Verve Group Releases Proprietary On-Device Audience Activation Technology

Verve Group, a privacy-first omnichannel ad platform, announced the release of ATOM, an on-device mobile audience activation technology. ATOM (or Anonymized Targeting on Mobile) is a pioneering solution for digital advertising that enables brands to reach the right audiences on mobile and increase return on ad spend without compromising user privacy. As the digital ecosystem adapts to privacy initiatives and regulations globally, Verve Group recognized the opportunity to build a solution for the future where anonymized…

Navah Hopkins, Top 25 PPC Expert, Named Director of Paid Media at Justuno

Justuno is thrilled to introduce their first Director of Paid Media, Navah Hopkins, a 13+ year veteran of the digital marketing industry. Navah is a Top 25 PPC Expert Influencer, founding member of the Paid Search Association, and accomplished international speaker featured at industry events including Pubcon, SMX, HeroConf, SEJ eSummit, and Affiliate Summit West. Before joining the Justuno team, she honed her skills at WordStream and Hennessey Digital. Marketing Technology News: Appnovation’s Iain MacNeil Wins 2021…

Havas Media Group Partners With Spaceback To Bridge The Gap between Social And Programmatic

Havas Media Group (HMG), the media experience agency, announces today that it has partnered with social display leader Spaceback to bring the creativity of social advertising to programmatic on a global scale. This partnership will allow marketers to distribute social experiences using programmatic infrastructure, adapting any posts from across the major platforms in just a few seconds. Havas Media Group's full roster of clients will benefit from the partnership as the agency globally reorganizes the respective disciplines…

SmartMedia Technologies Unveils The Next Evolution Of NFTs To Create Unprecedented Advertising Outcomes For Brands

SMT's proprietary SMOs expand upon NFT capabilities to provide increased engagement and user function for brands and consumers In a push to revolutionize brand-to-consumer engagement, SmartMedia Technologies is launching The SmartMedia Lab: a self-service platform that allows agencies and brands to create immersive mobile advertising campaigns using its proprietary non-fungible tokens (NFTs), known as SmartMedia Objects (SMOs). The SMOs can be distributed and attributed programmatically across display, social, search and…

Earned, Owned and Social Media Analytics Leaders Partner To Help Companies Understand The Business Impact of Content

Onclusive, the data science company for communications, and Shareablee, the social media analytics and competitive benchmarking company, announced their strategic partnership to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms. Marketing Technology News: AdAmp Launches To Help Small…

Sprinklr Partners with Mediaocean to Integrate the Social Ad Buying Experience

Integration Brings Sprinklr’s Modern Advertising Together With Mediaocean’s Ad Management Platform to Automate Planning, Buying, and Measurement of Social Media Advertising Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, and Mediaocean, the mission-critical platform for omnichannel advertising, announced a partnership to help global agencies automate the planning, buying, and measurement of social media advertising. This partnership integrates Sprinklr Modern Advertising with…

MediaMath Named a Leader in the 2020 Gartner Magic Quadrant for Ad Tech for Third Consecutive Year

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced it has been named a Leader in Gartner's 2020 Magic Quadrant for AdTech for the third year in a row. The company's data science-driven innovation via its Brain machine learning algorithm, its vision to redesign the digital supply chain through SOURCE and its consultative partnership to major brands and agencies have cemented its leadership in the ad tech market. "Our mission is to reimagine the digital advertising…

Karbo Communications Announces Advanced Social Media and SEO Offerings and Presence in Washington D.C.

Agency Expands Social Media and SEO Services with a Social Listening Program, Social Media Creative, Technical SEO, and More Karbo Communications, a top-ranked U.S. technology public relations (PR) and digital marketing agency, announced expanded social media offerings and a new presence in Washington D.C. Karbo Communications is rolling out a wide variety of social media services to meet an increase in client demand. In addition to standard and full-service social media management packages, the agency is expanding…

Cision Announces Latest Product Updates, Allowing Marketers to Retarget Earned Media Audiences

Cision announced significant new updates to the next generation Cision Communications Cloud – the company's communications platform that delivers best-in-class earned media monitoring and analytics, media and social influencer campaign management, multi-channel press release distribution, and earned media retargeting. Today's updates include a range of improvements to the Cision Communications Cloud's Impact product offering. Cision Impact, first released in late 2017, is a suite of solutions that allow PR and marketing…

Accenture Launches Experience Activation Network to Power Growth for World’s Leading Brands

New flagship center in Mumbai joins the world’s largest concentration of marketing activation experts Accenture has opened a center in Mumbai that serves as the centerpiece of its new “experience activation network,” a collection of state-of-the-art sites worldwide that are dedicated to powering brand experiences that deliver marketing-led growth. The experience activation network is part of Accenture Interactive Operations — the marketing managed services arm of Accenture Interactive — which harnesses talent,…

Sreekant Lanka Joins iQuanti as Head of Paid Media

The former Head of Google's Programmatic Advertising Strategy to lead iQuanti's Efforts to Drive Superior Paid Channel Performance through Advanced Data Modeling Digital marketing company iQuanti announced the hiring of Sreekant Lanka as Head of Paid Media. In this new role, Lanka will now lead iQuanti's analytics-driven paid media practice. Sreekant brings over 20 years of digital advertising experience to enhance iQuanti's paid channel solutions and will oversee iQuanti's channel SMEs, solution specialists, and paid…

Blueshift Launches First-Ever Customer Data Activation Platform to Help Brands Intelligently Engage Customers

With Newly Released App Framework, Brands can Use Blueshift to Orchestrate Intelligent Customer Experiences On Every Touchpoint, Across Marketing, Customer Service, And Product Blueshift, the leader in activating customer data to drive intelligent customer engagement, announced the launch of an industry-first Customer Data Activation Platform (CDAP). The release of Blueshift's App Framework completes its CDAP and gives companies, for the first time, the ability to not only unify and integrate data, but to use their data…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to the Top 1000 Retailers for the Fifth Consecutive Year

Among All Top Retail Brands, 99 Use Kenshoo for Search Engine Marketing, 49 for Social Media Marketing Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2019 Leading Vendors to the Top 1000 report for the fifth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000…

TechBytes with Dan Rosenberg, Chief Marketing & Strategy Officer, MediaMath

Dan Rosenberg Chief Marketing & Strategy Officer at MediaMath MediaMath recently published the report, "The State of Consumer-First and Omnichannel Marketing," in partnership with Econsultancy. We spoke to Dan Rosenberg, Chief Marketing & Strategic Officer, MediaMath, to understand why CMOs should read the report and how it will help them build or buy a technology stack.Tell us about your role at MediaMath and the team/technology you handle. I oversee the Marketing and Strategy functions for MediaMath. I…

Crossmedia and 4C Partner to Deploy Audience-Centric Marketing

Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing technology company, announced an agreement with Crossmedia, an independent full-service communications planning and media services agency, to leverage the Scope by 4C platform to deliver audience-driven marketing campaigns. Crossmedia will leverage Scope to unify audience discovery, activation, and analytics efforts across premium private marketplaces including Apple News, Facebook, Instagram,…

AR: The Future Of Social Sharing Apps 

As social sharing apps have grown in numbers, investments, and user counts throughout the years since the first platform’s inception, the way that they connect users to one another and now, how they connect them to brands, has inevitably changed as well. In today’s social landscape, users cultivate their own communities which, no matter how big or small, are subject to being influenced by content from other users, brands, and organizations. Looking ahead to the future of these social networks and the apps users choose to…

Why Brands Should Ramp Up Their OTT Marketing Strategies

When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video streaming accounted for nearly one-fourth of total streaming among streaming-capable homes. Today, more than three-fourths of U.S. homes have at least one enabled connected TV (CTV) device for streaming OTT content. These figures suggest OTT media, with its ease of access and…

Mighty Networks Raises $50M Equity Round to Build the Creator Economy for All

Fueled by 200% annual growth in new customers and 400% growth in payments, Mighty Networks raises fresh capital to unlock a thriving creator middle class Mighty Networks, the premiere SaaS platform for creators and brands to start and grow communities, announced today it has closed a $50M Series B funding round. The round is led by Owl Ventures with Ziff Capital Partners and LionTree Partners joining existing investors Intel Capital, Marie Forleo, Gretchen Rubin, Dan Rosensweig, Reid Hoffman, BBG Ventures, Lucas Venture…

Issuu Celebrates Earth Day with Tree-Saving Statistics, Plus Offers 25% Off and a Matching Donation to The Nature Conservancy

As Earth Day festivities begin, digital publishing platform Issuu is announcing a special 25% discount and matching donation to the Nature Conservancy through Thursday, midnight PDT (GMT -7). Over 49 million files are hosted on Issuu today, published by content creators and designers around the world. And in the past year alone, over 32 billion pages of content were read on Issuu. Marketing Technology News: NUMATEC Launches Data Driven Omni-Channel Buy-Side Media Company, EKN Since a single tree produces on average…

Piano Named “Data Management Solution Of The Year” In 2021 Data Breakthrough Awards Program

Prestigious awards program recognizes outstanding data technology products and companies Piano, a global customer experience platform, today announced that it has been selected as the winner of the "Data Management Solution of the Year" award in the 2021 Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market today. Marketing Technology News: Metis Alumni Win Honors…