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TechBytes with Lauren Kiser, Senior Product Marketing Manager at Sprinklr

Hi, please tell us about your role and the team/technology at Sprinklr. I’m a Senior Product Marketing Manager at Sprinklr supporting our Modern Advertising Product. I work closely with our Product Managers to bring our products to market and the market to our products, both supporting our field teams and evangelizing the work our customers are doing. Sprinklr is a modern Customer Experience Management platform that enables Marketing, Advertising, Research, Care, and Engagement across more than 35 modern channels…

TechBytes with Steve Zisk, Product Marketing Manager at Redpoint

Tell us about your role/team you handle at Redpoint. What inspired you to join the company? My team at Redpoint handles Product Marketing, which means we get to translate the complexities of a feature-rich, broad, and deep engagement hub to buyers, users, and gatekeepers. That kind of “technical evangelism” was one part of what drew me to Redpoint, and the other part is the people. The passion, depth of experience, and focus on client success in every part of our organization is a great reason to come to work… even…

TechBytes with Pedro Arellano, VP of Product Marketing at Looker

You have a long track-record of successfully working in and managing diverse Product development teams. How did you arrive at Looker and what attracted you to the BI ecosystem? A database class during my sophomore year in college inspired me to pursue a career in Data and Analytics. The idea that information can be organized and used to make rational, fact-based decisions has always appealed to me personally. I’ve been in this industry for 20+ years so long enough to know when a company is moving in the right direction.…

Total Product Marketing Appoints Three New Marketing Leaders

TPM Invests in Content Marketing, Digital Advertising, and Digital Marketing Leadership to Position Itself for Growth in 2020 Total Product Marketing (TPM), a full-service B2B technology marketing agency, announced the promotion of three team members to marketing leadership roles. Tyler Bowles has been promoted to Director, Paid Media; Catherine Daly has been promoted to Director, Content Marketing; and Suki Lu has been promoted to Senior Manager, Digital Marketing. "These promotions reflect TPM's commitment to…

Patrick Tripp to Lead Product Marketing for Cheetah Digital

Former Forrester Research Consultant Joins Leader in Cross-Channel Customer Engagement Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the addition of Patrick Tripp as Senior Vice President of Product Marketing. In his new role, Patrick will be responsible for planning, creating and implementing the company’s overall product marketing strategy. In addition, he will lead the team of marketers responsible for the messaging, packaging, and delivery of Cheetah Digital’s…

Kansai University Research: Kansai University Researcher is Awarded Prestigious Prize for the Development and Advancement of Open Source…

Kansai University's Katsutoshi Yada has been awarded the 2019 Prize for Science and Technology (Promotion Category) in the Commendation for Science and Technology by Japan's Minister of Education, Culture, Sports, Science and Technology (MEXT) for applying and promoting data mining technology to analyze big-data in business marketing. The annual prize recognizes research, development, and promotion of science and technology to the general public. Katsutoshi Yada is one of Japan's leaders in applying data mining technology…

TechBytes with Lisa Croft, Group Product Marketing Manager at Adobe

What is Adobe Document Cloud’s relationship with small businesses? Millions of small businesses already rely on Adobe to simplify document work – converting paper to digital with Adobe Scan, creating, reviewing and editing PDFs with Adobe Acrobat and accessing the most powerful PDF services right from Microsoft Office 365. Adobe Sign for small business now completes the toolbox for small companies to fully digitize their business. When combined with other market-leading document technologies, including Adobe Scan and…

LiveIntent Taps MediaMath Vet Jessica Muñoz as VP of Product Marketing

Supercharged Product Marketing Services Will Power LiveIntent’s Platform and Identity Business LiveIntent, the people-based marketing platform powered by the email address, announced the appointment of industry veteran Jessica Muñoz as VP of Product Marketing. Muñoz comes to LiveIntent after serving as the Director of Product Marketing at MediaMath, where she oversaw the company’s  suite of Intelligence products, including the launch of Intelligent Bidder (co-developed with the IBM Watson Marketing team). Prior to…

TechBytes with Parth Mukherjee, Head of Product Marketing at Chorus.ai

Tell us about your role and the team/technology at Chorus.ai Chorus.ai is the leading Conversation Intelligence Platform which identifies and helps teams replicate the performance of top-performing reps by analyzing their Sales meetings. These insights serve as the foundation of an effective coaching strategy for Sales and customer success teams and provide insight into the voice-of-the-customer across the entire organization. Chorus.ai’s advanced Speech Recognition, Natural Language Processing (NLP) and AI technology…

Veteran Technology and Business Leader Vijay Ramaswamy Joins Actifio as Vice President, Product Marketing

Actifio, the pioneer of multi-cloud copy data management software, today announced the appointment of veteran technology and business leader Vijay Ramaswamy as Vice President of Product Marketing. He will report to Chandra Reddy, Actifio's Head of Product Marketing. Ramaswamy was most recently co-founder of CloudLanes, a Cervin & Microsoft Ventures-backed hybrid cloud platform acquired by Druva. In leading CloudLanes' marketing and business development, he was responsible…

TechBytes with Brian Glover, Head of Product Marketing at Marketo

Tell us about your role and the team/technology you handle at Marketo. Sure. I lead the Product Marketing team for Marketo Engage, part of Adobe Marketing Cloud, and am responsible for leading all go-to-market and product strategies that drive success for the business. Tell us more about the recent ABM announcement from Marketo Engage.  We recently announced ABM Essentials for Marketo Engage, which is our new ABM solution that is part of our account-based experience (ABX) story. ABM Essentials is a B2B customer…

TechBytes with Devon DeBlasio, Senior Product Marketing Manager at Neustar

Tell us about your role and the team/technology you handle at Neustar. I am a Product Marketing Director at Neustar. Neustar is a trusted, neutral provider of real-time information services and the leader in Marketing Intelligence, Customer Identity Resolution and Unified Measurement for Fortune 500 brands. Identity is our enterprise heritage: We’ve grown up an Identity company. We power 85% of the U.S. Caller ID. We handle global DNS as well as risk and fraud prevention. We support 10 out of the 10 largest U.S. banks, 5…

Agency Veteran Joao Machado Joins as Sabio’s SVP of Product Marketing

Sabio, the media and technology company behind App Science, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data to inform marketing decisions, announced today the appointment of Joao Machado to the position of SVP of Product Marketing. In this newly created position, Machado will be responsible for developing compelling go-to-market initiatives and sales enablement programs and productizing Sabio's solutions. He will report directly to Sabio's CEO, Aziz Rahim.…

Agency Veteran Joao Machado Joins Sabio’s SVP of Product Marketing

Sabio, the media and technology company behind App Science, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data to inform marketing decisions, announced the appointment of Joao Machado to the position of SVP of Product Marketing. In this newly created position, Machado will be responsible for developing compelling go-to-market initiatives and sales enablement programs and productizing Sabio's solutions. He will report directly to Sabio's CEO, Aziz Rahim. Commenting on…

TechBytes with Mika Javanainen, VP of Product Marketing at M-Files

Tell us about your role and the team/technology you handle at M-Files. As a VP of Product Marketing, I lead a team that focuses on different product marketing activities at M-Files: product positioning, value proposition and customer communications. My team also employs subject-matter experts for different processes and industries. They work closely with product development, marketing and customer success teams to ensure that we address the specific customer needs for various industries and their respective regulations.…

TechBytes with Stephen Mello, VP Product Marketing, Localytics

Tell us about your role and the team/technology you handle at Localytics. I am Vice President of Strategy, Product and Engineering. In this role, it is my job to ensure we understand the market, identify opportunities and seize these opportunities through the solutions we deliver to the market. In doing this, we prioritize design thinking to ensure that we have an “outside-in” customer focus to all we do at Localytics. Localytics started out 11 years ago as a Mobile Analytics company and since has expanded to include…

TechBytes with Jeremy Wood, VP of Product Marketing, Hootsuite

Tell us about your role and the team/technology you handle at Hootsuite. I am the VP of Global Product Marketing at Hootsuite, focused on strategically shaping and bringing Hootsuite's products to market and ensuring our customers are wildly successful on social. How much has the Content Marketing technology landscape evolved in the last two years? It’s evolved tremendously, the obvious one is the real emergence of AI and ML to influence content generation. A few years ago, creating and posting content was manual, which…

Prediction Series 2019: Interview with Shirin Shahin, Director of Product Marketing, Brightcove

How will video be leveraged this year? In 2018, there was yet another turning point in the video marketing landscape as video continues to be one of the most leveraged forms of content. In fact, 87 percent of online marketers today use video in their content strategies. In 2019, we can not only expect another year full of new developments and video trends such as interactive video, shoppable content, GIFs, and more, but we’ll also see video leveraged for better communications both inside and outside the enterprise.…

TechBytes with Josh Martin, Sr. Director, Product Marketing, Brightspot CMS

Josh Martin Sr. Director, Product Marketing at Brightspot CMS Today, brands need to create great content, distribute it across dozens of channels, in many forms, and in local languages. We spoke to Josh Martin, Sr. Director, Product Marketing, Brightspot CMS, to understand the overall state of CMS in the Content Marketing industry.Tell us about your role at Brightspot CMS and the team/technology you handle? As a product marketer, it is my responsibility to ensure we understand our prospect/customer’s needs, the state…

TechBytes with John Field, Director-Product Marketing, BloomReach

John Field Director-Product Marketing at BloomReach BRX is an open and intelligent platform that businesses and brands use to build, personalize, test and optimize their digital experiences. We spoke to John Field, Director-Product Marketing at BloomReach, to understand the company's technology, their target audience, and how their products integrate with third-party APIs.Tell us about your role at BloomReach and the team/technology you handle. I joined BloomReach as Director of Product Marketing three months ago.…