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Popular Quiz and Premium Content Platform Joins PCH’s Portfolio of Entertainment Destinations

Publishers Clearing House (PCH), a leading digital entertainment and commerce destination for millions of US consumers, today announced the acquisition of Topix, a destination for highly engaging quizzes and slideshows focused on entertainment, celebrities, pop culture, and current events. The combined media scale will nearly double PCH Media as a whole, bringing in high-quality user acquisition capability and premium content. Marketing Technology News: PostcardMania Rapidly Expands Software Development Team to Launch…

Stitcher and Wondery Join Forces to Offer UK Advertisers Global Access to Premium Content

Industry Veteran Ruth Fitzsimons Hired as Managing Director to Lead London-Based International Expansion Podcast leaders Stitcher and Wondery are joining forces to provide advertisers and brands in the United Kingdom with the ability to buy premium advertising inventory locally and globally into a top-tier roster of podcast shows. The joint venture, Podfront UK, represents the first time advertisers in the U.K. have the opportunity to directly access a large catalog of household-name podcasts from Wondery and Stitcher.…

Twitter Debuts New Slate of Best-In-Class Premium Content Deals at 2019 Digital Content Newfronts

Univision, the Wall Street Journal, Nfl, Espn, and Viacom Among Collaborations That Offer Advertisers the Opportunity to Connect to Twitter's Influential and Receptive Audiences Twitter returned to the Digital Content NewFronts with an expanded lineup of new live and on demand premium video programming, offering advertisers new opportunities to connect with influential and receptive audiences throughout the world's most seminal cultural moments. New collaborations and renewals were announced across news, sports, gaming…

WaitWhat -The Premium Content Company And Award-Winning Podcast Creator — Raises $4.3 Million Series A

Cue Ball Capital, Burda Principal Investments lead gender diverse investor group that includes Victress Capital, Able Partners, Human Ventures, Reid Hoffman, Jacki Zehner, and Joi Ito WaitWhat, the “media invention company” known for its creation of premium, genre-defining digital content announced that it has raised $4.3 million in Series A funding. Founded by former TED executives June Cohen and Deron Triff, the duo who led the ushering of TED Talks into a globally recognized media brand, WaitWhat in its short history…

Meltwater and Dow Jones Announce Global Partnership to Provide Premium Content

Meltwater, a global leader in media intelligence, announces the launch of a partnership with Dow Jones, a global provider of news and business information, to provide premium licensed content from Dow Jones Factiva into the Meltwater Media Intelligence platform. This partnership will give Meltwater’s PR and communications clients the ability to monitor and analyze premium licensed content across thousands of Factiva news sources globally, including: The Wall Street Journal, America’s largest newspaper by paid…

AlphaNetworks Announces the Future of Media on the Blockchain with AI, Gamification, Tokens, Rewards, and Premium Content

AlphaNetworks Is Creating the First Global A.I. Powered Media Platform Combining Cable, OTT, and Online Video with Transparent Economics, Fair Creator Compensation, Proof of Engagement, and Rewarding Viewer, Content Owner, and Advertiser Experiences AlphaNetworks announced its video infrastructure powered by artificial intelligence (AI) and blockchain for the new era of media. The company’s digital framework provides creators, media companies and advertisers with applications for better video monetization, management and…

Dailymotion Teams Up with Stadium, Expanding its Roster of Premium Content Partners

The Announcement Is Part of a Broader Distribution Strategy Designed to Bring Stadium’s 24/7 Video Content to Fans and Audiences Wherever They Consume Sports Dailymotion, the leading destination for video discovery and exploration, has announced a syndication partnership with the multi-platform sports network Stadium. Launched in 2017, Stadium is the ultimate destination for the modern-day sports fan. Through the partnership, Stadium will syndicate on-demand sports highlights, original programming, daily studio…

Loop Media, Inc. Partners With Pac-12 as Its First Sports Content Partner, to Continue to Bring the Best Programming to Its Premium Business…

Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and a wholly-owned subsidiary of Interlink Plus, Inc., announced a partnership with Pac-12 Networks as a key new partner and its first sports content provider. The partnership gives viewers across Loop’s business content platform access to the Pac-12 Networks’ premium short-form content offerings as they become available, including game previews, highlights, recaps, postgame reports, interviews with student-athletes and…

Twitter Announces Over 30 Premium Video Content Deals at Digital Content NewFronts, Expands Depth and Breadth of Programming Slate

In line with surging video viewership, presentation outlined opportunities with partners including NBCUniversal, ESPN, and Will Packer Productions Twitter also introduces new turnkey content solutions with Creator Originals and Live Brand Studio Twitter, the first place to see what's happening, returned to the Digital Content NewFronts with an expanded slate of new live and original video programming, presenting advertisers with powerful opportunities to connect with content tied to relevant and engaging…

AnyClip Offers No-Cost Integration of Video On-Demand Platform and Real-time COVID-19 News Content to Publishers and Organizations

As data confirms streaming surge in global hot spots, AnyClip provides free Google-funded resource to support the industry’s need to keep the public apprised To support the need for organizations of all types to keep the public informed of the latest news on the Coronavirus (COVID-19) crisis, video data and technology company AnyClip announced that it is offering free implementation of the beta version of its VOD platform, Luminous Watch, which is supported by the Google News Initiative. The offer enables media companies,…

Why CMOs Are Blind to 90% of Their Content Experience

It is best practice -- and common -- for marketers to pre-test human response of their premium Video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time. That’s logical: If you’re spending millions of dollars on creative production, and millions of dollars to distribute that content, it is only responsible to test, diagnose, improve, predict and select the highest performing ads. More specifically,…

MX Player Goes Big with its International Offerings – Expands its Content Portfolio by Signing a Deal with Konnect Digital

Konnect's DICE Platform to serve MX Player with a wide range of compelling international entertainment tv & film content MX Player, the Indian entertainment steaming platform for video, audio, music and games, owned by Times Internet Ltd and Chinese technology firm Tencent, has signed a two-year deal with Konnect Digital, a leader in media-tech solutions, to source, access and licence a range and wide variety of entertainment content via DICE, Konnect's digital online content marketplace. Under the deal, MX Player…

Premium Sports Nutrition Brand, Isopure, Selects 5W Public Relations as Agency of Record

5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., has been named agency of record for premium sports nutrition brand, Isopure. 5WPR's Health Division will be responsible for the brand's media relations strategy including product placement and reviews, brand features, thought leadership with the executive team and the brand's roster of athletes, success stories and more. Isopure delivers high-quality, effective and innovative performance nutrition protein powders and drinks that fuel…

Tech Marketers Reveal Their Secret Weapons for Content Marketing Success

Content Marketing Institute Releases New Research on Technology Content Marketing Technology marketers continue to make progress with their content marketing and are reporting more success with their efforts than one year ago. That’s a key finding in the new Content Marketing Institute report out, Technology Content Marketing 2020: Benchmarks, Budgets, and Trends study, sponsored by IDG Communications, Inc. Approximately three out of four (76%) report their organization is much more or somewhat more successful with…

Taboola Newsroom Reaches Milestone Adoption and Announces New Subscription Offering; More Than 400 Premium Publishers, Including Hearst and…

Taboola, the world’s leading discovery platform, announced a major adoption milestone for its Newsroom product suite, which uses AI and the largest dataset on the open web to support quality journalism. Taboola Newsroom is now used by the world’s largest publishers to plan and optimize editorial content, increase readership and more effectively monetize. Newsroom has seen a 70 percent year-over-year increase in adoption by publisher teams. “It is a great starting point for forming our long-term coverage strategy and key…

UpContent Announces New Marketing Solution for Advisors Working with Shareholders Service Group

UpContent, a highly regarded platform that enables marketers to discover, curate and distribute compelling online content to clients, announced today that it has partnered with San Diego-based Shareholders Service Group (SSG) to offer its content marketing solution to the over 1,600 registered investment advisors that do business with SSG. Marketing Technology News: Phillip Lomax, Early Uber Eats Member, to Join MediaScience, Ventures into Neuromarketing “We’re very pleased to be partnering with SSG to offer a content…

THETA Live Embed Launches to Bring 24/7 Esports Content and Blockchain Rewards to Any Website, Starting with G FUEL

Using simple IFrame any site can easily add THETA.tv esports streaming content, such as Fortnite, League of Legends and CS:GO, to earn incremental revenue Theta Labs, the leading video delivery network powered by blockchain, announced the launch of THETA Live Embed, a new turnkey product that allows 24/7 THETA.tv Esports live streaming content to be added to almost any website, blog, or social media platform with minimal technical effort. Popular games like Fortnite, League of Legends and CS:GO streamed through THETA Live…

TVision Releases TV Performance Report for Second Half of 2019, Report Includes Ad Viewability, Ad Attention and OTT Content Analysis

TVision, the leader in TV performance metrics, today released its H2 2019 TV Performance Report. The report recognizes the brands, commercials, and TV / OTT content that best captured viewer engagement. “The one universal constant underpinning premium video is attention. Getting it, retaining it, validating it, and getting it again next time,” explains David Cohen, former President of MAGNA and current TVision advisor. “For decades, we have used a legacy measurement tool to create a surrogate for attention. It was called a…

Vevo Partners With TVision to Track Engagement for its Streaming Video Content

Partnership Gives Vevo More Insight Into How Vevo Users Engage with Content TVision, the leader in TV performance metrics, and Vevo, the world’s largest all-premium music video provider, announced a partnership in which TVision’s data helps Vevo understand how viewers engage with their content. Users watch more than 1.1 billion hours of Vevo music videos per month, and engage with 450,000 videos across YouTube, Roku, Apple TV and more. But these impressive numbers only tell part of the story for Vevo’s brand clients that…

The Future of Premium Programmatic: Scaling Zero-Party Data

Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Although time has been called on the industry more times than there’s been Fast & Furious sequels, budgets and demand generally increase year-on-year, and marketers continue to lavish budgets on clicks, impressions and all manner of vanity metrics. Spamming consumers with ads for products they’ve already bought…