LivePerson and Adobe Transform Digital Experiences With Conversational AI and Personalization

Combination empowers brands to enrich customer intelligence to increase conversions and sales and build deep, long-term relationships LivePerson, Inc., a global leader in conversational AI, and Adobe today announced an integration to help brands transform digital customer experience by seamlessly extending personalization from digital experiences into messaging channels and one-to-one conversations at massive scale. Marketing Technology News: GRUBBRR Unveils New Modern Interactive Headquarters in Boca Raton, Florida…

Dynamic Yield and FullStory Partner to Enhance Personalization Process with Rich Digital Experience Analytics

Dynamic Yield, the Experience Optimization platform, announced a technology partnership with FullStory, a global leader in digital experience insights and analytics, enabling brands to more deeply understand, measure, and improve the impact of their personalization efforts. Through the partnership, brands can now easily surface combined insights into what happened - and why - for ongoing or in-the-moment optimizations that empathize with individual customer needs, preferences, and struggles. Marketing Technology News:  …

Adobe Experience Cloud Now Powers Personalization for Thousands of Global Brands

Adobe, today announced that leading brands such as The Coca-Cola Company, Hilton, The Home Depot, Panera Bread, ServiceNow and Sony Interactive Entertainment lean on Adobe Experience Platform to power their digital experience strategy. In the digital-first economy, data volume is skyrocketing as companies accelerate their investment in digital experiences and harness data to optimize customer connections. Marketing Technology News: Equifax Names New CTO for Canada to Accelerate Technology Transformation “Investing in…

Demandbase Personalization Ups the Account-Based Experience (ABX) Factor

New features promise increased conversion rates and improved buyer experience Demandbase, the pioneer and leader in account-based go-to-market, today announces new powerful feature enhancements to its Personalization product. After introducing Account-Based Experience (ABX) as the future of Account-Based Marketing (ABM) earlier this month, Demandbase is doubling down on its commitment to help organizations create the right experiences at the right stage for their target accounts. The new and expanded features being released…

Algolia Acquires MorphL, Launches AI-Powered Predictive Experiences and Personalization

Algolia acquires Google DNI-funded MorphL, an AI/ML platform MorphL’s AI/ML platform to fuel Algolia’s new AI offerings Algolia’s headless, API-first “building block” approach eliminates barriers to AI implementation, helping businesses drive conversion and personalization Algolia, the leading Search-as-a-Service company, announced that it has acquired MorphL, a Google Digital News Initiative-funded startup, to help power Algolia’s new AI offering. This new suite of API-based Artificial Intelligence (AI) and Machine…

Sitecore Makes AI-Powered Auto Personalization a Standard Feature of Industry Leading Digital Experience Platform

Announces availability of award-winning Sitecore AI Auto Personalization and content delivery advancements during Sitecore Symposium Sitecore, the global leader in digital experience management software, announced Sitecore Artificial Intelligence (AI) Auto Personalization Standard will be available as part of Sitecore Experience Platform 10 (XP) for customers beginning in early 2021. This innovation expands the availability of Sitecore AI and brings the power of quick and simple personalization to customers, without…

Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences

The Folloze Personalized Marketing Platform empowers modern B2B marketing teams to personalize the entire customer journey at infinite scale Folloze announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one…

Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences

Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company's efforts to offer enhanced personalization solutions to its thousands of customers. This acquisition comes on the heels of Evergage being named a Leader in The Forrester WaveTM: Digital Intelligence Platforms, Q4 2019. In addition, Evergage earned numerous awards in 2019, most recently being named "CDP of the Year" and "Personalization Tech Solution of the Year" in the inaugural Rele Awards.…

2600Hz Launches Next-Gen Call Center Solution Targeting Personalization of the Customer Experience

Cloud Communications Platform Offers Enhanced Call Center Functionality for CX Optimization 2600Hz, a leading provider of unified business communications and the world-renowned KAZOO platform, unveiled their next-gen call center solution, rivaling market leaders in the call center space. Call Center Pro (CCPro) offers an intuitive and seamless call center experience and helps SMBs transform basic call center experiences into opportunities to amplify the customer experience through scalable architecture, untapped integration…

Genesys Introduces Experience as a Service Enabling Organizations to Deliver True Personalization

Rapid innovation, lightning-fast deployments and infinite scale solidifies Genesys Cloud as the world's leading public cloud contact center platform Genesys, the global leader in omnichannel customer experience and contact center solutions, announces it is changing the name of its flagship software as a service (SaaS) offering, PureCloud, to Genesys Cloud. This shift reflects the evolution of the company and marks the launch of Experience as a Service powered by Genesys Cloud, which enables organizations to achieve true…

KERV Video Data Enhances Personalization & Consumer Experience

Unique object tagging provides breakthrough commerce opportunities KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has enhanced its 1st party data and object tagging features to allow for quick analysis, organization, and collection of unique products or object level data in interactive videos. Marketing Technology News: TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations…

Using AI and Personalization to Provide a Complete Brand Experience

These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an individual when sent special offers. With this statistic in mind, it should be clearer than ever to businesses that Customer Personalization needs to be a top priority. But how can companies accomplish this mass personalization without a huge budget? In this respect, implementing Artificial Intelligence (AI) has the potential to spearhead personalization and ensure the delivery of an effective brand…

Seamless Personalization Beyond the Web: Practical Tips for Creating Contextual Cross-Channel Customer Experiences

The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with your brand on social channels. Customers also visit third-party sites as part of their journey, where they may see ads from your brand. And that just covers the online portions of the customer journey. Customers may also call you on the phone, visit your store, or interact with you an event. How do you manage all these interactions and begin to seamlessly connect them as part of the…

The Power of Personalization: TELUS International Survey Finds Digital Native Gen Zers Lead Demand for Personalized Customer Experience

TELUS International, a customer experience (CX) innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, announced today the results of a US study analyzing consumer interest in personalized customer service experiences. The survey, which was conducted online within the United States by The Harris Poll on behalf of TELUS International among over 2,000 U.S. adults, found that personalization is a key driver of purchasing decisions and brand loyalty for the…

Customer Experience 2020: Personalization is Key

If content is still king, personalization may well be its queen. Personalized marketing is hardly new, but it has evolved greatly over the last few years thanks to the power of rich media content and technologies like AI and machine learning. Brands that deliver dynamic and personalized shopping experiences see improved engagement and customer loyalty in today’s uber competitive and noisy digital landscape. According to Salesforce research, 6% of e-commerce visits that include engagement with AI-powered recommendations…

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

Evergage’s Annual Research Report, Conducted With Researchscape International, Shows Machine-Learning Personalization is on the Rise – Expanding Opportunities for 1-to-1 Engagement As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the whybehind their efforts. A newly released, annual study from Evergage and Researchscape International shows that delivering better customer…

Localytics Launches Stages of Personalization Report and Personalization Performance Calculator to Help Brands Deliver More Targeted,…

Localytics, the leading end-to-end mobile engagement platform, announced the launch of its Stages of Personalization report and Personalization Performance Calculator to help brands better understand the sophistication level and impact of their mobile personalization efforts. With the Personalization Performance Calculator, enterprises can test how different combinations of personalization methods impact message performance and discover new techniques to deliver more effective mobile messages. Through the creation of the…

McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience

McDonald’s Corporation (MCD) and Dynamic Yield Ltd. announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in personalization and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth. McDonald’s will utilize this decision technology to provide an even more personalized customer experience by varying outdoor digital Drive Thru menu displays to show food based on time of day, weather,…

RichRelevance Winter ’19 Delivers on Hyper-Personalization to Individualize Shopping Experiences at Scale

Xen AI Auto-Discovers Meaningful Customer Segments and Affinities to Rapidly Identify Under-Performing and Hidden Segments and Detect Opportunities for Increased Revenue RichRelevance, the leader in Experience Personalization, announced innovations that allow digital leaders to apply Deep Learning (DL) and Natural Language Processing (NLP) to create the industry’s most memorable, relevant shopping experiences at scale. These latest enhancements to the Personalization Cloud, Hyper-Personalization, advance the industry…

Gartner Suggests, Atomize Your Content to Drive Customer Experience and Personalization

Marketing Leaders Strive for One-to-One Personalization, But Fall Significantly Short in Most Cases While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization wrong is steep. In a survey of more than 2,500 customers, more than half report they will unsubscribe from a company’s communications and 38 percent will stop doing business with a…