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Agencies Increasingly Using Paid Social to Market Their Firms

Content Marketing Institute Releases New Research on State of Agency Content Marketing A whopping 76% of agency professionals surveyed reported using paid channels to distribute content to market their firm in the previous 12 months. The previous year, only 59% reported using paid content distribution to market their business.  That’s a key finding in Content Marketing Institute’s just-released research for agencies, Agency Content Marketing 2020: Benchmarks, Budgets, and Trends. This is the second year for the research…

67% of Social Media Consumers Aspire to be Paid Social Media Influencers

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, published the results of a social media consumer study examining their perspectives on influencer marketing. The study is part of IZEA Insights, an ongoing research program examining the world of influencer marketing through the lens of consumer, marketer, and influencer participants. Managed by Jana O’Brien at The Right Brain Consumer Consulting, the study collected feedback from U.S.…

How to Analyze the Value of Localized Organic and Paid Social Media

Social media is now the second biggest customer acquisition source behind personal referrals, and multi-location brands are rushing to implement social strategies that help further drive revenue. Social media can connect national multi-location brands with millions of consumers, but it’s not the masses that matter. The local consumers around each business location are the ones you need to engage with and reach. Only local consumers walk into each business location, make in-store purchases, and engage with the business as…

AspireIQ Unlocks Influencer-Generated Content for Paid Social Advertising

AspireIQ’s Brand Access Manager Enables Brands to Deliver More Authentic and Effective Paid Social Ads Through Influencer Content AspireIQ, the leading platform for producing original branded creative at scale, released Brand Access Manager, the first solution to empower brands to seamlessly turn branded content into paid advertisements on Facebook and Instagram. With Brand Access Manager, brands can achieve a higher return on investment (ROI) and lower cost per action (CPA) through more authentic, personalized original…

Putting Paid Social to Work for Amazon Prime Day and Beyond

There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with no signs of slowing down. On this day in 2018, the e-commerce giant sold $4.19 Billion worth of goods, up from $2.41 billion in 2017. If this trend continues - and experts at Digital Trends believe it will - 2019 Amazon Prime Day sales will be even bigger. Amazon Prime Day is entirely focused on selling exclusive deals on Amazon during what used to be a one-day event. But every year, the day has grown longer,…

The Era of Paid Social Media Promotions Has Just Begun

In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 Billion by the Year-End Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. It’s a conversation that is forged between real identities, offering a chance for every ad campaign to connect and expand audience reach for higher revenue. Why This Suddenly Focus on Paid Social Media Promotions? It has been a year of remarkable transformation for the social media…

Mobile ‘App Marketing Agency of the Year’ Spent Exclusively on Paid Social and Google

Bamboo, the San Francisco based advertising agency with a focus on paid social, has been named "App Marketing Agency of the Year" in the 2017 App Growth Awards. The winners were selected by an independent panel of industry experts and announced at App Promotion Summit in Berlin. The awards aim at facilitating and celebrating progress within the global app marketing and growth ecosystem. Also Read: Google Credits StubGroup for Helping Online Retailer SuperBiiz See “Massive ROAS Growth” "It's our…

Pathmatics Launches First Panel-Based Paid Social Ad Intelligence

Ad Intelligence Collected from Opt-In Social Panel Enriches Decision-Making by Brands and Agencies with a Cross-Channel Perspective Pathmatics, a leading provider of advertising intelligence solutions, today announces the availability of social ad tracking in its platform. The new reporting, powered by data continuously collected from an opt-in panel of mobile users, provides Facebook ad intelligence for the U.S., with other social networks and regions to follow in 2018. Pathmatics Social Ad Intelligence. Monitor…

Khoros Launches Ads Capabilities to Provide A Combined View of Paid and Organic Social Media

Khoros Provides Enterprise Companies with a Holistic View of Paid and Organic Social Media to Drive Business Value Through Seamless Customer Engagement Khoros (formerly Spredfast and Lithium), the leading digital customer engagement platform, announced the launch of Ads Capabilities to help enterprises maximize their paid and organic social media programs. As the first innovation released by the recently merged company, Ads Capabilities drives home the need for enterprises to have clear sight into every piece of their…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

New Kenshoo Research: Mobile Ads Overtake Desktop in Paid Search for the First Time, Now Lead Spending in Both Social and Search

Social Impression Volume Increased Year-Over-Year for the First Time in Four Quarters; Mobile Shopping Ad Impressions Surged in Paid Search in Q2 2018 Kenshoo, a global leader in marketing technology, released a new infographic, Kenshoo Digital Marketing Quarterly Trends Report: Q2 2018, detailing spending growth in social (40%) and paid search (10%) year-over-year (YoY) in Q2 2018. Key findings include: Social spending increased 40% YoY and decreased 1% quarter-over-quarter (QoQ) Social impressions increased 15%…

Who Wants to Get Paid For Using the Social Internet? meggalife.com Bets Everyone Does

Meggalife Boldly Challenges the Current Models With a User-Centric Option Megga Inc., a unit of HUTN Inc, announced the launch of meggalifeTM, a digital platform of social media applications and online tools that transfers 100% of net advertising revenue to its users. Meggalife pays users for activities they already do online while helping to solve America's long-term savings problem. The US savings rate is ranked just 136th in the world and without improvement, Americans face a dire future. Realistically, it is hard…

Hootsuite Injects Social Ad Optimization Platform AdEspresso into Its Paid Content Inventory

How does Hootsuite intend to tackle the growing ambiguity in social content? By offering social marketers a “shot of caffeine – AdEspresso”. The growing malice of Fake News has prompted the most widely used social media engagement platform to embrace paid content strategy with enhanced ad optimization. Hootsuite injected its ingeniously curated Enterprise-strength social advertising optimization with AdEspresso. Hootsuite Ads will now be optimized for Facebook and Instagram. Today, the Vancouver-based social media…

New Research Shows Connected TV Landscape Is Shifting Away From Paid Subscriptions

Consumers are ready for ad-supported streaming so they won't need to pay for as many services Apple TV, Roku, Chromecast, oh my! Regardless of the vehicle, Connected TV (CTV) is growing in ubiquity in the US: almost 9 in 10 consumers have access to a connected TV. Integral Ad Science (IAS), the global leader in digital ad verification, today released results of a survey on streaming trends among American consumers. The report shows that alongside the growth of streaming, consumers may be starting to feel subscription…

Soloadspro Can Help You Create a Social Media Marketing Agency and Become a Digital Nomad

Soloadspro is the preferred online resource of information for persons interested in opening a social media marketing agency in 2020. The company’s newly launched Pay Per Call Mastery course will help digital marketers learn how to generate and charge for live phone calls to their clients instead of clicks to their clients website Soloadspro, founded by the fellow digital marketer Garrett Jackson, was created to teach and improve the skills of social media marketers and social media marketing agencies (SMMA) in matters…

Looker, Alight Analytics Team Up for New Marketing Dashboard for Paid Media Campaigns

Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place Alight Analytics, the leader in marketing analytics, has just released its first-ever marketing dashboard template for Looker’s data analysis and visualization platform. Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place. It’s an easy way for users to monitor total marketing…

Optimize Your Social Media profiles to Earn Enormous Gains

If you are a business person and thinking of increasing your customer count, then social media networking is the one-stop for all your issues. We spend most of our time on social media applications, and business people can use this route to promote their products. There are so many Instagram accounts focusing on Direct Sales without the presence of any mediator. The absence of a mediator increases your Sales margin and thus surges your overall revenue. At present, products from varying categories are listed for sale on…

Wise Public Relations Taps Three-Time SURVIVOR Player Aubry Bracco as VP of Social Media & Digital Marketing

Proven Digital Content Producer And Creative Strategist to Lead Social Media And Marketing Practice Area For Fast-Growing Independent Marketing Agency Wise Public Relations, Inc., the integrated marketing agency, announced that three-time SURVIVOR player and digital content guru, Aubry Bracco, has been named Vice President, Social Media & Digital Marketing. In this role, Bracco will lead the agency’s growing social media and digital marketing division to deliver strategic brand content and community management,…

SocialSEO Ranked #1 Digital Marketing Firm in America by UpCity

The 2020 results are in and SocialSEO has now emerged as the #1 Digital Marketing Firm in America. Once a year, the UpCity National Excellence Awards are presented to the top United States digital marketing firms. This year, SocialSEO moved to the top of UpCity's list as the #1 digital marketing firm in the nation. Marketing Technology News: ManifestSeven Acquires The People’s Kush, Further Expanding Retail Reach The awards celebrate highest customer satisfaction and brand integrity based on their UpCity rating, a…