Is Your Personalization Strategy Providing Value or Just Pushing Boundaries?

Sometimes it seems like there’s a disconnect between the world of marketers and the one everyone else inhabits. If you’ve spent any amount of time on the Marketing conference circuit this year, you’ve heard the word “Personalization” more times than you care to count. It seems that everyone in the industry is fired up about the potential of reaching consumers with messages customized to their needs and interests. However, outside the hallowed halls of Advertising Week, consumers seem a little less sanguine about marketers…

TechBytes with Jeff Cheal, Director, Personalization, Campaign and Analytics Strategy, Episerver

Jeff Cheal Director,Personalization, Campaign and Analytics Strategy, Episerver Content creation practices are under a constant pressure to perform and deliver to meet sales expectations. The biggest factor to achieve ROI is -- Content Personalization. Earlier this year, Episerver had announced the launch of Episerver Advance to help organizations deliver individualized content to visitors everywhere they digitally engage. To better understand how marketers can align their ducks to create 'content that turns head', we…

TechBytes with Jay Prasad, Chief Strategy Officer at LiveRamp TV

Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing strategic and revenue partnerships that accelerate the industry's move to scale liquidity in cross-screen marketing and outcome-based measurement. As the lines between TV, streaming and digital advertising continue to blur, the industry is in dire need of a neutral, scalable platform that can unify marketers, agencies, programmers and distributors…

How D2C Brand Wakefit.co Transforms its MultiChannel Customer Engagement Strategy

Customer experience is key in the D2C industry, and for those that deliver a superior, seamless experience to their users, the rewards are clear. The D2C brands market could be worth $100 billion in the next 5-7 years, according to a report from investment banking firm Avendus Capital. Post-Covid outbreak, the D2C model, is seeing more takers and is being looked at as the future of Indian retail, especially when the consumer is getting more and more comfortable with shopping and exploring online. Wakefit.co, India's leading…

Cheetah Digital Debuts Next Generation Personalization Solution

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces Cheetah Personalization at Signals 2020. This next-generation personalization solution is the newest addition to the Cheetah Customer Engagement Suite that includes the Cheetah Engagement Data Platform, Experiences, Messaging, and Loyalty. Cheetah Personalization helps marketers orchestrate real-time interactions across all channels and touchpoints. To remain competitive in today’s signal-saturated world, marketers…

6sense Launches 6signal Graph to Power Personalization for Sales and Martech Providers

Leading B2B Technology Companies Like Drift, Mediafly, and PathFactory Embed 6signal to Accurately Match Web Traffic to Accounts 6sense, the leading Account Engagement Platform, announced that its 6signal Graph now powers personalized experiences for sales and marketing technology providers. 6signal is 6sense’s patented account identification technology, which matches anonymous web traffic and 3rd-party intent signals to accounts more accurately than any other solution on the market. Companies like Drift, Mediafly, and…

Redpoint’s Cloud-based Personalization Platform Powers Aubuchon Hardware’s Next-Gen Marketing Vision

Despite Challenging 2020, Independent Retailer Drives Growth With Customer Engagement Innovation Aubuchon Hardware, a family owned chain of independent hardware stores has embraced Redpoint Global’s rgOne solution to deliver a single view of customer data, driving expanded digital engagement and customer loyalty with an increasingly personalized customer experience. Aubuchon, with more than 100 stores across New England and upstate New York, has partnered with Redpoint since 2018 to bring all customer data into a…

PetsPyjamas Selects Mapp for Improved Marketing Personalization

Mapp Digital, the international provider of cloud-based insight-led customer engagement, has been appointed by pet-friendly holiday company PetsPyjamas to help it improve the personalization of its customer outreach. PetsPyjamas has integrated Mapp into its digital marketing strategy to improve its cross-channel marketing by maximizing its use of segmentation and developing more sophisticated customer journeys. Marketing Technology News: Medallia And Quantum Metric Offer Digital Engagement Monitoring PetsPyjamas is…

Sitecore Makes AI-Powered Auto Personalization a Standard Feature of Industry Leading Digital Experience Platform

Announces availability of award-winning Sitecore AI Auto Personalization and content delivery advancements during Sitecore Symposium Sitecore, the global leader in digital experience management software, announced Sitecore Artificial Intelligence (AI) Auto Personalization Standard will be available as part of Sitecore Experience Platform 10 (XP) for customers beginning in early 2021. This innovation expands the availability of Sitecore AI and brings the power of quick and simple personalization to customers, without…

Epsilon Positioned at the Center of Publicis Groupe Growth Strategy

In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency. Epsilon is already embedded in more than half of Publicis Groupe’s top 30 accounts, including Kraft Heinz and McDonald’s. Marketing Technology News: Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio The…

Study: Ad Personalization Offers a Key to Forming Stronger Personal Connections

“Pursuit of Relevance” Finds Higher Levels of Personalization May Be Needed to Drive More Difficult-to-Shift Metrics As the world has continued to innovate, we have found that ad personalization is one of the more effective tools out there to help brands deliver more relevant ad experiences. In a new robust study by MAGNA and IPG Media Lab, “Pursuit of Relevance: All About Ad Personalization,” the effectiveness of personalized ads on brand KPIs was quantified and revealed brands can forge stronger connections with people…

RollWorks Boosts Personalization Capabilities through New Partnerships with Uberflip, Reactful, and Hushly

New Site Visitor API delivers account-level website data in real time for more engaging, account-centric visitor experiences RollWorks, a division of NextRoll, made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides…

Optimizely and Microsoft Collaborate to Bring Enterprise-Grade Experimentation and Personalization

Dynamics 365 integration enables customers to increase agility and confidently innovate digital experiences Optimizely, the global leader in progressive delivery and experimentation, announced at its annual user conference, Opticon, an integration with Microsoft Dynamics 365 to enable brands to be more agile and competitive in today’s increasingly digital business environment. The new integration enables experimentation and personalization for the first time in the Microsoft Dynamics 365 Commerce retail and content…

Miinto Uses RichRelevance Personalization to Drive 47% Growth for Lockdown Affected Independent Boutiques

Miinto, a leading Scandinavian fashion marketplace operating across Europe, has tripled its business in the last three years and has experienced a surge of +500% in inquiries from independent retail stores offering high-quality fashion brands since March. With sharp decline in-store footfalls, and consumers turning to online shopping for fashion needs, regional retailers are finding online marketplaces like Miinto to be a real savior. Miinto partners with over 2000 retailers to showcase more than 5000 brands and over…

NCSolutions And ciValue Collaborate To Launch A New Cloud-Based Retailer Marketing Service That Enhances Shopper Personalization

NCSolutions (NCS) and ciValue are collaborating to launch a new cloud-based retailer marketing service designed to support the personalized and relevant experience today's shoppers expect from retailers and brands. The joint service named the ciMedia Platform, allows retailers to serve the most relevant offers possible and better meet the expectations of their shoppers. By collaborating with brands on offers and campaigns, retailers can capture a larger share of CPG advertising investments. Additionally, as a part of the…

RichRelevance Launches ‘Deep Recommendations’: The Next Generation of Advanced Commerce Personalization

RichRelevance, a leader in experience personalization, announced the launch of first-of-its-kind 'Deep Recommendations', a set of advanced personalization technologies that, unlike traditional recommender engines, does not need historical events and behavioral data to immediately generate relevant product recommendations. The new approach solves two problems: (a) it removes constraints associated with traditional recommendations which don't work for retailers and brands with sparse data - seasonal products, fast-changing…

Eagle Eye and dunnhumby Deliver Personalization at Scale for Southeastern Grocers

Eagle Eye Solutions, a digital global marketing technology company that helps retailers create one-to-one customer connections, and dunnhumby, the global leader in customer data science, are collaborating to enable the personalization of promotions for Southeastern Grocers, Inc. (SEG), and provide the retailer with a deeper understanding of its customers' behaviors and preferences. As part of Southeastern Grocers' journey to become a digitally enabled, omnichannel retailer, the grocer is investing to serve the needs of…

CXInfinity To Take A Leap In Redesigning Businesses Digital Customer Service Strategy

In 2020, customer service is drifting from calls to digital engagement. CXInfinity is here with its customer engagement solution targeting digital transformation. Their powerful solution is designed for businesses to engage with customers when and where it matters Digital customer service creates highly engaged customers who are likely to buy 90% more frequently and spend 60% more on every purchase. There’s more to it. Digital customer service helps in creating an emotional connection with customers, removing chances of…

Eddie Bauer Selects Movable Ink for the Future of Creative Personalization

Partnership enables Eddie Bauer to generate real-time personalized creative based on cross-channel behavioral and contextual data Movable Ink, the leading software company powering creative personalization for the world’s largest brands, announced it was selected by Eddie Bauer for its platform that generates data-activated, contextually relevant creative at the time of engagement across email, mobile and web. This relationship underscores Eddie Bauer’s focus on driving marketing agility and delivering customer-centric…

Kibo’s Certona and Monetate Both Named as Leaders in 2020 Gartner Magic Quadrant for Personalization Engines

Kibo’s Certona and Monetate Offerings are Both Positioned in the Leader Quadrant for Third Consecutive Year Kibo, a leader in unified commerce, announced that Gartner has positioned Certona and Monetate, both Kibo offerings, as Leaders in its 2020 Gartner Magic Quadrant for Personalization Engines. This is the third consecutive year that the two products have both been named in the Leader position by Gartner. Kibo acquired Certona and Monetate in 2019 and has integrated both personalization technology platforms into its…