Ocean Outdoor Enables Programmatic Buying Of Iconic United Kingdom Screens Via Hivestack

New partnership enables programmatic activation of super-premium screens at prime locations in the United Kingdom Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean),  announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. The collaboration will mark a new chapter in the history of programmatic DOOH, enabling marketers to activate some of the most iconic and recognisable screens in the United Kingdom. Marketing Technology News:…

Tapad Partners with Programmatic Buying Platform, Beeswax, to Extend Identity Resolution

Integration Allows More Brands and Media Companies Access to Cross-Device Analytics as They Continue to In-House Their Programmatic Strategies Tapad, a global leader in digital identity resolution announced that it has added Beeswax, the industry's first extensible programmatic buying platform, to its ever-growing roster of media buying partners. Beeswax is unique in that it offers Bidder-as-a-Service™ capabilities, which when partnered with The Tapad Graph, allows sophisticated buyers to make the most out of their…

Beeswax Becomes the First Programmatic Buying Solution to Integrate with Operative

Unique Integration Between Beeswax's Bidder-As-A-Service Technology and Operative's Publisher-Facing Order Management System Breaks Barriers Between Traditional and Digital Media Channels, Allowing for Simplified Workflows and More Efficient Execution Beeswax, the industry's only custom programmatic buying platform, announced a robust integration with Operative, an advertising management platform used by leading publishers around the world. Beeswax's explosive expansion in the traditional media and television segment…

Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-Of-Home Media

Collaboration Amplifies Convergence of Digital Media Channels Amobee, a global digital marketing technology company serving brands and agencies, announced it has partnered with Place Exchange to launch one of the first truly programmatic marketplaces for out-of-home media, allowing marketers real-time bidding capabilities as well as seamless planning, execution, and attribution alongside other digital channels on a single platform. Amobee partners with Place Exchange to launch one of the first truly programmatic…

Centro Adds Real-Time Viewability Reporting from Pixalate in Programmatic Buying Platform

Pixalate Delivers Top-Grade Ad Protection Technology; Advertisers Can Optimize for Viewability Across Channels and Buying Tactics by Unifying Reports from Programmatic and Direct Buying Centro, a provider of enterprise-class software for digital advertising, today announced an integration with Pixalate to give users of its Basis programmatic ad platform real-time, post-bid viewability reporting. Pixalate is a global intelligence platform and ad fraud-protection provider offering a comprehensive suite of products that bring…

Artificial Intelligence: The Next Frontier Of Programmatic Buying

Artificial Intelligence (AI) and machine learning are on the verge of revolutionizing programmatic media buying, and the reason is simple: In today’s marketplace, AI has the ability to do far more than humans can handle on their own. Machine Learning, a broad area of computer-aided decision making, has been used in many aspects of marketing for years. Now in 2017, more powerful Deep Learning technology, often synonymously referred to as Artificial Intelligence, has become increasingly valuable for marketers with useful…

Innovid Enables Programmatic Interactive CTV Buying At Scale Through Advanced Creative Marketplace

The Trade Desk, Magnite, and more join the consortium to power advanced creative buying programmatically across the connected TV ecosystem. Innovid, the only independent omni-channel advertising and analytics platform built for television, announced the launch of Programmatic Interactive Connected TV (CTV), an industry-leading solution to scale the delivery of engaging CTV ad experiences through programmatic buying. Interactive CTV ad formats take TV advertising beyond awareness in support of engagement, e-commerce, and…

MOLOCO Launches Automated Buying Platform for In-House Programmatic Advertising, Featuring Bid Optimization and LAT Targeting

MOLOCO Cloud gives performance-based mobile marketers automated optimization, unparalleled transparency, and complete control over their programmatic advertising MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced the general availability of MOLOCO Cloud, an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine…

Talon Redefines the OOH Programmatic Market by Launching Atlas, Its Intelligent Digital Planning and Buying Platform

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market. The platform launched with a campaign for Fineco Bank from Hearts & Science, which encourages investors back into the UK market. Atlas, which progressed from…

AdsWizz Launches New Automated Podcast Buying Capabilities on Its Programmatic Platform

Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced new features within AudioMatic, its audio-centric programmatic buying platform, to enhance podcast planning and buying for large agencies. “Digital audio buys are increasingly being automated by agencies, which is translating to podcasts. While host-read ads represent an important part of podcast advertising, the process of managing these campaigns is still very manual” The new features, which include automating…

Rubicon Project Now Offers Programmatic Guaranteed Buying Marketplace to Third-Party DSPs

Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project, the Global Exchange for Advertising, has announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying. Rubicon Project is the only third-party exchange to currently offering programmatic guaranteed buying for all deal types…

Chief Media Transforms Programmatic TV Buying With New Advanced Audience Targeting for Linear TV

New propriety technology couples the precision and power of Chief Media's Continuum attribution engine with Futures Media T3 Technology™ Chief Media, a leading direct response marketing agency, announced new technology innovations that provide marketers with robust programmatic TV ad solutions and strategic media buying powered by first-party audience data. Through a strategic alliance with Futures Media, Chief Media empowers its clients with its Television Trader Terminal (T3 Technology), the first technology built…

Viant’s Adelphic Launches Programmatic Digital OOH Ad Buying, Extending Cross-Channel Breadth and Capability

Enplay, MDC Media Partners OOH Unit, Signs on As Launch Partner  Adelphic, a Viant people-based, self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory to its platform. This all-new offering enables advertisers to access Adelphic’s digital out-of-home inventory via Rubicon Project’s Private Marketplace (PMP). Through partnerships with both Clear Channel Outdoor Americas, one of the world’s largest outdoor advertising companies, and Captivate…

Programmatic Advertising Best for Audience-Based Buying Campaigns

Latest report by Videology finds cross-screen audience buying and measurement capabilities make Advanced TV the fastest growing advertising platform Videology, the leading software provider for converged TV and video advertising, today announced the findings of a commissioned study conducted by Advertiser Perceptions on behalf of Videology on the topic of Advanced TV. The report, titled “Videology AdvancedTV Study 2017” identifies Programmatic as the major advertising category that will see more than 50% of total TV…

Facebook MMM Portal Launched; Adds DoubleVerify as Partner to Attract Programmatic Ad Buying Platforms

Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance analytics available as part of its measurement partnership program. It also rolled out a marketing mix modeling (MMM) portal, enabling advertisers to gain direct insights from Facebook, Instagram and the Audience Network platform. The social media and tech innovation firm also scaled its partnerships with Nielsen and comScore, apart from acquiring a…

BrightLine Sees Programmatic Demand For Interactive CTV Ads Surge 4x In 2021

Originator of programmatic interactive CTV ads sees massive uptick as agency demand combines with growing supply offering BrightLine, the leader in interactive and dynamic connected TV (CTV) ad solutions, sees 4x growth in programmatic demand for its advanced advertising formats. BrightLine pioneered the first ever one-stop, programmatic marketplace for interactive CTV ads in 2016, and over the past year the continued scale of its partnerships intersected with surging demand for innovation among leading…

Digital Ads for 2020 U.S. Elections Focused on Programmatic, CTV and Last-Minute Impressions

Centro , a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, which represented 19% of their programmatic budgets. This was a 280% increase in CTV’s programmatic advertising share from the 2018 U.S. midterm election cycle. The data was compiled from more than 400 advertisers for state, local and national races managing digital ad buying via Centro’s platform, Basis. These political and advocacy advertisers encompassed…

Programmatic Advertising Company MOLOCO Releases New Report on Post Covid-19 Gains in Various App Categories

A new report from MOLOCO projects significant gains for app categories most negatively impacted by COVID-19 as lockdown conditions lift worldwide MOLOCO, a leader in machine learning and growth solutions for mobile marketers, found that dating and dining apps will be among the fastest to bounce back once COVID-19-related restrictions are lifted. These and other insights are included in MOLOCO’s newly announced “Mobile Life After Lockdown” report, which analyzes data from the open programmatic advertising ecosystem to…

dentsu Media Launches Unique People Based In-House Buying Solution

dentsu International’s media service offering, dentsu Media announced today the launch of its new in-house buying solution – Data Enabled Linear TV Activation, also known as DELTA. DELTA reimagines the way our teams have been executing programmatic TV to enhance data-driven, people-based linear TV for clients. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… “Clients want a more accountable and holistic people-based approach when it comes to…

A Few of the Top Programmatic Job Advertising Providers 

The development of technology in various sectors has led to the formation of new ways of incorporating different technology into daily tasks to ease manual work and lessen the overall workload. Human resource management is also integrating technology and software into their work to increase speed and broaden the spectrum of efficiency. With the help of human resource technology, any company can manage tasks easily and conveniently. Marketing Technology News: MarTech Interview with Tobias Knutsson, CEO at Adverty…