Agillic Launches a New Fast and Advanced SMS Editor to Help Clients Deliver Personalised SMS Experiences

Danish omnichannel marketing automation software company Agillic supports its clients in delivering personalised communications. Product innovations, such as Agillic’s advanced SMS editor with an improved user interface and powerful features, help clients tap more smoothly into the benefits of personalised SMS experiences. Nils Budde, Head of Products at Agillic, notes an increased interest in personalised SMS marketing among the company’s clients: “We are experiencing massive traction towards sending out personalised…

Telge Energi Chooses Agillic to Deliver Personalised Customer Experiences to Advance Eco-Friendly Energy Solutions

Agillic, a leading Danish omnichannel marketing software company, is going to help Swedish energy company Telge Energi make consumers more conscious about the need and the benefits of sustainable energy. Telge Energi continuously experiences an increasing interest from consumers who want to reduce the CO2 emissions and environmental impact. The company will use Agillic to deliver personalised communication throughout the customer journey. Telge Energi, was one of the first energy companies in Sweden to transition away…

Foxy Bingo Celebrates 15th Anniversary With Highly Effective Series of Personalised Videos by Idomoo, Thanking Players for Loyalty

Impressive engagement statistics now sees GVC Holdings rolling out the strategy with Gala Bingo and other brands 88% of customers that received the Personalised Video redeemed reward Idomoo, specialists in fusing the power of video and data, has revealed the success of its work with Foxy Bingo, one of the biggest names in the UK bingo market, to deliver cutting-edge, Personalised Video thanking and rewarding customers for their loyalty over the last 15 years. The success, which saw 88% of customers redeem the reward offered…

Garden Centre Plantorama Picks Agillic to Accelerate Data-Driven and Personalised Marketing

Plantorama, Denmark's largest garden centre offering plants, pets and interior design, has chosen to partner with marketing software company Agillic. Their new marketing automation software will enable them to unleash the next level of data-driven and personalised communication. "Working with Agillic is a clear upgrade - we had reached a point where our former platform didn’t meet our needs. One of the reasons why we chose Agillic is because it enables us to work with data the way we want to. The flexible and…

Blis Launches New ‘Habits to Home Targeting’ Product in Response to COVID-19 to Help Advertisers Deliver Personalised Ads to…

This product is powered by a new proprietary Blis technology Blis, the trusted location-powered advertising and analytics partner, today announced the launch of a new product, Habits to Home Targeting, created to help brands adapt their advertising for a 'stay at home' COVID world. The new product combines Blis' accurate historical audience targeting data, largely from pre-COVID consumer behaviours, with a new proprietary technology designed to identify and reach entire households at scale. Blis Habits to Home…

Two Thirds of Advertising Campaigns Lack Personalised Experiences as Marketers Struggle With Multi-National Challenge

Rakuten Marketing data highlights the importance of smarter marketing investment as new media opportunities and international sales peaks dominate 2020 aspirations New research by Rakuten Marketing finds UK marketers estimate just one in three campaigns (33%) are personalised ad campaigns, meaning many are still relying on content that cannot be changed to suit the needs of specific consumers. This is all the more pertinent as the continued migration away from cookie-based advertising in 2020 is pushing marketers…

Over One-Third of B2Bs Plan to Invest in Personalised Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver’s newest global survey highlights how B2Bs are meeting consumer-like expectations Nearly nine in ten (84%) of B2B decision makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalisation with the help of artificial intelligence and key technology investments. For “B2B Digital…

Spirable Raises £6 Million Series A Investment to Fuel Growth in Personalised Video Advertising

Investment fuels pioneering technology that proves the days of wasteful mass marketing are over Spirable, the next generation of personalised video marketing automation, today announced it has closed a £6 Million Series A investment round led by Smedvig Capital. Existing backers Frontline Ventures, Downing Ventures, and 24 Haymarket also followed-on. The new funding will accelerate Spirable's geographical expansion and product development, to meet the growing demand for more…

RevLifter Raises £2.3 Million in Seed Round as Global Retailers Look to AI-Driven Platform to Deliver Personalised Deals in Real-Time

RevLifter, the e-commerce deals personalisation platform, has successfully raised £2.3 million led by a syndicate of new and existing investors including Coutts. Further to this round a former Goldman Sachs Managing Director Jonathan Summers will join RevLifter’s Board. The funding will help the two-year-old company - which influences 10 million online baskets every day, powering incremental revenue through personalised deals for 90 global brands across five markets - to further develop its platform and accelerate its…

Infusing Customer Insights Into Your Business: A Look At Customer Relationship Management Systems (CRMs), Customer Data Platforms (CDPs),…

By James Bayhack, Sub-Saharan Africa Director at www.CM.com In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their disposal? Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its…

Little Known Marketing Strategy Helps Businesses Tap Into A Client Gold Mine

Business owners can do their own Facebook marketing, without paying for ads. If you ask a small business person what they want most in business, they’ll tell you more customers. When you ask them how they go about getting those new customers, they’ll throw their hands up in frustration and overwhelm. There are just so many options … and not within their budget. Marketing Technology News: Metis Alumni Win Honors at International Competition For Pandemic Response That’s where award-winning Facebook strategist Chantal…

Pinterest Expands The Skin Tone Range Feature to More Countries

We’re announcing the expansion of our skin tone range feature to thirteen additional countries including France, Italy, Spain, Germany, Switzerland, Austria, Netherlands, India, Indonesia, Mexico, Argentina, Brazil and Colombia. Skin tone ranges is a Pinterest-exclusive feature that allows Pinners to refine their beauty-related searches based on a set of skin tone ranges. Applying this filter updates your search results to show content that is similar to the skin tone range you’ve selected. Pinterest is one of the biggest…

Why Brands Need to Embrace the Privacy-First Cookieless Future

IAB Europe predicted that 2020 would be the year adtech turned the corner on regulator perceptions of digital advertising, delivering on the GDPR’s promise to provide transparency and control to users about the processing of their personal data.  But little did we know what 2020 would have in store. From a global pandemic, to the third-party cookie demise, our worlds have placed us in uncharted territories. But, with all disruption, comes opportunity. Over the past few years, numerous privacy regulations have come into…

Klarna CEO Challenges Tech To focus On Global Sustainability In $1 Bn Funding Round

Klarna, a leading global retail bank, payments and shopping service, today announced it has secured $1 billion USD in an equity funding round to accelerate international expansion and further capture global retail growth. The 4x oversubscribed round included a combination of new and existing investors and closed at a post-money valuation of $31 billion USD, making Klarna the highest-valued private fintech in Europe and the second highest worldwide. Marketing Technology News: RTB House Wins 2021 Best Places To Work Award…

Agillic Wins International Gaming Platform Provider Multilot As A new Client: Personalisation Is The Name Of The Game

Agillic, a leading Danish omnichannel marketing software company, will help Multilot, a multinational SaaS gaming platform provider, build long-lasting customer relationships through automated and personalised communication across the customer lifecycle. Multilot offers a fully compliant turn-key gaming platform as a service (SaaS). They operate games, bingo, lotteries, raffles and games of chance on behalf of humanitarian organisations, associations, media houses and corporate partners. Multilot can manage the entire…

Asia Pacific Communications Leaders Optimistic for 2021 Despite Pandemic and Concerns Around Burnout and Mental Health

Brand Building, Strategy and Media Relations Key Focus Areas for Communications Teams Nearly nine-in-10 senior communications leaders are optimistic about the year ahead despite the challenges of navigating the global pandemic according to the results of a wide-ranging Telum Media survey released today. Unsurprisingly Covid and the global economy were cited as the biggest challenges for 2021. 450 senior in-house and agency communications professionals contributed to the Telum Asia Pacific Communications Survey from across…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Crew (Email Marketing), Sportsdigita (Sales & Marketing), Vonage (Customer Experience Management), InMobi (Native & Programmatic Advertising), to GoDaddy (E-Commerce and Mobile Commerce). Crew Launches Crew Email, the First Fully Unified Inbox, Custom Built for Frontline Employees Crew, the #1 digital workplace for frontline teams, has launched Crew Email, a feature designed…

Vonage Partners with VoiceSage to Help Businesses Transform Customer Engagement with Rich Media Messaging

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is partnering with VoiceSage, a global proactive communications provider based in Ireland, UK, Spain and Dubai, to enable companies to transform their customer experiences through enhanced messaging powered by Vonage. “VoiceSage provides businesses with fast, reliable and cost-effective ways of keeping in touch with their customers and staff” The VoiceSage Rich Media Messaging (RMM) solution is a messaging…

Merkle Appointed by University of London to Performance Media Brief

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu, has been appointed by University of London to deliver and manage its customer communications and engagement strategy for its online programmes. The brief also includes courses delivered through the University of London Institute in Paris, alongside promotion of the institution’s venues and accommodation services. Merkle’s role focuses on the University’s global paid social and paid search activity, with the aim to…

Winter Update: Mapp Cloud Brings Innovations for Even More Efficiency

Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing platform. The Winter Update launches eleven new functionalities – including substantial innovations in mobile push and comprehensive enhancements to the data export capabilities in the customer analytics solution, Mapp Intelligence. The product updates are designed to help customers operate more effectively and efficiently in their cross-channel strategy, relying on one centralised data…