Duality Technologies Launches SecurePlus Query, the First Privacy-Enhanced Query Engine for Data Collaboration

Duality SecurePlus Query utilizes Homomorphic Encryption to enable banks to securely collaborate across institutions and borders in financial crime investigations, without compromising data privacy Duality Technologies, a leading provider of Privacy-Enhancing Technologies (PETs), announced today the launch of  SecurePlus Query,  a privacy-by-design query engine for data collaboration. The novel solution opens up new ways for organizations to maximize data insights and leverage collective intelligence. In the financial…

DataGrail Finds Americans Expect Privacy Controls, 4 out of 5 People Want a Privacy Law to Protect Personal Data

73% of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77% would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data safe As state houses and Congress rush to consider new consumer privacy legislation in 2020, DataGrail, a privacy management company, conducted nationwide research that shows Americans expect more control over their personal information online, and are concerned with how businesses use the…

Increasing Consumer Privacy Demand Opens New Doors For Marketers

Consumer survey commissioned by FigLeaf highlights how privacy expectations vary by demographic, providing brands and advertisers new opportunities for hyper-personalized messaging and campaigns  As the debate rages over consumer online privacy, FigLeaf, a privacy-first company, surveyed US and UK consumers and discovered an underlying opportunity for those hit hardest by ever-increasing privacy demands: marketers and advertisers. Despite the fact that 68% of consumers do not believe online privacy is possible and…

Privacy: Forget the Bare Minimum and Think Much Bigger

EU and U.S regulators have cast their watchful eyes on data privacy. Perhaps the biggest show of might against those not adequately safeguarding consumers’ data are the recent spates of penalties spanning US$22.5 million, €50 million, and even the record multi-billion dollar fine being negotiated right now by a social media giant. Needless to say, beyond the clear moral and ethical implications of not safeguarding consumers’ data, privacy compliance has become a business issue that is much too expensive to ignore. It’s in…

How I Learned to Stop Worrying and Talk About Privacy

During my two decades of PR and communications, much of which has been spent working with publishers and ad tech companies, I’ve never encountered a topic that sends clients running quite the way that privacy can today. It’s become our industry’s plutonium: handle it only if you must. But do so gently, and get away as quickly as you can. I spend a lot of time talking to companies about privacy. The unfortunate reality is that our industry has come to view this topic from a narrow PR perspective - as one to be managed—if…

Bridging The Privacy Gap In 2019: A Journey To Compliance

For many organizations, there was an immense frenzy in the lead-up to the GDPR. There was panic surrounding consent messaging requirements, trepidation at the thought of entire customer databases disappearing overnight, and general confusion about how to comply with the new legislation. Let alone being able to progress to the next step of rebuilding engagement levels with customers. Fast-forward a year, and the brand experience has become littered with endless consent pop-ups, in various shades of grey, irritating…

GDPR Anniversary: Where are We on Privacy a Year Later?

A year ago, on 25 May 2018, the General Data Protection Regulation (GDPR) law became enforceable. Across many industries, CISOs and senior management worried that the GDPR’s “least data necessary” collection requirements would greatly restrict, or even end, long-term working practices -- especially for marketers. So where are we today? Everywhere you look data protection has risen to the top of the agenda. Take a look at Facebook’s annual developer conference or Microsoft Build, and all you will see is the word privacy. …

GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration

This is Part One of the GDPR Roundtable Today, it's GDPR's first anniversary. In one year of its flourish, we have interviewed hundreds of experts and business leaders on GDPR. The insights on GDPR Compliance and strategies to meet customer demands proved beneficial to our readers and Martech community. Recently, we sat with 30+ GDPR speakers who narrated their experience in a Post-GDPR phase using Blockchain and AI capabilities. The GDPR ROUNDTABLE features experts from various realms of the business community and…

Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws

GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles  Marketing teams may have managed to surf the turf with EU's GDPR Principles in the first year. As we inch toward the first GDPR anniversary, market analysts and Data Privacy trend watchers are constantly churning data on GDPR impact. They provide insights on how GDPR transformed the data industry globally -for businesses and for consumers. In an interesting data research on GDPR Principles, Ogury found that less…

Marking GDPR Anniversary, nCipher Survey Reveals Americans’ Data Privacy Attitudes

Research Shows Personal Data Privacy Is Hot-Button Issue in America, Where Distrust Runs High The General Data Protection Regulation (GDPR) went into effect in the European Union a year ago this month. GDPR, which gives EU citizens more control over their personal data by mandating how businesses must handle that information, has attracted great interest around the world. In addition, it has inspired government officials elsewhere in the world to develop laws addressing consumer data privacy concerns. 1 year on, how has…

New IAPP and TrustArc Benchmarking Research Reveals Increased Use Of Technology To Manage Privacy Operations

Survey Reveals That Data Mapping, Data Protection Impact Assessments and Data Subject Access Rights Management Have Become Common Practices to Help Companies Comply with Gdpr and Other Global Privacy Regulations TrustArc, the leading data privacy management company, and the International Association of Privacy Professionals (IAPP), the world's largest global information privacy community, today announced the results of new benchmarking research that examined the current state of privacy program management. The research…

Privacy Protection Platform WireWheel Closes $10 Million in Financing

Data Privacy Platform Simplifies Compliance for Expanding Global Data Protection Regulations like Gdpr and the New California Consumer Privacy Act WireWheel, the Software-as-a-Service platform that modernizes global data privacy compliance, announced the closing of a $10 million Series A round. New Enterprise Associates (NEA) and PSP Growth (PSP) led the investment round, with participation from existing and new investors Grotech Ventures, Sands Capital Ventures and Revolution's Rise of the Rest Seed Fund. Total capital…

Risky Business: Navigating Privacy and Compliance in a GDPR World

If you are part of nearly any enterprise organization, then May 25, 2018, is likely burned into your memory forever. That was the date when a new landmark privacy law, the General Data Protection Regulation (GDPR), took effect in the European Union (EU). Many articles were written leading up to the law taking effect, and many have been written since. Nowadays, most articles have headlines like, “Taking Ownership in a Post-GDPR Age,” and, “Solving the Remaining Challenges of GDPR.” Quite clearly, GDPR remains top of mind…

Maize Analytics Founder and CEO Presents at HHS “Data Min(d)ing: Privacy and Our Digital Identities” Conference

Dr. Daniel Fabbri, Founder & CEO of Maize Analytics spoke at the US Department of Health and Human Services (HHS) conference on "Data Min(d)ing: Privacy and Our Digital Identities," a meeting featuring a slate of privacy thought leaders from academia, government, and industry. Dr. Fabbri's presentation entitled Risks of 'Black Box' Machine Learning in Compliance and Privacy Programs, focused on how to effectively monitor accesses to patient data for inappropriate use using machine learning. Machine learning algorithms…

TrustArc Expands Industry Leading Compliance Solutions with First Privacy Certification for Data Processors

New APEC Privacy Recognition for Processors (PRP) Certification Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards TrustArc, the leading data privacy management company, announced an expansion of its offerings to include the new Asia-Pacific Economic Cooperation (APEC) Privacy Recognition for Processors (PRP) Certification. As the only approved US provider, TrustArc, via its TRUSTe LLC subsidiary, is the first company authorized as an Accountability Agent to offer the new certification, which…

OneTrust Launches PrivacyTECH – The Leading Event for Privacy Technology

Register Today for OneTrust PrivacyTECH, 8-10 October in London OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers opened registration for its global user conference, PrivacyTECH 2018 taking place 8-10 October at Hotel Novotel London West. PrivacyTECH will bring together 500+ industry leaders annually to breakdown the latest technology innovations driving global privacy compliance. OneTrust PrivacyTECH is the largest industry user conference focused on technology for privacy…

Just 35 Percent of Responding Organizations Are GDPR-Compliant With EU Data Privacy Rules

Even Fewer Know What Data Third Parties Hold and Have Addressed Third-Party GDPR Compliance in Contracts The European Union (EU) General Data Protection Regulation (GDPR) took effect May 25, 2018, yet only 34.5 percent of nearly 500 professionals involved in GDPR compliance efforts say their organizations can defensibly demonstrate compliance with the new data privacy rules today, according to a recent Deloitte poll. Litigation, regulatory and internal investigation challenges could abound for others. One-third of…

MarTech Privacy Debate Should Focus on Solutions that Work

This is likely to be an active fall for privacy issues, with California’s legislature considering a law that would dramatically disrupt digital advertising by changing how companies can collect information, the U.S. House Energy and Commerce Committee holding a hearing, and the European Union advancing the controversial implementation of broad new regulations. The Digital Advertising Alliance (DAA) has always welcomed an open dialogue with policymakers around the best way to create a positive digital advertising…

TechBytes with Diaz Nesamoney, CEO at Jivox

Hi Diaz, tell us about your adtech predictions and how Google continues to be top of every advertiser’s mind? For me, in 2021, Google gets out of ad tech. Due to concerns with being privacy compliant, Google is becoming less ad tech focused and more focused on being primarily a media platform like Facebook, who does not sell ad tech by itself. As a result, brands are turning towards 3rd party ad tech platforms, social media and Amazon to buy ads. Due to increased scrutiny from anti-trust and privacy regulators and…

Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities for Marketers

Inaugural Hype Cycle for Digital Advertising 2020 Provides Insights on Prioritizing Digital Advertising Technology Investments Gartner Inc.’s inaugural Hype Cycle for Digital Advertising 2020 report reveals five technologies that will have the greatest impact on marketers ability to respond and adapt to emerging trends. Among the 19 technologies represented in the Gartner Hype Cycle for Digital Advertising 2020 report (see Figure 1), marketers should keep an eye on advanced supply-side bidding, ad blocking, identity…