People Analytics Leader Visier Announces Appointment of Nick Lisi to Chief Sales Officer

Former SAS Chief Sales Officer Joins a Growing Team of Leaders Focused on Driving Business Value Through People Analytics Visier, the recognized leader in people analytics and planning, announced the appointment of Nick Lisi as the company's Chief Sales Officer. Nick most recently served as the Executive Vice President and Chief Sales Officer for SAS Institute, leading over $3B in global revenue. Nick takes on this new role as Visier continues its expansion into new markets and deepens its impact with leading enterprise…

Neustar Launches Unified Analytics Powered by Fabrick

Neustar, Inc., a global information services and technology company and leader in identity resolution, launched Neustar Unified Analytics powered by Neustar Fabrick, the only end-to-end marketing analytics solution that provides both cross-platform and user-level measurement across on- and offline channels including closed digital platforms. This enables brands to make critical, on-the-fly optimizations to their marketing mix, campaign tactics, and audience targets to maximize their Return on Ad Spend (ROAS). For over…

Data Security Leader, Appsian, Announces Security and Compliance Analytics Platform for Oracle E-Business Suite

Appsian's analytics platform, Appsian360, is designed to provide Oracle EBS customers with granular insight into data access in-service to maintaining data security and compliance Appsian, the global leader in Enterprise Resource Planning (ERP) data security and compliance, announced their security and compliance analytics platform, Appsian360, will feature support for Oracle E-Business Suite (Oracle EBS). Appsian360 will provide Oracle EBS customers with the ability to gain deep insight into who is accessing business data…

Meltwater Taps Analytics to Track iPhone 12 Reactions from the #AppleEvent

Global media intelligence company, Meltwater, tracked and analyzed social media mentions around the second installment of 2020 #AppleEvent to uncover how good news does, indeed, travel fast. The report has unraveled unique nuances of Apple iPhone 12-related conversations on social media and messaging apps. Leading tech giant, Apple, has finally released the iPhone 12 that many consumers, around the world, have been asking for. When the iPhone 12 was not announced during the 15 September 2020 ‘#AppleEvent’, online…

Sisense CMO Ashley Kramer Explains How Analytics & BI Help Companies Innovate Faster during the COVID-19

MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses beyond the crisis. Hi Ashley, please tell us what are some of the unexpected innovations that will outlive COVID-19. At Sisense, we’ve seen the pandemic push brands into using data and analytics to pivot quickly and innovate - much faster than they would have otherwise - to either survive or…

Age Scotland Selects 8×8 to Support Older People This Winter

8x8 Open Communications Platform Deployed in Five Days to Help Meet a Surge in Support Calls 8x8, Inc., a leading integrated cloud communications platform provider, announced that Age Scotland, a national charity for older people, rapidly deployed the 8x8 Open Communications PlatformTM in five days to help them work remotely while continuing to provide support services for vulnerable older people. Supporting those over the age of 50, Age Scotland is the leading national charity representing and promoting the rights and…

Fathom Hires Vice President of People

Fathom, a Cleveland-based digital marketing firm has announced the hiring of Jessica Baker as Vice President of People. Baker boasts 15 years' experience in digital marketing, leadership development, and organizational behavior—most recently at KeyBank where she served as Head of People Operations and Chief of Staff for the bank's Enterprise Digital organization. Marketing Technology News: Dun & Bradstreet Enters Into Agreement to Acquire Bisnode "As we seek new ways to live our Purpose and make the lives of…

Vyopta Becomes First UC Monitoring and Analytics Provider to Support Google Meet

Vyopta is now the first Unified Communications (UC) monitoring and analytics provider to support Google Meet. This integration enables organizations that use Google Workspace (formerly GSuite) to efficiently manage their Google Meet collaboration experience. Vyopta's purpose-built UC monitoring platform enables organizations to efficiently support the surge in remote collaboration by empowering both UC experts and front-line support teams to investigate and resolve issues. Enterprises and educational institutions across…

Tableau and Einstein Analytics Come Together to Drive Analytics Ubiquity

Tableau Software announced bringing together Tableau and Salesforce’s Einstein Analytics. By combining the best of Tableau and Einstein Analytics, customers will have access to the broadest and deepest analytics platform on the market. In addition, Einstein Analytics will be renamed to Tableau CRM, and continue to provide the best analytics and AI experience in the Salesforce CRM workflow. Tableau, the world’s leading analytics platform, offers powerful data exploration and visual analytics, enabling customers to get…

Carolyn Moore Joins Auth0 Leadership Team as Senior Vice President of People

Former People Lead at Apple and Mercedes-Benz strengthens management team Auth0, the identity platform for application builders, announced that Carolyn Moore has joined the company as Senior Vice President (SVP) of People. With more than three decades of experience in global human resources, Moore will be integral in furthering Auth0’s commitment to its award-winning culture and being a world-class organization during its next phase of rapid growth. Marketing Technology News: Dun & Bradstreet Enters Into Agreement to…

Vya Acquires Customer Data Management and Analytics Firm Direct Options

Vya, a leading provider of simplified marketing execution for distributed organizations, announced it has acquired Direct Options, a leading customer data and analytics firm. This acquisition expands Vya’s marketing resource management solution set with the addition of marketing data management and analysis, and provides opportunities to introduce Direct Options’ capabilities to new industry segments. Since its launch in 1993 as a wholesale provider of copy services to the printing trade, Vya has successfully navigated a…

TVPage Brings Salespeople Into Shopify E-Commerce Stores

New integration enables businesses powered by Shopify to launch virtual ambassador storefronts that drive social selling and increase revenue TVPage, the company that powers virtual brand ambassador storefronts for e-commerce, is now available to all businesses powered by Shopify. The TVPage Ambassador Storefront app enables businesses using Shopify to establish ambassador and influencer programs directly through the platform to increase performance based marketing channels and drive new revenue. TVPage identified the…

Going Beyond Annual Reviews, Organization Are Choosing Continuous Feedback & Recognition for a Remote Workforce – PeopleStrong

With over 50% of the world's workforce working remotely, feedbacks have become critical to an organization's growth. Without face-to-face interactions between managers & teams, and an absence of feedback encouraging culture, employees struggle with delivering projects. In a recent survey done by PeopleStrong, 63% employees answered that their managers should become better coaches and that feedbacks would help them in improving their work. But most organizations struggle in training their managers about how to give…

Outreach Expands Leadership Team, Adds Chief People Officer Leslie Pendergrast

Outreach, the number one sales engagement platform, announced hiring Leslie Pendergrast to the new role of Chief People Officer. Pendergrast brings more than 20 years of experience driving global technology growth and has held senior Human Resources leadership roles in both public and private companies. "As Outreach grows its employee base and expands into new markets, we searched for a talented global human resources executive with a track record of bringing startup technology companies to scale, while ensuring employees…

CallMiner Launches Maturity Model for Implementing and Operationalizing Speech and Interaction Analytics

CallMiner, the leading provider of speech and customer interaction analytics, announced the release of the CallMiner Continuum Maturity Model, a first-of-its-kind framework that helps organizations assess their use of engagement analytics internally and identify the necessary steps to maximize ROI and drive transformational enterprise value. Continuum offers an objective perspective of each organization’s current maturity level and a guide to improve maturity across people, processs and technology. The model, which is…

New Getty Images Research Shows That 8 in 10 People Expect Companies to Be Consistently Committed to Inclusivity and Diversity in Their…

Nearly 80% of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people's true lifestyles and cultures, according to new research by Getty Images. The findings have been revealed in a second wave of research for Visual GPS, completed in conjunction with global market research firm YouGov. The Visual GPS Summer Update also reveals that 63% of people prefer to buy brands that are founded…

SEMrush Announces a New Content Analytics Tool: ImpactHero

SEMrush, leading online visibility management, and content marketing SaaS platform announced that ImpactHero, its content analytics tool, is now available. This new solution will enable customers to maximize their websites' content marketing performance and identify key areas for making their current strategies in this field more efficient. According to the SEMrush report about the state of content marketing, only 9% of marketing professionals worldwide evaluate the performance of their existing content strategy as…

Blis Extends Partnership With Imply For Self-Service Analytics At Scale

Imply gives location-powered advertising leader real-time operational control, customer insights and executive visibility. Imply, the leader in self-service analytics, announced an extension of its partnership with Blis to enable real-time self-service analytics for the location-powered advertising leader. Blis maps real-world, human behavior to help the world’s top brands and media agencies understand, reach and engage consumers globally to deliver measurable results. Blis uses Imply to integrate advertising…

Juice Analytics Launches Next-Generation Data Reporting Platform “Juicebox” in Beta

Juice offers free access to web-based report generation solution to replace “flat, boring” spreadsheets and PowerPoint Juice Analytics, a data visualization company, announced the launch of the beta program for Juicebox, an innovative SaaS platform for interactive data reporting. Juicebox is an easy-to-use tool for business users to turn static spreadsheets into attractive, interactive reports that guide audiences to action. The new beta version of Juicebox now enables any user to create sophisticated reports that…

Gunjan Aggarwal Joins RingCentral As Chief People Officer

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced the appointment of Gunjan Aggarwal as Chief People Officer, reporting to Anand Eswaran, president and COO at the company. Aggarwal will be responsible for continuing to ensure that RingCentral is a great place to work for our people, from talent acquisition and development, to organization effectiveness, rewards and recognition, and global inclusion and diversity. Recommended AI News: …