True Influence®, the technology leader of data-based sales and marketing solutions, today announced a partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into…
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Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display…
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Increasing monetization options for developers & measurement options for advertisers AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software…
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Powered through BidSwitch, Outbrain will provide marketers with solutions to scale their native strategy, programmatically Outbrain, the world’s leading discovery and native advertising feed for the open web, announced the full…
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Global Senior Advertising Executives Cite Automation, Real-time Measurement and Sophisticated Targeting as Key Benefits The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in…
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Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites…
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Dynamic Video Captions automatically adds human-verified captions to improve user experience and overall performance for video ads Sharethrough, one of the top global independent omnichannel ad exchanges, is introducing dynamic video…
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Centro , a global provider of enterprise automation technology, announced that it has been named a 2021 Programmatic Power Player by AdExchanger. AdExchanger is the premier content resource for technology providers, publishers, and…
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Cognitiv, the leading provider of deep learning AI for marketers, has been named to AdExchanger’s 2021 Programmatic Power Players List – the digital marketing industry’s first searchable guide to the best agencies, tech providers and…
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Joveo, the global leader in data-driven recruitment advertising, announced today that it has been recognized as a market leader in Staffing Industry Analysts’ (SIA) report on programmatic job advertising. Marketing Technology News:…
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Ahead of the fall semester, student-athletes can be fairly compensated for their personal brand, and content for the first time display, a new social-media platform that gives power back to content creators by splitting advertising revenue…
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Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Reach plc - the largest commercial national and regional news publisher in the UK.…
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Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with Azerion, a leading pan-European digital gaming and monetisation platform that offers casual and social games and videos, as well as digital…
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JCDecaux SA, the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic…
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Brands are looking for “ad solutions” – a category that rose sharply after staying low for five months, as measured by Bombora Company Surge(R) This week’s intent data points to a rise in searches around “programmatic” and “LED billboards”…
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DigiCert, Inc., the world's leading provider of TLS/SSL, IoT and other PKI solutions, announced the DigiCert Smart Seal, a new dynamic site seal that gives website visitors confidence that their information is secure on the web.…
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Centro , a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, which represented 19% of their programmatic budgets. This was a 280%…
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Havas Media Group (HMG), the media experience agency, announces today that it has partnered with social display leader Spaceback to bring the creativity of social advertising to programmatic on a global scale. This partnership will allow…
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Spearad, a pioneer in addressable TV advertising, introduced "Selective Programmatic" for addressable TV advertising. Selective Programmatic is a revolution in programmatic advertising for CTV und OTT providers, because broadcasters can…
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Seasoned Digital Advertising and Recruitment Marketing Leaders to Drive Company’s Expansion in Europe Joveo, the global leader in programmatic recruitment advertising technology, appointed Raja (Raj) Balachandran as its General Manager,…
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