Programmatic will offer customers the ability to create bespoke audience segments around technographic, firmographic and intent data to promote brand awareness and thought-leadership content BNZSA, Europe’s leading IT B2B digital, data and…
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True Influence®, the technology leader of data-based sales and marketing solutions, today announced a partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into…
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Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display…
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Increasing monetization options for developers & measurement options for advertisers AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software…
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Powered through BidSwitch, Outbrain will provide marketers with solutions to scale their native strategy, programmatically Outbrain, the world’s leading discovery and native advertising feed for the open web, announced the full…
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Marketplace allows publishers to maximize the value of premium inventory and buyers to access premium programmatic deals at unprecedented scale FatTail, an enterprise technology company with a decades-long track record of powering…
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High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driving attention to digital advertising High impact digital advertising formats capture and retain user…
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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
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AVOD leader will also adopt Yahoo’s future-proof identity solution, Yahoo ConnectID Yahoo announced an expanded partnership with Glewed TV, a leading ad-supported video-on-demand (AVOD) discovery and live distribution platform for original…
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Magnetic 3D provides audiences the highest-quality immersive holographic view of 3D content via Glasses-Free 3D visual solutions on mobile devices, monitors, displays and video walls. Together with Bequest NFT Partners, Authentify Art,…
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Enterprise Connect, the leading conference and exhibition for enterprise communications and collaboration, will feature the industry’s most advanced technology products and services. Exhibitors will showcase the latest technologies in the…
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DV is the only provider currently accredited for predictive viewability targeting as well as property-level ad verification, inclusive of brand suitability and contextual targeting within programmatic media campaigns…
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New solutions give brand advertisers the ability to serve more relevant, personalized ads to consumers while avoiding duplication Today, Walgreens Advertising Group (wag) announced it will be launching new…
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INEO's Media Network will connect to Vistar Media's programmatic advertising platform to provide brands and marketers with an inventory of targeted, analytics-based retail advertising locations. INEO Tech Corp., the innovative developer…
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New Partnership Enables Advertisers to Convert Social Posts into Programmatic Display Ads For Increased Engagement Simpli.fi, the advertising automation platform for agencies, brands, and media companies, announced a partnership with…
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Decision deepens trusted partnership spanning media and data integrations VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading…
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New data from DoubleVerify also shows a holiday spike in two CTV fraud schemes DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, released new data on the prevalence…
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Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury's…
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The use of blockchain technology is revolutionizing the programmatic advertising industry. Not surprisingly even IAB has a Distributed Ledger Working Group that continuously investigates applications of emerging technologies in distributed…
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Lamar Advertising, a large OOH advertising company, is celebrating the 20th anniversary of the industry's first large format digital billboard, according to a company press release. The brainchild of former Lamar VP of Operations Bobby…
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