first began in May 2017. The agreement authorizes Baidu to act as Snap’s representative to advertisers in Greater China, Japan and South Korea. Through this partnership, advertisers in these countries can leverage Snapchat’s robust global reach and highly engaged community to grow their business through advertising. “We look forward to continuing to work with Baidu to reach export-oriented advertisers in these key markets.” In its most recent…