Second Phase Introduces AI-driven Automatic Product Recommendations for B2B Web Store

eCommerce Solution Creates Upsell and Cross-Sell Opportunities, Driving Sales Second Phase, a Billtrust solution and the leader in B2B eCommerce for wholesale distribution companies, has added artificial-intelligence (AI)-based Automatic Product Recommendations to their web store offering, creating upselling and cross-selling opportunities to drive sales, as well as a differentiated customer experience. Marketing Technology News: ZypMedia Expands Product and Engineering Leadership Team Using past buying behavior to…

Not All Product Recommendations Are Created Equal

Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere. But not all Product Recommendations are created equal. Sure, you can easily make recommendations based on best sellers, current trends or current sales, and that’s usually moderately successful. But if you want to see a significant lift that truly impacts your bottom line, recommendations should be personalized based…

Yiwugo Launches “Personalized” AI Function for Product Recommendations

Yiwugo.com, the official website of the largest commodities wholesale market in the world, has launched the AI-based function for product recommendations for both of its PC and app versions. Adopting the latest deep neural network technology, the function intelligently recommends matching commodities according to the different needs of commodity buyers, and thus greatly facilitates the sourcing of satisfactory goods for them. The development of Yiwu's physical market is also a process of orderly management and supply of…

Oracle Bronto Makes Product Recommendations Personal Across Channels

Integrated Product Recommendations Solution Helps Marketers Quickly and Easily Grow Engagement and Revenue To help marketers increase consumer engagement and revenue, Oracle Bronto, a leading cloud-based email marketing vendor to the Internet Retailer Top 1000, launched an innovative new product recommendation solution. Integrated within the Bronto Marketing Platform, Recommendations Web enables commerce marketers to leverage a combination of custom business rules and predictive models to automate dynamic,…

New Style Data Platform Trendage Combines AI, Communities and Visual Search To Provide Automated Product Recommendations

Retailers Can Now Access Valuable Insights On Customer Apparel Preferences and Cross Sell Data In a Timely Manner Trendage, a new data-driven style platform, officially announced the launch of its company, team, and product, Automated Product Recommendations for retailers. Using artificial intelligence, visual search, and a community of millions of trendsetters, Trendage automatically generates 10 million+ style recommendations per month for apparel, accessories and footwear retailers that highlight what items pair well…

TechBytes with Ram Venkataraman, Chief Product and Technology Officer, Kibo

Please tell us about your role and the team / technology you currently handle at Kibo.  I’ve been with Kibo for more than two years, serving as the chief product and technology officer where I oversee our product and engineer organizations. My role at Kibo is to constantly work to better align our technology stack across all products and increase innovation velocity. In this role as a CPO, I work to ensure Kibo continues to create and deliver innovative, yet effective technology solutions designed to answer merchants’…

Blustream Raises $3 Million to Bridge the Customer Experience Gap with Product Usage Data

Product Usage Data Connects Brands and Customers to Create Meaningful After-Sale Engagements Blustream, the leading after-sale customer engagement company, announced it has raised $3 million in funding to power the brand-customer relationship with product usage data and fuel digital transformation efforts for physical goods companies via the Blustream Product Experience Platform. York IE led the round of funding with additional support from existing investors. Marketing Technology News: Adzymic Expands Into Thailand,…

Perch Announces $123.5 Million in New Financing to Acquire Top Performing Amazon Marketplace Products and Companies

Company sees growing opportunity in Amazon Marketplace products and companies; raises capital to accelerate its rate of acquisitions and expand its platform Perch, a technology-driven commerce company that acquires and operates top Amazon Marketplace businesses with winning products in their respective categories, announced that it has closed $123.5M in new financing. This brings the Company's total funding to date to over $130 Million. The round was led by Spark Capital and includes past investor Tectonic Ventures, with…

Searchspring Launches Personalized Recommendations for Ecommerce

Searchspring delivers 1:1 personalization for ecommerce merchants in its new Personalized Recommendations Searchspring announced the beta launch of its new Personalized Recommendations feature. Early adopters are already trialing new Personalized Recommendations to display hyper-relevant products that engage shoppers and boost conversions. With ecommerce experiencing accelerated growth during the pandemic, this release comes at a time when online retailers are looking for automation to enhance their overburdened…

EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching

Journey is an innovative decision-tree content experience with a personalized customer journey that allows businesses to easily match consumers with relevant product recommendations EX.CO, a leading global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sendinblue (Content Marketing), Contentstack (Customer Experience), Zift Solutions (Sales Intelligence), Act-On Software (Marketing Automation), and PathFactory (Content Intelligence). Sendinblue Raises $160M in Series B Funding; Largest Amount By Any All-In-One Digital Marketing Platform Sendinblue, the leading all-in-one digital marketing platform, has raised $160 million in a…

Searchspring Announces Poland Office to Augment Ecommerce Product Development and Improve Merchandiser Capabilities

Company doubles engineering force, opens European tech center Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced it has opened an office in Poland to help accelerate the company’s product development and decrease go-to-market time for new features. Searchspring selected Poland as the location for its EMEA office as the IT community is known for its technical expertise, accounting for nearly 25% of the entire developer population in the Central and Eastern…

New Allego 6 Platform Delivers All-in-One Solution for Sales Learning and Enablement to Make Virtual Teams More Productive and Successful

Major new release improves user experience and adds content management capabilities to simplify the process of creating, accessing, and sharing sales learning and enablement content Allego unveiled Allego 6, the newest version of its market-leading learning and enablement platform, which features a modern user interface refresh that makes it easier than ever for distributed teams to quickly learn critical skills, find the right content at the moment it’s needed, and collaborate more effectively with their peers from…

RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement

RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing experience based on data-driven personalization enhanced with unique contextual elements and highly personalized storytelling. Video is a key component of branding exercises, helping…

RichRelevance Launches ‘Deep Recommendations’: The Next Generation of Advanced Commerce Personalization

RichRelevance, a leader in experience personalization, announced the launch of first-of-its-kind 'Deep Recommendations', a set of advanced personalization technologies that, unlike traditional recommender engines, does not need historical events and behavioral data to immediately generate relevant product recommendations. The new approach solves two problems: (a) it removes constraints associated with traditional recommendations which don't work for retailers and brands with sparse data - seasonal products, fast-changing…

Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Center

Full-Featured Product Suite Offers Data-Driven Insights and Tools to Drive Efficiencies and Effectiveness in Producing, Testing, Analyzing and Managing Ad Creative at Scale Bidalgo, a leading provider of campaign management and ad creative management software and services, announced the launch of its Creative Center, a full-featured suite of tools designed to transform the way marketers create, measure, analyze and optimize their advertising creative. By combining data-driven insights with automated processes for…

Engine Media Exchange Onboards Inscape Data For CTV “Incremental Reach Measurement” Product For Brands

ENGINE Media Exchange (EMX), ENGINE's fully owned, end-to-end technology and programmatic solution, purpose-built to evolve today's digital marketplace, announced the launch of its Connected TV (CTV) "Incremental Reach Measurement" product. With the product, EMX integrates TV viewing data provided by Inscape, a leading provider of automatic content recognition (ACR) technologies, with its own campaign delivery data in a proprietary data warehousing, reporting, and analytics solution. The CTV "Incremental Reach…

DoubleVerify Names Jack Smith as Chief Product Officer, Demand Solutions

Former GroupM Global Chief Product Officer will drive DV’s robust pipeline of solutions for global brand advertisers DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the appointment of Jack Smith as Chief Product Officer, Demand Solutions. In this newly created role, Smith will be responsible for advancing DV’s agency and brand advertiser solutions portfolio, with a focus on high-growth emerging channels, such as CTV. Smith will also lead all strategy and implementation…

NextRoll Announces 5x Increase in Profitability, Product-Led Growth, and Names Robin Bordoli as CEO

Company magnifies focus on its marketing technology platforms, announcing new growth with a new leader NextRoll, Inc., the marketing technology company delivering products for ambitious marketers to grow their business, announced it is projected to deliver over $175M revenue this fiscal year. Despite the macro-economic challenges happening across the globe, the company is projecting record EBITDA into the eight figures and growing more than 400 percent year-over-year. Marketing Technology News: Meredith Corporation…

Large Lighting Brand Selects Bridgeline’s Celebros Solution To Power ECommerce Product Discovery & Intelligent Site Search

Bridgeline Digital, Inc., a provider of cloud-based digital experience software, announced a large lighting Company has selected Celebros Search by Bridgeline as their eCommerce product discovery and site search solution. The Company boasts more than 100,000 products online and offers a wide variety of light fixtures, including some of the world’s best lighting brands, such as Savoy House, Kichler and others.  The Company is the eCommerce division of a larger parent Company, founded in 1965, with a portfolio including…