AspireIQ Unlocks Influencer-Generated Content for Paid Social Advertising

AspireIQ’s Brand Access Manager Enables Brands to Deliver More Authentic and Effective Paid Social Ads Through Influencer Content AspireIQ, the leading platform for producing original branded creative at scale, released Brand Access Manager, the first solution to empower brands to seamlessly turn branded content into paid advertisements on Facebook and Instagram. With Brand Access Manager, brands can achieve a higher return on investment (ROI) and lower cost per action (CPA) through more authentic, personalized original…

Hero Gaming Optimises Paid Search Advertising Performance with NMPi Solutions

Casino and Sportsbook Operator Utilises NMPi Solutions to Enable a Seamless Customer Transition from Search to Site for Its Online Casino Brand, Casino Heroes International digital media specialists, NMPi announces a new partnership with Malta-based entertainment company, Hero Gaming to optimise paid search advertising campaigns for the online casino brand, Casino Heroes. Since October, NMPi has provided full campaign management of Hero Gaming’s paid search activity for Casino Heroes across the UK, rebuilding the…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

67% of Social Media Consumers Aspire to be Paid Social Media Influencers

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, published the results of a social media consumer study examining their perspectives on influencer marketing. The study is part of IZEA Insights, an ongoing research program examining the world of influencer marketing through the lens of consumer, marketer, and influencer participants. Managed by Jana O’Brien at The Right Brain Consumer Consulting, the study collected feedback from U.S.…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Merkle, Firefly, Fishbat, Perion Network Ltd, SQAD, Atmosphere, Digital Remedy, SOPHOLA, Inc, DoubleVerify and MediaMath. Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a…

Firefly Expands to Miami to Supercharge Super Bowl Advertising

Firefly, an Uber competitor in the taxi and rideshare vehicle management market, announced the expansion of its operations to Miami, Florida, a quickly-growing top media market. With screens rolling out this month, the company enables brands to supercharge advertising around the locally-hosted Super Bowl, the nation’s most-watched sports event of the year. Additionally, the company has taken the launch of its sixth city to clarify its approach to data. Of equal import to the athleticism celebrated at the annual event,…

Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy?

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in an era when consumers value more personal experience, is the power of the traditional paid ad coming to an end? With thousands of retailers competing to advertise their products on almost every platform we view, it’s natural that they are looking for new ways to get their messages across. And that’s where the power of influencers comes in. Current trends show a shift in the consumer mindset, with people wanting to feel…

Can Dialogue Advertising Eliminate Much of Digital Ad Fraud as We Know It?

Brands continue to pour more and more billions of dollars into digital advertising campaigns – nearly all of which are visually designed and/or wordsmithed to compel consumers to click. Research by AppNexus finds that advertisers in the US. spent nearly $100 billion on digital ads in 2018, and projects that digital ad spend will surpass offline ad spend by the end of 2020. Naturally, criminals willing to engage in fraudulent behavior are eager for their own piece of this gigantic pie. A report by The&Partnership…

Fluid Player Adds VR and VPAID Features

Fluid Player, the free, open-source, HTML5 video player has released two new features: VR (virtual reality) support and VPAID (video player ad-serving interface definition) support. Even though virtual reality is still in the early stages of ad format development and adoption, Fluid Player’s VR feature allows both publishers and advertisers to experiment with VR content/ad formats. Fluid Player supports monoscopic (equirectangular) videos with 360-degree view or in Cardboard view (for Google Cardboard.) Marketing…

Provision Holding Receives Letter of Intent to Collaborate on Retail Channel Advertising Programs

Provision Holding, Inc. announced that the Company has received a letter of intent from a leading New York City based digital media agency to collaborate with Provision, as Provision expands its retail channel presence in 2020, and reaches certain thresholds related to customer reach in the Top 15 U.S. markets. The letter reiterated robust advertiser interest in quarterly and annual programs, based on Provision’s current deployment goals for 2020. Mark Leonard, Provision’s President and Chief Executive Officer, stated, “We…

Should You Trust SSAI in CTV Advertising?

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain of salt. At Fiksu we believe that CTV has enormous potential but at the same time it has technology vulnerabilities that open the door to fraudsters. In this article, we’re going to examine the strengths and weaknesses of SSAI, the most popular technology for serving ads on CTV. SSAI…

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their…

Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.” Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively. Cyber Monday also posted 40% growth in clicks and 105% growth in ad spend for the US. Although both events originated in the US, Marin’s data shows…

Sam’s Club Brings Together Record-Breaking Olympians Usain Bolt and Allyson Felix in Latest Advertising Campaign

New Digital Campaign Features Sam's Club Time-Saving Tech, Aims to Crown the World's Fastest Shopper Sam's Club, the first digitally-led warehouse club, has partnered with two of the world's fastest athletes in a new campaign touting the company's mobile-checkout scanning technology. Retired sprinter and world's fastest man Usain Bolt and 12-time world championship gold medalist Allyson Felix highlight the speed and ease of Scan & Go in a series of digital videos launching today. Scan & Go is proprietary…

Trustpilot Launches First-Ever Consumer Advertising Campaign

“Be Heard” Rallies Consumers to Embrace Their Differences and Unite on the World’s Most Powerful Review Platform Trustpilot, the leading global review platform free and open to all, launched its first-ever consumer brand advertising campaign in Chicago and Houston. The company’s “Be Heard” campaign includes an out-of-home media takeover in Chicago, along with comprehensive digital flights in both cities. Its first piece of creative, Queens to Queens, is now live in market. The "Be Heard" campaign is @Trustpilot…

The Wagner Agency Disrupts The Advertising Agency Model

Proving its Concept After Celebrating Three Years of Success This month marks the three-year anniversary of Orlando-headquartered, The Wagner Agency. A global advertising agency, marketing firm, and business consulting firm with offices also in New York, Atlanta, Porto, Rio de Janeiro, and São Paulo, The Wagner Agency was founded in 2016 by CEO, Wágner dos Santos immediately after parting ways with local advertising agency, BIGEYE. Dos Santos was most recently the subject of an Orlando Business Journal article about his…

Advertising Week Reveals The First-Ever Winners From Their “Future Is Female” Platform

The Recipients Were Honored at Advertising Week New York's Opening Night Concert, Headlined by 4x GRAMMY Award Winning Iconic Music Group TLC Advertising Week announced, in partnership with the newly re-branded Ampersand, the first-ever winners of their "Future Is Female" platform. The award honors rising stars of the advertising and marketing industry. Honorees were selected based on a combination of proven achievements, demonstrated ability to effect organizational change, commitment to external impact, ability to mentor…

Sidecar for Amazon Helps Retailers Profit From Amazon Advertising

Available Now, This New Amazon Solution Extends Sidecar's Multichannel Performance Marketing Support Sidecar has released a new technology solution for retailers looking to maximize what they can accomplish on the Amazon Advertising platform. The new AI-powered solution, Sidecar for Amazon, addresses the lack of transparency in reporting and introduces the ability to customize campaign structures and bidding strategies to meet retailers' ACOS (advertising cost of sale) goals. Amazon's rapidly growing advertising…

Sidecar for Amazon Helps Retailers Profit from Amazon Advertising

Available Now, This New Amazon Solution Extends Sidecar’s Multichannel Performance Marketing Support Sidecar has released a new technology solution for retailers looking to maximize what they can accomplish on the Amazon Advertising platform. The new AI-powered solution, Sidecar for Amazon, addresses the lack of transparency in reporting and introduces the ability to customize campaign structures and bidding strategies to meet retailers’ ACOS (advertising cost of sale) goals. Amazon’s rapidly growing advertising…