Phoenix-based Colling Media continues helping clients innovate advertising campaigns with its latest offering: digital billboards. A world away from traditional advertising messages seen above streets and highways, digital billboards are purchased via programmatic real-time bidding (RTB). And unlike when exterior advertising was first used on street railways in 1850, the newest digital billboard technology tracks consumer and purchasing behavior with precision. Marketing Technology News: eGain Modernizes IVR Engagement…

Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across…

Delivers Smarter Out-of-Home Media Campaigns with Advanced Analytics and Better Attribution do it outdoors media has announced a strategic partnership with StreetMetrics in an effort to revolutionize moving out-of-home (OOH) media campaigns with stronger analytics. StreetMetrics, the leading independent, 3rd party measurement and attribution provider for moving advertising formats enables do it outdoors media, the largest national mobile billboard company, to use cutting-edge technology to better measure campaigns for…

The Out of Home Advertising Association of America (OAAA), released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The "OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices" will establish an industry-wide measurement standard, while allowing for ongoing improvements. The trade organization worked with top member industry leaders to develop the guidelines and best practices to empower omnichannel…

Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world's leading independent marketing cloud, today announced the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the globe to reach premium mobile users with ads that blend into the game environment, such as electronic advertising boards in an esports arena or the extremely popular casual and hypercasual gaming space, using Adverty's multi-patented…

Outdoor products are a growing priority in March 2021, a sharp change from pandemic preparation one year earlier, and a departure from convenience buying in March 2019 NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has completed analysis of three-years of shopper data for the months of March, revealing three distinct themes for 2019, 2020 and 2021: convenience, preparation, and the outdoors, respectively. Marketing Technology News: AdsWizz…

As stated in a 2019 Forrester report, advertising is facing an “existential need for change,” having unwillingly surrendered its once leading role in understanding consumer culture to Big Tech. With third-party cookies crumbling and first-party data becoming more important again, now, advertisers and their agencies have a unique opportunity to regain some control and more effectively market to prospective and existing customers. Unfortunately, most of the industry concerns revolve around the following questions, or…

AdQuick is partnering with Lyft to manage its cartop advertising in New York City and Divvy bike share stations in Chicago AdQuick, the top out-of-home advertising marketplace in the world, announced its partnership with rideshare giant Lyft to manage its cartop advertising on Lyft Halos in New York City and Lyft's Divvy bike share kiosk advertising inventory in Chicago. "Lyft's Halo cartop advertising technology enables brands to increase their reach in New York City with hyper-targeted, digital cartop advertising,"…

Fifteen years since inception and two years after the Woolsey fire, the iconic Malibu treatment center helps those struggling with addiction understand the value of perseverance Cliffside Malibu, a premier drug and alcohol treatment center in Southern California since 2005, announced today the launch of "You Are Not Your Addiction," a new television advertising campaign that supports the organization's commitment to holistic, evidence-based treatment. The ads focus on the complex, nuanced and highly personal stages of…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Digital Media Solutions, Madgicx, Nativex, ZW Data Action, and Clear Channel. DMS Leverages First-Party Data Asset to Spotlight Latest Trends In Growing & Evolving Auto Insurance Industry Leveraging its strong foothold in this evolving vertical, Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting consumers…

Clear Channel Outdoor Americas introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company's audience planning solution: RADARView. In a new partnership and data integration with Bombora, the leading provider of B2B intent data, this Out-of-Home (OOH) industry first allows brands to more strategically plan their advertising campaigns by identifying and reaching key business decision-makers via CCOA's displays. Reaching these audiences remains especially relevant as COVID…

Lamar Advertising Company, one of the largest outdoor advertising companies in the world, and the Federal Emergency Management Agency (FEMA) announced that emergency alerts transmitted over FEMA’s Integrated Public Alert & Warning System (IPAWS) will be displayed on select Lamar digital billboards throughout the country. IPAWS is FEMA's national system for local alerting that provides authenticated emergency and life-saving information to the public through mobile phones, radio, television and internet-based services.…

How WIMI's Hologram AR advertising technology is changing the industry Antiprohense, a market research organization in Hong Kong, recently released a research report on 'Digital Advertising vs. Traditional Advertising in 5G Era'. Digital advertising is challenging the traditional advertising industry. During the outbreak of COVID-19, many people saw the public-welfare function and commercial value of the media, and many advertisers would adjust their advertising strategies as soon as possible. Digital advertising will…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Spotify, Anzu, AdQuick, Pinnacle Advertising, and Colling Media. Spotify Announces Strategic Acquisition Megaphone Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together,…

BIG Outdoor - a provider of premium, high-impact digital billboards - announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard Maund, National Sales & Marketing Director at BIG Outdoor. “We want to provide…

Two-Thirds Still Plan to Travel for the Holidays & Nearly Half Expect to Journey the Same Distance or Further Than Last Year While Holiday Shopping Preferences Have Altered, New Brands Have Opportunity to Get in the Mix The out-of-doors has taken on new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more than before the pandemic began. This heightened awareness and receptivity are particularly prevalent among those ages…

Personalization and Advanced Recommendations Drive 100% Increase in Revenue Per Session Kibo, a leader in unified commerce, announced that customer Helly Hansen increased performance in the U.S. and Europe with personalization from Kibo Personalization, powered by Monetate and Certona. Helly Hansen, the Norwegian producer of outdoor and workwear gear, sells directly to customers in 19 stores around the world; as well as to an international audience online. The marketing team at the company’s Norwegian headquarters and…

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies, and game developers, today invites a new category of advertisers into the world of…

Talon, a leading independent Out of Home (OOH) media specialist, announced a strategic partnership with Havas Media Group to provide its OOH services, proprietary technology and data platforms to the agency’s blue-chip clients. The collaboration, expanding from the UK now to North America, is designed to ensure Havas maximizes the full potential of OOH advertising as part of a cross-platform strategy. Havas Media Group, owned by Vivendi, one of the world's largest integrated content, media and communications groups will…

To provide visual inspiration, Adomni will intersperse curated moving image artworks from Niio into the digital out of home advertising loop Adomni, is teaming up with Niio, the premium video, and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber’s cartop advertising network, Uber OOH powered by Adomni, that launched this past February. “We saw a special opportunity to utilize captivating digital artworks to bring color, positive…