Selligent Marketing Cloud Unveils Consumer Information Management Tool for Privacy Regulation Preparedness

Global B2C marketing automation company Selligent Marketing Cloud (Selligent) announced the launch of a first-of-its-kind Consumer Information Management tool that provides brands with a self-service interface to support consumer privacy regulations. Available to Selligent Marketing Cloud clients, the tool makes it easy for clients to adhere to consumers’ data privacy requests from collection or removal of personal information to unsubscribing to communications all in a few clicks. Currently supporting brands for General…

DataGrail Research Reveals 70% of Privacy Professionals Agree Their Systems Will Not Support New Privacy Regulations

Thousands of Manual Processes Increase Risk of Human Error, Strain Productivity; Half of Companies Missed GDPR Compliance Deadline--Most Plan New Hires for Regulations DataGrail, the privacy management platform purpose-built for the European (GDPR), Californian (CCPA) and impending privacy regulations, announced the publication of "The Age of Privacy: The Cost of Continuous Compliance." The report benchmarks the operational impact of the European General Data Protection Regulation (GDPR) and the California Consumer…

BigID Expands Global Sales Organization to Help Enterprises Meet Worldwide Privacy Regulations

On the Heels of Record Sales Growth in 2018, BigID Adds New SVP Global Sales, VP Pre-Sales Engineering and Sales Teams in London, Paris, Stockholm, Zurich, São Paulo, Singapore to Existing US Sales Organization BigID, Inc. the leader in data-centric personal data privacy and protection, announced that it has expanded the company’s sales presence in Europe, Asia and LATAM to meet demand from new global privacy regulations. BigID has also appointed Michael Trites as senior vice president of global sales to oversee the…

Gigya Introduces Enterprise Preference Manager To Fortify Customer Trust and Address New Privacy Regulations

The Enterprise Preference Manager Can Be Adopted Without The Need To Access  The Gigya Customer Identity Management Platform Following closely on the heels around the announcement of its acquisition by SAP, Gigya, the leader in customer identity and access management (CIAM), has introduced Gigya Enterprise Preference Manager, to help organizations build customer trust and address upcoming privacy regulations, including the European Union’s upcoming General Data Protection Regulation (GDPR). Patrick Salyer, CEO of…

Biometrics Experts and New Study Highlight How Behavioral Biometrics Supports Strict Regulation and Offers Better Data Privacy Protections

BehavioSec, the industry pioneer and technology leader for behavioral biometrics and continuous authentication, announced new findings that organizations and consumers can feel more comfortable with wider use of behavioral biometrics to safeguard their online digital experiences and identities. Following a year of digital transformation on a societal level, the demand for better online user experience and a stronger level of digital identity protection has become essential. With a year when the world has seen a…

AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About Compliance with Privacy…

AppsFlyer, the global attribution leader, published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize return on their investment in mobile advertising campaigns. According to the white paper, while advertisers are generally satisfied with the features of their measurement solutions, concerns remain high when it comes to privacy protection and compliance capabilities. Marketing Technology…

Spirion Launches New Products to Simplify Compliance With Expanding Privacy Laws and Regulations

Spirion, a pioneer in data protection and compliance, announced new products to its award-winning Data Privacy Management portfolio – Spirion Compliance and Spirion Analytics. Both products are designed to help organizations manage risk and reduce costs associated with growing privacy regulations worldwide. The new products feature advanced capabilities around compliance, analytics, and discovery, including automated Subject Rights Request (SRR) workflows, from Data Subject Access Request (DSAR) intake through…

TrustArc Platform Enhancements Simplify Privacy Management for CCPA, GDPR and Other Global Regulations

New Dashboard Streamlines Compliance and Risk Management for Privacy, It and Business Teams TrustArc, the leading privacy compliance management company, announced a major expansion of its award-winning privacy platform to simplify compliance management for GDPR, California Consumer Privacy Act (CCPA), and other privacy regulations. The enhancements include a set of dynamic components including regulatory updates, risk scores, program status, and other privacy program Key Performance Indicators (KPIs) integrated into a…

ZoomInfo Attains 2021 TrustArc GDPR and CCPA Practices Validations, Furthering Its Commitment to Data Privacy Leadership

Validations Confirm Company’s Status as a Privacy-Forward Organization ZoomInfo (Nasdaq: ZI), a global leader in go-to-market (GTM) intelligence solutions, today announced that it has attained a pair of important privacy validations that demonstrate its policies are in line with the strictest privacy regulations in the world. Marketing Technology News:BentoBox and The Infatuation Partner to Release the Restaurant Delivery Consumer Trend Report “We were already well ahead of others in our industry when…

SpotX Expands Privacy-Compliant Audience Data Technology for CTV

Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting SpotX, the leading global video advertising platform, today announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way. SpotX first began investing in and developing advanced technologies that support data activation and protection…

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry's shift to transparent and ethical data practices Wyng, the leading provider of zero-party data (ZPD) software, today announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on…

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

Wyng, the leading provider of zero-party data (ZPD) software, announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on trust, while ensuring compliance with evolving privacy regulations. With data collection and privacy central issues on a global scale, tech giants and the marketing industry have come under…

Auth0 Appoints Lucy McGrath as Vice President of Privacy

Former Thermo Fisher Scientific and NBCUniversal executive leads Auth0’s global privacy programs Auth0, the identity platform for application teams, today announced that Lucy McGrath has been appointed as the company’s first Vice President of Privacy. McGrath is an international data privacy lawyer and will be responsible for enabling Auth0 and its customers to continue to solve dynamic privacy challenges and protect the users and other humans impacted by their work. Marketing Technology News: Elastic and Confluent…

Blis Launches Playbook – Preparing For A Privacy-first World: Your Personal Guide To Getting Impersonal

Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new playbook, 'Preparing for a privacy-first world: your personal guide to getting impersonal'. This educational playbook complements the company's global 'It's nothing personal' ad campaign launching , to create awareness about the need for a privacy-first approach. Changes to IDFAs and cookies will fundamentally affect every part of the campaign cycle, from planning through to activation and measurement. A recent Blis study…

Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc

Verification Highlights Audiencerate's Commitment to International Privacy Standards TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has received the TRUSTe International Privacy Verification from TrustArc. The verification illustrates that verified organizations maintain industry-established principles and standards for protecting personal data. "We are thrilled and proud to have received the TRUSTe Verification, demonstrating our commitment to privacy…

Consumers Take Action on Privacy: New Research Shows Nearly Half of Privacy Requests Sent in 2020 Were to Stop the Sale of Personal Data to…

With data subject requests (DSRs) and associated costs increasing, research shows the impact of the California Consumer Protection Act (CCPA) on companies’ privacy practices B2C organizations who manually processed DSRs spent approximately $192,000 per million identities in 2020 to process and fulfill data subject requests. DataGrail, the modern privacy platform designed to help brands build trust and transparency, today unveiled the results of its 2021 proprietary research report that looks at consumer privacy trends.…

Mobvista Earns Privacy Certification From ePrivacy

Mobvista, a technology platform providing SaaS products and services, today announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Mobvista sub-brands, Nativex and Mintegral earned the ePrivacyseal EU, which attests to a product's compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection Regulation (GDPR). This news further demonstrates Mobvista groups continued commitment to providing…

Mintegral Earns Privacy Certification From ePrivacy

Mintegral, a programmatic advertising platform, announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Mintegral earned the ePrivacyseal EU, which attests to a product's compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection Regulation (GDPR). This news further demonstrates Mintegral's continued commitment to providing compliant and trusted online solutions. "Data security and…

Nativex Earns Privacy Certification From ePrivacy

Nativex, a technology platform providing mobile advertising and marketing services, today announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Nativex earned the ePrivacyseal EU, which attests to a product's compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection Regulation (GDPR). This news further demonstrates Mobvista's continued commitment to providing compliant and trusted…

Manetu to Manage Privacy Data and Consents for PrivSec Global 2021

Manetu's Consumer Privacy Management (CPM®) platform will again manage privacy for all conference attendees Manetu, a leader in data rights management, today announced that the company will be a co-sponsor of Data Protection World Forum's PrivSec 2021 conference.  As part of this collaboration, DWPF will use Manetu's Consumer Privacy Management (CPM®) platform to secure and manage attendees' personal information and consents. Marketing Technology News: Why Affiliate Marketers Need Ad Tracking Innovation Now Presented…