Personalize or Perish: New Data from Twilio Segment Shows Customer Loyalty Hinges on Personalized Experiences

State of Personalization Report reveals that both consumers and businesses see personalization as a requirement of today’s digital experiences Nearly half of consumers are less likely to purchase from a brand again after an unpersonalized experience 43% of organizations see accurate, real-time customer data as the biggest challenge to their personalization efforts Twilio Segment, the world’s #1 Customer Data Platform (CDP), today published its State of Personalization Report for 2021. The report, which reflects findings…

Algonomy Enables ZALORA to Deliver Hyper-Personalized Experiences

- Asia's largest online fashion store will leverage AI-driven decisioning to personalize all customer touchpoints in real-time Algonomy, the leader in Algorithmic Customer Engagement (ACE) Solutions, today announced that ZALORA, Asia's largest online fashion and lifestyle store is deploying the Algonomy Hyper-Personalization Suite to drive 1:1 personalized interactions across the customer's digital buying journey. ZALORA will leverage the personalization suite to create consistent experiences across all digital…

Helly Hansen Delivers Personalized Experiences to Outdoor Enthusiasts with Kibo

Personalization and Advanced Recommendations Drive 100% Increase in Revenue Per Session Kibo, a leader in unified commerce, announced that customer Helly Hansen increased performance in the U.S. and Europe with personalization from Kibo Personalization, powered by Monetate and Certona. Helly Hansen, the Norwegian producer of outdoor and workwear gear, sells directly to customers in 19 stores around the world; as well as to an international audience online. The marketing team at the company’s Norwegian headquarters and…

Pypestream Introduces Conversational Ads, Delivering Engaging and Personalized Experiences

Upending traditional display ads, Conversational Ads move customers through sales and marketing funnels more effectively, creating dynamic, feature-rich interactions Pypestream, the leading conversational AI platform with all-in-one cloud messaging, announces Conversational Ads, an immersive brand experience driven by in-ad engagements. Conversational Ads transform present-day display ads by incorporating conversational AI alongside rich features like video, carousels, and surveys, creating authentic two-way messaging…

Google Cloud Helps Power More Personalized Experience For Procter & Gamble Consumers

Google Cloud’s suite of machine learning and analytics solutions help drive decisions, provide connected experiences and advice Google Cloud announced that The Procter & Gamble Company has selected its data analytics and AI technology to enable more personalized experiences for consumers. Through this new collaboration, P&G will now be able to leverage consumer and media data to innovate product experiences and enrich the shopping journey for existing and new consumers. Marketing Technology News: BlueConic…

Creating Personalized Experiences Takes a Clear Strategy

Digital marketers have a unique opportunity to improve customer engagement by mining massive amounts of data to personalize the customer experience across multiple channels. Superior personalization technologies help build brand, raise demand and boost customer acquisition. Similarly, personalization increases revenue through upselling and cross-selling. According to McKinsey, brands that get real-time personalization right can deliver five to eight times the ROI of their marketing spend and lift sales by 10% or more. But…

Publix Introduces Club Publix for a Personalized Experience

Personalization is everywhere. We expect retailers to recommend products we may be interested in buying. We like getting savings based on what we purchase. In fact, according to research conducted by Salesforce, 84% of consumers say being treated like a person, not a number, is very important to winning their business. Furthermore, 74% of consumers expect companies to understand their needs and expectations. Marketing Technology News: IAB Names David Cohen President Building relationships and connections with customers…

Major League Baseball and Google Expand Relationship to Offer More Highly Personalized Experiences and Increase Engagement for Fans Around…

Google Cloud named the Official Cloud Partner and Official Cloud Data and Analytics Partner of Major League Baseball Google and Major League Baseball (MLB) announced a powerful multi-year collaboration to upgrade MLB's business processes and  support next-level experiences that inspire fans around the world. Google Cloud will become MLB's Official Cloud and Cloud Data and Analytics partner, with MLB's business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on…

OTTO.nl, a leading European eCommerce Brand Invests in Insider’s AI-Powered Marketing Platform to Deliver Personalized Experiences

OTTO.nl, one of the world's leading retail eCommerce brands chose Insider, the first integrated AI-powered Growth Management Platform, to drive personalization and growth across its digital channels. Insider will supplement OTTO.nl's vision to drive growth through effective customer segmentation and its AI-powered platform to deliver truly relevant experiences. "Personalization is an important driver for growth within OTTO.nl and crucial in delivering an optimal shopping experience. Insider is a partner that helps us…

ON24 Powers Audience-Centric, Personalized Experiences Across the Funnel with ON24 Target

With over 1,000 Content Experiences Created, ON24 Customers Scale Personalized Engagement from Acquisition to Advocacy According to SiriusDecisions, the highest performing B2B marketers all have one thing in common: audience centricity. That's why today's leading companies are turning to ON24, the leader in data-rich experiences that drive revenue, to scale personalization beyond account-based marketing efforts and create experiences for their entire audience, from prospects to customers to partners. Through ON24…

Grupo CDV Selects Sabre’s Industry-Leading Technology to Deliver a Personalized Experience for Travelers and to Fuel Expansion Across…

Spanish travel consolidator Grupo CDV has selected global travel technology provider, Sabre Corporation , to power its growth across Spain through its 5,500 affiliated travel agencies. The multi-year technology agreement will see Sabre provide the latest technology, including superior low fare search powering air shopping, workflow efficiency tools and data and business intelligence, to support the Alicante-based travel specialist's vision to deliver a more personalized service for customers. The travel agency company…

BMI Group’s Next-Gen Commercial Site, Developed By EPAM, Named A 2019 Sitecore Experience Award Winner For Best Personalized…

EPAM Systems, Inc., a leading global provider of digital platform engineering and software development services, in partnership with its customer, BMI Group, won a 2019 Sitecore Experience Award (SEA) in the Best Personalized Experience category for Europe, the Middle East and Africa. The category recognizes organizations that use information gleaned from past interactions to create customer experiences of increased value. Following various mergers and acquisitions, BMI Group needed to consolidate several locally-managed…

ON24 Launches ON24 Target, Enabling Marketers to Create and Deliver Personalized Experiences

According to Forrester, 95% of marketers agree that account-based marketing is the most effective strategy for demand generation, but it's the marketers who focus on account-based engagement that succeed. That's why ON24, the leader in digital experiences, launched ON24 Target, a personalized content solution designed to engage and convert prospects. ON24 Target joins ON24 Webcast Elite and ON24 Engagement Hub as the latest addition to the ON24 Platform, forming a holistic solution for marketers to create live, always-on…

Cleartrip Selects CleverTap’s Customer Data Platform to Deliver Personalized Experiences at Hyperscale

Advanced Customer Engagement Platform Helps a Leading Travel Brand with Global Presence to Drive Enterprise-Wide Experimentation and Create Phenomenal Growth Cleartrip, the leading online travel aggregator in India and the Middle East, announced that it is leveraging CleverTap's enterprise customer data platform to measure the impact of its engagement strategies through every touch point in the customer journey. Cleartrip leverages CleverTap to combine user data from online and offline sources to create exceptional…

SessionM Delivers New Salesforce Integration to Transform How Global Brands Deliver Real-Time, Personalized Experiences

Putting Customer Data at the Heart of Engagement to Drive Deeper Loyalty SessionM announced a new integration with Salesforce, the global leader in CRM, to help brands unlock customer data to fuel interactions. SessionM is directly integrated with Salesforce Marketing Cloud, Commerce Cloud and Service Cloud to deliver personalized customer experiences across the customer journey, and is now available to all Salesforce customers on Salesforce AppExchange. "Brands that are winning today put their consumers and…

Organizations Select Marketing Cloud Solution from SAP to Connect with Customers and Deliver Personalized Experiences

SAP Hybris Marketing Cloud Is Part of the Customer Experience Portfolio From SAP SAP SE  announced that Palladium Hotel Group, dairy company Emmi Group, food and beverage distributor Atlantic Grupa and warehouse technology maker Modula S.p.A. all adopted the SAP Hybris Marketing Cloud solution to help them innovate campaign management, drive digital transformation and deliver an engaging customer experience. SAP Hybris Marketing Cloud is part of the customer experience portfolio from SAP. The portfolio…

Evergage Writes the Book on Delivering 1:1 Personalized Experiences That Delight Customers and Grow Revenues

Evergage has authored First-Ever Industry Resource, Titled ‘One-to-One Personalization in the Age of Machine Learning’ Evergage, a real-time personalization platform company, announced the availability of its newly published book, “One-to-One Personalization in the Age of Machine Learning,” authored by Evergage CEO Karl Wirth and Katie Sweet, Evergage’s content marketing manager. Also Read: Interview with Andy Zimmerman, CMO – Evergage Available on Amazon and as a free download through Evergage, the 175-page book is…

Mobile World Congress 2017: VideoTap Digital Brings Interactive Smart Video Platform for Fully Personalized Experience

When Facebook announced that it wants to show more ads to users and help advertisers monetize social media platforms, we knew 2017 will be a big year for “Video Advertising”. But wait! What if your customers don’t want to see those ads at all? Are you in a position to offer personalized video content to audiences, so that you can also place revenue-generating advertisements? If not, this upcoming event could well define how you stack your video marketing technologies in 2017. VideoTap Digital will be releasing its…

Bizzabo Acquires x.ai to Launch AI-powered Scheduling & Accelerate Personalized Event Experiences

Bizzabo, the world's leading event success platform, announced its acquisition of x.ai, the powerful artificial intelligence scheduling tool. x.ai automates the most tedious parts of meetings by generating compatible times to meet across time zones, sending follow-ups and reminders, and managing cancellations. Bizzabo’s integration of x.ai’s scheduling engine will make it easy for event participants to make meaningful connections at virtual, in-person and hybrid events — powering both the discovery of who should meet as…

Outbrain Unveils QualityRating™ to Enhance Personalized Feed Experiences on the Open Web

Incorporation of the new quality metric into the Outbrain algorithm will create a superior user experience and a more robust platform for advertisers and publishers Outbrain, a leading recommendation platform for the open web, has unveiled QualityRating™, one of the most significant algorithm updates in the company’s history. QualityRating will factor into Outbrain’s existing algorithm to enhance the personalized feed experiences that inspire the discovery of content. Today these recommendation feeds reach more than 1…