Upending traditional display ads, Conversational Ads move customers through sales and marketing funnels more effectively, creating dynamic, feature-rich interactions Pypestream, the leading conversational AI platform with all-in-one cloud messaging, announces Conversational Ads, an immersive brand experience driven by in-ad engagements. Conversational Ads transform present-day display ads by incorporating conversational AI alongside rich features like video, carousels, and surveys, creating authentic two-way messaging…

Digital marketers have a unique opportunity to improve customer engagement by mining massive amounts of data to personalize the customer experience across multiple channels. Superior personalization technologies help build brand, raise demand and boost customer acquisition. Similarly, personalization increases revenue through upselling and cross-selling. According to McKinsey, brands that get real-time personalization right can deliver five to eight times the ROI of their marketing spend and lift sales by 10% or more. But…

Google Cloud named the Official Cloud Partner and Official Cloud Data and Analytics Partner of Major League Baseball Google and Major League Baseball (MLB) announced a powerful multi-year collaboration to upgrade MLB's business processes and  support next-level experiences that inspire fans around the world. Google Cloud will become MLB's Official Cloud and Cloud Data and Analytics partner, with MLB's business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on…

OTTO.nl, one of the world's leading retail eCommerce brands chose Insider, the first integrated AI-powered Growth Management Platform, to drive personalization and growth across its digital channels. Insider will supplement OTTO.nl's vision to drive growth through effective customer segmentation and its AI-powered platform to deliver truly relevant experiences. "Personalization is an important driver for growth within OTTO.nl and crucial in delivering an optimal shopping experience. Insider is a partner that helps us…

With over 1,000 Content Experiences Created, ON24 Customers Scale Personalized Engagement from Acquisition to Advocacy According to SiriusDecisions, the highest performing B2B marketers all have one thing in common: audience centricity. That's why today's leading companies are turning to ON24, the leader in data-rich experiences that drive revenue, to scale personalization beyond account-based marketing efforts and create experiences for their entire audience, from prospects to customers to partners. Through ON24…

According to Forrester, 95% of marketers agree that account-based marketing is the most effective strategy for demand generation, but it's the marketers who focus on account-based engagement that succeed. That's why ON24, the leader in digital experiences, launched ON24 Target, a personalized content solution designed to engage and convert prospects. ON24 Target joins ON24 Webcast Elite and ON24 Engagement Hub as the latest addition to the ON24 Platform, forming a holistic solution for marketers to create live, always-on…

Advanced Customer Engagement Platform Helps a Leading Travel Brand with Global Presence to Drive Enterprise-Wide Experimentation and Create Phenomenal Growth Cleartrip, the leading online travel aggregator in India and the Middle East, announced that it is leveraging CleverTap's enterprise customer data platform to measure the impact of its engagement strategies through every touch point in the customer journey. Cleartrip leverages CleverTap to combine user data from online and offline sources to create exceptional…

Putting Customer Data at the Heart of Engagement to Drive Deeper Loyalty SessionM announced a new integration with Salesforce, the global leader in CRM, to help brands unlock customer data to fuel interactions. SessionM is directly integrated with Salesforce Marketing Cloud, Commerce Cloud and Service Cloud to deliver personalized customer experiences across the customer journey, and is now available to all Salesforce customers on Salesforce AppExchange. "Brands that are winning today put their consumers and…

SAP Hybris Marketing Cloud Is Part of the Customer Experience Portfolio From SAP SAP SE  announced that Palladium Hotel Group, dairy company Emmi Group, food and beverage distributor Atlantic Grupa and warehouse technology maker Modula S.p.A. all adopted the SAP Hybris Marketing Cloud solution to help them innovate campaign management, drive digital transformation and deliver an engaging customer experience. SAP Hybris Marketing Cloud is part of the customer experience portfolio from SAP. The portfolio…

Evergage has authored First-Ever Industry Resource, Titled ‘One-to-One Personalization in the Age of Machine Learning’ Evergage, a real-time personalization platform company, announced the availability of its newly published book, “One-to-One Personalization in the Age of Machine Learning,” authored by Evergage CEO Karl Wirth and Katie Sweet, Evergage’s content marketing manager. Also Read: Interview with Andy Zimmerman, CMO – Evergage Available on Amazon and as a free download through Evergage, the 175-page book is…

New cloud contact center solution to help fintech company save costs and improve workforce efficiencies To provide more personal, flexible and positive customer experiences, Concord Servicing Corporation ("Concord") has selected Genesys Cloud. A move to the all-in-one solution and the world's leading public cloud contact center platform will allow Concord to help its loan originators and capital providers work more efficiently and deliver better service to customers. In addition, the recognized leader in portfolio…

MediaKind, a global media technology leader, today announced that it has extended its partnership with Google Cloud to enable its end-to-end Aquila Streaming solution to be offered as-a-service on the Google Cloud Platform. The launch enables MediaKind customers to leverage Google Cloud’s extensive ecosystem of solutions and assets in order to globally deploy media processing capabilities and optimize the distribution of their OTT services. Aquila Streaming provides significant video bandwidth savings, low end-to-end low…

Launch of Movable Ink for the mobile channel brings personalized, data-activated visuals to push notifications and in-app messages Movable Ink, the visual experience platform provider for digital marketing leaders, announced general availability of Movable Ink for mobile. With the official expansion of the Movable Ink platform into branded mobile app messages, marketers can now generate personalized creative that seamlessly integrates into push notification, in-app, and app inbox marketing programs from the major mobile…

Arc’teryx elevates the eCommerce shopping experience while advancing adaptive AI-driven fraud prevention and strategic revenue growth Kount, the leading AI-driven fraud prevention solution, announced that Arc’teryx, a global company specializing in technical high-performance apparel, has selected the Identity Trust Global Network to upgrade its fraud prevention and expand into new geographies while providing a frictionless and highly personalized experience for “pro” customers. “By customizing its policies around…

Partnership Enables Unified Mobile-First Communication to Improve Customer Relationship and Retention Leanplum, a leading multi-channel customer engagement platform, and Virtuo, the Paris-based mobile-first car rental service, announced that Virtuo will be using Leanplum's unified cross-channel communication platform to deliver consumers a personalized experience for renting vehicles. This partnership will allow Virtuo to engage with its customers across a variety of channels, including push notifications, in-app…

With an extensive portfolio guiding the cloud migration process, Genesys enables contact centers to achieve greater productivity and customer engagement Based on its recent analysis of the Latin American & Caribbean contact center solutions market, Frost & Sullivan recognizes Genesys with the 2019 Latin American & Caribbean Company of the Year Award. It employs artificial intelligence (AI) and machine learning engines to optimize operations for agents. With a portfolio of products adapted for local markets,…

Amsterdam and Burlington, Mass. - Cerence Inc., the global industry leader in creating unique, moving experiences for the automotive world, and HERE Technologies, a global leader in mapping and location platform services, announced that they have teamed up to integrate HERE location intelligence with the Cerence Drive portfolio to bring advanced AI-powered mobility assistant offerings to the automotive industry. Marketing Technology News: Valassis Missing Child Program Gives Hope, Offers Connectivity Building on the…

Cross-platform technology and marketing alliance connects "Powered by Napster" tech service and AI audio innovations from Super Hi-Fi Napster and Super Hi-Fi are now working together to allow music streaming services and leading consumer companies to easily create the next generation of personalized and branded music. The two pioneers in music technology allow companies across a variety of industries, where music is a critical component of their business offerings, to add a critical layer of differentiation and…

Led by Insight Partners, the funding will be used to extend Contentstack's position from core content infrastructure to a digital experience platform, accelerating digital transformation for companies of all sizes Contentstack, the headless CMS pioneer and enterprise Digital Experience Platform, announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of…

The State of Enterprise Sales Enablement, 2019 Reveals How Organizations Can Improve B2B Sales Enablement Success Amid Buyers’ Increasingly High Expectations Only one in five organizations are effective at personalizing content at-scale, despite personalization being the top success factor for customer and prospect engagement, according to a July 2019 Seismic-commissioned study conducted by Forrester Consulting. The State of Enterprise Sales Enablement, 2019 uncovered that asset personalization, data-driven insights, and…