As today’s digitally-savvy consumers expect more relevant and tailored marketing experiences, TransUnion is joining forces with Signal, a Chicago-based technology company, to expand its capabilities. Signal’s solutions are grounded in real-time data collection and its platform makes it easier for companies to structure, organize, and leverage consumer data. Marketing Technology News: Insellerate Launches First of Its Kind Mobile Solution “We are helping our customers use data and insights to provide a better experience for…

Lotame has announced the launch of Lotame Cartographer, a new people-based ID solution at the Lotame Ignite Americas Conference in New York City. Lotame is the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. The powerful ID graph delivers complete, consistent, and privacy compliant data connections to power people-based marketing for global brands and publishers. At the time of this announcement,…

OpenAudience Will Provide Marketers the Ability to Easily Plan and Buy Advertising for Every Digitally Addressable Consumer Across the Open Web For the past decade, the most effective way to advertise in digital media has been on Facebook and Google. Marketers in the US now spend two-thirds of all digital ad spend on the "walled gardens", despite the fact that they receive less than 36 percent of total consumer time spent online. According to eMarketer, addressing this massive asymmetry in advertising - where tens of…

Initial Results Show Daily High of 110 Million User Matches Across 8 Billion Bid Requests Index Exchange announced early results of its integration with LiveRamp IdentityLink. Just weeks after the global advertising marketplace enabled IdentityLink for IX Wrapper publishers in the US, the company has seen a daily high of 110 million matches to users in LiveRamp’s identity graph. This solution allows demand-side partners (DSPs) to bid, transact, innovate, and provide measurement on a people-based identifier versus ad tech’s…

Target Data, a leader in people-based marketing, announces that GarageExperts, a quality garage enhancement solutions company, is deploying Target Data’s people-based marketing solution to leverage their customer data to engage with their best customers and prospects. @targetdatacorp partners with GarageExperts to deploy a #PeopleBasedMarketing solution at the corporate and franchise levels GarageExperts specializes in custom garage cabinets, epoxy garage flooring and organizational products. Target Data will be…

Book Outlines Three Pillars to Achieve Transformation Through Integration of Key Business Functions Merkle a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. The resource explores the fundamentals of integrating across strategy, technology, and execution to implement a customer-centric…

Advertising Week in New York sparked a lot of buzz about “people-based marketing.” In fact, it was a central theme at the conference with an entire track of 11 distinct sessions dedicated to the topic. People-based marketing is the concept of leveraging detailed digital data to tailor advertising messaging to individuals across all of their devices in parallel, rather than to individual cookies, devices, or AdIDs. Now that data has become so prevalent, industry thought leaders are envisioning campaigns in which ad creative…

Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter and Facebook developing a number of custom audience solutions for brands, and platforms such as LiveRamp collaborating with a broad range of agencies and brands to leverage customer data for hyper-targeted campaigns. This growing trend has recently hit the marketing mainstream. But what exactly is it? In short, people-based marketing refers to strategies that match customer data (such as a…

People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a Cohesive Customer Experience Believe it or not, but the now popular term – People-Based Marketing – was introduced to the world by Facebook. Strange as the origin of the term may seem, it only highlights the importance of this approach in terms of behavioral marketing. People-Based Marketing, as the name suggests, is all about people. Your customers, their data, and their interaction with…

Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based Marketing Today at the Skift Tech Forum, LiveRamp announced a partnership with ADARA, the world's richest travel data co-op, to deliver people-based marketing solutions across the travel and tourism industries for more efficient targeting, measurement, and personalization. Through this exclusive partnership, travel marketers, digital marketers, and media agencies will be able to market more effectively and…

BounceX Secures Series B Round Led by Battery Ventures to Help Marketers Unlock the First New Scalable Revenue Channel in 10 Years BounceX, the leading People-Based Marketing (PBM) cloud, announced $37 million in Series B funding led by Battery Ventures with participation from existing investors, Contour Venture Partners, Cross Creek Capital, Primary Venture Partners, Jason Finger and Rho Ventures. Founded in 2012, BounceX was named the Fastest Growing Software Company in America by Inc.com in 2016 and has quadrupled…

People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a Huge Impact on the US Advertising Industry In February, Viant, a Meredith Corporation people-based advertising technology company, had announced a major enhancement to their partnership with Factual, the leading location data provider. Through a direct integration, Viant customers gained access to real-time foot traffic measurement and industry-leading reporting powered by Factual’s location data…

PlaceIQ's Leading Location-based Audiences Available to LiveRamp Customers Through IdentityLink™ Data Store Feature PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced an expanded partnership with LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution. For the first time, PlaceIQ will offer its advanced location-based audiences through LiveRamp's IdentityLink™ Data Store feature which offers unique, people-based…

The CMO of Acxiom Explains How The Most Modern People-Based Marketing Platform Uses Datapoints From Multiple Channels to Break Down Traditional Data Silos and Get All Parts of the Marketing Stack Working Together The term “people-based marketing” is relatively new, but the concept behind it is grounded in more than 50 years of marketing practices and ongoing innovation. Marketers have always wanted to reach their customers with the most relevant message based on what they know. What’s new in the past few years is…

Dentsu Aegis Network today announces that it has acquired Detroit, Michigan-based HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. The business will be rebranded “HelloWorld, a Merkle Company.” “The acquisition of HelloWorld increases our collective scale in providing loyalty strategy, technology, and engagement services that support the life cycle of our clients’ programs, across industries” With 370 people and a proprietary technology platform, this acquisition will…

People-based marketing has continued its meteoric rise since the concept debuted at Advertising Week almost three years ago. In fact, a recent study commissioned by LiveRamp found it “has become a strategic imperative for virtually every brand,” with 92 percent of marketers saying that the inclusion of people-based tactics in digital marketing is “vitally important.” Defined as the ability to target real people across channels and devices using a persistent identity, a people-based approach enables marketers to deliver…

Goodway Group, the programmatic partner agencies trust to drive campaign performance and media efficiency, partnered with LiveRamp™, an Acxiom® company  and leading provider of omnichannel identity resolution. The partnership enables Goodway Group to activate people-based digital marketing initiatives for its agency and brand clients. Consumers now have elevated expectations for brand engagement, and this partnership offers marketers insights to help optimize and unify experiences throughout a customer’s journey. Goodway…

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the acquisition of Pacific Data Partners to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing. Pieter De Temmerman and Grant Ries, co-founders of Pacific Data Partners and former Oracle and BlueKai veterans, will lead LiveRamp’s efforts to expand IdentityLink to deliver the full gamut of people-based capabilities to the world’s largest B2B marketers. IdentityLink allows marketers to create…

People-based marketing is only as good as the data that feeds the process. This has been true since the early days of database marketing, and it will be true for the most sophisticated artificial intelligence (AI) solutions of the future. Traditional Marketing Databases Historically, marketing data repositories have been built using data warehousing tools and techniques.  The approach relies on a carefully designed data model intended to serve both marketing execution via connected campaign management tools, analytic…

HubSpot, a leading growth platform, announced the launch of marketing contacts, a new pricing model that allows customers to only pay for the contacts they want to market to via email or ads. Customers can also store up to one million contacts they don't actively market to, such as unsubscribed and bounced contacts, for free. "New contact pricing has been one of the most-requested feature improvements from HubSpot customers, particularly as we have more businesses managing their entire front office through our platform.…