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Intelligence Powers Valassis Influencer Marketing, Proven Solution Sets New Industry Performance Metrics

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content. "Consumers want to interact with brands in a more experiential way, relying in part, on…

How Local TV Is Driving Performance Metrics in COVID-19 Era

As states move in and out of COVID-19 restrictions, flexibility is more important than ever for TV advertisers — and so is a sharper state-level focus. Brands and agencies can no longer assume that what works in Illinois will translate to audiences across California and, as a result, TV ad success now depends on an up-to-date understanding of both state-level guidelines and audience response; something brands have been quick to recognize. Leading the way in swapping to impression-based media, advertisers focused on the…

CallTrackingMetrics Unveils Microsoft Dynamics 365 Integration to Optimize Campaign Performance

CallTrackingMetrics, the World’s Only Call Tracking and Contact Center Solution, Announces a Powerful New Integration with Microsoft Dynamics 365 CallTrackingMetrics, the world’s only call tracking and contact center solution, announces a powerful new integration with Microsoft Dynamics 365. Supporting the more than 60% of businesses around the world using Dynamics 365, this direct integration will enable organizations to capture rich call attribution data and document their essential touchpoints with customers. Session…

Tubular Labs Unveils Cross-Platform Audience Ratings: New Metrics Unlock Billions of Dollars in Social Video Revenue

Deduplicated Unique Audience and Second-by-Second Minutes Watched Metrics Across Facebook and YouTube Allow Publishers and Advertisers to Validate True Digital Video Audiences and Trade on Transparent, Uniform Metrics  Tubular Labs, the world leader in digital video audience measurement, announced Tubular Audience Ratings, the first and only de-duplicated audience and time-based system for measuring video attention across social media platforms. The new audience ratings deliver publishers, advertisers and analysts…

Liveperson Announces Performance Optimizer, a Completely Self-Service Tool to Measure and Manage Conversational Operations

New AI-powered solution lets brands understand every corner of contact center performance, compare to industry benchmarks for the first time, and improve key metrics LivePerson, Inc., a global leader in Conversational AI, today announced the launch of Performance Optimizer™, a new, AI-powered tool for brands to measure and manage the health of their conversational operations. Performance Optimizer is the only measurement tool on the market empowering brands to do all of the following in one self-service dashboard:…

Supermetrics Connects Shopify to Google Data Studio, Google Sheets, and Microsoft Excel, and Enables Effortless Full-Funnel and Multi-Store…

The demand for accessible and easy-to-use e-commerce reporting has grown fast as retailers shift their businesses online in the wake of the COVID-19 pandemic Now launching Shopify connector is one of the most requested connectors by Supermetrics customers For e-commerce marketers, it is all about the funnel. Now they can combine data from Shopify, Google Analytics, and all of their online marketing channels, and build customized and automated full-funnel reports in tools like Google Data Studio, Google Sheets and Microsoft…

Vector Media Enters into Strategic Partnership with StreetMetrics to offer Cutting-Edge Measurement & Attribution Solution

Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, announced a strategic partnership with StreetMetrics, the leading independent, 3rd party measurement and attribution provider for transit advertising media. The partnership will enable Vector to deliver clients with best-in-class campaign measurement and attribution insights at a level of scale and precision without precedent in transit advertising. Through this new…

Profitero Partners With Top Media Agencies and Ad Tech Providers to Help Brands Optimize eCommerce Marketing Performance

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing performance. The ecosystem eliminates long-standing silos between eCommerce sales and marketing teams through integrations that allow ad agencies and ad tech platforms to adjust and optimize eCommerce advertising campaigns and content based on out-of-stock, search traffic, conversion rates, and…

Brainshark’s Enhanced Readiness Scorecards Deepen the Connection Between Sales Enablement and Performance

Brainshark, Inc., the leading platform for data-driven sales enablement and readiness, announced exciting enhancements to its Readiness Scorecards solution, giving organizations a new, powerful way to track the progress and impact of their enablement programs. Readiness Scorecards provide companies with fast, unprecedented visibility into the learning progress of their sales reps and other client-facing teams. These insights make it simpler for teams to diagnose skills gaps quickly, and then close those gaps via…

Regalix Expands Leadership Team, Hires Former Microsoft/MetricStream Executive Dheeraj Prasad to Lead Business Development and Sales

Regalix, a global leader in sales enablement and revenue operations, announced the expansion of their leadership team with the hire of Dheeraj Prasad as Senior Vice President of Business Development and Sales. In his new role at Regalix, Prasad will be responsible for building and executing business development and sales strategy to help grow and scale the company. Prasad has over 20 years of experience as a global leader across sales, business development, and strategic change management. Marketing Technology News: …

Searchmetrics Makes Two Senior Appointments to Accelerate Innovation and Growth

Dr. Konstantinos Dolkas joins as CTO and Björn Darko becomes VP Product Searchmetrics, which provides software and services for search and content optimization, announced two new senior appointments to accelerate product innovation and drive growth. Dr. Konstantinos Dolkas joins the company in October as Chief Technology Officer (CTO) and Björn Darko is promoted to VP Product. Searchmetrics’ Vision is simplifying digital commerce for the world’s smartest marketers. The company is continually focussed on…

Apervita Value-Based Contract Cloud Platform Reinvents Performance Engagement for Payers and Providers

Payers now have a cloud solution to administer and run performance analytics on value-based contracts Apervita, a trusted technology leader in healthcare collaboration for payers, providers and other stakeholders, formally launched QPay, a platform for payers and providers to jointly manage value-based contracts in their networks. QPay offers a flexible, secure cloud platform for optimizing the success of payer contracts based on performance metrics. To reduce friction and enable performance transparency throughout the…

Google Cloud Delivers Enhancements to Looker that Optimize Performance and Accelerate Application Development

New improvements make it easier for companies to maximize data infrastructure investments, accelerate time-to-insight, and build, install and share data applications Looker, the business intelligence (BI) and analytics platform that is now part of Google Cloud, is helping customers augment their data experiences with enhancements in three key areas: modern business intelligence (BI), foundational optimization and performance improvements, and updated data and development tools. Included in this release is support for the…

Performance Management to Increase ROI, Employee Engagement and Customer Experience

Frost & Sullivan's brief highlights that PM tools that make agents' jobs simpler and allow them to better connect and serve customers will ultimately impact CX A differentiated customer experience (CX) is at the heart of service delivery in the contact center industry. Businesses are acknowledging that one of the best ways to achieve this ideal end state is to create an engaged and happy workforce. This has resulted in a surge in the demand for performance management (PM) solutions that can help agents better serve…

MetaCX Launches B2B Customer Lifecycle Platform to Transform Supplier/Buyer Relationships for a Performance Economy

At a Time When Buyers Demand Proof of Value, MetaCX Delivers Transparent, Outcomes-Based Collaboration at Every Stage of the Revenue Cycle MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early…

Alliance Data Provides Card Services Performance Update For May 2020

Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, provided an update on its Card Services segment. In connection with the release of the Company's Master Trust Monthly Noteholder's Statement, the Company is releasing similar metrics for the overall total managed portfolio. The Master Trust data represents a subset of the Company's total managed portfolio, and the Company believes the information presented below provides a more complete view of the Card Services…

ExecVision Unveils Enhanced Performance Dashboards

ExecVision, the only conversation intelligence platform that helps organizations close the Insights-to-Performance Gap, today announced the release of its enhanced Performance Dashboards. These new analytics expand ExecVision's value in the two fundamental components of conversation intelligence technology: surfacing valuable, actionable insights from customer and prospect conversations, and facilitating the delivery of consistent and targeted coaching to close rep skill gaps in order to improve business outcomes. These…

Launchmetrics Named a Strong Performer and ‘Should Be on the Shortlist for Any Luxury or Fashion Brand’ by Independent Research…

Launchmetrics, the leading marketing platform and analytics solution for the Fashion, Luxury and Beauty industries, announced that independent research firm, Forrester Research, Inc., ranked Launchmetrics as an Influencer Marketing Solutions "Strong Performer" in The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020 report. Forrester evaluated the emerging market for Influencer Marketing Solutions, examining 12 top providers, and amongst the various criteria, Launchmetrics received a differentiated rating, the…

Full Circle Insights Awarded Patent for CRM “Repeat Response” Technology that Improves Funnel Metrics and Attribution Models

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced today that the company was awarded U.S. Patent 10,621,206 entitled "Method and System for Recording Responses in a CRM System." The patented technology was invented by Full Circle founders and is the innovation that powers product features that enable Full Circle Insights customers to collect and maintain key information about leads within the CRM framework. "B2B marketers didn't have a way to efficiently…

Intentwise Launches a Free Mobile App, Giving Users the Ability to Track Amazon Advertising Performance Anywhere, Anytime

Managing Amazon advertising accounts can be all-encompassing, requiring more tracking and oversight than ever before. It's crucial to be able to do so anytime, from anywhere. That's why Intentwise is delighted to announce the launch of a mobile app to help brands, sellers, and agencies track Amazon advertising performance metrics even on the go. The mobile app, which Intentwise is offering as a free download, also provides valuable tips and techniques for optimizing campaigns and the capacity to request an on-demand account…