Ethiopian Airlines Taps AI’s Predictive Power to Personalize Passenger Experiences and Grow Revenue

Leading Airline Improves Sales Conversions by 50%, Gains an All-New Window Into Online Customer Behaviors and Interests With Genesys As passengers scoured Ethiopian Airlines' website to adjust or cancel flight itineraries amidst COVID-19 travel restrictions and bans, its contact center agents knew precisely how and when to intervene. Genesys Predictive Engagement, an application that leverages artificial intelligence (AI) and machine learning, helped the airline use real-time statistics and data to engage passengers in…

Lytics Predictive Audiences Gives Marketers the Tools to Build Accurate, Powerful Lookalike Models in Minutes

Identify customers at key stages of their lifecycle and deliver personalized experiences in real-time using the right data Lytics, the insights-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to their customers with timely, personalized experiences delivered at key stages of the customer lifecycle. For the first time ever, marketers without data science expertise can take control of…

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers

New “CATIE” Solution Optimizes Facebook Ad Creative on Performance, Cost Aisle Rocket, a growth-driven marketing agency that unifies creative services, data and technology to drive results, announced today the launch of its Creative Attribute Tracking and Intelligence Engine (CATIE), a new predictive analytics tool for optimizing creative elements across Facebook advertising campaigns. Marketing Technology News: Automation Anywhere Strengthens Channel Program to Accelerate Global Partner Success The CATIE technology…

RevTrax Launches Predictive Purchase Data Product Offering

RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced the launch of its newest product, Predictive Purchase Data (PPD). With this new product, for the first time ever, RevTrax is leveraging more than a decade of consumer behavioral data to enable broader personalization use-cases for marketers. “PPD can support a whole breadth of…

TeamViewer Launches AI-Supported Predictive Maintenance Solution

The new module of the TeamViewer IoT software analyses big data and learns independently TeamViewer, a leading global provider of secure remote connectivity solutions, has expanded its IoT offering and now offers a way to use artificial intelligence in maintenance. Until now, TeamViewer customers in the IoT field have been able to read sensors, set alarms and connect directly to a wide range of devices. Now an intelligent extension in predictive maintenance is being added. This helps to reduce downtimes and save costs.…

SailPoint Predictive Identity Secures Access to Collaboration and Essential COVID-19 Technologies

Securing today’s mostly virtual workforce is top of mind as the demand for access to applications and systems in the cloud grows exponentially. SailPoint’s latest updates to the SailPoint Predictive Identity™ platform will be the co-pilot in any organization’s security strategy, safeguarding the remote workforce’s access needs. The latest release includes new integrations intended to keep workers – remote or not – productive and secure across the following applications: Jira, Microsoft Teams, and Epic. SailPoint…

SailPoint Predictive Identity Secures Access to Collaboration and Essential COVID-19 Technologies

Securing today’s mostly virtual workforce is top of mind as the demand for access to applications and systems in the cloud grows exponentially. SailPoint’s latest updates to the SailPoint Predictive Identity platform will be the co-pilot in any organization’s security strategy, safeguarding the remote workforce's access needs. The latest release includes new integrations intended to keep workers – remote or not – productive and secure across the following applications: Jira, Microsoft Teams, and Epic. SailPoint…

Neura Deploys ViruScore First-Ever COVID-19 Predictive Testing Solution

The solution was found to increase testing capacity by 6X and produce significantly faster results with an accuracy level of 98%. Those improvements are enabling the full benefits of pool testing, which relies on the highly accurate classification Neura provides Neura, the leader in AI-powered behavioral intelligence providing real-world insights for health organizations, governments, and consumer brands announced the adoption of ViruScore™ COVID-19 predictive testing solution. Neura's Human Behavioral Intelligence…

BeyondTrust Announces Integration with the SailPoint Predictive Identity Platform

Integration with SailPoint’s SaaS identity platform allows BeyondTrust customers to uplift their existing Privilege Access Management and Identity Governance solutions to the cloud BeyondTrust leverages a robust network of partners to develop an innovative solution to help customers stay ahead of emerging business challenges BeyondTrust, the worldwide leader in Privileged Access Management (PAM), today announced further integration with SailPoint, the leader in identity management. By integrating SailPoint’s SaaS…

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…

Big Data: The Role of Predictive Analytics in Sales Growth 

The analysis of a large volume of data is already an indispensable part of the decision-making process for any business, regardless of its volume. Big data is used to resolve routine problems, such as improving the conversion rate or to achieve customer loyalty for an eCommerce business. But did you know that you can also use it to predict situations before they occur? This is the added value of predictive analytics, the use of big data to anticipate user behaviour based on historical data and act accordingly to optimise…

Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

AI-powered Channel Engagement Scores help marketers identify channels with high engagement and deliver meaningful messages throughout the customer journey Blueshift, the leading Customer Data Activation Platform, announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations and engage time optimization. The new feature aims to provide marketers with an in-depth and holistic look at engagement rates across the customer lifecycle…

Amplitude Acquires Predictive Analytics Pioneer ClearBrain

The patent-pending, machine learning technology will help digital teams make big product bets faster Amplitude, the leader in product intelligence, announced that it has acquired ClearBrain, a predictive analytics startup. This is Amplitude’s first acquisition, and with it, customers will be able to instantly predict which features, campaigns and product bets are most likely to drive revenue growth without extensive A/B testing. In addition to integrating ClearBrain’s technology, Amplitude will be adding ClearBrain’s…

SailPoint Extends the SailPoint Predictive Identity Platform with New Cloud Governance Solutions

New services provide governance for IaaS cloud platforms and workloads SailPoint Technologies Holdings, Inc., the leader in identity management, introduced identity governance for IaaS platforms, resources and workloads. As enterprises adopt a multi-cloud platform strategy across AWS, Azure and the Google Cloud Platform to keep pace with digital transformation, there is a heightened need to be able to govern access to these platforms with a single identity solution. With two new cloud governance services available as part…

SailPoint Helps Customers Rethink Identity with SailPoint Predictive Identity

New SailPoint Access Modeling Service simplifies role-based identity management SailPoint Technologies Holdings, Inc., the leader in identity management, unveiled new updates to the SailPoint Predictive Identity platform that gives customers a simplified way to define and deliver the right access to users no matter how quickly an organization evolves. The new SailPoint Access Modeling service speeds the creation of roles across the business, using Artificial Intelligence (AI) to identify similar groupings of users and…

5 Ways Predictive Intelligence Improves Customer Experience

Predictive Intelligence tools are helping companies improve their bottom line and reach their customers effectively. The term “Predictive Intelligence” might sound like an advanced tool that belongs in a Science fiction film. Nowadays, marketers are using this technology to deliver what their customers need. Also referred to as Predictive Analytics, Predictive Intelligence is composed of Statistics, Data Mining, Algorithms, and Machine Learning. It gives companies a powerful new edge, compensating for the ever-expanding…

Pinpoint Predictive Announces Shopper Personality Enhancements and BigCommerce Launch

Pinpoint Predictive announced a suite of enhancements to their flagship customer personality analysis service, Shopper Personality, inclusive of the app's launch on the BigCommerce ecosystem. Product enhancements include onboarding and analysis support for the largest of eCommerce stores, as well as automated audience segmentation for the large volume of merchants that have opted-in to Pinpoint's Thinkalike Targeting for Facebook Beta Program. All of these enhancements are available as of today for BigCommerce and Shopify…

GoExpedi Enables ‘Predictive Ordering’ for All Its Customers

GoExpedi, the leading innovator in procurement solutions and supply chain management, announces the initial release of predictive ordering capabilities for its e-commerce and company management platforms. The new functionality serves to further tailor and customize each client’s shopping experience. As users engage on the platform, data is collected, fed into GoExpedi’s AI algorithms and analyzed. This analysis provides not only product recommendations and accurate quantity estimates to its end users but can identify order…

Pinpoint Predictive Thinkalike Targeting – Beta Program

Pinpoint Predictive announced the launch of its Thinkalike® Targeting Beta Program, a service that enables Facebook advertisers to improve the targeting and performance of their Custom Audience campaigns. Beta Program participants will receive a free audience analysis and campaign targeting insights, either via the Pinpoint customer success team, or directly via the Shopper Personality app on Shopify. Thinkalike® Targeting Beta Program enables Facebook advertisers to improve the targeting and…

Braze Launches Machine Learning-Powered Predictive Suite to Bolster Cross-Channel Capabilities and Boost Customer Loyalty

Customer Engagement Platform Also Announces Updates to AI-Powered Intelligence Suite, New Tools and Three New Partnerships Braze, the comprehensive customer engagement platform, announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty. These include updates to Braze's automated decision making Intelligence Suite as well the introduction of Braze Predictive Suite, a new lineup of tools which will help brands increase retention using machine…