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Predictive Data-Driven Messaging Platform Dynamic Response Helps Companies Build Better Responses to Crises and Issues

Developed by Language and Messaging Firm maslansky + partners and Based on 20 Years of Studying the Effectiveness of Different Approaches to Crisis Response, Dynamic Response Uses Algorithms to Match the Appropriate Messaging Approach to the Specific Details of a Company’s Crisis or Issue to Ensure the Content and Tone of the Response Is Pitch-Perfect Leading communication strategy firm maslansky + partners launched Version 2.0of Dynamic Response, a predictive data-driven messaging platform that compiles market research…

RevTrax Launches Predictive Purchase Data Product Offering

RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced the launch of its newest product, Predictive Purchase Data (PPD). With this new product, for the first time ever, RevTrax is leveraging more than a decade of consumer behavioral data to enable broader personalization use-cases for marketers. “PPD can support a whole breadth of…

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…

Big Data: The Role of Predictive Analytics in Sales Growth 

The analysis of a large volume of data is already an indispensable part of the decision-making process for any business, regardless of its volume. Big data is used to resolve routine problems, such as improving the conversion rate or to achieve customer loyalty for an eCommerce business. But did you know that you can also use it to predict situations before they occur? This is the added value of predictive analytics, the use of big data to anticipate user behaviour based on historical data and act accordingly to optimise…

Beanstalk Digital Launches Beanstalk Predictive to Provide Robust Data Analytics Through AI-Driven Insights

Expanded service line through Beanstalk Predictive to drive more informed client-partner business decisions through real-time data driven by AI and audience intelligence platforms Beanstalk Digital, a full-service agency headquartered in Dallas, Texas, announced the launch of Beanstalk Predictive, led by Chief Strategy Officer Matt Murphy. The new entity will broaden the Beanstalk Digital service line with the ability to report and execute data-driven projects to optimize product, branding, content and ongoing…

Reach Analytics Hits Major Data Milestone with Self-Service Predictive Marketing Cloud

Reach's Predictive Marketing Cloud Targets Leads for Top Brand and Agency Clients; 20 Billion Leads and Counting Reach Analytics, the leading provider of predictive marketing for brands and agencies, announced reaching a major data milestone, scoring over 20 billion leads with predictive modeling, leading to an increase in campaign targeting of 55% on average and an increase in campaign ROI from 3-10X. The Reach predictive cloud offers brands and agencies something they've never had access to before, specifically the…

Partnership Between DataBlockChain.io and Virtual DBS Enhances Power of Blockchain Technology Using Predictive Analytics

Tech Startup Datablockchain.io Presents an Ultimate Use Case for Blockchain Integration Through Their DBCC Token Ecosystem DataBlockhain.io, a revolutionary platform combining big data, blockchain technology, and artificial intelligence has announced a partnership with Virtual DBS. A marketing industry innovator, Virtual DBS offers customer profiling and predictive analytics to deliver highly targeted digital marketing campaigns. The companies have combined forces to give clients the benefits of the blockchain, fortified by…

Reach Analytics Chosen As Predictive Marketing Partner By V12 Data

Reach Analytics, the leading provider of self-service predictive marketing for brands, agencies and nonprofits today announced a partnership with V12 Data, providing them Reach's real-time predictive modeling platform. V12 Data is an omnichannel data powerhouse, and the industry leader in automotive data, who powers the right connections through the right channels at the right time with their market-leading data solutions, real-time technologies, and powerful analytics. Due to growing market demand, V12…

Strengthening Predictive Analytics with Intent Data

As sales and marketing strategies are increasingly driven by machine learning and AI, executives in these areas should be looking for the best ways to source data for applications leveraging this technology. One such solution is predictive analytics. The keys to predictive analytics success can be summed in three areas – the quality of the data sources leveraged, the machine learning and AI used to prioritize those data sources, and the actions taken on the results. Given the foundational importance of data sources to…

Medallia Partners with Tableau to Help Companies Visualize Customer Experience Data and Get it Into the Hands of More Customer-Facing…

New partnership and integration gives Medallia customers API-based connector to integrate Medallia experience management feedback insights into Tableau Medallia, (MDLA) the global leader in experience management, announced it has partnered with Tableau, the leading analytics platform. This partnership brings together Medallia’s best-in-class experience insights with Tableau’s advanced analytics and data visualization capabilities enabling more people across the enterprise to uncover powerful insights and make data-driven…

Ethiopian Airlines Taps AI’s Predictive Power to Personalize Passenger Experiences and Grow Revenue

Leading Airline Improves Sales Conversions by 50%, Gains an All-New Window Into Online Customer Behaviors and Interests With Genesys As passengers scoured Ethiopian Airlines' website to adjust or cancel flight itineraries amidst COVID-19 travel restrictions and bans, its contact center agents knew precisely how and when to intervene. Genesys Predictive Engagement, an application that leverages artificial intelligence (AI) and machine learning, helped the airline use real-time statistics and data to engage passengers in…

Qlik Acquires Blendr.io To Drive Real-time Data Into SaaS Applications and Automate Enterprise Processes To Create New Insights and Trigger…

Embedded iPaaS Platform Delivers Data from Any Source to Accelerate Qlik’s Vision of Active Intelligence With Seamless Orchestration and Automation Qlik acquired Blendr.io, an easy-to-use, scalable and secure embedded integration and automation platform (iPaaS), that seamlessly automates data integration and orchestration of processes across 500+ SaaS applications and cloud data sources. Purpose built for embedded SaaS use cases and enterprise integration workflows, Blendr.io expands Qlik’s ability to deliver Active…

TechBytes with Rob Parrish, VP of Product at Treasure Data

Hi Rob, Tell us about your current role and the team and the technology you are responsible for at Treasure Data. I lead Treasure Data’s product group. We have a great team of people, including product management, product design, documentation and product operations. My key responsibility is to set the vision roadmap for this creative and collaborative team. That includes establishing the priorities and design direction of the Treasure Data CDP product.  How would you compare the CDPs of 2015 with those available in…

ADARA Announces Cortex 3.0 – The Leading Platform for Permissioned Data and Verified Identity

Marketers can access AI-driven audiences based on proprietary, cookieless ID Graph ADARA, the market leader in permissioned data and verified identity solutions for digital marketing, announced the launch of ADARA Cortex 3.0, a unique platform that provides access to first party, deterministic and transactional data from over 300 top global brands that represent over 1 billion profiles. These anonymous, people-based profiles power ADARA’s Identity Graph, which brands can use to match, score and activate omni-channel…

ZoomInfo Acquires Clickagy to Deliver Streaming Intent Data

Artificial Intelligence-Powered Intent Enables Sellers and Marketers to Engage with Prospects and Customers at the Opportune Moment ZoomInfo, a global leader in go-to-market (GTM) intelligence solutions, announced that it has acquired Clickagy, a leading provider of artificial intelligence-powered buyer intent data. Along with this acquisition, ZoomInfo is launching Streaming Intent, an innovative solution that identifies companies with above-average search volume on business-to-business (B2B) topics within minutes of their…

InsideView Surpasses Four Billion API Transactions Delivering Robust and Reliable Company and Contact Data to Enrich Applications

InsideView API Integration Platform Enables Software Developers to Build More Powerful Applications that Drive Productivity and Revenue InsideView, the leader in B2B data and intelligence, announced that its open API platform has conducted more than four billion transactions since launching in late 2014. This number is expected to grow at an increasing rate as the number of data API providers in the market is shrinking. InsideView offers a comprehensive and accurate global B2B data API integration platform with easy-to-use…

Night Market Hires Kimberly Chulis as VP of Data Science

Night Market, Horizon’s recently launched eCommerce data intelligence company, announced it has hired Kimberly Chulis, Ph.D., as VP of Data Science. The move is effective immediately and Chulis will report directly to Randy Browning, President of Night Market. Night Market is designed to provide brands with unique insights into consumer purchase behavior within the walled gardens of Amazon, Google, and Facebook, thus giving brands unprecedented control of the consumer e-purchase journey. The role of VP of Data Science…

Lytics Predictive Audiences Gives Marketers the Tools to Build Accurate, Powerful Lookalike Models in Minutes

Identify customers at key stages of their lifecycle and deliver personalized experiences in real-time using the right data Lytics, the insights-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to their customers with timely, personalized experiences delivered at key stages of the customer lifecycle. For the first time ever, marketers without data science expertise can take control of…

Infogroup Rebrands Company Name to Data Axle

Continues to drive real-time business intelligence and results for customers Infogroup has changed its name to Data Axle. The change combines the company’s 45-year heritage of data leadership with a continued investment in, and delivery of, innovative technology solutions and professional services. For the past ten years Data Axle has been the name of the company’s real-time cloud-based data and AI/ML platform. “Everything we do is focused on solving the business challenges of our clients. Our solutions are based on…

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers

New “CATIE” Solution Optimizes Facebook Ad Creative on Performance, Cost Aisle Rocket, a growth-driven marketing agency that unifies creative services, data and technology to drive results, announced today the launch of its Creative Attribute Tracking and Intelligence Engine (CATIE), a new predictive analytics tool for optimizing creative elements across Facebook advertising campaigns. Marketing Technology News: Automation Anywhere Strengthens Channel Program to Accelerate Global Partner Success The CATIE technology…