Consumers Take Action on Privacy: New Research Shows Nearly Half of Privacy Requests Sent in 2020 Were to Stop the Sale of Personal Data to…

With data subject requests (DSRs) and associated costs increasing, research shows the impact of the California Consumer Protection Act (CCPA) on companies’ privacy practices B2C organizations who manually processed DSRs spent approximately $192,000 per million identities in 2020 to process and fulfill data subject requests. DataGrail, the modern privacy platform designed to help brands build trust and transparency, today unveiled the results of its 2021 proprietary research report that looks at consumer privacy trends.…

InfoComply Selects Acuant Verification To Improve Protection And Processing Of Personal Data

Acuant announces partnership to help enterprise customers protect, save and process the personal data of consumers while procuring their valid consent Acuant, a leading global provider of identity verification solutions, and InfoComply, a company on a mission to protect consumer data and reduce time to compliance,  announced a partnership to help enterprise customers protect, save and process the personal data of consumers while procuring their valid consent. InfoComply addresses pain points related to data belonging…

Permission.io Empowers Individuals to Monetize Their Personal Data, Take Back Power and Influence From Silicon Valley

Permission.io, the leading provider of permission advertising for e-commerce, announced that it has come out of beta to make the site available to both consumers and online retail partners. Individuals are now able to earn value from their personal data while also having more control over who sees it and - more importantly - who doesn't. Permission's common sense approach enables people to interact with their favorite brands and merchants without subjecting them to intrusive, irrelevant ads that have enabled tech giants…

Citizens Willing to Share Personal Data with Government in Exchange for Enhanced Customer Services, Accenture Survey Finds

The majority of citizens are willing to share personal information with government agencies in exchange for better service, according to a global study issued today by Accenture. The study — based on a survey of more than 6,500 respondents across 11 countries in Europe, North America and Asia Pacific — found that just two-fifths (41%) of respondents were satisfied with the level of interaction received from government departments over the last year, and more than half (58%) said they are not aware of a way to share…

DataGrail Finds Americans Expect Privacy Controls, 4 out of 5 People Want a Privacy Law to Protect Personal Data

73% of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77% would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data safe As state houses and Congress rush to consider new consumer privacy legislation in 2020, DataGrail, a privacy management company, conducted nationwide research that shows Americans expect more control over their personal information online, and are concerned with how businesses use the…

DeCloak Launches the First Privacy Processing Unit (PPU) and Module to De-Identify Users Personal Data

DeCloak is the ultimate solution for keeping personal info de-identified while allowing businesses to gather and analyze valuable user behavior information. DeCloak offers a brand new third-party solution of de-identification technique to create a win-win situation for the consumers, and service vendors. DeCloak uses proprietary hardware-embedded algorithms, named PPU (Privacy Processing Unit), that can be used as an external dongle or an IC designed directly into a smartphone or other personal devices. From that point on…

Acxiom, Dun & Bradstreet Partner to Enable Marketers to Better Understand Where Consumers’ Business and Personal Data Intersect

State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology foundation for the world’s best marketers, and Dun & Bradstreet (D&B), the global leader in commercial data and analytics, announced Work-Life Audiences, an innovative, omnichannel solution that addresses marketers’ desire to reach and engage people in more personalized ways. Unveiled at Advertising Week New York, this innovative offering provides…

If Social Media Platforms Are Pledging to Not Sell Your Personal Data, Why Are They Still Collecting It?

CloutHub is the first social media platform to say, "No" to exploiting user privacy and "Yes!" to user choice and control of social media. We refuse to collect any identifying information from our users that they do not want to share. We give users control of what we know about them, something no other social media platform has done. We created this revolutionary approach to user privacy and control after watching the Legacy Platforms – Facebook, Twitter and Google/YouTube – exploit their users' personal information for…

WireWheel and Virtru Partner to Protect Integrity and Privacy of Personal Data

WireWheel, a leading provider of data privacy management solutions, announced a partnership with Virtru, a leading data protection platform provider that stands at the intersection of security and privacy. Their combined solutions help companies meet increasingly stringent compliance regulations and rising customer expectations for how personal data is collected, processed and shared. Protecting personal information requires best-in-class solutions at every stage of the data supply chain. Privacy practices, enabled by…

Study Finds 70% of Americans Would Share More Personal Data for Fairer Credit Decisions

Harris Poll Underscores Inequity in Credit Scoring System for Minorities and Younger Generations New research from the Harris Poll and ZestFinance shows deep dissatisfaction among most Americans with the traditional credit scoring system. A majority of younger Americans as well as minority groups believe the way their credit is assessed stacks the economic odds against them relative to other demographics. Eight out of ten Hispanics and African Americans say their credit score is an inaccurate representation of who they…

Six in Ten Consumers Willing to Share Significant Personal Data with Banks and Insurers in Exchange for Lower Pricing, Accenture Study Finds

Nearly six in ten consumers would be willing to share significant personal information, such as location data and lifestyle information, with their bank and insurer in exchange for lower pricing on products and services, according to a new report from Accenture. “We are still in the early stages of Europe’s burgeoning Open Banking revolution, and I expect consumer attitudes there to evolve as banks invest in and offer more relevant services.” Accenture’s global Financial Services Consumer Study, based on a survey of 47,000…

Personal Data Security and Protection Will Become Priority #1 for Organizations Around the World

Micro-Perimeters to Deliver Where Complex, Dangerously Vulnerable and Slow VPNs Have Failed The security and protection of personal data has moved to priority number one for organizations around the world, driven in large part by established (i.e., GDPR, California’s Consumer Privacy Act, etc.) and anticipated new regulations, where the legal and financial penalties attached to non-compliance are dire. In addition, personal data has become the lifeblood of most sales and marketing organizations where traditional…

Data Privacy Day 2019 Reminds Businesses and Consumers About the Value of Personal Data and the Need to Protect It

In This New Era of Privacy, the National Cyber Security Alliance Will Underscore the Value of Personal Information by Informing Businesses About the Critical Need to Respect Consumer Privacy and Safeguard Data Last year, worrisome headlines jolted consumers into reality about protecting personal data. A recent survey indicates that 90 percent of those polled were “very concerned” about their privacy. Our always-connected lives require that we understand how our data is collected, used and shared and what actions to take…

digi.me Launches “iTunes Of Personal Data”

New App Ecosystem Gives Consumers Unprecedented and Unrivaled Control Over How Apps Access and Use Individual Data digi.me is announcing the launch of a new platform that will radically change the way that we view data online and provide unprecedented levels of privacy to consumers concerned about how their data is being used. Using the digi.me platform, consumers can connect with more than 15,000 sources of personal data – including social media, credit cards, banks, fitness wearables, music history, and health…

Empowering Consumers to Control their Personal Data, Freckle Launches Killi

Killi, the Revolutionary App Built on the Blockchain, Not Only Allows Consumers Control of their Identity but Provides F500 Brands with GDPR-Compliant Data Freckle IoT, the leading multi-channel offline attribution company, announced the launch of Killi, a consumer application built on the blockchain that allows people to take back control of their identity from corporations that have been using it for their benefit without the consumers’ express consent. Now available in both the Apple and Google stores in North America,…

Insights Network Study Shows US Consumers Want Privacy and Protection of Personal Data

Nine out of 10 Consumers Think it is Unethical for Personal Info to be Shared Without Consent, Says Study All our personal data continues to be a major source of revenue for companies like Google and Facebook, but we consumers have still been unable to leverage our data for profit. To further drill into the details, Insights Network commissioned a survey of 1,000 consumers in the United States and found that the respondents are eagerly awaiting a change in the data sharing landscape. Consumers want an increase in…

MagTek Launches The Qwantum Club to Deliver Privacy as a Service for Protection of Your Communications, Ideas, Documents, Data, and Personal…

MagTek, the world's leading supplier of secure payment technology, launches Qwantum Private Messaging, the industry’s first Privacy as a Service platform delivering hardened encryption of digital assets linked to physical authentication of a counterfeit-resistant token, the Qwantum Card. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals Qwantum Private Messages are digital files...protected using...the strongest commercially available encryption In today’s digital world, big tech…

Personalize or Perish: New Data from Twilio Segment Shows Customer Loyalty Hinges on Personalized Experiences

State of Personalization Report reveals that both consumers and businesses see personalization as a requirement of today’s digital experiences Nearly half of consumers are less likely to purchase from a brand again after an unpersonalized experience 43% of organizations see accurate, real-time customer data as the biggest challenge to their personalization efforts Twilio Segment, the world’s #1 Customer Data Platform (CDP), today published its State of Personalization Report for 2021. The report, which reflects findings…

New IAS Study Reveals Twitter Users Favor Contextually Relevant Ads, Willing to Share Data for Personalization

Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. Twitter users favor contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. This new report from IAS surveyed over 1,000 U.S. consumers to explore how they experience advertising and content within Twitter's dynamic in-feed environment. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds "Our latest research can help marketers…

New Partnership Between Amperity CDP and Persado Signals Acceleration of the Next Era of Personalization for Data-Driven Brands

Integration combines first-party data with scalable AI-content and decisioning to help marketers make every customer interaction count Amperity, the #1 enterprise Customer Data Platform for consumer brands, today announced that it is partnering with Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, to enable hyper-personalization at scale for brands and marketers. This partnership empowers marketers to better identify their ideal…