As today’s digitally-savvy consumers expect more relevant and tailored marketing experiences, TransUnion is joining forces with Signal, a Chicago-based technology company, to expand its capabilities. Signal’s solutions are grounded in…
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Lotame has announced the launch of Lotame Cartographer, a new people-based ID solution at the Lotame Ignite Americas Conference in New York City. Lotame is the world’s leading unstacked data solutions company that helps publishers,…
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OpenAudience Will Provide Marketers the Ability to Easily Plan and Buy Advertising for Every Digitally Addressable Consumer Across the Open Web For the past decade, the most effective way to advertise in digital media has been on…
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Initial Results Show Daily High of 110 Million User Matches Across 8 Billion Bid Requests Index Exchange announced early results of its integration with LiveRamp IdentityLink. Just weeks after the global advertising marketplace enabled…
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Target Data, a leader in people-based marketing, announces that GarageExperts, a quality garage enhancement solutions company, is deploying Target Data’s people-based marketing solution to leverage their customer data to engage with their…
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Book Outlines Three Pillars to Achieve Transformation Through Integration of Key Business Functions Merkle a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing…
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Advertising Week in New York sparked a lot of buzz about “people-based marketing.” In fact, it was a central theme at the conference with an entire track of 11 distinct sessions dedicated to the topic. People-based marketing is the concept …
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Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter and Facebook developing a number of custom audience solutions for brands, and platforms such as LiveRamp…
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People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a Cohesive Customer Experience Believe it or not, but the now popular term – People-Based Marketing – was…
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Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based Marketing Today at the Skift Tech Forum, LiveRamp announced a partnership with ADARA, the world's richest travel data…
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BounceX Secures Series B Round Led by Battery Ventures to Help Marketers Unlock the First New Scalable Revenue Channel in 10 Years BounceX, the leading People-Based Marketing (PBM) cloud, announced $37 million in Series B funding led…
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People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a Huge Impact on the US Advertising Industry In February, Viant, a Meredith Corporation people-based advertising…
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PlaceIQ's Leading Location-based Audiences Available to LiveRamp Customers Through IdentityLink™ Data Store Feature PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced an…
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The CMO of Acxiom Explains How The Most Modern People-Based Marketing Platform Uses Datapoints From Multiple Channels to Break Down Traditional Data Silos and Get All Parts of the Marketing Stack Working Together The term…
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Dentsu Aegis Network today announces that it has acquired Detroit, Michigan-based HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. The business will be rebranded “HelloWorld, a Merkle Company.”…
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People-based marketing has continued its meteoric rise since the concept debuted at Advertising Week almost three years ago. In fact, a recent study commissioned by LiveRamp found it “has become a strategic imperative for virtually every…
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Goodway Group, the programmatic partner agencies trust to drive campaign performance and media efficiency, partnered with LiveRamp™, an Acxiom® company  and leading provider of omnichannel identity resolution. The partnership enables…
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LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the acquisition of Pacific Data Partners to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing. Pieter…
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People-based marketing is only as good as the data that feeds the process. This has been true since the early days of database marketing, and it will be true for the most sophisticated artificial intelligence (AI) solutions of the future.…
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AnalyticsIQ joins growing Karlsgate Identity Exchange, enabling secure sharing of powerful predictive data Karlsgate, a secure data collaboration company, and predictive marketing data innovator, AnalyticsIQ, today announced a partnership…
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