Banzai Launches New Partner Marketing Solution for Webinars and Events

Banzai Reach for Partners helps companies like Adobe, Facebook, and ServiceNow generate more partner leads through webinars and events Banzai, a leading SaaS marketing automation provider, today released Banzai Reach for Partners. This product enables partner marketing teams to support their partners in creating more successful webinars and events. Marketing Technology News: CSG Extends Relationship With Mediacom Communications Through 2025 Banzai Reach for Partners introduces a range of partner marketing tools to…

IPCOM Educates Prospects, Generate Leads and Builds Sales Pipeline for Hybrid Cloud Products Using Partner Marketing Management Technology…

Access to High-Quality, Customizable Content for Hybrid Cloud Makes It Easy for the Telecommunications Integrator to Communicate With Prospects, and the Zinfi Reporting Module Provides Insight Into Campaign Effectiveness and Customer Segmentation ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that IPCOM, a Mexico City-based integrator and reseller of enterprise telecommunications solutions, has adopted easy-to-use tools from ZINFI’s partner…

Performance-To-Pay for Scaling Partner Marketing Programs

Affiliates and influencers are like athletes. At the end of the day, it’s all about how much they won (clicks and conversions) and if they were paid for their effort. The challenge for affiliate management and influencer marketing is to do it safely and effectively at scale. If your program starts becoming too successful: The process of actually paying for that performance, through web analytics, spreadsheets, and PayPal, starts becoming the only thing you do. That means you’re effectively using all your time scorekeeping,…

Everflow releases SmartSwitch to Automate Optimization and Fraud Prevention for Performance and Partner Marketing

This Feature Allows Marketers and Brands to Set Deterministic Rules for Proactively Optimizing Partners and Their Sources Based on Those Rules Everflow, the cloud-based Partner Marketing Platform, announced the public release of their SmartSwitch feature. SmartSwitch allows marketers and agencies to automatically optimize all of their marketing channels whenever individual placements aren't meeting their set rules. Everflow has quickly grown to 200+ paying customers driving over 8B user clicks per month, from their…

Partnerize Launches Advanced Mobile App Capabilities for Partner Marketing Measurement

New Mobile SDK Enables Brands to Capture In-App Referrals and Record Sales That Occur Within Mobile Apps, Bridging the Gap Between Desktop and Mobile Activity Partnerize, the leading provider of partner marketing solutions for global brands, announced the launch of its advanced mobile SDK, which provides out-of-the-box support for native app partnerships. Partnerize’s award-winning Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing and predicting the results of partner…

How Rich Real-Time Data is Accelerating Partner Marketing 

Years ago, partner marketers cared primarily about a couple of metrics – how many sales were driven and who was the responsible for the click that brought the customer to the website. Oh, how times have changed. Today’s leading merchants are taking a more comprehensive approach to collecting and using data -- to understand users, track and optimize buyer flows, and determine the specific role that partnerships play in the marketing mix. My company tracks and analyzes partner marketing programs, and from this unique…

Merkle Appoints Simon Esland as VP Practice Lead, Marketing Decisioning to Oversee Partnership With Pegasystems

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu international, has appointed Simon Esland to the newly created role of VP practice lead, marketing decisioning for Merkle’s partnership with Pegasystems Inc., the software company that crushes business complexity. Previously group head of marketing technology strategy at Vodafone, Esland will lead the largest decisioning practice in Europe and support Merkle’s expansion across all 14 markets in EMEA. As a leading…

Vamp Kicks off 2021 With New TikTok Marketing Partnership

Influencer marketing and social content platform, Vamp, has become an official Creative Marketing Partner of TikTok. This exciting partnership will support new and existing Vamp clients tapping into the powerful brand engagement and conversion opportunities on TikTok. Vamp’s community of creators generate engaging and creative content. In collaborating with them, brands can now create authentic, native content then amplify that into targeted ads, through TikTok’s suite of ad formats. These solutions give clients the…

V12 Marketing Drives Growth for Businesses with New Partnership

V12 Marketing, has announced an exclusive content development and advertising partnership with Concord-based news outlet, the Concord Sentinel. This partnership enables V12 Marketing clients access to brand interview-style articles, placement in the Concord Sentinel Business Directory, unrestricted access and preferential treatment when running digital advertising campaigns. Marketing Technology News: Sage and Brightpearl Announce Partnership "It's a big deal for businesses to have this type of instant access," says…

SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence

Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and…

Nativex Joins the TikTok Marketing Partner Program

Nativex, a leading mobile-first advertising platform dedicated to driving ROI, announced a strategic partnership with TikTok, the world's leading destination for short-form mobile video with a mission to inspire creativity and bring joy. XMP by Nativex is joining TikTok's Marketing Partners program, bolstering the social platform's campaign and creative management offered to global advertisers. This partnership demonstrates Nativex's status as a leader in the mobile marketing space. Marketing Technology News: Rajeev Singh…

yellowHEAD Earns a Facebook Marketing Partner Creative Badge for Its In-House Expertise and Proprietary Creative Technology

The Performance Marketing Company Adds Another Badge to Its Agency Services Badge as a Facebook Marketing Partner in Campaign Management yellowHEAD, the AI-powered performance marketing company, announced it has received a coveted Facebook Marketing Partner badge for Creative. Already a Facebook Marketing Partner in the Campaign Management category with a badge in Agency Services, yellowHEAD has now received a second badge based on its in-house creative expertise and proprietary creative optimization technology. Facebook…

Acxiom & diwo Partnership Goes Beyond Marketing, Delivers Business Optimization Solutions

Partnership will provide new optimization capabilities that leverage customer data and AI technology to inform accurate decision-making and improve business outcomes Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced a new partnership and optimization solutions with diwo™, providers of a unique cognitive decision-making platform. Acxiom Optimization Solutions, powered by diwo, will combine customer level data with artificial…

Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for performance marketing across channels Global app marketing platform Adjust announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey…

H2R Market Research, Infutor Partner to Power Research for Post-COVID Marketing Strategy

Infutor’s Connex Intelligence and H2R’s Custom Research Shed Light on Consumer Behavior and Predict Behavior Changes During and Post-Pandemic Consumer identity data expert Infutor announced that H2R Market Research, a premier marketing research firm, has selected Infutor to help enable end-to-end market analysis for industries adapting to the current and post-covid marketing landscape. By combining Infutor’s Connex predictive intelligence with H2R’s powerful ability to predict marketing outcomes and successes, travel and…

Bobsled Marketing Selects Pacvue As Advertising Technology Partner

Bobsled Marketing, the leading agency provider for mid-sized brands selling on today’s major marketplaces, has selected Pacvue as its primary advertising technology partner. Pacvue is the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising. Both companies have been lauded by Business Insider as being part of the top 18 companies powering Amazon’s advertising and seller business. Bobsled selected Pacvue as its primary technology partner to automate and optimize bidding, and produce…

Alteryx Partners with Adobe to Advance Marketing Insights and Accelerate Business Outcomes with Alteryx Analytic Process Automation

New Integration and Solutions Increase Marketing ROI and Deepen Analytics for Customer 360 and Predictive Insights with Simple Point-and-Click Experience Alteryx, Inc., a leader in analytic process automation (APA), announced a partnership with Adobe to provide marketers access to new analytics and data science solutions through Adobe Exchange. Alteryx APA™ unifies analytics, data science and process automation in one self-service platform, making it easy for marketers to answer any question from Adobe Experience Cloud…

Atlas Partners with Influential to Deliver Inventory-Based Targeting for Influencer Marketing Campaigns and Sales Lift Measurement For CPG…

The exclusive partnership will combine inventory data with influencer marketing initiatives for CPG companies worldwide ATLAS Technology Group, Inc.,  a data acquisition and analytics company helping consumer packaged goods (CPG) brands make better more informed decisions through Big Data, and Influential, the leading AI influencer technology Social Intelligence firm and an IBM Watson Developer Partner, today announced a strategic partnership to combine forces to drive streamlined decisions and develop key insights for…

Mphasis Partners With Fintech Platform Upswot to Offer Marketing Insights Though Alternative Data for Business Banking

Mphasis, an Information Technology (IT) solutions provider specializing in cloud and cognitive services, announced its strategic partnership with US-based Upswot, a fintech startup, that provides an innovative technology platform to help banks and other financial institutions increase sales and marketing insights for business banking customers, through alternative data. The partnership will focus on creating a joint solution offering to help US-based regional and global banks increase revenue and provide insight-driven…

Insignia Systems Driving Partnership And Performance In Mobile Marketing

Insignia Systems, Inc. continues to raise the bar for partnership and performance with Insignia Mobile. Popping the COVID Bubble Looking to grow their business during the COVID pandemic, Ka-Pop! Snacks turned to Insignia Systems for a new digital playbook and delivered their biggest month of in-store sales, ever. It's hard to imagine a business whose operations and growth track haven't been affected by COVID-19. The impacts of the virus vary, largely depending on your company's size. The bigger you are, the broader the…